"Are you kidding? Brother, didn't you say just now..."

Upon hearing the sudden news, Chi Jingyuan hesitated for a second, seemingly unable to react and asked in disbelief.

He actually knew that Park Jae-hyun never joked about serious matters, but he still felt that it was a bit too sudden...especially since they had just talked about this topic, and it suddenly changed within a few minutes, and he was inexplicably infected with a sense of humor.

.

"Of course it's true. Agent Cui from SM called me and just confirmed that he informed us immediately." Park Jae-hyun's face was rosy and his eyes were shining. It was obvious that he was really excited at this time.

Even though he had already handled so many brand and advertising negotiations and representations for Chi Jingyuan, including many top names, he still couldn't stop the excitement in his heart at this time.

"The company said that they will reject the interview you are waiting for later. After we finish our work here, we will go directly back to the meeting. By the way, the title is for the Asia-Pacific region...

Park Jae-hyun introduced Chi Jingyuan very quickly, but before he finished speaking, the floor manager over there shouted that the break time was up, and the staff all stood up and prepared to start working again.

Although he was interrupted, he didn't give in. He leaned into Chi Jingyuan's ear and whispered in Chi Jingyuan's ear to add what he just didn't finish. Then he winked at Chi Jingyuan, who had a good-looking expression, and signaled that he would talk more in detail later when he was done with his work.

Jing Yuan also nodded, shook his head and walked towards the PD with a smile.

Although I felt a little anxious when I heard the good news, I am still an old idol after all. Especially when it comes to photo shoots such as magazine covers, I am very experienced and familiar with it, so Chi Jingyuan did not affect the efficiency of my work. On the contrary, it may be because

The mood was good, and the progress was even faster than before. The shooting ended after more than two hours. After saying goodbye to the PD and staff, Chi Jingyuan and his team quickly got in the car and returned to the company.

"...Sure enough, it is exactly what I thought before. According to the progress of the negotiations between the two parties, after observing for so long, there will be a result soon. If an official announcement is to be made this year, the fashion week at the end of September is the best time. There is enough time.

Prepare, all activities and promotions can be kept up by then... If it is to be announced during Fashion Week, judging by the time, it will be in the past few days... In fact, it is already a bit late."

As soon as the car door was closed, with the sound of the engine running, Park Jae-hyun couldn't help but turned around and said a lot. His tone was less excited than before, but more relieved: "I just told you, the title is also the same as before.

We thought the same thing before. After such a long period of research, it is definitely not a relatively low-valued title like Friend or Ambassador. The first cooperation is the official brand spokesperson."

After struggling for such a long time, the top endorsement that other fellow idols could not even imagine was secured. This is a great affirmation and recognition both for Chi Jingyuan himself and for those of them who depend on Chi Jingyuan for their survival.

Results.

"The spokesperson of the Asia-Pacific region..."

Chi Jingyuan repeated softly, savoring the agreed-upon title, and couldn't tell what he was thinking.

Hearing his tone, Park Jae-hyun looked back at Chi Jingyuan strangely: "Aren't you a little disappointed?"

"How is it possible? The Asia-Pacific region is already very good... In fact, at first I thought he was the spokesperson of the Peninsula region alone." Chi Jingyuan came to his senses and shook his head, and also laughed: "Brother, you didn't say that just now,

What kind of cooperation, fashion? Or glasses?”

The region is a bit unexpected, and the identity of the spokesperson in the Asia-Pacific region is surprising. Next is the product line. It is also important to cooperate with the spokesperson of which product line. If it is a cooperation with the brand's pillar product line, the degree of importance will naturally be different.

"Haha... It's not just fashion..." Park Jae-hyun laughed twice when he heard the words, and the excitement that had disappeared reappeared on his face. After a moment's pause, he felt Chi Jingyuan's dissatisfied eyes and announced in an excited tone.

: "You are not just a watch product line person like Jun Ji-hyun in the Peninsula region, but a full-line spokesperson covering all product lines including fashion, watches, jewelry, glasses, and handbags. It is an all-round cooperation!"

"Qingjia?" When Chi Jingyuan heard this, he couldn't help but look at him in surprise and surprise.

The Asia-Pacific region has already exceeded expectations, and the full range of spokespersons is even more surprising, and even makes him feel flattered.

Because it has indeed exceeded expectations a lot.

Although GUCCI took the initiative to contact them and conducted a very enthusiastic and serious inspection for several years, showing a serious intention to cooperate, Chi Jingyuan's team and himself did not actually have high expectations. They thought it was

'Brand spokesperson', but I didn't expect that the region would be directly 'Asia Pacific'.

The Asia-Pacific region can be said to be the most qualified regional spokesperson title besides the ‘global region’.

Chi Jingyuan had previously thought that even if they agreed, it should be in the peninsula area, or slightly expanded, and the product line should be in the fashion category, or add glasses.

After all, the peninsula is still too small. Although Kpop has developed relatively maturely in Asia, its influence has only just begun to emerge around the world.

For a luxury brand like this, which is at the top of the industry, the profession of idol is still very limited.

Judging from the current situation in 2016, it's okay to say 'Friend' or 'Ambassador', but in cooperation with top brands, titles like 'Spokesperson' are only available to the top artists.

Yes, there is only one actor named Jun Ji-hyun in the entire peninsula, and idols are even more unique. I dare not even think about it.

Even in the Mainland, which has a huge market nearby, the only person who holds the title of GUCCI's "Spokesperson" in the Mainland is Li Bingbing, who was extremely active in Hollywood in the past two years. GUCCI still considered it after careful consideration before deciding to cooperate... but it seems to have lasted for two years.

The cooperation between the two will not be renewed in the future. Recently, GUCCI seems to have a new admirer in the mainland, and it has begun to cooperate and communicate closely with Chunchun.

This chapter is not over, please click on the next page to continue reading! These top European luxury brands are still in a very cautious trial stage of cooperation with Asian artists, and there are even fewer collaborators on the peninsula who can directly provide

Chi Jingyuan's identity as a full-line spokesperson in the Asia-Pacific region is based on years of inspection and market analysis, and it is indeed very optimistic about him personally.

"GUCCI was very cautious in this cooperation, but after such a long period of research, they also made a very courageous and bold attempt and decision... In fact, I was quite surprised after hearing it... The peninsula music industry, and even the entertainment industry

In-depth cooperation with these top luxury brands in Europe is actually very rare. Anyway, Jingyuan, you have set a precedent in the idol fashion circle this time..."

"Isn't that a bit exaggerated?"

"Exaggeration? You'll know when the news gets out..."

While Park Jae-hyun was chatting, Chi Jingyuan and the others quickly returned to the company and came to the conference room to hold a meeting with the directors and directors who had already prepared here. The representative responsible for negotiating with GUCCI was excited

It also explained in detail the communication process and the results they achieved, and detailed the responsibilities and obligations of both parties, as well as publicity, endorsement fees and other related matters.

It can be seen that SM Company is also very excited about the breakthrough progress. When this representative spoke, his whole face was red, and his pair of tiny triangular eyes were stretched to one size.

For brokerage companies in the entertainment industry, fashion resources themselves are also an important indicator of their own strength. Originally, the fashion resources of the entire peninsula music industry were very abusive, and some local brands and resources were eager to grab them. Because of this,

Most artists who participate in catwalk shows and evening parties of major events basically wear black and white dresses.

Originally, among the three major companies, only YG was slightly better, but this time with the breakthrough achieved by Ji Jingyuan, SM can be considered to be on the line with the ancient and arrogant luxury goods circle. Maybe by the time Ji Jingyuan

The remaining light of the source can also be used to contact other artists in the company with some good resources.

"This Asia-Pacific spokesperson cooperation will not be directly announced for the time being. Under the strong suggestion of the brand and after our communication, the official announcement time has been determined to be placed at the fashion week at the end of September this year. GUCCI will officially issue an announcement by then.

, at the same time, offline advertising will be laid out across a large area throughout the Asia-Pacific region, and all-round local promotion will be carried out..."

"Before this, we and the artists must cooperate with each other to prepare for various matters..."

The final focus of the meeting was to change Chi Jingyuan's schedule. Because the cooperation was reached suddenly and GUCCI was urging him urgently, he temporarily added a lot of new work, and the company determined that he would no longer participate in "Monster"

All the singing and activities for the next period of time will be left in two days, that is, in early July. I will first go to the GUCCI headquarters in Italy and the Kering headquarters in France to visit the inside of the company.

Feel the heritage of 'Europe's top blue-blood brand', then have a meal and chat with the artistic director and group CEO, and formally sign a contract.

This is a process that every spokesperson must go through.

Then we started shooting hard ads and promotional pictorials for the full range of products endorsed by GUCCI in preparation for the official release in September.

Chi Jingyuan nodded and had no objection to his arrangement.

Just saying that, his return trip for the third album is over...

"Why do you feel so anxious? It's almost July. I have to shoot an advertisement right after I go to Italy. Advertising for a full line of products must be a lot of work. I haven't even finished the advertising plan yet? Do you have time to prepare?"

After the meeting, I chatted with the operating director for a few words and then walked out. Chi Kyung-won was communicating with Park Jae-hyun in the corridor.

"I heard that GUCCI has actually decided to cooperate before. Many things have been prepared in advance. The proactive style and planning of the advertisement have been carefully considered..." Park Jae-hyun learned some secrets: "Even I heard

Representative Li said that they have even chosen the photographer.”

"...Although it is said to be a cooperation, the brand side definitely occupies a completely dominant position. SM has no say in this kind of thing, after all..." As he said this, he shrugged helplessly: "It's even possible

SM's voice is not as high as your own, so you can put forward some opinions on advertising, because GUCCI is just optimistic about you."

"As long as it's not a nude blockbuster, I probably won't have any suggestions." Chi Jingyuan squinted his eyes and made a joke.

He actually agreed with Park Jae-hyun's statement.

When he walked into the elevator, just as he was talking, he suddenly remembered something:

"By the way, weren't we originally scheduled to shoot the music videos for two songs from the reissued album in early July? What should I do if I go to Italy for work?"

During the busy overtime and practice in the past few days, they have become proficient in the dance of the two title songs of the re-released album "LOTTO" and "Blood, Sweat and Tears". The recording work has also been completed. The specific return is confirmed in early August, and the filming of the MV

The time has also been set for July 2nd, and judging by the time, the set should have been set up.

Park Jae-hyun seemed to be prepared, and he easily pressed the elevator door button twice:

"I just discussed this with the head of the record department. Everyone else will shoot their individual shots first, extend the rental period of the venue and reserve the scenery. After you come back, we will shoot the group and your personal shots together."

"That's fine."

…………

There is a lot of work related to spokesperson matters, including a series of preparations for publicity in the future, which requires a lot of exchanges and communication between the two companies. However, these things are done by specialized personnel of the company, and there is no such thing as shooting the advertisement and officially making it public.

At that time, Chi Jingyuan actually didn't have much to do personally now.

This chapter is not over yet, please click on the next page to continue reading the exciting content! However, once your identity is disclosed, you will go out for some activities in the future, or even go to places where you are at risk of being photographed by fans, you must pay attention to your dress and appearance.

Now, at least in public, his accessories and even clothing must be of the GUCCI brand.

This is also one of the responsibilities of being a brand spokesperson. GUCCI has paid so much endorsement fees and is preparing to fully promote it in the Asia-Pacific region just to let him bring the goods.

It's just that his favorite Doraemon and Pokémon clothes are not very easy to wear. After all, in many people's subconscious minds, this kind of anime costumes don't go well with fashion.

But this thought actually made him a little uncomfortable... It would be great if GUCCI and these well-known anime could produce joint fashion and accessories in his name.

I feel like a lot of people will like it...

The conclusion of the cooperation with GUCCI made Chi Jingyuan feel very good. After the company confirmed the specific contents of the contract, at around 7 o'clock in the evening, he received a call from Park Jinying, put on his bag and went to the appointed place to eat.

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To be continued...