"This problem is quite complicated. The formal name of donkey-hide gelatin is yellow gelatin. In the Tang Dynasty, yellow gelatin made of Ajing water is the best quality, and yellow gelatin was also called donkey-hide gelatin.

Perhaps at that time, donkey-hide gelatin was a grade noun, representing the best among yellow gelatin. Pharmaceutical shops naturally liked to call their yellow gelatin donkey-hide gelatin. Over time, the name donkey-hide gelatin replaced yellow gelatin.

From the Tang Dynasty to the Song Dynasty, cowhide donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin

But from the late Northern Song Dynasty to the Ming Dynasty, the two types of donkey-hide gelatin began to be clearly distinguished. Cowhide gelatin was called yellow gelatin, and donkey-hide gelatin was the only donkey-hide gelatin, and the way of boiling began to change."

Huangfu Ming added some wine to Zhen Wenjing and continued: "In terms of ingredients, horse skin, pig skin, cow skin, dog skin, and donkey skin are all the same. They seem to be universal, but in fact they have essential differences.

Just like graphite and diamond, they are composed of elemental carbon, but during their formation, different temperatures, pressures, and environments lead to different structures.

The donkey-hide gelatin made from ancient methods has the common point of cowhide and donkey skin, so it can be used in the prescription. With the distinction between yellow gelatin and donkey-hide gelatin, the two glues develop in two different directions in the boiling techniques.

Over time, the two kinds of gelatin became two completely different medicinal materials. Donkey-hide gelatin is donkey-hide gelatin. It can no longer be equated with yellow gelatin, nor can it be said that donkey-hide gelatin is a type of yellow gelatin."

Zhen Wenjing nodded, "I understand, it turns out that cowhide-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin donkey-skin don

"This is not the most important thing. In ancient times, various prescriptions used to treat donkey-hide gelatin can be called magical medicines, which can cure many difficult diseases. It seems very magical. In fact, if you look closely, many of the diseases in ancient times were related to the lack of materials and the lack of food for civilians."

“Malnutrition?”

"Yes, because of malnutrition, all kinds of strange diseases have emerged. Many diseases do not require medication. As long as the patient's nutrition is supplemented, the symptoms will naturally disappear.

Using modern medical theory to explain, donkey-hide gelatin is rich in iron and protein, and combined with other medicinal materials, it can just supplement the patient's nutrition, which is what traditional Chinese medicine calls blood replenishment, which is the main cause of the disease."

As he said that, Huangfu Ming looked angry, "Actually, I don't quite agree with Buer Pharmaceutical entering the field of donkey-hide gelatin. In addition to replenishing blood, donkey-hide gelatin only has significant effects in nourishing yin. Other effects have better medicinal materials that can play the same role. Times are different, and the sacredness of donkey-hide gelatin should be faded. It is an ordinary medicinal material."

"President Huangfu, after you said this, I have a better understanding of the reasons why the headquarters is going to launch the donkey-hide gelatin project."

"Please give me advice."

After taking a sip of wine and moistening his throat, Zhen Wenjing said in a casual manner, "First of all, donkey-hide gelatin has a deep historical heritage and a deep foundation of trust in the masses. Many people recognize donkey-hide gelatin as a good thing, which has the first element of hype.

Secondly, the parent company bragging skin is on the skin of the donkey. It has been immersed in the field of cattle and sheepskin for many years. The operation modes of cattle and sheepskin and donkey skin are similar. The backbone who formed the donkey skin can be directly transferred from the bragging skin company. As long as the rack is set up, it is easy to get started.

There is also a parent company on bragging skin, which has its own ranches in several major animal husbandry countries around the world. Because the rotational grazing breeding method has been implemented, many grasslands are vacant, and parts can be allocated at any time to set up donkey farms. This is why one of the business of bragging donkey skins is breeding control.

There is also a parent company above it, which has trade channels in most parts of the world. In the four countries where there are many donkeys, Kenya, Botswana, Colombia and Kyrgyzstan, it is easy to establish donkey import and export channels, and it is not difficult to form a short-term monopoly.

This means that we can control the right to distribute interests, and the most plump piece of cake belongs to us.

And the most important point is that as you said, donkey-hide gelatin is just an ordinary medicinal material. With or without it, whether it is expensive or not, it will not affect the normal life of ordinary people. We can use its extreme to push up its price to get the greatest benefit."

"To push up the price of donkey-hide gelatin, it is necessary to exaggerate its medicinal value, which will kill people." Huangfu Ming still looked unconscious.

Zhen Wenjing laughed, "President Huangfu, you are wrong. We don't have to exaggerate the medicinal value of donkey-hide gelatin, but redefine donkey-hide gelatin and package it into a health-care and nourishing product. It is best to distinguish Buer Donkey-hide gelatin from other donkey-hide gelatin. Only donkey-hide gelatin made by Buer Shenquan is Buer Donkey-hide gelatin, and only Buer Donkey-hide gelatin is the health-care and nourishing product."

"Buer Shenquan?" Huangfu Ming said thoughtfully: "There are many small islands in the waters around Qiong Island. They contract a beautiful nameless island and rename it Buer Island?"

"The scenery is not important. As long as there are freshwater streams on the island or freshwater can be mined, everything else can be transformed and modified according to the appearance of the fairyland. President Huangfu, how to create a unique donkey-hide gelatin is left to you Buer Pharmaceutical, and the donkey skin supply system is left to us to blow donkey skin.

There are many things to do when blowing donkey skins. Donkeys not only have donkey skins, but also donkey meat, donkey internal organs, and donkey hooves. These all require a shipment channel, and also erode the trade markets of several donkey powers and establish a donkey breeding system. It will take at least five years in the early stage."

Zhen Wenjing didn't tell Huangfu Ming that it was impossible to put all the quotations on donkey skins. As a subsidiary of Nuwa Animal Husbandry, he still had to position the donkey on the "food ingredients" and develop donkey meat and donkey internal organ markets.

In another private room in Duanjin Building, Guo Min from G2B was having dinner with Lai from Dream Town.

G2B's eyes have already targeted the domestic market. In order to better open up the market channels, G2B will provide a series of benefits to domestic medical practitioners.

Needless to say, the traditional medical representative model must be connected. After all, the rebate of medical representatives has been included in the doctor's bonus system by many hospitals, but it cannot be said to outsiders.

The medical representatives didn't understand the meaning and were embarrassed to step onto the hospital's door. They were a group of drunkards who were circling around the hospital. They were on the way to the nightclub without being at the restaurant. They occasionally went to the mall to buy a bill for the dean's wife and the wife of the department director, went to the house to get a toilet, and helped the young lady get the procedures for going abroad. As long as it helped to send medicine or equipment to the hospital, and within the budget, the good medical representatives were old slaves, and the poor ones were young slaves.

Medical representatives are a major way in the field of drug sales, but not the only way. Above them, there is also a mode that can accept sun exposure, looks tall and powerful, and can attack in groups.

"Dream Town Medical Summit Forum" is the content of the discussion between Guo Min and Lai. From the topic of the first forum to discuss the topic, the list of medical experts that need to be invited, from the arrangement of food and accommodation, gifts for attendance, visits (tourism) arrangements, etc., all details need to be carefully discussed and arranged carefully.

We must let the participants gain professionally, cultivate their sentiments, and be rich in their purses. Come and come happily and come back happily. If you don’t move, you will be the benchmark of the domestic “forum” once you move.

"Hello everyone, my surname is Xie and my name is Xiuxian. Because my name is similar to a certain star and I was engaged in a fraudulent job before, I gave myself a nickname, Long Si. You can call me Director Xie or Long Si in the future."

Also in Dream Town, in a classroom at Dream Town Workers Primary School, Xie Xiuxian, director of the joint department "Blowing the Wind Telling Research Institute", was teaching the first group of members of the institute.

"We have a nickname for all the other names, the eight generals of Thousand Gate." Xie Xiuxian pointed to the blackboard, "The eight generals of Thousand Gate include the one who lifts the right and the other who lifts the opposite side, and eliminates the rumors. The one who lifts the right and the other who cheats, and the one who picks up the right and the other who cheats; the one who lifts the right and the other who raises the right and makes the others out of their plans; the one who pulls them out after the matter is completed;

The wind will be responsible for inquiring about information; the fire will be thugs, and the people responsible for force; except for those who will do after-care after the matter is completed; the rumors will be released, and the wind and news will be released to attract the attention of the target.

In a complete game, the order of appearance is as follows: Feng will first inquire about the news and understand the target's information; then propose the general, plan the plan, and make plans; the rumor will release the information to attract the target's attention and prepare the target in advance; then the counter-attack will lead the snake out of the hole, let the target take the bait, and enter its own trap.

Next, we are about to appear and win the other party’s money by cheating. After the matter is done, the general will be responsible for everyone to escape. Once the escape fails, the general will take action to protect the gang members from evacuating, and finally the subsidiary will do the aftermath in the future."

Xie Xiuxian took back the tutor and turned to face the members in the classroom, "People are creating the times, and the times are also creating people. Whether it is the times or our times, everyone has their own answers in their hearts, and they are different.

One thing is certain, the times are changing. In order to catch up with the times and keep ourselves from falling behind, we need to constantly learn and discuss.

For example, when I was working as a fraudster, my income was actually pretty good, but I knew very well that being a fraud was not a long-term solution, so after work, I would devote a lot of time to self-study, learning languages, economics, etc.

When I came into contact with marketing, I found that Qianmen Ba will be able to apply to marketing activities."

Xie Xiuxian said, pulling the rope next to the blackboard, and a new blackboard appeared. He turned around and pested the whip on the blackboard, "It's the same thing that lifts the front and back, and removes the rumor. I changed the eight generals of Thousand Gate to eight generals of Marketing.

The target of hype or event marketing; the target of hype is raised, the planner behind the team, the brain of the team; the counter-pitch, bait, make the audience complain; the target of hype is removed, to ensure that the event does not fail, generally an influential individual; the trend is observed, and the direction of hype is determined;

Fire general, media, public relations manuscript, if something happens, it is responsible for cleaning the floor. Speaking of Fire general, the boss who invested in me also gave it a new term "water army". Water is invisible and has all shapes. Water has nothing to accommodate everything. When it gathers water into an army, everything cannot be washed away in the world.

The blowing whistle sounded, invincible!

In addition to influential media, the public will be diverted from public attention; the rumor will fan the flames and expand the influence.

To conduct a complete hype project, the general steps should be like this:

Feng will first observe what hot topics can be used for, or what emotions can be used for the public to use, and will determine the implementation plan of the whole thing and master the rhythm.

After confirmation, it is about to appear and officially start a hype incident; at the same time, it will appear (complaints) in time, creating conflicts, causing audience complaints, and causing widespread discussion; rumors will follow up at the same time, and this process is continuous. From the beginning to the end, rumors will cooperate with each other to expand the impact of the incident.

Then, the general (authoritative figure) appears, comments, and pushes the event to a climax. If the whole process does not overturn, the popularity will naturally fade away after a period of time. If it overturns, the fire will be launched, whitewash the hype object and leave a positive image to the public. If the fire will be useless, it can only be used to let the general appear and divert the public's attention with another hot event.

The essence of hype is eye-catching economy, the purpose is to quickly gain attention. In business, hype is a compliment, and commercial hype is event marketing, and the focus is on how to attract attention."

Xie Xiuxian turned around again and showed people positively, "I said before that in order to keep up with the times, we must continue to learn. When I had already decided to set up the Institute of Blowing Wind, I went to the United States to understand the principles and development of learning the Internet.

After learning, I realized that the Internet will become a powerful tool for event marketing. After the Internet is popularized, it will be very simple to complete a hype project.

Okay, let’s get back to the point. Next, I will explain to you several key points of hype marketing, that is, the part of the work that is put forward.

Utilize emotions.

What can easily cause the public's emotional reactions, from high to low, touching, identification, contrast, controversy, anger, all emotions can be used, but in the specific implementation, what emotions should be used need to be identified and judged.

Create contrast, step on the high and hold the low, pull down the high and hold the low, and the public will definitely like it.

For example, there is a man who can pick up girls in every way. He can easily get rid of the wealthy lady, a female elite in the mall, and a female doctor. However, once, he hit a wall with an ugly factory girl. The factory girl not only disdained his attentiveness, but even spoke harshly.

If the target of our hype is the man, what should we do next? If the target of our hype is the factory girl, what should we do next?

Let’s take these two questions back to think about, and we will discuss them next time we give a lecture.

In short, creating contrast is to change the inherent image cognition of a person or thing in the hearts of the public.

A well-known billionaire squatted on the roadside to eat fried noodles; a passerby who squatted on the roadside to eat fried noodles was actually an invisible rich man; a vulgar image and looked like an uneducated farmer, but he was a scientific researcher in a high-tech field.

Regarding this, we will soon execute a hype project to turn a plastic surgery actress into a once-in-a-lifetime beauty. In the process of hype, we must let the public accept a concept that plastic surgery can benefit ourselves and bring success to our lives.

It is difficult to create touching and make customers moved. Generally, it can only be driven by products. If you want to move users with event marketing, you must have a solid foundation, otherwise it will not be implemented at all.

Regarding this, there are two typical cases of success in China in recent years. One is smashing the universal wheel in 1980, and the other is smashing the refrigerator in 1985. We do not need to analyze the subjective motivations of the parties in the two cases, but only need to analyze the brand image improvement brought about by the "smash" incident.

There is another more successful case. Master Fan wishes children across the country a happy birthday. Through birthday wish marketing, Master Fan has become a well-known brand and a part of many children's beautiful childhood. You can imagine how much reward Master Fan can get when these children become the backbone of society and the main consumer group.

However, Master Fan’s marketing also has shortcomings and limitations, and the cost is too high and not any company can copy it at will.

Create controversy..."

Under the podium, Du Zhige listened to Xie Xiuxian's lecture attentively, and the pen in his hand rustled, keeping notes. He loved what Xie Xiuxian said, hyped up, played others in his palm, and reaped his IQ. This feeling must be great.

Nan Yi scooped venison from the cup and looked at a table directly in front of him. A child was hunching his waist and eating, and his back was bent a little too much. Nan Yi suspected that the child had scoliosis.

"This problem seems to be a bit common for children nowadays. Should we invest in the development of a correction device?"

After thinking for a while, Nan Yi put aside this idea. Slightly scoliosis symptoms can be adjusted by exercise. In severe cases, it is just about going to the hospital. It is not so easy to develop a product that replaces sports. Even if it is developed, the cost cannot be too low, and it is not suitable for direct sales to consumers.

Unless you make a fool of yourself, you can use advertising and marketing to harvest IQ tax.

Nan Yi naturally would not do this. This approach broke his bottom line and joked about the health of consumers, especially children. If he had no ruthlessness to drown his own child, he would not have done so. Nan Yi obviously did not have such cruelty. It is not an exaggeration to say that he is a child slave. How could he be cruel to his biological children?

While Nan Yi was thinking about it here, Ye Meilan, who had just had a social engagement in the office on the fifth floor of Alan's Liang Tang, was chatting with her husband Zhou Zhengyi in the de facto marriage.

"Have you noticed the number 8 table on the first floor?"

“Is there anything special?”

"The leader of that table is Nan Yi, and his wife is a senior executive of the headquarters of the Universe Bank."

Zhou Zhengyi's eyes lit up, "Do you want to go to toast?"

Ye Meilan waved her hand, "No, it's too deliberate to toast. Lin Zhibin said that Nan Yi is a senior executive in a multinational company, and he is Fang Mengyin's grandson. He is not short of money at all. He can't use ordinary methods to establish relationships with him. When the bill is settled, he can give him a discount, and there is no need to give him a free order. I'll find a way to inquire about him first and then find a way to get to know him later."

Zhou Zhengyi and Ye Meilan have a big goal. The first purpose of opening Alan's beauties is not to make money, but to make friends with powerful people from all walks of life in Shanghai. According to their opinion, with a wide range of connections, they will not worry about not having a good opportunity to make money. They will not give up any connections that can be seized.

While the two of them were rolling off the sheets, Ye Meilan always dominated. She was handsome and she was the one who wanted to catch her big idea. Zhou Zhengyi was the general and was responsible for charging. If anything unexpected happened, Zhou Zhengyi was the main one to take charge.

On Nan Yi's side, before he could go to Lin Zhibin's side, Lin Zhibin had already come over, had a drink, and said a few words of scenes. Lin Zhibin left immediately.

At the time of checkout, Nan Yi calculated and wiped out the fraction at 60% off.
To be continued...