Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 1088 Media Strategy

Author: Guigu Meng

After a few glances, Nan Yi understood that it turned out to be a magic trick of a truck running over people.

Yes, magic is not a hard qigong. The contestant who lies down and waits for the truck to run over has bricks on both sides of his thighs that are the same height as he is lying down. When the truck runs over, the wheels will first hit the bricks.

On the bricks, it then passes through the player's thighs and buttocks. When it goes down, it also presses on the bricks. In this way, the main pressure of the wheels is on the bricks, and the players do not need to bear much pressure.

However, this program is quite interesting to watch. Not only are single people being crushed, but there are also pairs and trios. If you are not careful, it is really easy to cause internal injuries.

The next competition event seemed normal at first glance, just a bicycle race, but when the players were preparing, Nanyi found that he could not use common sense to figure out the Indian brother, who could also ride a bicycle very well.

All the cyclists saw a bicycle tire hanging on their bodies. The inside of the tire was filled with lit pine cone-shaped objects, and iron wires were used to tighten the tires underneath. The players rode their bicycles in such a special twisting posture.

Contest.

Nan Yi couldn't help complaining: "Who thought up this project? It's awkward and not very interesting."

"I don't know. It seems that this event has been around for a long time. The danger is not very high. As long as you are careful, you won't get burned. In fact, the players just have fun and no one wants to compete for the first place."

Nan Yi thought the same thing. This so-called private Olympics is mainly about entertainment. The players are not so much competing, but rather showing off their unique skills to the audience and enjoying the attention and applause. It seems relatively relaxed.

Then the real performance began, a Vietnamese martial arts performance by female students from a Muslim girls' school in Hyderabad.

Viet Budo, the Vietnamese martial arts, originated from the French colonial era. In order to get rid of foreign rule as soon as possible, in the 1940s, Nguyen Loc Dai unified the various Southeast Asian martial arts he had learned, hoping to arouse young people through martial arts.

People's patriotic spirit, and privately developed this kind of martial arts to enhance will and physical fitness.

Yue Martial Arts emphasizes flexibility, agility, coordination and endurance, and is very suitable for women to learn. As for why female students should learn it, it probably has something to do with the high number of rape cases in India.

Seeing the female students in front of him holding single swords and wielding wooden sticks in an impressive manner, and some of them were masters who could cut burning wooden boards with bare hands, Nan Yi's mood was a little complicated. Almost all the Dalit female soldiers under his command were killed.

The experience of violation, in some cases even the female characteristics were cut off.

After the martial arts, the finale is the performance. Needless to say, motorcycles play the leading role in the show. You must know that India's motorcycle stunts have become famous all over the world, and even the creatures on the moon and Mars have heard of them.

The first is the motorcycle fire ring performance. It is different from the usual fire ring. There are four people lying side by side under the fire ring. The rider must pass through the fire ring while also passing over the four people below. It is a little more difficult.

A little higher.

Then there is an extremely death-defying project, standing on a ladder and riding a motorcycle. A guy who is not afraid of death first starts the motorcycle, then climbs to the top of the ladder one by one, and finally stands on the seventh rung of the ladder.

, only use the bottom end of the ladder to maintain the balance of the motorcycle.

Finally, there is the traditional motorcycle stunt event "multiple people in one vehicle". A motorcycle carries seven people. Although the number of people is not particularly large, the way of performing is very special.

Except for the rider in the middle, the other six team members wearing pink clothes and pink helmets put their hands together and tilted their entire bodies backward to form a pink lotus shape. The weight of the entire body was completely fixed.

Feet on the motorcycle to maintain.

The most interesting thing is that there is a team member carrying a paraglider gliding on top of the Lotus.

Priyanka was very happy to watch the Private Olympics, and Nan Yi was also very happy. His happiness did not lie in the "game" itself, but in watching the game which gave him some inspiration.

After watching the game in Punjab, Nan Yi and Priyanka returned to Mumbai. They did not go back to Peacock Villa and went directly to Sharma Mansion.

In 1993, the Labor Group bought the Textile Center Building, emptied the building of businesses, and renamed it the Sharma Building. Currently, several subsidiaries of the Labor Group are working in the building.

Although the relationship between Nanyi and Priyanka has become quite special, the labor group is still led by Chanda Kochhar, who was originally selected by Nanyi and promoted from a young age. Kochhar can be said to be loyal to Nanyi.

Of course, Nanshi gave her adequate reward for Kochhar's loyalty, not only giving her 2% of the labor group's shares, but also a fixed annual salary of 50 million rupees and a year-end bonus of no less than 100 million rupees.

This adds up to about US$4.7 million.

"Changda, how are you doing?"

Nan Yi came to Kochha's office and the two hugged each other.

Koch laughed and said: "Very good."

Nan Yi let go of Kochha, "Where are my husband and son?"

"They're nice too."

"Good news." Nan Yi said as he sat on the reception chair and changed the topic to work. "I saw the third quarter financial statement of the Labor Group. It had a profit of 3.4 billion rupees, which is very good.

.”

Kochhar sat back in his executive chair, "It is mainly due to Metropolitan Securities. We encountered a big market in August, but the financial statements for the fourth quarter of this year will be better. Dharavi Trading and Labor Food have 2.8 billion rupees."

The receivables will be settled in November."

"Another good news, Changda, I feel relieved to have you manage the labor group." Nan Yi said with a smile: "I will give you high marks in the end-of-year assessment."

Kochha suddenly smiled like a flower. The results of the assessment will directly affect next year's salary, bonuses, shares and other benefits. Since Nanyi promised to give high scores, there is a 40-50% chance that her shares will increase next year.

"Adam, that's good news for me too."

"Hmm, I hope your happiness can last until the end."

The adjustment of the treatment of Nan's top management is not something Nan Yi can decide with a single word. His opinion only accounts for 40% of the weight, and the remaining 60% is in the hands of the Intelligence and Strategy Committee - 40% for the strategy team and 40% for the psychological control team.

35%, talent team 25%.

Usually, Nan Yi's opinions can be ignored. He will only raise opinions when a senior executive performs particularly well or poorly. He will only do his duty and give an evaluation that will not affect the assessment results.

"I hope so too."

Nan Yi's face turned stern, "OK, let's talk about business."

Hearing this, Kochhar took out a document and unfolded it. He glanced at the contents of the document, then raised his head and said: "BOSS, the Indian television industry began in 1959. In 1981, various television stations began to broadcast color television programs; in April 1982,

The Instar-1A satellite was launched and began transmitting color television programs a few months later.

Before 1988, the Indian television industry was basically dominated by state-owned television organizations, namely Dudarshan Television (DD).

In May 1988, Prano Roy and his wife Lahika Roy founded New Delhi Television (NDTV), which was India's first private television station.

In October 1992, ZeeTV was established. It was the second private television station in India and the first Hindi channel in India.

It is worth noting that Hong Kong Star TV (StarTV) is a shareholder of ZeeTV, and Star TV’s current major shareholder is News Corporation, and the Li family has become a minority shareholder. Currently, apart from Star TV, no other overseas TV stations have entered India.

"

Nan Yi tapped his fingers on the executive desk, "Tell me more about ZeeTV's shareholder structure."

"The parent company of ZeeTV is Zee Television and Film Company, and the parent group above Zee is Essel Group. In 1992, Essel merged Zee, and then formed a joint venture with Star TV Asia Today, so that Zee can

Satellite network AsiaSat leases transponders.

BOSS, AsiaSat is jointly controlled by the Chinese state-owned enterprise Hongxin Group and the American private equity fund Carlyle Group."

Nan Yi nodded, expressing his understanding.

Kochhar continued: “As of May last year, AsiaSat had occupied 65% of India’s satellite market share; in June last year, Essel acquired 6.1% of the shares of Citi Network, a company that provides digital cable TV services, and controlled West

TI Network and turned it into a distribution subsidiary of Zee.

The purpose of Essel's acquisition of Citi Network is to expand the coverage of ZeeTV satellite channels. However, the businesses of Citi Network and Asia Today have many overlaps. It is estimated that Essel is already well prepared to compete with Asia Today.

BOSS, let me tell you more about Ethel..."

Kochhar flipped through the documents in his hand, "Essel Group was established in 1926 by Jagannath Goenka, the founder. The company is located in Mandi Market, Hisar City, Haryana.

In the beginning, the Essel Group only dealt in grains. In 1946, due to poor management in the Mandi market, the company moved to Hisar town (not in the same place as the Mandi market).

Goenka tried to expand the business by setting up a pulse polishing factory in Delhi in 1948, but he suffered heavy losses, forcing him to stop the Delhi operations in 1951 and move the Delhi machinery to Hisar town,

By 1966, Ethel was operating a pigeon pea mill and two cotton gins.

In 1967, Ethel suffered a series of losses, resulting in a net loss of 600,000 rupees for the Goenka family (which was a lot of money back then). From 1967 to 1968, the Goenkas, with the help of the Indian Food Company,

Not only did Sale secure deals to supply it with polished beans and clean barley, but it also secured contracts for grain storage.

In 1973, control of Essel was handed over to Subhas Chandra, Jagannath's grandson.

In 1976, after Essel obtained a warehousing contract from the Indian Food Corporation, Essel established a new subsidiary, Lamina Packaging Company, to produce packaging materials.

In 1981, as a result of the Indo-Soviet bilateral trade agreement, Essel secured lucrative rice and soybean export contracts, and by 1982 Essel's net worth exceeded 1 billion rupees.

In December 1982, Lamina Packaging Company merged into Essel Packaging, which marked Essel's full entry into the packaging industry. The main product was the laminated tube unit, which originated from Lamina Packaging Company.

In 1983, Ethel began investing in a futuristic amusement park, Ethel's World, in Mumbai. It opened six years later, in 1989, as India's first amusement park. Although part of the park's intention was to represent Ethel's

It hopes to become a major force in the entertainment industry, but it has been losing money.

Since 1992, when Essel established Zee Company, Essel has revealed its future development direction..."

“Entertainment Industry!”

Kochha nodded, "Yes, Essel Group has regarded the entertainment industry as its main development direction, and it also wants to enter the education industry."

Nan Yi stroked his chin, thought for a while and said: "This Mr. Chandra is interesting. Chanda, please make an appointment with him and reveal that the Labor Group wants to invest in Zee and cooperate with him in the entertainment industry."

intention."

"BOSS, the Heroine Project will also cover India?"

"Of course, if the Great Heroine Project is not implemented in India, you will not receive the email of this plan. In fact, I am very optimistic about the future of the Indian television industry. Even if there is no Great Heroine Project, the labor group should also launch it in the television field.
Chapter completed!
Prev Index    Favorite Next