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Chapter 111, Brand Strategy

When they arrived at Zheng Wenqi's office, Nan Yi had to look at the account books and employee salary schedules.

Nan Yi looked at the salary list. The highest salary last month was 172 yuan, the lowest was only 68 yuan, and most were between 120-150 yuan.

"Mr. Zheng, does this person named Zhao Amei have weak hands and feet and a stupid mind?"

"Yes, she is a bit stupid. Others can teach her after two times, but she can't teach her even after being taught seven or eight times. As for the 68 yuan salary she got, she still has the help of her fellow villagers, otherwise, half of You may not be able to get it.”

"Well, since she's not suitable for making clothes, let her go to the warehouse to move goods. I see that many of the names on the roster are named Zhao. Are the workers recruited from the same place?"

"Yes, the recruitment is organized for us by the Dongguan here. It is difficult for us to recruit workers independently. Those named Zhao are all recruited from the same township in other places, and most of them are from the same village."

"I understand. Next time we recruit workers, we should change the place. Don't recruit too many people from one place. We can't let them form gangs. This will be detrimental to our future. If possible, try to recruit as many locals as possible and have a good relationship with the locals. "

"Nansheng, I pay great attention to having good relations with the locals. During meal time, local food trucks can be brought to the factory to sell. I also have people buy rice, noodles and vegetables from nearby villages."

"This is good. A strong dragon cannot suppress a local snake. If we have bad relations with the locals, it will be difficult for us to move forward in the future." Nanyi was very satisfied with Zheng Wenqi's old ways. He closed the ledger and said, "Mr. Zheng, have you bought a house?"

"No, I still live in Kowloon Tong with my family."

"As the saying goes, when a tree branches out, people will divide their families. You are not young anymore, and it is not suitable for you to live at home anymore. If you have time, go to Xiandao and choose a 2,000-square-foot mansion. Where is the money? Swallowtail Butterfly I'll put it on for you first.

At the end of each year, I will evaluate your work for the year. Depending on the results, you can get different year-end dividends. If your work is excellent, not a cent of the year-end dividend will be deducted, and part of the house payment will be wiped off for you. .

The better you do, the faster the money will be wiped out.

I believe that in two years, Mr. Zheng, you will be able to wipe out all this money.

In the third year, we can sit down and talk about your management stock. It’s boring to work for others, but you have to be a shareholder, right?”

"Nansheng, can I get shares?" Zheng Wenqi asked excitedly.

Of course she would be excited. At this time, it was not popular in Hong Kong to give management shares. Senior workers like professional managers still received salary plus bonuses. They would never expect to get a share in their lifetime.

"Yes, in principle, it is no less than 1.5% and no more than 15%. How much you can get at the beginning depends on you. At that time, how your shares will be calculated, where points will be added and where points will be subtracted, I I will explain everything clearly to you.

I will never treat my own people badly..." Nan Yi said, his face suddenly turned cold, "But I will kill all the rebels. So, if you are unhappy with what you do in the future, you can tell me directly.

If you are dissatisfied with anything, you can tell me. If I can satisfy you, I will definitely satisfy you;

If you are not satisfied and you want to leave, I will also give you a compensation and send you off happily. In the future, we can still have dinner and drink tea together, and we can still be friends when we meet again."

"Nansheng, you can rest assured that I am a person with professional ethics." Zheng Wenqi assured.

"Don't be nervous, I'm not doubting you, I'm just saying ugly words first. Next, let's talk about the specific work. I believe that Xu Wenqiang's same windbreaker also made you aware of the star effect.

My suggestion is to establish a brand that has nothing to do with Swallowtail Butterfly, ask celebrities to endorse it, focus on the young people's market, and make it a trend and a personality of young people.

The brand is called young, which means fashionable, young, flying, and flamboyant. Don’t translate it literally, just transliterate it, which means Yang!”

"The concept of this brand is very good. Youth represents rebellion and individuality, so our clothing design should be more individual?"

"Yes, personality, but not fancy clothes, and don't let 'Yang' have anything to do with short mules. I don't want to see Yang's main buying group being the 49 boys."

"But in Xiangguan, it is difficult to establish a clear relationship with the dwarf mules. The group of dwarf mules is too large, especially the younger ones, most of whom can be related to the club."

"It's nothing. What I mean is, don't have reports in newspapers about short mules wearing our 'Yang's and fighting in the streets. We should do a good job in media public relations and keep 'Yangs' positive at all times."

You can take some photos of young people wearing 'Yang' and doing volunteer work, or you can make up some story about a young boy wearing 'Yang' who becomes enlightened, leaves the club, studies hard, and finally gets admitted to the National University.

A large budget can be made every year specifically for public relations and media and creating public opinion."

"I understand, what about the swallowtail butterfly?"

"Swallowtail Butterfly is down-to-earth, one step at a time, designing, participating in fashion shows in Paris and Milan, accumulating reputation in the industry bit by bit, and then spreading it outwards. Don't take any shortcuts.

Taking shortcuts and overtaking in corners may seem like a way to expand quickly, but there are also big hidden dangers.

If you go too fast, some crises and contradictions will be covered up by the speed. When the development speed slows down, the suppressed crises and contradictions will explode. Instead of being busy dealing with them in the end, it is better to nip them in the bud.

The basic tone is this. Swallowtail Butterfly should be stable, grow quickly, occupy the market quickly, and then enter capitalization operations. The profit point should not focus on sales, but on earning franchise fees and making money in the stock market.

"

"I understand, I understand how to formulate a development strategy."

"Well, when you finish the plan, show it to me." Nan Yi nodded.

Then, he had a working meal in Zheng Wenqi's office. Nan Yi was quite satisfied with the food in the cafeteria. Although the taste was average, the food was sufficient. Compared with the current domestic living standards, the food was not bad.

If any worker complains that the food is not good, it is because he is ignorant.

The welfare of the Swallowtail Butterfly Factory cannot be said to be perfect. There are still many areas for improvement. However, improvement cannot be achieved in one step. It must be done gradually and slowly, and workers must always feel that the changes for the better are constantly changing.

People are cheap and can easily fall into their comfort zone.

If you give a person five yuan every day, and one day you suddenly don't give it, then you are a heinous person, and you are his enemy who wants to gnaw his bones and wash away his marrow;

If you give a person two slaps every day, and one day you suddenly stop slapping him, then you are the Buddha of all families, and you are the benefactor that he can't wait to lick his toes and suck the pus.

This human trait is widely used by "entrepreneurs" in business. It is very secretive and has many variations. Hunger marketing is the simplest variation.

"Hello, thank you, thank you very much..."
Chapter completed!
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