Chapter 1,213: Just want to be comfortable(1/2)
Girls' Generation, who has not yet emerged; B.E.G, who has been in the industry for more than a year but has not caused many waves; she has long been famous in China and can be called the originator of Korean waves, and now she is a bit confused; Kim Min-jung, who once starred in "Mr. Cute"
, This TV series has been introduced to China and has been broadcast on many local stations. The role of Li Jiangtu he played is loved by many Chinese people;
Yoo Jin, Jun Ji-hyun, and Kim Seo-hyung introduced by Kim Hye-soo. This woman is very cool and can play guitar and sing. I guess she can't make waves at the beginning, but some fujokovics will recognize her goodness in a while.
After Chen Wenqin got these people, she flew to Tokyo overnight.
On the last day in Seoul, Nam Yi went to Gary Peak Cave and met the monkey whom he hadn't seen for a long time.
The meeting place is still Laopao Barbecue. The overseas remittance business here is still underway, but the scale has shrunk a lot. Many stowaways who once lived in Gary Peak Cave have already obtained formal work permits, so they can go there openly.
There are many banks that are still black in cross-border remittances, which are voluntary or forced to choose.
The monkeys and his group of people did not take the initiative to provoke people, and they proved that they were not easy to provoke them back then, so no one would get involved. Lao Pao Barbecue was basically in a state of being indifferent to the world on Yanbian Street.
"It's almost twenty years, do you want to go back?"
"It's been twenty years, I've been used to it here."
"Well, when was the last time I went back?"
"Before the Spring Festival, I came back after the Lantern Festival. After this year, I want Huishu to take her child back, and the child will study at home, and learn some fist and foot skills when she is old enough to let him join the army."
"Don't go back to your hometown. Living in a big city should have a broader horizon. Choose one of the two in Shanghai and Beijing. Take the military academy during the college entrance examination, so that you can go further in the army. Times have changed, without diplomas, without knowledge, and nowhere is there
It's easy to mess with."
"Haozhe is too naughty, I'm afraid he will learn bad things in big cities."
"You can't keep Haozhe in an environment for the rest of your life. If you are restless in your bones, you will explode sooner or later. It's better to explode early than late than late. You're young, so it's easy to correct and turn back.
Before returning to China, you can take Haozhe to Somalia Kismayu and Swat County, Pakistan to see. There are sporadic battles in these two places, which is not too dangerous. Seeing the cruelty of the war should be helpful to his growth.
”
Nan Yi said, handing a piece of paper to the monkey, "Kim Hye-soo, I just slept together two days ago. Her mother is very old and has a strong career aspiration. She keeps doing business and keeps losing money and owes debts. She probably isn't a businessman.
It is not surprising that there may be vampires around you, so you just lie on the fool to suck blood.
The old guy was so troubled, probably because he knew that his daughter could make money, and he had a clear mind. He found a professional liar to make the big ones lose hundreds of billions. He scared her to death at one time and probably would have calmed down."
The monkey thought for a moment and said, "If you want to perform the drama well, Kim Hye-soo must also participate and suffer a little."
Nan Yi smiled, "She is a professional actor, you can play bigger. Don't be polite to the old guy. Have a few hungry meals and use thorn strips to suck the soles of the feet. It hurts and won't hurt too much, so she will suffer a little.
Reflect on it.”
"Do you want to stop her from sleeping at night and show her horror movies?"
"Your idea is so bad. How old is the old guy who is easily scared to death."
"hehe."
He explained the matter well. Under the contempt of the pig, Nan Yi refused the monkey's arrangement to eat fresh and fragrant meat, but asked him to make some roasted pork belly and roasted pork discourse, and condemned his involvement in the dog meat trading.
Nan Yi is an extreme dog lover at heart. Dogs are not only loyal, but also have good money-making skills. The breeding of bad breeds of Kenying Group has been involved in the hype of Tibetan mastiffs for a long time and has mastered a lot of "pure blood". Now it is now
At the peak of the five mastiff sinking aircraft carriers, a Tibetan mastiff’s profit ranged from hundreds of thousands to millions, making outstanding profit contributions to the reclamation and colonial group.
He planned to wait for the Tibetan mastiff to pass, pay out his own pocket and set up a huge sum of 999 yuan to establish the International United Tibetan Mastiff Blood DiChou Co., Ltd. to shelter and rescue Tibetan mastiffs who were abandoned due to their rapid depreciation of their value.
Although the money is less, it doesn't matter. You can invite dog lovers to donate, raise 1 million yuan, put 950,000 yuan in your pocket as management fees and profits, 49,000 yuan is used to advertise good deeds, and 900 yuan is used for employees to have a meal, and the remaining ones are
The 100 yuan you spend and 95 yuan you spend on taxi, and the last 5 yuan you spend on dog food. You must buy famous brand high-end dog food. Don’t just save money and make the dogs have fun.
After three or five years of operation, I went to the Nasdaq to go public. In less than six or seven years, I could call Bill Gates the "Little Gai" and I could pat his shoulder and encourage him, "Little Gai, you can't do it.
, I have to work hard to eat some pancake rolls and green onions at my house, eat hard, eat more, and one day, you will also think of a good deal like me."
...
When he returned to the capital, Nanyi rushed to prepare lessons and attend classes.
When the get out of class was over, the other two shareholders were called up and the shareholders' meeting was held in Daguoniu's office while eating a boxed lunch. They mainly talked about two things: the first thing was to find someone to do a B2C website, and go to Weike Station to find it, on the premise of ensuring quality. Next, the less money you spend, the better. First issue, you will start with thirty websites, with a maximum budget of 2,000 yuan.
The second one left one for each style of the clothes he brought back from Seoul as a sample, and the others took them to the outside clothing store to sell. First build small offline wholesale channels, and then build differentiated ones later.
Online channels.
After the meeting, Nan Yi showed up and appeared in Hangzhou.
I found a place where I could print my business card, and I quickly printed a box of business cards from the business manager of the Daguo Niu Trading Company, dressed up, put on a pair of flat glasses, and went to Qiaosi, a small clothing factory, where the concentration was relatively concentrated.
Although the reputation of trading companies was a bit bad in the past two years, and the factory owners no longer had the enthusiasm for the "managers" of trading companies, they would still be enthusiastic about the inquiry at home. There will be no shortage of tea cigarettes, can you get a good meal?
It depends on personal ability.
Nan Yi is a very good person and will be kept for food wherever he goes, but he is still willing to eat himself. He spent a day and a half and visited the clothing factories around Qiaosi. Each factory is good at what kind of products they do.
The standard of the clothing and processing fee is basically clear.
However, the processing costs discussed by the red mouth and white teeth cannot be counted, and the real cost can only be obtained when placing an order and discussing the deposit.
After running to Qiao Si, Nanyi went to Binjiang and Xishi County, and then Feiyangcheng, selectively visiting places where small clothing factories such as Kangle, Lujiang, Jingtai, and Xiamao are concentrated.
In two weeks, I brought back a large stack of business cards, took a lot of samples, and brought back a lot of cloth samples. After a while, I was tired. Nanyi handed over the work of running the clothing wholesale market to Du Wenhua. The third week was that I was not allowed to go to the clothing wholesale market. Early on Saturday morning, Du Wenhua took over Nanyi's baton and flew to Hangzhou City to investigate the Sijiqing Market.
After Nan Yi finished class, he called Luo Tong out for a meal and gave him two tricks:
1. Establish contact with several major e-commerce platforms, establish micro photography bases, and develop product picture photography business.
2. Contact the model company in Eastern Europe to establish a cooperative relationship and take as much domestic model agency business as possible into your own hands. Models in Eastern Europe are not much expensive. Even if you have to pump a lot of water in the middle, it is only domestic. Two or three times the number of unknown models, using white models to make the product international, many businesses will think that spending more money is worth it, not to mention that there are "unexpected gains".
Nan Yi solemnly warned Luo Tong to only do serious model agency business and not participate in other messy things. In addition, he also told Luo Tong to move faster and not to catch up with the hottest ones.
Well, this is also a bit selfish. The big country cow needs to take a product picture immediately. A service provider with a professional and reasonable charges cannot be found. If you can find it, you either have a professional level but the fees are high. If you don’t know, you will dare to give up the challenge. In photography, you can either just be able to make a living by fiddling with the SLRs.
Luo Tongquan ate Nan Yizhi's trick, and after dinner, he went back to his company to study the plan.
The next day, Nan Yi was in the old villa and entertaining Guo Shuaichao who was driving from Fu Tian himself.
Guo Shuaichao is Guo Fuxi's son. Luban Wood Industry invested in Guo Fuxi to establish a logging company in Russia. Guo Fuxi developed very well. In a few years, he joined hands with his younger brother and several fellow villagers to monopolize the import business of Russian timber. , and then, the business expanded to Southeast Asia.
Luban Wood Industry is engaged in seven or eight out of ten low-end wood business in China through Guo Fuxi. He can be considered half of the Nan family and Luban Wood Industry's agent in China.
As the second generation of the Guo family, Guo Shuaichao did not participate in the family's timber business, but started his own business to establish a shoe factory. He had been doing OEM for international sports brands, but now he has the idea of establishing a private brand.
In theory, Nanyi is just a small business, so there is no need for the big boss to go there personally. Even if he sends a business staff to discuss, it can be considered a compliment. However, Nanyi has a special identity, Guo Shuaichao can only come by himself, and Nan Yi also said that the business we discussed this time will not be too small.
Nan Yi made a bowl of Mazu noodles to welcome Guo Shuaichao, then took him to Daguoniu's office, called Xue Xiaomin to introduce the multinational e-commerce business to Guo Shuaichao in detail.
"Shuai Chao, that's right. I hope that the cooperation between us is not just a supply and demand relationship. It's not simply that you supply Daguo Niu, and Daguo Niu can earn the difference when selling it. It's that we both are back-to-back, and you are responsible for the style. In research and development and production, Daguo Niu is responsible for external sales. Both parties share costs and risks and share profits.
In addition to the overseas sales I mentioned just now, Daguoniu will also establish a platform to carry out a distribution business for small online shop owners. The basic model is like this. Small online shop owners pre-store a sum of funds on our platform, one hundred or two. Hundred.
When a customer places an order in his online store, he can place an order on our platform, leave the customer's delivery address, and we send the shoes directly to the customer.
This model is very friendly to small online store owners and can reduce their initial cost pressure. However, when our platform business develops to a certain stage, it will not be too friendly to them. Too many people sell the same products, most people will become
cannon fodder.
At this stage, we must give up most online store owners with average sales and support online store owners with larger sales, so that they can enter differentiated and homogeneous competition."
"Official label?" Guo Shuaichao said.
"Yes, private label, upgrade your OEM model and change from a supplier to a partner. What you can earn is not only OEM fee, but also part of the brand premium.
You can build your own brand based on absorbing the advantages of OEMs, but I suggest you not to follow the traditional store model. The rise in housing prices is the general trend, and the operating costs of stores will be higher every year, sooner or later.
One day will be so high that you can't bear it.
You have been in contact with several international brands. You should understand that their brand premium is beyond your reach. The younger Nike is already 35 years old. To catch up with the influence accumulated by time, how much do you need to
How many times the price is it? How high is the success rate? Can you afford the price?"
Guo Shuaichao was silent for a while and said, "Uncle Nan, do you mean to let me go online?"
"Let me put it this way, whether it is ancient or modern, whether it is the Internet or the entity, all methods of buying and selling, or even the operation of the country, are not separated from the landlord's idea of collecting rent.
If you do business in my country, you have to pay taxes; if you do business in my shop, you have to pay rent; if you do business in my platform, you have to get a commission.
Whether it was called agricultural economy, industrial economy, service economy, or the current newer experience economy, quality economy, and social economy, there have been many changes in form, and the core idea has not changed. It is always the landlord who collects tenants' land rent.
set.
Online marketing and online sales are still relatively new concepts in China. Tax policies have not kept up yet. You can save a lot of tax costs through online channels, which is one of them.
Secondly, the online shopping platform is still in a wilderness era. Everyone can see its potential and want to bite a piece of cake. It is best to drive away everyone else and enjoy it alone.
Now it is still in the money burning period of online shopping platforms, and it is far from the reshuffle period. At this time, you can participate and find one of the platforms to cooperate in depth. You can pay the smallest price and get the best resources."
Nan Yi spread his hands, "How to discuss the cooperation details? I don't think I need to say more. You have been doing business for so many years, and if you don't understand negotiation skills, you won't be able to do business this day."
Guo Shuaichao nodded and said, "But... Uncle Nan, I can see that e-commerce has great development potential and will even impact physical stores in the future, but I also firmly believe that the role of physical stores is irreplaceable.
Physical stores provide consumers with physical experience through vision, smell, touch, hearing and taste, with products immediately available, on-site shopping guide consultation, after-sales return and exchange services, and meet consumers' emotional demands.
On the contrary, e-commerce platforms can only display pictures, and consumers cannot see the physical objects or touch them. The factors that arouse their desire to buy are scarce, and some products cannot be found in physical stores; convenience,
There may be no product near the consumer, and he needs to go far to buy it.
If a certain product is available on e-commerce platforms and nearby physical stores, the only factor that arouses consumers' desire to buy will be the price, and the online price is much cheaper than the physical ones.
Consumers focus on cost-effectiveness. In order to increase sales, online merchants can only gradually reduce the premium space of products. In the long run, the profits sold through online channels will not be guaranteed."
To be continued...