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Chapter 40, Suspects use

If a person lives a very regular life every day, his time will pass quickly.

For Nanyi, this is the case.

I started studying at six o'clock in the morning and lasted until eleven o'clock in the evening.

In addition to professional courses, Nan Yi also needs to take time to learn languages ​​and read professional books related to the field he wants to enter in the future.

As soon as February entered the ring, before he even started to challenge, he was kicked out by March, who couldn't stand it.

Just this month, at the invitation of the Ministry of Commerce, Pierre Cardin came to Beijing for the second time in his life with 8 Chinese models and 4 Japanese models.

Nan Yi rarely changed into unpatched clothes, and took Han Guoren and Xian Xiuyun, who had come to the capital to join him, to the National Culture Palace.

At the National Palace of Culture, Pierre Cardin will hold a catwalk show that is not open to the public and will only be attended by staff from the Ministry of Commerce and those working in the garment industry.

It is said to be in the garment industry, but in fact it means that several garment factories and textile factories in the capital are involved head-to-head, and people from other places have no idea about this matter at all.

The Wenchangwei Garment Factory put in a lot of effort to get the qualifications to visit, and finally they took the route to the Second Textile Factory in Beijing and finally got the chance to see it.

The hall is divided into three square formations. In the largest area on the left, there are neat seats. Whether they are men or women, they are all wearing cadre uniforms. In the large area on the right, there are long guns and short cannons. All those sitting there were reporters.

There are only about thirty sparse seats in the middle area, of which nearly ten are occupied by foreigners. The remaining twenty or so seats are occupied by people in the clothing field.

The qualifications of the three Nan Yi people to visit were not on the table, so they just stood in the most inconspicuous position at the back. Nan Yi and Han Guoren were holding cameras there to take pictures.

"Nansheng, in fact, Pierre Cardin is not even a top brand in Faguo. Faguo has Louis Vuitton, Chanel, Dior, Hermès, Givenchy, Cachard, Egger, Yimiao, and some other brands that have just been established twelve years ago. Cerruti. In front of these brands, Pierre Cardin can only be regarded as a third-rate brand.”

Han Hanren's tone was full of disdain for Pierre Cardin.

"I know, I asked you and Xiuyun to come here not to popularize brand knowledge, but to learn how to promote it.

There is a short marketing story about a shoe factory salesman who went to a country in Africa.

When he got there, he found that no one in that country wore shoes.

So, he thought that there was no demand for shoes in this country, it was a barbaric land, and it was impossible to open a market, so he left that country.

Later, a salesman from another company arrived there and saw that all the people were not wearing shoes. He was very excited. He felt that there was great market potential there, and it was simply his golden treasure.

In the same market, different people have different views on it.

Our country has huge market potential, which can be seen by all clothing brands. The problem is that some people pay attention to it and some do not.

It is precisely because Pierre Cardin is not a very good brand in China that he pays more attention to our market. Obviously, he is basically on the right path, isn't he?"

"Although Pierre Cardin is not a top brand, its clothes are not cheap. According to the current consumption level in mainland China, how many people can afford it?"

"Crea, you can't look at the problem from a static perspective, but from a developmental perspective. Not many people can afford it now, but that doesn't mean it will still be the case one year from now, or three to five years from now.

Obviously, Pierre Cardin and this brand have already won their favor." Nan Yi pointed to the phalanx on the left and right and said: "Winning their favor is equivalent to gaining consumption. Please do not doubt the power of public opinion and propaganda."

"Nansheng, you are telling me, will Pierre Cardin be successful in mainland China?"

"Basically, remember this idiom: what goes up leads to deeds."

Nan Yi said and saw that Pierre Cardin had appeared on the catwalk and was about to give a speech. He quietly waved his hand and led the two of them out of the hall.

"Kreya, you don't have any design talent, do you admit that?" After walking out of the National Culture Palace, Nan Yi lit a cigarette and said to Han Guoren.

"Yes, I must admit that I do not have the talent to become a top fashion designer."

"So, I hope you will work hard in the direction of operations officer and brand strategy officer. You are not good at design, but you still have a deep understanding of clothing. When you have time, you can study psychology and study consumer psychology. .

When you master the professional knowledge and have the addition of consumer psychology, I think you will definitely have a deeper and more unique insight into how to promote the Paris brand.

Although I am a fool, it does not mean that I have no knowledge. I know what a joint-stock enterprise is and I also know what an equity incentive plan is.

You should also have a certain understanding of how seriously those female workers in the garment city study, how much they yearn for a better life, and how much hard work they are willing to put in to achieve a better life.

Last month, the average house price in Hong Kong was HK$699/sq. ft. in Kowloon, HK$722/sq. ft. in Kowloon, and HK$520/sq. ft. in the New Territories. In Hong Kong, it is difficult to get ahead in anything else, either real estate or finance.

Finance, you have no professional knowledge; real estate, is that a field where you can start from scratch?

The mainland is a fertile land that has not yet been developed.

Think about it, as long as one out of ten people buys our clothes, that’s 97 million pieces of sales.

Even if we only earn 1 yuan from a piece of clothing, that's still 97 million yuan. Today's exchange rate is 3.72, which means we can earn 360 million Hong Kong dollars.

It’s up to you how much of your labor effort you can take.

I am a very fair person. If you put in one point of effort, I will give you one point in return. If you put in ten points of effort, I will give you twelve points in return."

Nan Yi patted Han Guoren on the shoulder, "Kreya, get rid of the prejudice in your mind that we are old haters and idiots, bend down, and work hard with snacks. You can also become a king, clothing King.

Repulse Bay, Deep Water Bay, Mid-Levels, you can all afford to live there in the near future.

I know exactly where Shek Kip Mei is. It is a resettlement building. To put it bluntly, it is a place to resettle the poor.

Did you watch TVB’s “Tycoon” last year?”

"Have seen it."

"Now that you've seen it, work hard. You will become the next Xu Shaoliang, and you will also be a tycoon in the upper class. Don't you Hu Jianren have a saying: everyone has the same heart, loess turns into gold, three people have the same heart, and make money Not enough to buy wicks.

Put aside your prejudices, work hard, work hard for three to five years, explore Dajia, marry Shuimo, and build a big house [make a lot of money, marry a beautiful woman, and build a big house].”

"Nansheng, don't worry, I will do a good job."

Han Renzheng was young and wanted to work hard to make a career. When Nan Yi encouraged him, he also started to scream a little.

Maybe he was so complacent that he drank a few more glasses when he was cooking mutton in the evening.

Returning to the guest house, Nan Yi and Xian Xiuyun put him to sleep, and they walked to the door of the guest house and whispered.

"Ouyang Xiu said in "Theory of Clique": 'Don't trust people when you employ them, don't use people when you doubt them'; but I want to say, use people when you doubt them, and use them with suspicion when you employ them. In a garment factory, your culture is the highest, and you have to do it well. effort.

In the future, if there is an eventuality that Han Guoren has second thoughts, I need you to take care of him. Of course, I am just preparing for a rainy day, which does not mean that I don't trust him as a person.

Xiuyun, you are only seventeen this year, and you still have a long way to go in life.

Women not only have the option of marrying a good man, they can also have their own career. The great man once said that women can hold up half the sky."

"Brother Nanyi, I understand. I will definitely study hard." Xian Xiuyun nodded.
Chapter completed!
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