Our hospital.

Several people sat in the yard, eating mutton hotpot, and watching the advertisements played on the TV screen. They were all excellent advertisements that Nanyi asked people to find, including domestic advertisements, Japanese advertisements and domestic advertisements.

"In the Japanese advertisements just now, the heroines were all the same?" Chen Huaige asked after watching for a while.

"Yes, I'm worried. A Japanese female singer grew up in Honolulu and speaks very well. She hosts an English program part-time on TV. The all-round artist in the mind of Japanese people will not have a low income for a year."

“It’s very profitable for Japanese singers?”

"Singing doesn't make money, acting doesn't make money. Japanese actors' salaries are not much better than our country. If you have more jobs, you can only have five or six million yen a year." Nan Yi said.

Zhang Yimou said: "Is five or six million not much? What is the exchange rate?"

"It is equivalent to about 50,000 yuan." Yang Kaiyan said.

"That's a lot."

"It cannot be converted to China, it has to be compared in Japan. An ordinary Japanese office worker now has about three million a year, and the actors I mentioned are about five or six million a year, which is almost the same as that of Miyayu.

How much higher is Gong Xue’s salary than that of ordinary workers?

In comparison, the pay of Japanese actors is a little lower than that of our country.

If they want to make money, they have to shoot advertisements, and they say they are worried about it early. The advertisements we are watching now, such as Sansui Audio, Love Mouthwash, Love Shampoo, Coca-Cola, Nomura Securities' mid-term bonds, and Pentax pentax cameras are all very big brands in Japan.

The pay for advertising movies will definitely not be low. I don’t know the specific number, but it is definitely okay to get tens of millions of dollars for an advertisement. If the endorsement contract is discussed, the money will increase exponentially, and it will be less than tens of millions a year."

"It's really profitable." Chen Huaige said sourly.

The conversation ended temporarily, and several people continued to watch the advertisement.

Then, they watched several advertisements from Jinweis, including Grundig Gend TV ads, Hitachi exciting TV ads, Nissan Sunshine Automobile, Te van ads, and Fast Delis Stanza ads.

Nanyi asked people to collect excellent advertisements from Xiguo, but who knew that all the ones brought were Yishui's Japanese advertisements. This shows how much influence Japanese goods have in Xiguo.

After watching the advertisements almost the same, Nan Yi pressed the pause button, "Show these for both of you just to find inspiration. We can't shoot these advertisements in total. There are only 60 seconds, and at least seven or eight advertisements must be stuffed in. Each advertisement must be accurate to milliseconds."

"That's not everyone can only last more than 7 seconds?" Zhang Yimou asked.

"I don't do the same thing. I plan to match the length and short. Each product will be advertised in two versions, one for each length. This way, there can be multiple combination plans, and I will change the plan every time."

"The two versions, just the editing is different, or the content is completely different?" Zhang Yimou asked.

"Look at the shooting plan, Lao Chen and Lao Zhang, I hope you can use advertisements as movies. Before shooting, make a storyboard script first, and we will strive for excellence. I can't give you honors, and I will definitely give you the rewards. I will give each of you this number."

Nan Yi stretched out his left hand and opened it.

"Five thousand?" Zhang Yimou asked tentatively.

Nan Yi shook his head.

Chen Huaige: "Five...50,000?"

Nan Yi nodded and said, "Yes, we will start preparing for the advertisement shooting from today until the 20th of next month. You will get 50,000 yuan each."

“Will this be too much?”

Zhang Yimou was shocked by the number 50,000.

"Not many, my requirements are very high. I hope that the advertisements you two will be the benchmark and ceiling of our country's advertising for at least ten years."

Nan Yi said, picked up the remote control, quickly forward, and pressed the play button again. On the TV screen, the Tokyo promotional video from 1984 began to be played.

4 minutes and 48 seconds, the promotional video ended.

"Lao Zhang, Lao Chen, what do you think of this promotional video?"

"The picture is very good, and the combination of movement and stillness is perfect, especially the combination of smiling faces and running, giving people a positive and energetic feeling." Chen Huaige said.

Zhang Yimou: "The playback sequence of the picture is also thoughtful, with all ages interspersed, and the main body is young, extending to children and the elderly. Just like what Huaige said, it makes people feel very energetic."

"I want this feeling, vitality, hope, love, happiness, and I hope these four elements can be reflected in the advertisement. Of course, I am talking about long versions of advertisements. The short version is too short and cannot convey too much content. Therefore, I need to have a catchy advertising slogan that makes people remember it by listening to it."

"The advertising slogan wants me and Huaige to think about it?"

"No, I will give you the advertising slogans here. You just need to focus on shaping the picture. Which actor you need to tell me, no matter who is at home and abroad, you can invite them as long as it is necessary." Nan Yi said domineeringly.

Nan Yi was actually talking nonsense, and he never thought about using foreign actors. If Zhang Yimou and Chen Huaige really wanted to propose the name of a foreign actor, he would definitely make excuses to deny it. Hong Kong and Taiwan are not good, it is too expensive.

If Yamaguchi Hyo-hyeon or Teresa Teng were invited to shoot an advertisement, the advertising effect would definitely be very good, but Nan Yi had his concerns. In the 1980s, he wanted to spend it peacefully, but he didn't want to get stuck in the last year.

After drinking a big drink, the advertising matter was settled.

...

The next day, an essay contest was published in the Beijing Evening News.

"The Asia Shopping Mall is about to open, and now I will collect an advertising slogan from the whole society, requiring no more than 20 characters (punctuation marks are also considered one character), which is catchy; once it is adopted, the Asia Qing Company will buy the advertising slogan for a price of one word, a thousand yuan.

A word of money can make you rich with literature. Opportunities should not be missed. Please submit them enthusiastically!

Deadline: June 28, mailing address: Yannanyuan No. 88 Planning Department Slogan Collection Mailbox.”

Before the essay contest was released, a large tent had been set up in the yard of No. 88 Yannan Garden, which was used to temporarily store submission letters.

Nan Yi believed that it would take less than two days for people in the capital to know about this matter. He would receive tens of thousands of letters every day. By the end of that day, even if there were more than one million letters, he would not find it strange at all.

People in the capital are poor and can speak well. No matter who they are, they can be fooled by a piece of vain. Even illiterate can give you a slogan. If you pay a household with a few cents of money, I believe many people will take action.

In fact, the same is true. On the first day, the people who saw the news in the newspaper told them that the people around them spread to ten, and ten were spread to hundreds. The next day, the Beijing Evening News was out of stock, and the entire Beijing Evening News was bought.

On the morning of June 6, Han Meili, the front desk of Yaqing Company, received no less than a thousand people. These people came to consult if the essay and notice was true.

At noon on June 6, a sign was set up at the gate of Yannan Garden, warning those who came to ask about the authenticity should not enter the park again, and ensured that the matter of the essay contest was true.

Although there were signs, many people broke into No. 88, Yannan Garden in the afternoon, which seriously affected the office of Yaqing Company.

As a last resort, a new news was published in the Beijing Evening News on the 6th: Our newspaper solemnly stated that the essay contest of Yaqing Company is absolutely true. Our newspaper has received a bonus of 20,000 yuan from Yaqing Company. The bonus of the adopted advertising slogan will be distributed by our newspaper on behalf of us.

As soon as the news was published, Yaqing Company finally came to a state of tranquility. On the 7th, the people who came to consult turned into two or three kittens.

"Hello, Yaqing Company Nanyi."

Nan Yi answered the phone ringing on the table.

"Miao Huaihai, my Post and Telecommunications Bureau, your Yaqing Company has too many letters. Our bureau can't deliver them. Don't you have a truck, come and take them away by yourself."

"Director Miao, it's okay for us to pull it yourself, but don't mix our business letters with submission letters."

"The normal letters will be sent to you. There are too many submission letters, so we will almost fill up our Post and Telecommunications Bureau warehouse. Send someone here to take them away quickly." Miao Huaihai said.

"Okay, okay, is one car enough?" Nan Yi asked hurriedly.

"Not enough, it's better to send ten."

"All right, Seedling Department, don't tease me. I'll let the transportation department send a car over now. Thank you for your hard work, the longan and watermelon will be on the market next month. One person has two big watermelons and five kilograms of longans. Do you think it's like?"

"One person has another TV ticket."

"It's true, I'll give you one more refrigerator ticket for each one."

"Okay, I'll send you two mailmen to your car and help you organize your letters properly. We have experience in this kind of work."

As the employees got the benefits, Miao Huaihai's tone changed.

"Thank you, seedlings."

"Don't thank you. When you Asia opens, it's better to give us some discount tickets to the bureau than anything else." Miao Huaihai said with a smile.

"This is easy to say, I will give it to you every month from now on."

After hanging up the phone, Nan Yi called Qiu Heping to his office.

"Send a car to the post office to send a message. In addition, I ask Jiang Bin to arrange security for you. You can lead the team to Zhejiang Province to pick up bayberry, go and go back quickly."

"Isn't it just brought it back and sold it?"

"What are you selling? Yaqing owes so many favors from the unit, don't you pay them back?"

"How much?"

"Leave two cars for spare, and you can bring all the other eight cars with you. You can't press the bayberry or turn it too hard. One car can't be loaded much. Remember to buy a bamboo basket when you get there. Also, you can also bring some bayberry wine back.

How much does it take? I will tell you when you get to the place and call you back. There is no counting yet. Time doesn’t wait for anyone. You set off immediately in the afternoon and have to go on a business trip after you come back."

"Okay, I'll go back and prepare." Qiu Heping stood up and said.

"Well, I'll help me call Mr. He over."

Management work is scattered and complicated. In one morning, Nanyi needed to deal with more than a dozen things.

In the afternoon, I will go to the construction site first and then go back to the office and have to take time to talk to someone.

The wedding and funerals and thoughts of employees of Yaqing Company seem to have nothing to do with their work, but in fact they have a lot to do with them. Nan Yi should express what they should care about.

People have strong adaptability and great forgetfulness. Soon, the employees of Yaqing Company will be extremely adapted to their high salary and gradually forget the joy they were when they got this job.

Repetitive work will soon dispel their work passion. When they reach a certain stage, they will not be able to maintain high concentration in their work. The atmosphere of passive slacking off and being able to pass through will begin to spread.

Instead, their interest will shift to analyzing the distribution of Yaqing's revenue, how much can Haidian District get, how much can Gen Miaohong get, how much Lin Deqing gets in a month, what's wrong with whom Nan Yi gets in a month, what's wrong with whom, what's wrong with whom, what's wrong with whom, how much is himself getting in a month, what's wrong with...

When you are lazy, you will also talk about Nan Yi's seat. Can you do it by tying a dog on a chair? If you change to what you can do, it is better to do it.

As the general manager, Nan Yi has the obligation to pay attention to the employees' ideological trends. When it is time to hit, he must let his employees understand a fact - they are receiving "high wages" that exceed their abilities and pays, and being able to work in Yaqing Company is their "blessing".
Chapter completed!