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Chapter 743, Digitization(1/2)

As soon as the few people sat down in the private room, the school beauty walked in.

"Nan Sheng, phone."

"Qianxi, please sit with the two classmates first, I'll go out and answer the phone."

"Go, go."

Nan Yi followed the school beauty to the yard outside, and the tiger cub covering the microphone leaned over.

"Whose phone number?"

"Mr. Wang Pu."

"Oh." Nan Yi took the call and said to the microphone: "Rogue, what's the matter?"

"In the capital?"

"Nonsense, if you are not in the capital, you can make this call. If you have something to say, you can borrow money and avoid talking about it."

"I'm just a fool. My buddy is not short of money now. I have something to do with you. Today is the day when Haima Film and Television Creation Studio is announced. I am preparing to go out to celebrate and come and support you."

"You didn't say it earlier. I'll have dinner with others outside. Anyway, you won't be able to part with you for a while. I'll rush over later."

"Nan Batian, this is the first step in my buddy's career map. Don't you give me a gift?"

"I'm really having dinner with others, my cousin and their classmates."

"The cousin who is studying in Jingying?"

"Nonsense, I'm this only cousin."

Wang Zhuo over there was a fun listening to it, "Nan Batian, you didn't hear it clearly before, Haima Film and Television Creation Studio, do you understand film and television? I took your cousin here with me. Today, everyone here has the number one master. Will your cousin take on the role in the future?

Let your cousin come here today to make a debut. If anyone's pen tip is tilted and the heroine of the book changes according to her characteristics, will she still worry about not having any scenes to shoot?"

Wang Zhuo said, Nan Yi naturally understood that as long as any screenwriter said, "My heroine was written by Yi Qianxi", without much conflict of interest, Yi Qianxi basically held a handful of the heroine's position.

In this way, if Nan Yi really treats himself as Yi Qianxi's cousin, there seems to be no reason not to go there.

"Okay, tell me the number and I'll call you back later."

"Beijing Film Studio Guesthouse 302."

After hanging up the phone, Nan Yi walked back to the box and said to the three women inside: "I have something to ask for your three opinions. I just answered a call. My friend is a writer. He set up a film and television creation studio with several writers, and will hold a celebration party in a while. If you are willing, we will not eat this meal. Now go there immediately. If you are unwilling..."

"I do, of course I do."

Before Nan Yi could finish his words, Jiang Wenli couldn't help blurting out. After she said the words, she realized that she seemed a little rude and self-indulgent, so she applied a red red cut by her nose on her cheeks.

"Qianxi, Xu Chi, where are you two?"

"Go, why don't you? Aren't the writer just a screenwriter? How good is it to know a few?" Yi Qianxi said.

Xu Qing said, "Brother Nanyi, I want to go."

"Okay, let's go."

Nan Yi walked out of the box and went to the kitchen to find Peng Xiuquan who was cooking in person. After explaining it, he left Qin Jiacai in the midst of Peng Xiuquan's turbulence.

Peng Xiuquan couldn't help but be angry. He treated Nan Yi as a corner and was about to show off his skills that he had just mastered recently. Who knew that he had retreated halfway and stopped playing and was teasing him?

That is, Nan Yi, if someone else changes to someone else, Peng Xiuquan will directly try to see if the kitchen knife is hard or the forehead is hard.

Wang Pu's imagination space is very scarce when it comes to diet. Usually, he would go to a chimney in the middle, a circle of soup-filled mutton.

This is true in summer and still in winter.

The family charged advertising fees and had to write the slogans against their conscience. Seven people put two tables together, and a copper hotpot was placed on one table. When Nan Yi and the other four arrived, there were already five or six empty plates on the table, and a trace of red and white mutton smell left on it told everyone that it was not their own.

When Wang Luo saw Nan Yi appear, he put down his chopsticks, wiped his mouth, and said, "Here I'm here to introduce you to Weiren, Moyan, Liu Yan, Su Yan, Liu Heng, Shi Yansheng, Moyan, you know Moyan, I won't say much, Weiren..."

Wang Pu mainly introduces everyone's situation.

"Last year, in September, a few guys set up a salon called Haima Film and Television Creation Center, which was in our institute. Later, as we chatted, everyone felt that it was not very exciting to just have a cough, so they thought about setting up a creative studio. Today, Haima Film and Television Creation Studio was established.

The purpose of the creative studio is to improve the creators…”

Wang Zhuo said, and suddenly waved his hand, "Stop, I won't tell you anymore. The purpose is very simple. I want everyone to sell for the price. When writing, everyone here is no worse than Cao Xueqin. We don't work.

I asked you to come over, in addition to celebrating the pledge together, I also meant to invite you to join. Don’t rush to refuse. You may not come by yourself, but you have to send someone to pay your salary, 88 months, is this auspicious?”

"Eighty-eight, what do you think? You go to the odd job place to ask, it costs three yuan a day to see if anyone cares about you." Nan Yi said, sitting down on his own and letting the three women sit down. "If you want to talk, just talk carefully, don't mention any salary, just share the money."

"It's okay to divide the money, how to divide it?"

Nan Yi waved his hand, "Don't talk about serious things at the dinner table. Another day, while everyone is awake, find a place to have tea. Everyone will take care of their favors and take their faces off first, and they will be very fond of it. They will be red in order to make a small profit. There is no need to hold it and hold it.

When everyone writes books, putting aside the arguments that some or nothing is gilded on their faces, it is nothing more than to fill their stomachs, get rich through literature, and gain both fame and fortune. If you don’t have enough money at home, you just write books for fun, right?”

Looking around everyone, seeing no one refuting, Nan Yi continued, "So, when you are allocating interests privately, you can fight for it and divide it. Everyone can accept it. The seahorse is a whole. In front of outsiders, everyone pretends to be united and cooperates, holds each other, and sticks their faces up."

"Nan Batian, you are not good at saying this, and you have stripped down all the disguise on our faces, but this is true. If you count among the people I know, you can make money, and I don't pretend. I just want to make more money in Haima Creation Studio, and I need you to join in to help everyone.

You say you have a share of the money, no problem, everyone sit down and talk, and as you say, everyone fights out a result that is acceptable. Knowing that you have no time to get involved in our affairs, then you can put the palace..."

"Uh-huh……"

Nan Yi made a voice to stop Wang Pu from speaking Gong Xue's name.

Wang Pu swallowed, "Forget it, let's not talk about it anymore. You know who I'm talking about anyway. I saw that when the commercial was filming, she coordinated well, so let her participate."

Wang Pu would not mention Gong Xue, but Nan Yi would also mention it. Wangbei Media has been established for almost four years, but apart from shooting a few advertisements for itself, sweeping the spam advertising time on local stations, and paying for film and television implantation advertisements, it has not done any business at all.

Even those advertisements have to sell dog meat on the sheep's head when leaving the bill, which is not the account of the advertisement project.

Although in 1979, Ding Yunming, the chief of the Shanghai Advertising Company, published an article titled "Certaining Advertising Names" in Wenhui Po.

He believes that "advertising is not a gimmick or a bragging capitalist business philosophy." This short article of 1,000 words sounded the clarion call for the media to restore advertising.

In the same year, the Mouthpiece News also published four articles: "Shanghai Resumes Product Advertising Business" and "Talking about Foreign Advertising", "The Revelation of an Advertising", and "One Advertising Saves a Factory", which speaks out in multiple dimensions to the openness of the advertising industry.

It seems that the advertising industry has recovered, but in fact, the advertising management rights have not been relaxed to private enterprises. The advertising companies established in the past few years are all advertising companies in certain provinces and advertising companies in certain cities. When you look up, you will know that it is impossible for them to be private enterprises.

There are also private enterprises, but they still follow the path of affiliation. Otherwise, like Wangbei Media, they will conduct joint ventures as foreign capital and then enter the mainland to establish joint ventures. Such enterprises have their customers as joint ventures.

The spring of the advertising industry has not come, and Wangbei Media can't move naturally, so it can only continue to provide some services to its brothers, barely earning money for two meals, and there is no way to do business outside. The barriers to local protectionism are solid, so you can't even break into it.

It’s okay to advertise on TV stations and newspapers. If you want to make a poster in a prosperous area, Wangbei Media will definitely not be able to handle it. You still have to go through the advertising company that is rising from the province or city.

There are no opportunities for advertising to develop, and there are no opportunities for the film and television industry.

From the official birth of Huatou TV series in 1958 to 1986, Huatou's radio and television industry was a completely closed industry, operated by the state-owned and highly administrative advertising and television department. Not only does foreign capital and private capital not allow intervention, but other state-owned departments are not allowed to get involved, especially the market access of broadcasting institutions is stricter.

In 1986, the Ministry of Radio and Television issued the "Interim Provisions on Implementing the TV Drama Production License System", requiring that the production units provide sales, exchanges, and gifts to the imperial stations and local TV stations after June 1, 1986, the production units must hold a production license, otherwise the imperial stations and local TV stations shall not receive and broadcast.

This regulation basically excludes private companies from the production market and has no loopholes to take advantage of.

The reason why the state stipulates this is because the current TV series have almost no entertainment and economic attributes, and it only serves the country's ideological security.

Previously, Nan Yi intervened in "Dream of Red Mansions", which could be said to be sponsoring and then changing to a thank-you unit. However, Nan Yi asked Wenchang Clothing to sponsor the actors personally, with beautiful clothing and rich foods, which won the actors' favor through these, and cleverly implanted the costume advertisements into the shooting highlights.

Including the later investment of Wangbei Media in "Journey to the West", it actually spent money to buy the overseas copyright of "Journey to the West", neither participating in the creation nor participating in the distribution. For the imperial court, Wangbei Media is just a customer who purchases copyright.

Earlier, the same was true for Wenchang Clothing to implant advertisements in movies. It also had no say in the creation and distribution of movies, and could not even be considered a unit that could talk from the height of the same platform. At most, it was a bad person who could rush to "corrode" the relevant people in the film factory to make profits.

"The Mad Mother" produced by Nan Yi seems to have appeared in Wangbei Media from the script to the filming, but this film actually belongs to the Beijing Film Studio. Wangbei Media contributes money and efforts, but the benefits obtained by the film itself have nothing to do with Wangbei Media.

In other words, if we exclude the advertising effect, Wangbei Media has lost money and won’t make any profits.

Strictly speaking, Wangbei Media's word "media" is purely nonsense. It is actually a counterfeit bag company that relies on its connections to speculate and sell. It can also be classified as the supply and marketing department of Wenchang Clothing. Its core is to promote products.

Or you can also classify Wangbei Media as a financial company. After all, it also participated in the investment of a movie, but the return on investment depends on the box office, and it seems to have little to do with the box office.

The incident happened that Bagui Film Factory had established a project to make a movie, but the funds were insufficient. So Chen Huaige helped the film factory borrow a sum of money from Wangbei Media to make movies, make money from the movie, and the film factory returns the principal and interest. If it loses money, wait slowly and pay it back when the film factory has money.

Not to mention participating in the production and distribution, Nan Yi still doesn’t know what the name of this film is. Of course, it’s not that the other party has not informed him, but Nan Yikeng nodded and asked Gong Xue to borrow money. The purpose is to build connections. He doesn’t care about the reason for borrowing money. He only cares about who the person who borrows money is.

In short, at present, whether it is movies, TV series, or advertisements, there is no soil for private enterprises to survive. If this soil appears, it does not depend on the interior, but on the overall world pattern.

From Nan Yi's personal perspective, without the disintegration of the Soviet revisionist, the end of the Cold War, the Gulf War and other events, it did not make everyone realize that the world had changed. The past was outdated, and there would be no situation of concessions to economic development. Naturally, the opening of the film and television industry could not look forward to the day when it opened.

Although I didn't know the development of the film and television industry in my previous life, from the late 1990s to the first decade of the 21st century, the domestic film and television industry was the world of northerners, to be precise, the world of the Beijing circle. Nan Yi still knew this.

At the beginning, Nan Yi had no idea to deeply intervene in the film and television industry in the mainland. What he currently values ​​is the advertising and marketing role of film and television dramas, as well as the role that will promote commercial real estate in the future.

These two trends of trends are just the time to consider the layout of digital networks, meta-universe, web3.0 and other concepts - digital entertainment.

Nan Yi has always had a vague idea that in the future that in the future that he had combined for two lives, the production model of film and television dramas will undergo tremendous changes. The audience will no longer passively accept a film and television drama, but will participate in it since the beginning of the project.

With the further development of big data, a person will be digitally rasterized, and a series of data such as action trajectory, educational experience, aesthetics, hobbies, etc. will be collected. As long as the data is huge enough, it can not only analyze what type of books, film and television dramas a person likes, including the content direction of the article and the plot direction of the film and television dramas.

It can even be inferred that a limited future node will suddenly like a certain type of content.

Regardless of whether the potential audience has the right to refuse their film and television preference data to be collected in the future, the production of film and television dramas will definitely become more and more accurate. The data will be collected and screened out as a reference factor for the creation of a film and television drama. These potential audiences will find that the movies and TV dramas are becoming more and more exciting, and they are simply tailor-made according to their own preferences.

In fact, there is no need to doubt that your e-wallet has been targeted early in the morning. Don’t be too slow and pay on demand. As soon as your money arrives, the accountant can make a deposit and distribute profits to shareholders.

Regardless of whether this conjecture is right or wrong, Nan Yi stubbornly believes that no matter any industry, the fortress of a small circle of meat eating will become stronger and stronger, and it will become more and more difficult and even impossible to squeeze in. The soup drinking community will become larger and larger, and the social structure will have a "nail-piercing mushroom-shaped shape".

The nail tip is far away, and the mushroom umbrella surface is the so-called common prosperity class. The nail body under the mushroom has the possibility of climbing upwards infinitely, and the part of the nail cap lies flat.

The main industries of the Nan family are just like that, but the Nan family's capital must be everywhere, and Nan Yi will leave a basis for the transfer and maneuver for his descendants due to sudden changes in the situation.

Nan Yi believes that his digital entertainment idea is right, at least the general direction is right. Maybe Nan's family will not be able to eat this cake in the future, but they still have to get involved.
To be continued...
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