President, Vice President, I think our happiness cannot be waited for death, and it will be stronger when we sit down.

I want to review that in the past six months, our advertising performance has not been ideal and has not achieved the expected results. After reflection, my colleagues in the marketing department have formulated a new advertising marketing plan. Please see the slideshow..."

Yang Jiayu pointed to the projection of the wall and said: "Bailong Mineral Spring Pot, since its launch, has been marketing artificial ores containing a variety of trace minerals needed by the human body. It integrates sterilization, purification, magnetization and mineralization functions, and can make tap water into mineral water, key, mineral water."

Yang Jiayu switched the slides, "In 1991, Bailong Green Technology invested 135,000 yuan to sponsor "The Story of the Editorial Department", and because of Li Dongbao's words, "Because of you", the Bailong Mineral Spring Pot was immediately popular.

On July 20, 1992, the anniversary of the birth of Bailong Mineral Spring Pot, Bailong Green Technology Institute spent a huge amount of money to invite more than 10 big names in the literary and artistic circles to sing and dance, and then stir-fry Bailong Mineral Spring Pot. As a result, Bailong Mineral Spring Pot continues to be sought after.

Later, mineral spring pot brands such as wealthy people and Tianci appeared, and many people regard mineral spring pots as a symbol of improving quality of life. Although this type of product has been over-marketed and its efficacy has been questioned, mineral spring pots have indeed aroused people's awareness of health care in daily drinking water.

This has both advantages and disadvantages for us. The advantage is that the people have the initial impression that mineral water is a good thing. The disadvantage is that the people have raised the status of mineral water too high. They drink mineral water not to quench their thirst, but to treat drinking mineral water as a nourishing behavior, as if drinking mineral water can immediately be revitalized.

Mineral water is faintly combined with health products. In the short term, this will reduce the difficulty of marketing our happy water, but in the long run, the reputation of mineral water will sink with the collapse of health products.

I have investigated and analyzed the health care products on the market now. Most of them can be said to be useless and can be directly called sugar water with a very poor taste. A small number of them have some effects and are exaggerated and false propaganda.

The popularity of health products is entirely due to the influence of traditional Chinese medicine tonic theory, and after the reform and opening up, the growth rate of people's living standards has far exceeded the growth of their IQ and knowledge. Today, the main consumer force's cultural level is related to the low level.

I believe that after the post-60s and post-70s who have received deeper education become the main consumer force, the situation of health care products being sought after will change.

Therefore, for the sake of the vitality of happiness water, our advertising and marketing must not move closer to the direction of health products, and cannot over-functional marketing, and at most it stays at the health level."

Yang Jiayu switched the slide again, "Our marketing department formulated a new marketing plan, the Happiness Water Plan. Starting from Teresa Teng's demure voice, to Liu Wenzheng's campus ballads, to Fei Xiang's "A Fire in Winter", and several popular songs that spread to every corner of the country every year;

"I'll Be You when I Grow Up" sung this year on the Spring Festival Gala. After New Year's Eve, you can hear people singing on the streets, and tapes are sold everywhere.

All of these prove that the spread of popular songs is so fast and wide.

One of the Happiness Water Plans is to find professionals to create a catchy, popular song related to happiness and happiness water, and to create advertisements based on this popular song, so that happiness water can spread as the song spreads.

At the first international college debate held in Lion City last year, our team won the first place through the hurdles. Many people paid attention to this debate at that time. The four members participating in the finals also became young idols. Everyone wanted to swear on the debate stage like them.

Since last year, Xinhua Bookstore’s books on speech eloquence have become best-selling because of their victory. The imperial court also plays videos of the finals on a loop. Whether in college or middle school, they use four debaters as role models to motivate students. Among students, they have a great influence, and debate has become a highly well-known competitive competition among students.

I think our Happiness Water can cooperate with the TV station to hold the Happiness Water Cup debate. While the debate is now hot, we can make our Happiness Water famous.

Moreover, we can also regard whether the mineral spring pot is really effective as one of the debate topics. When debating this debate topic, the positive debater will definitely talk about mineral water and the benefits of mineral water..."

When Nan Yi heard Yang Jiayu say that he used mineral spring pots as a debate topic, he couldn't help but laugh in his heart. This is to pick up the nerves of the boss of the mineral spring pot business. If it's not good, Yang Jiayu, the initiator, will be hunted across provinces.

However, Nan Yi was very optimistic about Yang Jiayu and his ideas. Whether it was a happy song or a debate competition, there was a great opportunity to become a hot topic. Moreover, the cost was not too high, and it was completely within the affordable range.

Thoughtful, Nan Yi did not interrupt. While listening to Sheng Ziqian, Zhao Yu, Yang Jiayu and others' discussions, he translated the parts she couldn't understand for Nan Ruojin, who was not good at Chinese, and really listened to him.

It is just a third-level subsidiary. If advertising and marketing requires Nanyi to participate in offering suggestions, then the company might as well shut down. Selling some mineral water can at most create half of the richest man. Moreover, Nanyi is a small shareholder. Nanyi has already paid enough attention to the meeting, so there is no need to do so.

After listening to the meeting for three hours, Nan Ruojin's stomach emitted a sirens. Before the meeting ended, Nan Yi took Nan Ruojin away to worship the Wudian Temple.

Beishan Street, Yikou Le, a restaurant that sells Southeast Asian dishes, and a place where people in Hangzhou open foreign meat.

We operate foreign fast food during the day, and after 7 o'clock in the evening, we transformed into a romantic Western restaurant. Candles were lit on the table, and there was also a live quartet band. The pastry and cocktails attracted foreign students in Hangzhou and a large number of young men and women who came to coax their positions (in love).

Nan Yi took Nan Ruojin to Yikou Le. When he saw that most people were eating Yangzhou fried rice, some people would also serve with dessert banana boats. They followed suit. Nan Yi spent eight yuan to buy two Yangzhou fried rice, and another five yuan to buy a banana boat. He paid at the cashier and went to the pickup table to pick up the meal.

"Dad, the fried rice here is not as delicious as fragrant." Nan Ruojin said after tasting Yangzhou fried rice.

Nan Yi pulled the fried rice for a while and said, "Oh, this fried rice is not authentic. There is no char siu in it, and ham is not used to replace char siu. It is sausage, and the cooking method is not right. It is the Hangzhou cuisine method, not the Cantonese cuisine method. But, you little British guy should think it tastes good."

"Why?"

“Have you ever eaten British food in London?”

Nan Ruojin thought for a while, shook his head, "Don't you know, dad, are you eating British food in the castle?"

"It shouldn't be that the chefs in the castle learn French cooking."

"Hmm~"

Nan Ruojin snorted and continued to pick the fried rice with a spoon.

While eating, Nan Yi was paying attention to the little princess who served him. Nan Ruojin was five years old and learned from her. Nan Yi's longest companionship was one or two days a month, and he owed too much companionship.

In the afternoon, Nan Yi's main business was to accompany Nan Ruojin everywhere. Until he returned to the hotel in the evening, Nan Ruojin fell asleep when he was tired of playing. Nan Yi began to handle Nan's official business. He wanted to try his best to make up for the company he owed, Nan Yi could only suffer himself.

Another day passed, and Nan Yi took Nan Ruojin to the pink chrysanthemum factory of Longmenzhen Food. He did not rush to visit the factory, but took a walk with Dai Xiuxiu in the factory first.

"Think about it?"

"Boss, I've decided."

"What are you thinking about doing?"

"I thought about it. Now the country encourages private or foreign capital to participate in and develop underground air raid projects. There are many underground air raid shelters in my hometown, Ice City. One of them is very suitable for transformation into an underground shop. I plan to start with this project and if everything goes well, enter the real estate industry to develop."

"Since you have figured it out, I won't say much. There is a banquet that will last forever. This is a long way to go, so take care of it." Nan Yi and Dai Xiuxiu shook hands, "While you are still my subordinate, I will give you two more tasks."

Dai Xiuxiu nodded, "Boss, please tell me."

"One, don't mention my name to outsiders. I like to pretend to be low-key and don't want to be known to too many people; second, don't stretch it when you encounter something wrong, come back to find me. Even if you are not superiors and subordinates, you are also friends."

"Finish the task resolutely." Dai Xiuxiu smiled sweetly.

"Then how can we say goodbye?"

"Like we met."

"Haa, have you seen that movie?"

Dai Xiuxiu said with memories: "I saw it in the shop on Juelu Street."

"That kind of desolate way of separation seems not suitable for us. We are all children of the world. It's better to be free and easy. I won't say goodbye. Let's have a hug among comrades."

As soon as Nan Yi finished speaking, Dai Xiuxiu hugged him. After Nan Yi returned, he patted his back and everything was silent.

After the informal separation ceremony, Nan Yi followed Dai Xiuxiu and Penny Street to visit the workshop.

The pink chrysanthemum factory mainly deals with vegetables and produces various dehydrated vegetables. They can be eaten raw or pour some water into the microwave to heat it. After the vegetables absorb water and expand, they can be made into salads. It is mainly aimed at people in Europe and the United States who pay attention to healthy diet and are busy working.

Although dehydrated vegetables will lose some of their nutrition during the dehydration process, they do not need to add preservatives. Relatively speaking, they are more qualified to talk about the word "nutrition" than other packaged foods.

After visiting the Pink Chrysanthemum Factory, the group went to the Golden Armor Factory next to the TV Factory.

The Golden A factory mainly deals with meat and produces various pre-made dishes and semi-finished dishes. The factory has two grand goals: to spread Chinese food to every corner of the world; to make the restaurant not cook, but to be a food porter.

"BOSS, the highest sales of the most are dry fried tenderloin and sweet and sour meat. These two products are very suitable for snacks. They are sold well in the United States, Canada, the United Kingdom and Germany."

Standing outside the observation window in the workshop, Penny Strit introduced the situation to Nanyi.

Although the product of Golden Armor will eventually be accompanied by a process of adding preservatives, during the production process, hygiene is extremely important and the word hygiene is regarded as a tight curse. Except for a small number of staff, others are not allowed to enter the workshop. The boss and the president are no exception. The only exception is the mechanic.

After each machine repair, the entire workshop will be thoroughly cleaned and disinfected, and the standards implemented are even more stringent than those of infectious disease hospitals.

Nan Yi said that hygiene should become a major selling point of the gantry formation. Some customers may say that the products of the gantry formation are unpalatable and must not be criticized by customers for hygiene.

Through the window, Nan Yi pointed to one of the staff members in the workshop with a little awkward behavior and said, "Does that employee have a cleanliness obsession?"

"BOSS, there are several staff members in the workshop who have mild cleanliness. If it weren't for severe cleanliness, I would recruit a few."

"It's great. Pay more attention to the technological development of the automation assembly line, so that the workshops of Pink and Golden Armor can achieve digital operations as soon as possible. During the production process, the less contact between products and people, the better."

“OK.”

“How is the sales of newly developed sauerkraut fish?”

"The sales volume is average, because cooking is required before consumption, and individual customers do not like it very much. We are experimenting with new preservation technology, which complies with the food safety laws of various countries, and then casting sauerkraut fish into Chinese restaurants in various places."

"uh-huh."

After visiting the workshop and coming to the office area, Penny Strit reported to Nanyi about the plan for the Longmen Array this year, including Shennong Nanliang's plan to demand that the Longmen Array develop several new products in a direction.

Speaking of which, the reason why Nanyi established the Longmen Formation was to establish a shipping channel for Shennong South Grain was a link in the construction of Shennong South Grain System. With independence and unity, the Longmen Formation must survive alone and bring certain help to the entire system.

Of course, Shennong South Grain will also provide support to Longmen Array, such as the supply of raw materials at internal prices.
Chapter completed!