Elizabeth Back Garden is a new company that was recently registered.

The main business is underwear and the secondary business is celebrity packaging.

Not long after the company was established, the boss behind the scenes injected $100 million in start-up capital.

This US$100 million in start-up capital was used to acquire three small and medium-sized underwear brand companies.

Not long ago, I was a "partner" of CAA.

Michael Levine, a senior Hollywood agent, resigned from his job at CAA.

Then he quickly became the CEO of Elizabeth's Back Garden, responsible for the company's operations and management.

After successfully acquiring three small and medium-sized underwear brands,

Elizabeth set up her own underwear modeling company in the back garden of the same name.

Subsequently, the boss injected another US$100 million to fund the company's future development.

And Michael Levine also did a very good job, he used his connections and abilities in CAA.

They began to aggressively recruit underwear models who signed contracts with Victoria's Secret.

Today’s Victoria’s Secret has not even started its first official Victoria’s Secret show.

Although it is already a successful underwear brand, its appeal to models is actually just that.

It relies on relatively generous salaries within the industry to attract these models.

Backed by Michael Levine waving checks, bigger paychecks, and the lure of entering the entertainment industry.

In just ten days, Michael Levine lured most of the underwear models signed by Victoria's Secret to Elizabeth's back garden.

The key is that you basically don’t have to pay liquidated damages.

This is because Victoria's Secret's brand is not big enough now and it is signing contracts with big-name models.

In order to increase the appeal and to allow the models to have no worries.

Victoria's Secret has set extremely low liquidated damages for models who unilaterally breach their company.

In this way, during the contract period, Victoria's Secret cannot arbitrarily terminate the contracts it signed with these big names.

Otherwise, the liquidated damages will be very high and unaffordable.

But on the other hand, these big names who have signed contracts with Victoria's Secret can easily break the contract.

Because the liquidated damages are not high.

Don’t say that Victoria’s Secret is stupid for doing this, it’s because it can’t help it.

Without this provision, those top supermodels would have nothing to worry about.

They don't really want to be tied to death by Victoria's Secret at this time.

This is how this loophole exists.

This loophole also increased the success rate of Michael Levine's hoe several times.

The follow-up is Gisele Bundchen and Carmen Keys.

These two new big-name supermodels who had contracts or agreements with Victoria's Secret all came to Elizabeth's back garden.

"The first thing is to prepare for Isa's show."

Abel, wearing a large bath towel and lying lazily on the lounge chair, said to Michael Levine.

"Victoria's Secret is going to Cannes, so let it go."

"And for us Elizabeth, I plan to host it in New York."

Michael Levine nodded quickly, as the CEO already knew about the preparations for Isa's show.

At this time, the Victoria's Secret Show was not very famous, and the concept of "Victoria's Secret Show" did not even exist.

Even before this, Victoria's Secret had already held several shows every year.

The concept of the Victoria's Secret show really took shape after the one in Cannes this year.

It exploded in popularity in 2003, and became popular outside the circle in 2005.

Compared to Victoria's Secret, which has no vision of the future, Abel is much more direct.

He planned to directly apply Victoria's Secret's grandest show model to the first show in Elizabeth's back garden.

He looked at Michael Levine and said, "Michael, what do you think of the first show in Elizabeth's back garden in Times Square?"

"Times Square?" Michael Levin said with some uncertainty.

"That's right. Times Square, New York. How about we have a grand underwear show in Times Square this Christmas or Christmas Eve?" Abel said.

"Uh" Michael Levine understood what Abel meant.

"It's going to be difficult," Michael Levine said. "That's Times Square. It's going to be very, very difficult to hold a catwalk show there."

Times Square in New York covers an area of ​​only 0.78 square kilometers.

Such a small place creates a GDP of US$100 billion every year.

This is a prosperous neighborhood in Manhattan, New York City, USA, known as the "Crossroads of the World."

It was originally called Longacre Square, but was later renamed Times Square because of the early headquarters building set up here by the New York Times.

There are nearly 40 shopping malls and theaters gathered near Times Square, making it a prosperous entertainment and shopping center.

Broadway theaters, a large number of dazzling neon tube advertisements, and TV-style promotional boards have deeply become symbols of Manhattan and even New York.

"I also know it's difficult." Abel said, "But what if it succeeds?"

Success?

Michael Levine fantasized about it.

He felt that if it really succeeded.

The name "Elizabeth's Back Garden" will soon be known to the whole world.

As long as it can be well organized, it may even directly create a successful IP brand.

And it’s not like Victoria’s Secret now, which is limited to the United States.

Instead, it will become a global, well-known underwear brand.

Because, that's Times Square.

That's the crossroads of the world!

Michael Levine couldn't help but swallowed when he thought about the future if he succeeded.

There is no way, this fantasy future is too fxxk alluring and wonderful.

"Just tell me. If we want to hold our Isa show in Times Square, what should we do?"

It's not just Michael Levine who fantasizes about doing this and the bright future if he succeeds.

Abel also thought about it, otherwise he would not have proposed this bold and delusional idea.

"Well" Michael Levine wanted to say, I'm not the mayor of New York, and I'm not the boss, so how do I know what to do.

But when faced with the boss's question, he thought about it and then answered softly:

"First of all, we should obtain the consent of the New York City Government, right?"

It is certain that Times Square is the core of New York's core area.

To hold an event here, it is natural to obtain permission from the relevant departments in New York.

Abel nodded, this goes without saying.

"Secondly, the New York police should also get approval. After all, if it is to be held there, there will be many, many people. A large number of New York police will be needed to maintain order."

Abel thinks this problem is best solved.

After donating so much money, I might as well donate another amount when the time comes.

Based on my relationship with the New York PD, this is the easiest one.

Michael Levin racked his brains and finally said:

"Perhaps we also need to obtain the consent of the surrounding buildings?"

This may be necessary because Times Square is actually very small.

If it were held there, it would occupy or affect the area of ​​the surrounding skyscrapers.

If they object and protest, even if the New York City government agrees, it will probably be very troublesome.

"All I can think of are these three aspects." Michael Levine said.

"Okay. Actually, I don't know exactly what to do." Abel said.

Michael Levine smiled bitterly.

This boss is really whimsical.
To be continued...