The founder of the weekly "New York Observer" was Arthur Carter, a New York real estate developer.

Arthur founded and runs the magazine.

At first, it was mainly for promotion of his real estate company.

At the beginning, this magazine mainly focused on the real estate industry in New York and nearby areas.

Later, Arthur Carter discovered that the newspaper sold well, and the key was that it could enhance his influence.

Promote sales of your own real estate company.

He began to run the business seriously.

It's just that he lacks strength and the competition in the industry is fierce.

After more than twenty years of development, the New York Observer has been limited to New York and nearby New Jersey.

Elsewhere, it is not well known.

The sales volume of each issue is generally around 30,000-50,000 copies.

&5 years later,

With the rise of the Internet, the old editor-in-chief resigned.

The New York Observer even began to decline, with sales falling and advertising fees falling.

In the past, I could maintain my daily balance and even make some money.

After that, I started losing money every year.

If it were not for holding it,

If it had helped his real estate company, Arthur Carter would have sold it long ago.

After entering the year 2000.

The weekly's losses are getting worse every month.

So much so that Arthur Carter couldn't bear it anymore.

He began to spread rumors that he wanted to sell the magazine.

in parallel space and time,

He couldn't sell it for several years, and it wasn't until 2006 that he sold it.

By that time, the weekly sales volume was only over 20,000 per issue.

In this time and space,

Because at that time Abel wanted to have his own newspaper so that he could compete with possible public opinions.

He had David Mellon,

Help yourself acquire several influential New York newspapers.

The New York Sun and the New York Observer thus became Abel's bag.

After becoming the owner of these two newspapers, Abel combined his experience as a time traveler.

Reforms were made to both newspapers.

It turns out that he has no talent at all in this area.

The reforms he demanded from both newspapers met with limited response.

Fortunately, the New York Observer has conducted a celebrity interview in every issue for a month.

And because of Abel, the celebrities invited were all prominent figures in New York.

This has somewhat boosted New York Observer sales.

The previous average sales volume of each issue was about 40,000 copies, increasing to about 60,000 to 70,000 copies.

This growth is actually quite good.

Because it is a big player among weekly magazines, the sales volume of each issue of Time Magazine is currently only about 150,000 copies.

If the New York Observer can maintain this sales volume for every issue, it will become one of the top twenty weekly magazines in the United States.

At that time, the "American Sun", which had been renamed, had daily sales of about 100,000 copies.

It looks better than the "New York Observer", but the "New York Observer" is a weekly, one issue every week.

The American Sun is a daily newspaper with one issue every day.

In terms of pricing, one copy of "The New York Observer" can buy almost five copies of "The American Sun".

That is, before Storm Smith appeared.

Abel's reform of the two newspapers he bought has resulted in good profits for the "New York Observer".

But this kind of income is not his idea, creativity is useful.

But he is in New York, and now he has some face.

The celebrities invited earlier are all willing to be interviewed by the New York Observer.

"American Sun" due to positioning reasons

, there is no such benefit.

Previous newspapers had relatively low bonuses and low reputation.

Naturally, there will be no development and it will remain the same.

Fortunately, the Smith storm is blowing across the United States this time.

On Abel's side, under the advice of David and the newly formed public relations department.

Using a not-so-clever method, he transferred part of his own heat to the American Sun.

This made "American Sun" become popular all of a sudden, leading to the current situation.

This is the case, and it’s actually a bit imaginary.

The American Sun now sells this much per issue.

At least one-third is due to the newspaper's bonus, a little more than a third is due to Abel's popularity at this time, and the remaining one-third, a little less, is due to the strength of the newspaper itself.

If the Smith storm cools down in the United States, it can still maintain such daily sales.

That can prove that,

The American Sun has officially become one of the top ten newspapers in the United States.

The current ranking is a bit fake.

But no matter what, Abel's enthusiasm this time.

The American Sun received a lot of benefits.

The sister newspaper next to me, the New York Observer, looked jealous.

As a current affairs and financial genre, the New York Observer must be flaunted as professional and high-end.

It is impossible to learn the marketing method of "American Sun".

After much deliberation, the editorial department turned to the boss.

They found,

The boss of my own family,

So far, I have not officially accepted an interview with any newspaper or magazine.

If only the New York Observer could get first blood from the boss.

Obviously, you can take advantage of this popularity now and promote your fame to the elites across the United States.

This is what we have today,

The New York Observer sent the most elite interview team in the entire editorial department to the headquarters of MGM to interview Abel.

There are four people in the interview team.

There are a lighting engineer, a cameraman, an editor, and a reporter.

The leading editor is Dylan, the editor-in-chief of the New York Observer.

He was interviewing his own boss, so of course the New York Observer sent the best team.

The cameraman is the best, the lighting engineer is the best, and the editor is simply the chief editor.

Journalists. Journalists are the most beautiful.

The most beautiful one.

The beautiful reporter’s name is Ashley Liss.

Ashley graduated from Northwestern University's Medill School of Journalism.

This is a college that ranks among the top in journalism majors in the United States.
To be continued...