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Chapter 180: Daily life in New York(1/3)

While chatting with David, Michael Levine finally rushed in, covered in dust.

This former senior broker and one of the senior partners of AA Company.

Now he is the general manager of Elizabeth Back Garden and concurrently the general manager of ab Smith Entertainment.

It's just that Michael's position as general manager of AB Smith Entertainment is more of an honorary one.

Because the several subsidiaries of this company are all very independent.

& Smith Entertainment only plays a controlling role.

There are also some film investments made in August this year.

In other respects, there really isn’t much work for A Smith Entertainment at the moment.

Less work than a Smith newspaper.

This also allows Michael to focus more on Elizabeth's back garden.

Especially now is the most important and exciting show of the year for Isa.

It will be held in Times Square less than ten days later.

As soon as he entered the house, Abel asked with concern:

"Are there any problems? Tell me all the problems you encounter before it's too late, Michael. You know I take it seriously."

Of course Michael Levine knows what his boss means.

The former senior agent immediately said loudly:

"Boss, you know! There are no problems at the moment, everything is ready, the only thing left is that day!"

Hearing his direct answer, Abel nodded slightly.

Elizabeth’s back garden currently doesn’t even have a single product.

However, it has opened a total of 100 stores in major cities in the United States.

These shops have been renovated one after another a month ago.

It is also expected to be on December 25th this year.

That is the day of Christmas.

One hundred stores opened at the same time.

Due to time constraints, the products were placed in China for OEM.

Even shipped by air.

in other words.

Just behind the Isa Show, Elizabeth's Back Garden will be officially opened.

In addition to this work.

The most important thing left in Isa Company is of course the Isa Show.

This is Elizabeth’s Back Garden, a new brand.

Whether it can win a reputation throughout the United States and even the world is a crucial battle.

For this reason, Elizabeth's back garden cost almost hundreds of millions of dollars.

Most of these funds are used for public relations, but preparing the venue is the cheapest.

The purpose of these hundreds of millions of dollars is to create an unprecedented super advertisement.

In Times Square, New York, at the crossroads of the European and American worlds, there is an underwear advertising war!

The reason why he did this was because Abel remembered.

Elizabeth's back garden imitates Victoria's Secret, the reason why it can be successful in parallel time and space.

Except for relatively cheap luxury pricing.

More importantly, Victoria's Secret is very good at marketing and operating traffic.

This is also the most critical factor in Victoria’s Secret’s success.

Three months ago, it was confirmed that Wexner did not want to sell Victoria's Secret.

Or maybe he wants to cheat Abel out of his own money later.

Abel was so angry that he created Elizabeth's back garden.

Since three months.

The models who have signed contracts with Victoria's Secret are basically poached by Isha Company.

So much so that the original treaty in this regard was very relaxed for Victoria's Secret.

We have to increase costs and make the contract more stringent.

This will prevent the newly signed models from changing jobs as easily as the supermodels at the beginning.

But it's too late.

At ESAB, CONTINUOUS

After digging around for a month.

Parallel space and time.

The best models in the era of Victoria's Secret Gods.

Now they are all contracted models in Elizabeth's back garden and have become Isa's babies living in the back garden.

High-quality models were snatched away, and popular routes were imitated or even surpassed.

Victoria's Secret, which was originally developing well, suffered from Wexner's wrong judgment.

In this time and space, there is not much possibility of rising.

Unless Wexney is also hot-headed and comes to try and challenge Abel in this regard.

But it is obvious that Wexner did not dare or want to compete with Abel's most advantageous areas in these places where money is spent.

Michael Levine said:

"At present, we have decided to choose option three. Because the weather forecast says that it will be sunny that day."

Plan 3 for Elizabeth's back garden.

It refers to the day on Christmas Eve.

At the catwalk in Times Square, more than a thousand high-power outdoor heaters were installed.

The heater will blow on the catwalk and the models to try to keep the temperature on the stage as high as possible.

Follow this plan.

There will be a heater every two to three meters above and below the catwalk and on the left and right sides.

When the heater is working on site, there may be some noise.

Anyway, music will be played at the venue, and singers will be invited to sing.

Turn on the high-power speakers and play loud music.

The noise of these heaters can also be blocked by music.

There should not be any significant noise impact on the site.

In fact, before that, it will get colder in New York earlier than usual this year.

ISA Company has already conducted several experiments in colder suburbs.

After discovering that Plan No. 3 was indeed the best, we decided on this plan.

The only thing you need to worry about is running thousands of high-power heaters at the same time.

The power grid near Times Square may not be able to handle it.

Fortunately, in a capitalist country, as long as you have money, you just have to pay.

No matter how difficult it is, there is no way to solve it.

The power grid was not strong enough, so ISA contacted several power supply companies in New York.

At that time, a new power grid will be temporarily built, and high-power generators will be on site to provide assistance.

Ensure the power needs of the site.

After chatting about the general process, Abel finally felt relieved about this big show.

Michael Levine had actually confirmed these things with him many times through emails and phone calls.

But because he paid more attention to it, and he came back today.

I'd better call Michael Levine over and ask.

After talking about the most important event of Isa Company at present.
To be continued...
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