Chapter 38: Focus on the audience
Charlie Scharf is here.
This Merrill Lynch executive was at a banquet hosted by Barron Hilton this evening.
Belongs to one of the higher-level guests.
His every move can easily attract other guests at the banquet.
Most of the attention, including owner Barron Hilton.
Besides, Charlie Scharf didn't go there alone.
Behind him, there are four other Wall Street giants.
For a moment, this was in the golden banquet hall.
What was originally an inconspicuous corner suddenly became the place that attracted the most attention from the audience.
This phenomenon makes me stay with my grandfather Barron Hilton tonight.
Paris Hilton, who was originally very happy, suddenly became a little less happy.
the reason is simple.
Because originally everyone's attention and eyes were on her.
Well, actually it was her grandfather.
But she has always been with her grandfather, and he is willing to take her with him.
Paris felt that this was the equivalent of attracting so much attention to herself.
For a girl like her who comes from a wealthy family, this is one of the greatest honors.
But now, everyone's attention is directed there.
Especially over there, there was a woman she hated the most in New York.
Young Miss Paris Hilton felt even more unhappy.
Just that she was unhappy did not affect Charlie Scharf.
After Charlie Scharf came over, his target seemed to be D. Ted Lerner.
He smiled and chatted with D. Ted Lerner——
"Dear Ted, you've done a great job this year.
The Miss Teen USA contest has a viewership rating of 0.9%, and the Miss Universe World contest has a viewership rating of 1.2%.”
“Especially the latter, this is an excellent result.
Even compared with the ratings of Miss World, they are not much worse."
The Miss Teen USA and Miss Universe that Charlie Scharf is talking about are two beauty pageants jointly organized by D. Ted Lerner and NBC.
Although they are two beauty pageants, they are actually the same one.
The winner of the Miss Teen USA contest will be selected first every year.
Then the champion will represent the United States,
Participate in the Miss Universe World beauty pageant.
So the two are actually the same, and the right to host both is also in the hands of D. Ted Lerner.
He bought it in 1996, but it is not exclusive, but co-owned and co-organized with nbc, the national broadcasting company in the United States.
NBC is one of the three largest commercial radio and television companies in the United States, and its strength is beyond doubt.
Otherwise, D. Ted Lerner, a real estate businessman, would not be able to organize such a beauty contest that requires the cooperation of a television station.
After listening to Charlie Scharf's words, Ted suddenly said:
"Charlie, your data may be wrong.
On the final night of the Miss Teen USA contest, the viewership rating exceeded 1.2%.
On the final night of the Miss Universe contest, the number of viewers exceeded 9 million!"
"Compared to 0.6% and 5 million people watching in 1995, the increase is more than 50%. Especially in the latter, the increase is close to 100%."
"So I can say, I didn't do very well. I did very, very, very well!!"
After talking about these data,
d. Ted Lerner proudly compared his two thumbs, as if he was giving a speech, and said with a smile:
"No one knows beauty pageants better than me! Only I can bring Miss Universe back to life again!"
Charlie Scharf: "Uh..."
The chief financial officer of Merrill Lynch mentioned the beauty pageant just because he wanted to find a topic to intervene in.
For this kind of annual profit, it will not exceed 50 million US dollars, and it is extremely risky and very cumbersome.
He's not interested.
Just when Charlie Scharf was speechless for D. Ted Lerner's "I Got It".
Mr. Bryn Buley, Lehman's CFO, has already come over.
cfo is the abbreviation of chief financial officer, this position is very important in financial companies.
Sometimes the power is even greater than that of the CEO.
Bryn Bulley, like Charlie Scharf, is the chief financial officer of their respective banks.
Compared to Charlie Scharf, who first talked to D. Ted Lerner after coming over.
Bryn Bulley is obviously much more direct.
This Lehman executive ignored D. Ted Lerner, who was hated by New York's wealthy circles.
He smiled directly at David Mellon, who was standing with Abel, and said:
"Dear David.
If I guess correctly, the person next to you must be Mr. Abel Smith?"
Charlie Scharf, who was next to him, couldn't help but his eyes widened when he saw him being so direct.
I was obviously the one who came first!
Charlie Scharf glanced helplessly at D. Ted Lerner.
The latter was very interested and wanted to continue discussing the Miss Universe beauty pageant with him.
David Mellon laughed and said softly:
"Yes, this is my boss."
Abel stretched out his hand at the right time and said with a smile: "Abel Smith, Smith Capital."
"Hello, Mr. Smith. I am Bryn Buley from Lehman." Bryn Buley smiled happily.
What's the use of Charlie Scharf being so thick-skinned?
After all, he was not really the thickest-skinned, so he foolishly went to talk to D. Ted Lerner first.
New Yorker, who doesn’t know Ted Lerner?
Sure enough, youth is still unreliable, Bryn Buley thought to himself.
But he looked at the younger Abel and David Mellon, and hesitantly overturned this idea.
Some people are very young, but they really look reliable.
at this time,
Sally Winston, President of PNC Financial Services Group,
Citibank President John Reed and Citibank Senior Vice President William Rhodes also came forward.
Like Bryn Bulley, these three people ignored D. Ted Lerner after they came over.
Unlike Charlie Scharf, they greeted Abel and David directly and then introduced themselves.
Abel's response was the same as his response to Bryn Bully.
Say hello with a smile and introduce yourself.
Abel felt that the time was right and was already willing to contact these Wall Street giants.
These Wall Street giants finally had the opportunity to contact him, and they were all very proactive.
Both parties can say that they are in love with each other, and they are close to each other.
As soon as we made contact and started chatting, everything went very smoothly from there.
Within a few minutes, these guys with extremely high IQs understood a little of what Abel meant.
That is.....
He has always been very cold and turned a blind eye to many suggestions from Wall Street.
Even Smith Capital treated him coldly.
I feel like letting go.
This made these giant crocodiles, who originally just wanted to get close to each other and get familiar with each other, feel the joy of unexpected gains.
As for the host of tonight's banquet, who was originally elsewhere and was always being praised by the stars.
The second generation of the Hilton family, Barron Hilton is considered one of the most outstanding second generation rich people.
Chapter completed!