The party must come to an end.

The song ends and people disperse,

Around ten o'clock in the evening, Barron Hilton, the host of the banquet, voluntarily left the party.

As soon as he left, the banquet was over.

As early as eight to nine o'clock, people were leaving one after another.

Very few people are present at a banquet or party from beginning to end.

If there is, either he is asking for something, or he is simply the host of the banquet.

Like Abel and David Mellon, they didn't stay until ten o'clock.

The two of them left the golden lobby on the top floor of the Hilton Hotel in Midtown just as the clock reached nine o'clock.

After the two of them left, several Wall Street giants also left one after another.

Downstairs, on the street.

Driver Andy drove a black Cadillac sedan.

This is a fifth-generation Cadillac STS.

sts, is Cadillac's flagship product.

Its appearance is rough and bold, subverting the previous classic luxury and showing a bold personality.

It can be regarded as the wildest Cadillac flagship ever.

Don't look at Cadillac, but it has never done well overseas.

Within the federal territory, it has a different status than Lincoln in the car industry.

Let's put it this way, the status of Lincoln and Cadillac in the United States.

It is equivalent to Hongqi and has the same status in the Chinese car industry.

Americans who have some feelings for old money mostly like Cadillac or Lincoln.

David was with Abel, and he went to his car and brought some papers over.

Then he and Abel got into the car together. In the back compartment, David handed the document in his hand to Abel.

"Here, here is the information you want." David said.

"What you want, its ownership structure is very clear. The parent company L Brands holds 91% of the shares, and Wexner personally holds 9%."

"This is a company close to a private company. Goldman Sachs, Merrill Lynch and MG all have similar valuations on it, which is about US$300 million."

While listening to David's introduction, Abel nodded slightly and flipped through the information in his hand.

"Why are you suddenly interested in an underwear company?"

"Don't tell me, is there any secret of wealth in this that I can't see?"

David Mellon said.

Abel said lazily without raising his eyes:

"It is indeed the secret of wealth.

If I told you that this is a unicorn with an annualized return of more than 100% for the next ten years, what would you think?"

"Capture it at all costs! If you can't capture it, find a way to stop or destroy it!"

David was startled, and then asked doubtfully: "You are not talking about Victoria's Secret, are you? For an underwear company, the annualized return rate can reach such a high rate?"

"Bingo, you're right.

Victoria's Secret is such a company.

I am very optimistic about its future development.

Within ten years, it can give us at least ten times the return." Abel said with a smile.

David was relieved, "No wonder you asked me to collect its information.

I thought you were interested in the models it owned or the models it hired."

Abel smiled and said: "You are right. I am indeed quite interested."

David rolled his eyes and then said:

"If you want to acquire it, it will be a little difficult.

l Brands are in good financial condition, and Victoria’s Secret has also been in good financial condition in recent years.

Wexner wouldn't want to sell."

"Didn't you just say that its market value is US$300 million?"

Abel said: "Then I will offer US$500 million, with a maximum price of US$600 million.

At double the price, do you think Wexner would want to sell it?"

"Well... the market value of l brands is less than 2 billion. If a Victoria's Secret can be sold for 600 million, I think he would be very happy."

"But..." David Mellon said hesitantly: "This premium is too high."

"Before you say premium, think about its subsequent value.

David, trust my judgment.

It won’t take that long, as soon as next year, you will know that this investment is worth the money.”

"Okay." David Mellon shrugged, "You are the boss, you have the final say."

For the lingerie company Victoria's Secret.

The reason why Abel is willing to pay so much premium for acquisitions is of course partly because of the supermodels who are about to debut in the Age of Gods.

But just like what he said to David Mellon, Victoria’s Secret will really take off in the future.

In just a few years, the valuation has increased from hundreds of millions of dollars to billions of dollars.

When it went public, its valuation reached US$9 billion.

At its peak, there were more than 1,000 stores in the United States and more than 2,000 stores worldwide.

At its peak, sales even accounted for 40% of U.S. underwear sales.

It can be said that during those few years, Victoria's Secret was the world's number one lingerie giant.

This is mainly because its marketing is very good, which creates a feeling of "I am very expensive, I am very expensive".

When I went to the store, I saw that it was not expensive at all.

The average price of a piece of underwear is only 30-40 US dollars.

The high-end and more expensive ones, the same ones worn by supermodels, only cost around US$70-90 each.

It is this sense of gap that creates a good aesthetic.

Let Victoria's Secret, with the help of crazy marketing capabilities, become a sensational underwear brand in the world in a short period of time.

And it all started at the Victoria's Secret show at the end of this year.

Then at the Victoria's Secret show at the end of next year, she will go straight to the top.

The beginning of Victoria's Secret, the glorious journey that followed for more than ten years.

Spend the extra money and get Victoria's Secret before this year or next.

Then don’t worry about anything, just let it follow the same marketing path as in its previous life.

It can bring it to the glory of its previous life.

The return on valuation alone is an investment that earns more than ten times the return.

The most important thing is that as the parent company of Victoria’s Secret, L Brands is really not short of money.

Want Lex Wexner to sell Victoria's Secret.

It is impossible to succeed without offering a price that is enough to make his heart move.

Smith Capital has nothing that is enough to make l Brands excited.

If you want to win, the only way is to directly throw money at it.

Defeating ten levels at once is probably the best way.

Abel is not good at this aspect of negotiation.

Fortunately, he has talents who are good at this, so he can just leave it to David.

The two ignored the topic and then talked about tonight's banquet.

"Obviously, they are very happy." David commented on the performance of several Wall Street giants tonight.

"I believe that in a few days, or even tomorrow, someone will come to the company."

"Do you think so highly of me?" Abel said with a smile.
To be continued...