"Director Li, are you back?"

"Yeah, I came back yesterday"

"Then how many days have you been at home? But during this period when you are not here, we are like we have lost our backbone. If you can come to work one day earlier, we will feel at ease in our hearts all day long."

“Hahaha~”

When Li Ye returned to work at work, many colleagues expressed their welcome and miss him, but this flattery style made him somewhat uncomfortable.

Even a "positive" technology-oriented enterprise like a branch factory seems to be unavoidable.

So Li Ye reminds himself from time to time that no one except his parents will praise you without desire. When others praise you, you'd better not take it completely seriously.

However, Li Ye took Lu Zhizhang's words seriously.

After seeing Li Ye, he praised and complained: "You have been out for more than a month and have not had a day off when you come back. Are you going to compete with those workers for model workers?

But you're back! I'm so busy these days. If you don't come back, my mind will be almost blown up."

Li Ye threw a small box to Lu Zhizhang and said with a smile: "Give you some souvenirs first to suppress your resentment. You are the pillar of our factory, so don't fall down."

Lu Zhizhang opened the box and said, "I used to think I was the pillar! But when you left, I realized that I was at most half a pillar. I really don't know how you used to deal with those messy things."

Hey, what is this? Hetian jade?"

After Lu Zhizhang opened the box, he found that there were several blue and white jades inside.

Li Ye said with a funny look: "Hetian jade? What are you thinking? This is Qingshang jade, not worth much money."

"Hey, what's the money? The gift is too low!"

Lu Zhizhang put away the box with peace of mind, and then solemnly said to Li Ye: "After you left, a few things happened in the factory. I'll tell you,"

"The first is that Mitsubishi once again lowered the sales price of the engine for us. I told you this, but I found out the news these two days. It seems that the above gave General Manager Ma some guidance, saying that it is better to buy it than to make it."

"The second is that Lao Jie and they had a disagreement on the next research direction of the engine. The quarrel a few days ago was very fierce, and I couldn't persuade him, but you couldn't even exert force yourself if you were not at home, so I didn't tell you,"

"Third, just the day before yesterday, Fengtian Automobile Factory announced the prices of their new models, which happened to be a little lower than the listing price we planned. Manager Ma, Lao Jie, Wu Yan and I, after careful analysis and comparison, all thought it would be a great threat to us."

""

After listening to Lu Zhizhang quietly, Li Ye asked, "Tell me what's going on with them? Who is quarreling with whom? Is it because of a technical solution, or is there any signs of fighting for power and profit?"

Technical personnel are not unconventional, so Li Ye is most concerned about old understanding of their problems. If they are quarreling for personal gain, it is a serious problem. If it is purely a technical argument, then Li Ye still agrees!

Only when there is a quarrel can these technicians have their own ideas. Only when there is an idea can they continue to make progress. If everyone does not argue or be quarrel, wouldn’t they all become masters of sluts?

But Lu Zhizhang asked in surprise: "Do you care about the most about Lao Jie?"

Li Ye asked in confusion: "Or what if that? Since its establishment, hasn't our branch first, has it put technology first? Isn't technical matter the most important?"

Lu Zhizhang looked at Li Ye for a long time before laughing helplessly.

In his opinion, Li Ye's ideas were always beyond expectations, but every time he could prove that he was right.

If we follow Lu Zhizhang's ideas, Lao Jie and others' problems are not big, because "all are under control", as long as he or Li Ye gives orders, all technicians must be obedient.

But the other two questions are different. The above gives guidance on "It is better to buy than to build", which is completely different from the original plan of a branch. So is a branch going to "disobey"?

The Haishi Bread in Fengtian is obviously better than the Jingcheng commercial vehicle in the first branch, but the price is slightly lower than that in the Jingcheng brand, which is even more important.

You should know that the first branch has invested a lot of money in new models over the past year, and it is already a bit stretched to rely on the profit of 1041. If the commercial vehicle project is not heard for a while, I don’t know how long it will take to recover.

But Li Ye didn't care about these things at all.

Because he had long guessed that it would be the result.

It is better to buy than to make it. It is a very marketable saying in recent years. Many technical projects in the mainland have been dismissed, which are related to this saying.

But the technological development route of a branch does not depend on outsiders. It is useless for anyone to give guidance. I don’t need you to approve R&D funds. Do you want to guide you?

And Fengtian side

Li Ye whispered: "Lao Lu, what you said about the price of the new car in Fengtian is lower than that of us, will it be because we get the news from us?"

Lu Zhizhang was shocked and asked, "Have you heard the news? Do you think someone here informed them?"

The communications these days are far less developed than those in later generations, and interpersonal relationships are not that close. Some news is spread very slowly, and everyone does not understand the value of such news, nor does it have a channel to convey messages.

The pricing given by Fengtian is so targeted that Li Ye naturally suspects that someone is stingy.

Lu Zhizhang frowned and thought for a long time, and said in a complicated way: "If there were really traitors, who would you think it would be?"

The car in the first branch has not been launched yet and the price has not been officially announced. It was only at a meeting two months ago that Li Ye was forced to mention it by Niu Hongzhang.

Looking at Lu Zhizhang's complicated eyes, it was obvious that he was in a bad mood.

Niu Hongzhang and Li Ye have different opinions, but they are eating in the same pot. If it were him, then this matter would be serious.

"We'll know if it's him or not."

Li Ye smiled, then picked up a pen and wrote down several prices on the paper: "We will sell our new car at this price when it is launched. Whoever opposes the most fiercely will have a ghost in his heart."

Lu Zhizhang took the price written by Li Ye, and after seeing it, he said in shock: "Li Ye, are you a big sales sale?"

The price Li Ye reported to Niu Hongzhang was ranging from 250,000 to 280,000, but now the price he wrote was only 198,000, which was reduced by almost 100,000 at once.

A car can be reduced by 100,000 yuan, let alone Niu Hongzhang, even Lu Zhizhang can't accept it.

This 100,000 yuan is a net profit! Just as the price calculated by a branch of the factory now, it may be necessary to lose money to sell this price.

But Li Ye smiled faintly and said, "Lao Lu, since they have made a move, we can't be afraid. I've already found someone to calculate it. As long as the sales volume increases, the profit will be quite considerable."

Lu Zhizhang smashed his mouth and said in a tangled way: "But I think it's easy to sell no matter how expensive it is 50,000 yuan! There's no need to be so cruel, right?"

“Ha~”

Li Ye chuckled and said, "Lao Lu, business competition is very cruel. If you are not cruel enough, you will not be the leader."

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Li Ye didn't know that 220,000 or 30,000 could be sold? But he just wanted to cut to the limit with one knife.

In the 1980s and 1990s, so many car brands emerged in the mainland, many of which were imitated Toyota, imitation sea lions or other international brands, why didn’t they survive?

They don’t know marketing either. For example, Songliao Automobile, which was invited to be spoken by Uncle Benshan, took advantage of the star effect early.

But in manufacturing, scale effect is the big killer.

Why did later flower seeders not sell high-tech products such as shield machines but at 10% of the price of foreigners?

Because you give in a little, the other party will give in a little too.

If the other party has a brand advantage, your goods will not be sold.

When you see that it doesn't work, you can lower the price a little more, and then the other party lowers it a little more. After a few continuous cycles, the other party will not lower the price with you again.

Because your prices have been falling continuously, the market no longer trusts your goods. Old customers think buying things from your house is too scammed.

I bought it this year, lose one next year, and lose another year after, and the market situation will soon collapse.

As long as the other party stabilizes the price and has been respected for many years, it will be sought after by the market.

So as long as you can control your own costs, when fighting a price war, you can best defeat the enemy in one step.

In the 1990s, a purely imported Toyota Sea Lion was priced at 410,000 yuan, and the model with Toyota 4Y engine was nearly 200,000 yuan, while the 12-seat standard model with Xinchen 491QE engine was about 150,000 to 160,000 yuan.

But now the domestic yield rate in Fengtian is surprisingly low, and the bottom line of the quotation must be higher than 200,000. So after Li Ye shouted a price of 198,000, the other party had no way to take the call.

Except for a small number of parts of a branch factory, the parts are imported, and are all developed by Wenleyu in recent years. They can use the lowest profits to ensure supply until the day they occupy the market and gain a leading position.

If you always keep the profits of those few melons and missed them, you will still have thousands of vehicles and tens of thousands of vehicles in the end, and you will be squeezed to death by those joint venture brands!

Taking advantage of the high tolerance of mainland users, it is the best way to quickly generate output. Otherwise, when everyone starts to pick on your products, users will not buy it if your products are a little bit worse.

Only after you have the output can you have the foundation and qualification to compete for technology. Refining products based on market feedback and there is no end to strive for excellence is the only way to success.

If you only compete for the price, it will be just walking with one leg. If someone trips, you will fall into the mud and water and can't get up.

"Lao Lu, today we will announce the price and accept reservations from all dealers. In addition, you can use the connections from the general factory and pay attention to the reaction of Lao Niu. We must first settle the home when fighting foreign countries."

""

Lu Zhizhang was stunned for a few seconds when he looked at Li Ye, and then suddenly said, "You may not be able to deal with the reaction of Lao Niu today. He has not come back in Sunshine City!"

Li Ye was stunned and said strangely: "This is not right! It's been so many days since then, and the relatives of the martyrs who were hospitalized should have recovered long ago, right?"

Lu Zhizhang said laughing and cryingly: "Yes, the patient taken care of by Lao Niu has recovered, but Lao Niu has been hospitalized with a cold."

""

“Hahahaha~”

Li Ye held it in for a long time, but finally laughed gloatingly.

He still remembers the scene when he quarreled with Niu Hongzhang in Shannan. Niu Hongzhang said, "Isn't it just a cold? What's the big deal? It's so delicate."

But what about now?

If you have the ability, don’t treat colds as a disease!
Chapter completed!