Chapter 599 Creating Popularity
Heilongjiang, Muling County.
The tobacco industry in Northeast China also had a glorious history.
When the railway was opened in the late Qing Dynasty, a large number of Russians moved into Harbin, bringing with them Russian-style paper cigarettes. Later, Jewish, European and American businessmen opened factories in Harbin, dominating the Northeast Asian market at that time, which also promoted the development of local tobacco.
Muling County is an inconspicuous place, and the land is suitable for growing tobacco leaves.
There is a local cigarette factory. On the first day of operation after the Spring Festival, several factory leaders held a regular meeting with sad faces to study the solution. The factory produces a cigarette called "Amber Fragrance", which sells well locally, but the product is too single.
Technology cannot keep up and is on the verge of bankruptcy.
"New products must be launched, otherwise the factory will go bankrupt!"
"To put it lightly, what should I do if the new product is not popular? It is a waste of money!"
"Then just sit back and wait for death?!"
"I have an idea..."
One person suddenly spoke and asked: "You, uh, have you watched the Spring Festival Gala?"
"Look at it! Emma, it's so funny!"
"My great-grandfather, who is paraplegic, can even walk to the ground!"
"Sima Guang smashed the vat!"
"Stop, stop, stop!"
Although the factory director also wanted to participate, he had to interrupt and asked: "What do you want to say?"
"Ma Ji's Xiangsheng Universe brand cigarettes, can we produce a new cigarette called Universe brand? I think it will definitely be popular!"
"..."
Everyone looked at each other in shock, but then they became excited, this is a great job!
Ever since, Universe brand cigarettes were officially born!
Later, this cigarette factory became one of the top ten famous brand enterprises in Heilongjiang and the city's largest taxpayer. It once completed more than 1 billion yuan in tax revenue a year. The Universe brand cigarettes sold well for many years. As the cigarette factory was merged, production slowly ceased
Already.
…………
Shenzhen, Luohu.
Workers from China Construction Third Engineering Bureau No. 1 Company continue to work.
They want to build a 160-meter-high, 53-story Luohu International Trade Building. When completed, it will be the tallest building in China to entertain tourists from home and abroad.
The workers adopted a new technology, starting from fifteen days to building one floor, then seven days to build one floor, and then gradually speeding up, and finally three days to build one floor. At that time, Xinhua News Agency excitedly published an article praising this as the speed of Shenzhen, Shenzhen
Also known as "One Night City".
noon.
The workers' living conditions are simple, with sheds built with linoleum felt, bamboo poles, and bamboo mats.
The men were sweating profusely, and the women were no exception. When this building was built, the steel bar workers were all lesbians. Each bar weighed one to two hundred kilograms, and two people carried it, with their shoulders resting like towels.
"It's time to eat! It's time to eat!"
Everyone took a break for a while and queued up to get food. As they were eating, they suddenly heard a curse: "Are you blind? You can't see the thermos bottle? Such a thermos bottle is broken like this!"
Then, a weak voice came: "I'm really sorry, I don't have good eyesight, so I kicked your thermos bottle to pieces!"
"Hahaha!"
The originally tense atmosphere suddenly faded away. Two days ago, the company organized a Spring Festival Gala. The guy who was originally scolding me was also happy: "It's quite similar to what I learned! Forget it, it's a Chinese New Year!"
This episode aroused the workers' addiction, and they talked about the Spring Festival Gala with great interest. The leader was also among them, and took the opportunity to boost morale: "Everyone, work hard. When the building is completed, we will invite Fei Xiang to perform! Chen Peisi will come too.
!Li Lingyu is coming too! Invite whoever you like!"
"This is what you said, don't go back on it!"
“It’s a deal!”
…………
Once upon a time, the Spring Festival Gala was a popular thing, but then it was abandoned. It became like a family gathering where everyone talked about the elders who had passed the time three years ago, and everyone laughed a little.
Later, he was not even accommodated.
After this year's New Year's Eve, a large number of jokes and wisecracks appeared at the party, which quickly became entertainment for the people. Everyone spread it in various ways, and every time the TV station replayed it, someone was guarding it, and they even used notebooks to record the lines.
Chen Qi created three sketches and one song, which were widely circulated in the literary and art circles.
This guy's genius was further confirmed.
CCTV.
The Spring Festival Gala seems to have drained everyone's energy, leaving it empty now. CCTV does not yet have a Lantern Festival Gala, which will be held from next year. Naturally, there is no way to award awards for Spring Festival Gala programs.
Huang Yihe also took some time off and resumed his daily work.
"Bang!"
"Bang!"
Suddenly a staff member broke in, threw two sacks on the ground, and gasped: "I don't want to do this anymore. I work in television, not as a laborer!"
"What is that?"
"Letters! They are all letters! They are all sent to us."
Huang Yihe opened the sack and took out a few letters: "For Fei Xiang!"
"Feixiang's!"
"It's still Feixiang!"
"For Zhao Lirong!"
He took a quick look and found that most of them were sent to Chen Qi's staff. He finally found one that was sent to the program team. He opened it and saw that it was filled with endless praise. It was a letter of praise.
"Old Huang, how should we deal with it?"
"Pick out the ones sent to us and ask Comrade Chen Qi to come and pick up the rest."
"Okay, I'll contact Teacher Chen right now!"
The staff left, Huang Yihe scratched his head, "Teacher Chen, he called you quite friendly! Traitor!"
…………
"I will stay in China for a while. I want to release my album and shoot a MV!"
"What V?"
"Music videos are videos that capture the content and artistic conception of songs. They are an emerging pop culture in the United States."
oh!
The reporter didn't know how serious it was, he was indeed a man who returned from overseas. It has been 1984, and everyone looking at overseas people looked up at him.
This is Fei Xiang's grandma's house, and a newspaper reporter came to interview her. In other words, Fei Xiang has been receiving various invitations since the first day of the new year. On the most intense day, he accepted 7 interviews.
He is busy and happy. He does not enjoy this kind of treatment in Taiwan. The positive effects of the Spring Festival Gala have fermented in just a few days and reaped dividends. He does not shy away from it. He came back just for his career and family ties.
"Lao Fei!"
"Old Fei!"
There was a banging sound outside, and Chen Qi came with Zhang Yimou. Zhang Yimou was more like a laborer than a CCTV staff member, carrying two big sacks, and he had the hardworking temperament of a working people.
"Teacher Chen, why are you here?"
"I'm sending you a letter, my dear, five or six hundred letters!"
Chen Qi didn't do any work. He put his hands on his hips tiredly and turned to look at the reporter: "Which newspaper are you from?"
"China Youth Daily!"
"Why didn't Yu Jiajia come?"
"She has done one round of interviews, and this is my second round!"
"Oh, don't write down the address of grandma's home, lest enthusiastic people come to visit and cause trouble to the elderly... Oh, it just so happens that this is the director of the MV. He is responsible for filming "Clouds in Hometown". You can do the interview together!"
"..."
The reporter dared not say anything in anger, because he was Yu Jiajia's younger brother and knew Chen Qi's weight.
Zhang Yimou was inexplicably arrested as a coolie and had to cooperate with the interview. However, he explained the concept of the MV. This thing was too new and the finished product could not be released. Everyone really had no idea.
"If you add another sentence, let's say that Fei Xiang, Li Lingyu, and Zhang Mingmin's latest albums will be released in March, and three different MVs will be played on CCTV. At the same time, in order to cheer for the Olympic athletes, Oriental Company also wants to congratulate those who may come.
My first gold medal, I’m planning an Olympic-themed MV!”
The reporter obediently took notes and asked: "Aren't you afraid that CCTV will steal your job if you reveal it so early?"
"Whatever, the more MVs the better. I hope this thing develops in China as soon as possible."
As he said this, grandma couldn't help but open a few letters and read them silently.
She shed tears every time she looked at her. She was so proud of her grandson. She went to the Spring Festival Gala when she came back and was loved by so many people. She was even rated as one of the best in mainland China.
Fei Xiang was naturally comforted.
Chen Qi kicked the reporter, and the reporter was smart and quickly captured the photo.
He sat for a while and then walked away. Fei Xiang sent him out. Chen Qi said: "You are from Dongfang Company. Your main business is still in the mainland. You need to get familiar with the customs here quickly. There will be a group meeting in the company tomorrow to arrange this year's work."
You also come to participate in the mission."
"OK!"
(No more today!
Chapter completed!