The biggest problem with the long video platform is that it broadcasts exclusive dramas, resulting in users not even being able to sign up for one membership.

In his previous life, Wang Yi liked to watch anime. In order to support the genuine version, he first opened an annual membership at Station B.

As a result, Bilibili’s animations were no longer strong. Instead, Tencent’s Chinese comics came from behind and had strong content resources, so they opened a Tencent annual membership.

Later, I wanted to watch iQiyi’s Mystery Theater suspense drama, and I had to open an iQiyi membership...

The target wants to watch a variety show, but there is no other way. He has to arrange for Mango membership...

If you want to watch classic dramas like "The Legend of Zhen Huan", you have to open a Youku membership...

Just a set of buckets for the whole family!

An annual membership is 200, and if you add up the five, the annual video membership fee is 1,000!

This is only on the mobile phone. If you want to watch it on TV, you have to upgrade to a diamond membership. After discounts, an annual membership costs more than 300.

If you are a full TV member, five people will get a little less than 2,000 yuan!

Later, Wang Yi directly gave up other platforms, leaving only Tencent TV members with the richest IP resources.

The same is true now.

In 2011, the major video platforms spent more and more on purchasing copyrights, while advertising revenue showed a downward trend.

In desperation, major video platforms have also launched paid membership systems.

In order to attract more users, I also bought a lot of solo dramas.

Users will also be faced with various choices.

But not all users can afford to sign up for several annual memberships. On the contrary, most of them give up on renewing and end up with only one or two members.

Which company to give up and which company to keep depends on which company has more powerful and abundant resources.

Just like in the previous life, with the rise of Tencent Video’s animation, the basic market of Station B was crushed, and Station B began to decline...

Wang Yi remains an annual member of Tencent Video because it has the richest content resources, the most powerful self-made Chinese comics, TV series, movies, variety shows, etc. It also does very well and has no shortcomings.

Behind this, what seems to be a competition for content resources is actually a competition for capital and investment vision!

Only with enough money can we buy richer IP copyrights, buy out more solo dramas, and invest in more high-quality homemade dramas, homemade animations, and homemade variety shows!

Similarly, if Xingyi Video wants to overthrow other video platforms and break out in the current hundreds of regiments war, it has to spend a lot of money to buy IP copyrights.

Among them, the copyrights of old dramas are not valuable, and the copyrights of multiple distributors are not valuable either.

On the contrary, the exclusive online broadcast rights of popular new dramas are the most valuable!

Fortunately at the moment, the most popular new drama only costs 200,000-300,000 per episode.

Even with a blockbuster hit like "The Legend of Zhen Huan", LeTV only spent 20 million to get a six-year exclusive broadcast, less than 300,000 per episode, which is very cheap.

But Wang Yi knows that next year the price will rise to 300,000-600,000 yuan per episode.

For a series like "The Legend of Zhen Huan" that doesn't have 40 million, you can't even think about exclusive online broadcast rights.

In 2013, it even reached 1 million per episode, and a hit drama cost 80 million+.

In 2014, the copyright of the popular online broadcast exceeded 100 million!

In the previous life of "The Legend of Mi Yue" in 2015, it was too expensive to broadcast 3 million episodes exclusively. Goose Factory and LeTV each spent 1.5 million episodes to buy distribution, 81 episodes, a total of 4.3 billion!

In addition, the two satellite TV stations each sold 3 million episodes. Added together, "The Legend of Miyue" sold a total of 300 million!

Such a high cost, so much money spent, if it explodes, it will be worth hundreds of millions.

At the very least, the ratings will be high, and the satellite TV advertising revenue will be high, so the investment will be recovered.

The video platform has a lot of new members, is very popular, and is making money.

But if the money is spent and the show doesn't become a hit, I will really lose my pants.

For example, 2017's "The Love Is Not Self-Admiring" is a typical example of high blood value and high blood pressure.

There are a total of 62 episodes of "Lonely Beauty Does Not Admire Yourself". Mango TV broadcasted 4 million episodes alone and spent 4.8 billion.

LeTV bought out the online exclusive broadcast rights for 7 million episodes, spending 2.8 billion.

Due to problems such as cut-out acting, the ratings of this drama plummeted, and the number of online views also plummeted...

It is conceivable that Mango TV and LeTV suffered heavy losses and lost all their money.

However, this is just a microcosm. This phenomenon of blood praising blood is too common in the film and television industry!

There are a lot of them every year.

Therefore, the long video membership platform loses money every year.

In 2016, iQiyi lost more than 2 billion in one year, and other companies suffered similar losses, or even worse.

It is precisely because of this that the current Hundred Regiment War will become the "Aiyouteng" Three Kingdoms Killing within five years.

It’s not that Aiyouteng is great, it’s that the three BAT giants behind them are rich!

Even if they lose money every year, other video platforms cannot bear it, go bankrupt, and are acquired.

And the three giants of BAT can continue to burn money to support and hold on until they kill other video platforms, and the remaining one will be king!

What makes domestic Internet companies survive to the end may not be how powerful they are, but how rich they are!

The gap between people is limited, and the gap between enterprises is also limited. The most essential thing is the gap between capital!

Now that Wang Yi has joined, the competition in this life will only become more intense, even fierce!

There is nothing we can do about this.

But Wang Yi's advantage is that he knows which dramas will be popular.

When collecting exclusive broadcast rights, you can only buy the right ones, not the expensive ones, or even make your own!

With Director Zheng and Noon Sunshine in hand, they produce a few hit dramas every year, and then just buy some exclusive broadcast rights for other versions, that’s enough!

As a result, the annual expenditure is only one-tenth of other video platforms, but the revenue is several times that of other platforms.

In this situation, it is difficult not to crush him.

What's more, Wang Yi also has Xingyi mobile phones, Xingyi tablets, and Xingyi TVs, all with built-in Xingyi video APP!

There are users and fans!

With similar resource content, Xingyi mobile phone users will most likely choose to use Xingyi Video APP.

Especially for Xingyi TV, the interface of Xingyi Video is displayed when you turn it on. How can other platforms compete?

When the time comes, Wang Yi will launch Xingyi device user privileges, and you will get a seven-day membership experience when you turn on the phone, or half the price for the first month, 30% off for the first year...

Once a user becomes a Xingyi Video VIP and develops a habit, it will be difficult to change again later.

Of course, copyright must also be as comprehensive as possible.

If you look at nothing, no matter how much equipment you have, no matter how good the marketing is, it will be meaningless.

The preparations that need to be made include not only collecting the copyrights for old dramas, but also arranging the copyrights for new dramas.

"The Legend of Zhen Huan" will premiere on satellite TV in March next year, so Xingyi Video can only broadcast it simultaneously in March.

Wang Yi calculated the time and it seemed to be just right.

The development, testing and promotion of Xingyi Video all take time.

It is being developed now and will be launched in February next year at the earliest to accumulate users first.

In March, he directly carried "The Legend of Zhen Huan" and became an instant hit.

So just right.

However, one "The Legend of Zhen Huan" is not enough, and other popular dramas must be included.

Otherwise, after watching "The Legend of Zhen Huan", users will not renew their membership and give up on Xingyi Video.

Thinking of this, Wang Yi looked at Ye Changpeng: "President Ye, take a look at what dramas will be released next year, and let's discuss which ones to accept!"

"Okay." Ye Changpeng immediately opened his notebook and called up the filing information:

"Boss, these are the new dramas that have been filed and will be released next year. Some of the rights have been sold, some have not yet been sold, and some have not yet started filming..."

Wang Yi took a quick look: "The Palace Lock Bead Curtain", "The Legend of Zhen Huan", "Youth in the Imperial Capital", "Love Story in the Imperial Capital", "The Traces of the Xuanyuan Sword in the Sky", "The Ups and Downs", "The Cliff", "The Righteous are Invincible"

", "On the verge of breaking out"...

Wang Yi found that in 2012, there were very few big hits with a score of 9 or above, and there were many dark horse hits with a score of 7 or 8.

What's interesting is that "Palace", which was broadcast in 2011, was a huge hit, but was beaten by the dark horse "The Temptation of Going Home", ranking second!

In 2012, the quality of the second "Palace Lock Pearl Curtain" dropped, but it had the popularity of the first one and the ratings were just okay, but it was crushed by "The Legend of Zhen Huan" again!

I can only say it's sad.

"The Legend of Zhen Huan" immediately locked itself in the annual ratings championship at the beginning, and it was a perfect match. Now that the copyright is in Wang Yi's hands, it is natural that he will not consider "The Palace Lock Bead Curtain", which is several levels worse in quality.

Moreover, "Gong Suo Bead Curtain" was released in January. At that time, Xingyi Video Platform was probably not ready yet.

"Empire Love Story" is considered a 5-point hit, and it was released in January, which makes no sense.
To be continued...