Chapter 258 X chat, kill BAT!(1/3)
"Cliff" is a spy drama co-starring Zhang Jiayi and Xiao Song Jia.
The rating is one point higher than that of "Northern Ireland", at least 5!
The ratings even topped the same period!
If Wang Yi remembers correctly, the 2012 Magnolia Gold Award for Best TV Series was "Cliff"!
However, Wang Yi was confused.
After all, only Jiangsu, Zhejiang and Taiwan purchased the first-round broadcast rights for satellite TV at a price of 500,000 yuan per episode, and only made 19.5 million yuan.
The reason why Huawei in the previous life sold well for 5,000 or even tens of thousands of dollars was because many of them were consumed by middle-aged and elderly people with good careers.
One episode is 200,000 yuan, and 40 episodes is 8 million.
‘Of course I’ll sell it now, it’s the most valuable thing to me!”
"Then Mr. Wang is willing to buy out the Internet copyright of "Search"? As for the price, just 2 million?" Wang Ziyi said.
Just like those palace battle dramas, not many men are willing to watch them.
Unlike the group of new directors and actors in "Northern Ireland", the director and starring cast of "Cliff" are all very capable.
After Bilibili was crushed by Goose Factory in the animation industry, it became a small and broken website. Countless 2D fans bid farewell with tears and switched to Tencent Video!
On the contrary, Youku, the earliest video company, even after annexing Tudou, still became the third largest company.
There are really many people who like spy games.
When "Cliff" is aired, it will be launched together and built into the first espionage platform. It will naturally attract espionage fans and become Xingyi Video VIP members.
After deducting the theater chain and distributor's share, the producer can get a little more than one-third, which is about 60 million.
The financial sponsor has finally come, but he must not risk his death!
"You came prepared!"
So the video platform doesn’t like it?
Can you make money?
The copyright of "Cliff" has been acquired, and "Insidious", "Before Dawn" and other spy war dramas will be bought out, and Xingyi Video's spy war theater will be ready!
Likewise, the online rights to movies are not valuable.
As for Mango TV, it relies on variety shows and doesn’t have many dramas to watch.
"That's it." Wang Ziyi understood: "Thank you, Director Wang, for your advice. Then, Director Wang, do you think this movie will be a loss? We invested 40 million."
Their spending power is terrifying.
Now as long as Wang Dong is persuaded, his movie will be stable.
In addition, the price of TV series soared in a few years, and the copyright fee for an episode rose to tens of millions!
"That's a beautiful thing to say." Wang Yixiao said, opening the information.
"Search" tells the story of Ye Lanqiu, an urban white-collar worker. Because of a trivial matter such as not giving up his seat on the bus, cyber violence arose, and he was eventually forced into a corner of life...
It should be more marketable than "Northern Ireland", why would Goose Factory not like it?
The two parties exchanged glances and understood each other's thoughts.
Lao Xu, a new director, asked for 25 million, and even the capital did not dare to gamble.
In terms of ratings, it is not as good as "The Cliff", but in terms of ratings, popularity, traffic, and social influence, it is even better than "The Cliff"!
But in the second round, the price will be broken.
After the major shareholders have finished selecting, only the ones they don’t like will be sold to other platforms.
What's more, if the ratings are not good, don't even think about the second and third rounds...
Wang Yi understood, it was not that the goose factory was unwilling to buy, but that it was unwilling to pay a high price.
In the first few years of the year, there was a big hit with a box office of more than 500 million, but the current exclusive online broadcast copyright is only 5 million to 8 million.
Selling a drama to three or four satellite TV stations and earning 200 million won't be a problem.
I should have made a little profit, although not much.
In the first round, not many satellite TV stations were willing to buy it, so in the end they had to sell it to Landai at a reduced price.
I bought "Cliff" and some people watched it.
In the afternoon, Wang Yi held a video conference with the software development department of Meiyou Technology.
Come step by step!
"This matter should be dealt with as soon as possible, and the spy war theater should be completed before the end of the month!"
Wang Yi feels more and more that this market has great potential!
"No problem, Chairman, I will arrange for someone to handle it right away."
"Very good!" Wang Yi beamed with joy, and Cai Zisong did not disappoint him.
It’s a new director, new actors, and to put it bluntly, it’s a small production.
Only in this way can we obtain the copyright of high-quality dramas in advance and become an exclusive drama on Xingyi Video.
Wang Yi thought clearly that the audience for Xingyi's videos is not only young people, but also middle-aged people who have worked for many years and have some savings, and even elderly people who have received pensions.
Of course, a "Cliff" is not as good as "The Legend of Zhen Huan", so what if we collect all the classic spy dramas?
I'm afraid it will make more money than "The Legend of Zhen Huan"!
Wang Yi made up his mind to buy out all other spy war dramas and create a spy war theater on Xingyi Video!
By then, users who like to watch spy wars will choose Xingyi Video!
In the previous life, iQiyi relied on suspense dramas in the foggy market to attract a large group of users who like suspense.
Wang Ziyi also smiled and nodded: "Yes, from now on our Xinli's future depends on Director Wang."
This is totally doable.
Wang Ziyi proudly said that Xinli Media was very discerning and directly signed a six-year agreement, locking up Director Chen.
Wang Ziyi was also thinking quickly: 'The second and third rounds will be in 2014. I had already cashed out and ran away by then. What does the income from the second and third rounds have to do with me?'
"Deal!" Wang Yi agreed.
Xinli Media is just one of them, and others with strength and potential will also have to invest in it.
Although it is a small production directed by a newbie, Goose Factory still considered 10 million for the six-year online exclusive broadcast rights, but Xinli offered 15 million.
20 million buyout is a huge profit!
On the contrary, the audience of video platforms is mainly young people, so this type of drama is very popular.
Before the two parties could reach an agreement, Wang Yi stepped in and wanted to buy it too.
Thinking of this, why did Wang Yi say: "The quality of "The Cliff" is good and there is no problem in broadcasting it on TV, but our Xingyi Video users are mainly young people."
"And buy me the IP rights of "Red", and we will film it ourselves next year!"
For dramas with the second highest quality, between 6 and 8 points, there is little point in making them.
Director Cao nodded and felt that 13 million was too high: "What Wang Dong said makes sense, but I don't know how you plan to do it?"
After walking out of the room, Ye Changpeng quickly dialed his friend's phone number:
Wang Yi only has 8%, he only has the right to speak, not the right to decide!
It would be difficult for the second round to sell for more than 10 million.
But in 2011, "Search" could not even reach 300 million, no, even 200 million was difficult.
Satellite TV's audience is mainly middle-aged and elderly people, and they don't like "Northern Ireland" at all.
After all, for a great director like Chen Kaige, Xinli only invested 40 million in one movie for him.
Then it is handed over to a professional screenwriter to adapt it into a script.
Wait until "Northern Love" is released on the 8th to attract a new wave of young users.
Wang Yi sighed: "Frankly speaking, the price of around 10 million for "Cliff" is reasonable. But Director Cao has already spoken. As a shareholder of Xinli, I should also support our drama and raise the price for us. But also
You can’t let me suffer too much.”
Ye Changpeng, a high-level executive from Tudou, naturally has a good vision. If he recommends movies, he will probably lead the way.
"Haha, okay, I'll book a flight to the Imperial Capital right now." Old Xu expressed his joy.
"18 million..." Director Cao did not agree directly, but he was making rapid calculations in his mind:
For TV series, the first round of sales is the most expensive.
As for acquisitions without investment, it's okay in the past two years, but it will be difficult in the future.
"Lao Cai, how is the progress of X chat?"
Even if only one satellite TV broadcasts it a year, it still generates an income of 8 million yuan every year!
"It's the four of us, working together!" Wang Ziyi said with a smile.
Returning to Xingyi Media, Wang Yi immediately called Ye Changpeng, the president of Xingyi Media.
After all, in 2011, only a portion of the young people who could afford a Xingyi xphone 1 costing RMB 3,000 to RMB 4,000.
This kind of subject matter is loved by all major TV stations.
Wang Yi sighed: "This is a good movie, but it is not a blockbuster movie!"
To be continued...