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Chapter 285 Permanent free navigation? Wang Zha!(1/3)

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Regarding Ma Dong's hatred, Zhang Long was helpless:

"Chairman, let's talk about using AutoNavi to travel around the area and eat nearby food. You can navigate there directly."

"But our soso map is just a junior map. It has not yet launched a mobile version. It only has web page route planning and does not even have navigation functions!"

"I want to learn how to chat about surrounding travel and surrounding food on WeChat, but I can't do it. SOSO map and Amap are too different!"

It is precisely because of this that the current Amap 50 monthly subscription has 40 million users.

The previous free navigation of Sogou Maps was only used by millions of people. The map resource package, navigation package and accuracy were not at the same level.

Tencent's SOSO map is not as good as Sogou map. It has not even launched a mobile version, let alone navigation!

After Tencent acquired Sogou in the previous life, it directly merged the immature SOSO map into Sogou Map. After many years, Sogou Map was canceled and changed to Tencent Map!

Ma Dong looked at Zhang Long and his tone became serious:

"The soso map is indeed too far off. But since Changchao has launched local tours and local delicacies, we can only bite the bullet and follow suit!"

"You should be aware of the strategic significance behind local travel and local delicacies. Don't you think these functions are not important? There is no need to add them, right?"

"Similarly, if you log in to Chat and bind your account, you can also receive the "Happy Xiaoxiaole" gift package, which contains three energy bottles. As for whether you get a big energy bottle or a small energy bottle, it depends on your luck!"

Don’t give up the free gift pack.

"It is location service providers and navigation companies that provide the most accurate navigation at the moment."

Zhang Long did not insist anymore this time: "The most popular thing at the moment is group buying. Wang Yi did not personally do group buying, but through the functions of surrounding food and surrounding travel, he directly brought the group buying into the chat."

Dare to try and allow failure is the norm in business.

"Energy bottle? It seems to be a key item. I have to download it for the gift package and chat. Tomorrow night I have to compete with a female star!"

"We have established chat player groups in various regions on the game homepages of "Defend Yuzu" and "Happy Xiaoxiaole". Interested users can join the group to exchange experiences based on their region."

The effect is obvious. In this wave, hundreds of millions of users of "Defend Yuzi" are directly bound to users of "Happy Xiaoxiaole".

“But with Amap, everything will be no problem!”

"In addition, Changchao has also collaborated with "Defend Yuzu" and "Happy Xiaoxiaole"!"

Over time, the founders have become mentally strong and calm.

Hearing this, many netizens were excited:

"200 gems is five yuan, plus a gift pack of magic props, Mr. Wang is so generous!"

The press conference continues:

“As Xingyi Technology’s annual strategic product, Changchat aims to provide everyone with the most useful, safest and most innovative social software for acquaintances, and will never disappoint everyone.”

"Amap is an underlying map data provider and invests hundreds of millions every year to survey and map maps and update them in real time."

Although QQ is not as prone to blocking and suppressing as Baidu, Wang Yi had to make preparations in advance and transfer users to the Changchat group!

Only by controlling users and traffic within your own base is it safe.

Hearing this, Director Ma nodded: "That's the truth. Let's first take a look at the next big move of Amap, and then decide what price to pay to acquire Baidu Navigation."

What's more, "Happy Fun" has team play!

There are many difficult levels that cannot be passed by one person. If you don’t want to make money, you have to form a team and go through them together.

After a brief period of depression, Ma Dong cheered up again.

In the early stage, "Happy Xiaoxiaole" was used to drive the growth of Changchao users, and in the later period, Changchao was used to maintain the continued popularity of "Happy Xiaoxiaole"!

At present, the main camp for players to communicate is still the QQ group, which originally was nothing.

Wang Yi directly integrated "Happy Xiaoxiaole" and Changchao from the bottom up.

Everyone was excited. Xingyi Technology had long announced that Amap would make big moves, and everyone was looking forward to it!

Wang Yi continued: "Whether you are driving, riding, traveling, etc., you will get lost when you come to an unfamiliar place."

This is also Wang Yi’s original intention to create Changcha!

To this end, Wang Yi has launched a game gift package temptation:

"In December last year, AutoNavi became the "No. 1" on Apple's best-selling application software list, and the navigation software ranked "No. 1"!"

Director Ma agreed very much: "Yes, Wang Yi's layout is simply a stroke of genius! WeChat must follow suit. But how to implement this function requires solving the map and navigation problems."

But now as soon as Changchat came out, he and Goose Factory were on opposite sides.

"Chanchao has also sent a New Year's Day game gift package to all users. Log in to Changchao and bind your account, and you can receive the "Defend Grapefruit" gift package, which contains 200 gems and a random magic item gift package!"

It is still a familiar marketing strategy. Although it is old-fashioned, it has been tried and tested time and time again!

"Everyone is welcome to download and chat, play "Defend Pomelo" and "Happy Match" with relatives and friends, listen to Xingyi music, watch Xingyi videos, travel around together, and enjoy the surrounding food! Of course, there are discounts for group purchases in the surrounding areas.

You won’t miss it either!”

In comparison, Wang Yi's steps are considered conservative. Far from launching dozens of projects a year like BAT, which can launch three or four platforms at once in the same field.

"But there is always hope!"

For example, in order to promote social networking, Baidu launched three social software at once. Even if they all fail, it doesn't matter. After a while, they will continue to launch new social software!

Similarly, in order to develop e-commerce, Tencent launches three or four e-commerce platforms at once. Even if they all fail, it doesn't matter.

"Yes, if we acquire Baidu Navigation and use Baidu's navigation and POI database, we can greatly improve our efficiency. If not, we can only slowly build soso maps!"

Wang Yi said and changed the topic: "At this point, the press conference has reached the last part, Amap Navigation!"

The social system for team communication is to chat!

To put it bluntly, users can’t even form teams without having to chat freely.

"Once Changchao becomes bigger and the number of users increases, the fate of those group buying platforms will be controlled by Changchao, and they will have to pay to grab Changchao's traffic! No matter who wins the Thousand Group War, Wang Yi's Changchao will win.

Got it!"

"It can be said that we, AutoNavi, are not only the overlord of underlying map data, but also a leader in the navigation industry."

The current BAT really does everything and invests crazily. It can invest in dozens of projects a year, but most of them fail in the end.

A sigh of helplessness.

Even if only one tenth of the game users are converted into Changchat users, Changchat can have tens of millions of users.

"Register now and bind to chat. It just so happens that there are still a few levels left before reaching full stars, so here it is!"

"WeChat was completely crushed by Changchao. Soso was completely beaten by Amap. Alas!"

"Even so, we at AutoNavi are still making breakthroughs and leading the navigation era."

"For example, the latest version launched by Amap today has launched the HD Traffic high-definition traffic information service, ushering in the era of dynamic navigation."

"What is high-definition traffic information service?" Wang Yi paused:

"The traffic information, congestion information, and navigation arrival time displayed by other navigation software are mainly calculated based on historical traffic data, which is very inaccurate."

"It is precisely for this reason that some maps guide a route without congestion. It is expected to arrive at nine o'clock, but it turns out that it is extremely congested and it is still on the road at ten o'clock."

"Amap's HD Traffic high-definition traffic information service relies on the GSM system, GPS system, and real-time traffic information provided by partners such as transportation departments, commercial fleets, taxi companies, etc. to display real-time road conditions and real-time congestion information!"

“Through the weighted evaluation of the accuracy of real-time traffic information sources, we can more accurately provide non-congested routes or congestion avoidance methods, and provide more accurate navigation time and arrival times!”

"Simply put, Kailider Navigation and Baidu Navigation provide navigation information based on historical traffic data. Amap Navigation provides navigation information based on historical traffic data + real-time traffic data! Naturally, it is more precise and accurate."

"Wow!" Thunderous applause sounded.

Real-time navigation information is naturally much better than historical information estimation.

"In order to update map data in real time, Amap has also developed and customized a three-dimensional panoramic acquisition vehicle, which has been officially put into use."

"In the future, when people are quiet at night, Amap's three-dimensional panoramic collection vehicles will be dispatched one after another, walking in the streets and alleys across the country, to collect the latest and most accurate data for everyone. Moreover, they will be dispatched at night without causing traffic jams."

"Wow!" The thunderous voice sounded again.

Gaode has given people too many surprises.

The development to this day is all due to strength.

Wang Yi changed the subject: "All achievements are the result of huge investment."

"Amap's investment in R&D is very high. Even if the mobile phone navigation subscription costs 50 yuan per month, it can barely sustain a loss."

Hearing this, everyone's hearts skipped a beat. Listening to this, could it be that the price is going to increase?

Wang Yi guessed what everyone was thinking: "Do you think Gaode is going to raise prices?"

"Yes!" everyone said one after another.

Wang Yi waved his hand: "No, the price will not increase, on the contrary!"

"I think the current navigation prices are too expensive, ridiculously expensive!"

"As a virtuous old director, I can't stand it anymore!"

"Hahaha!"
To be continued...
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