Chapter 312: Apple was hit hard at the high-end conference!(1/4)
Just shoot a few commercials, show your face, and earn a net profit of 8 million US dollars a year, more than 51 million yuan, and Xiao Li is very happy to hear it!
Wang Yi smiled slightly: "Three years or five years? You decide for yourself!"
"Five years!" Xiao Lizi didn't hesitate much.
In the actor industry, no one can predict the future. With the endorsement of Xingyi Technology, at least eight million US dollars will be brought in every year for the next five years. Xiao Lizi thinks it is a good deal.
But Wang Yi thinks it’s more cost-effective.
DiCaprio won the International Award, and his global influence is immeasurable.
The endorsement fee after two years will not be enough, let alone 8 million US dollars, even 10 million US dollars will not be enough.
In 2014, Liu Tianwang, one of the Four Heavenly Kings, had an endorsement fee of 50 million yuan, and Bangzi Li also had 40 million yuan.
And if Li Zi signed for five years directly, it would still be 8 million US dollars, 51 million yuan, absolutely cost-effective, super cost-effective.
Let alone five years later.
Even in 2012, the international chapter endorsement fee was 16 million yuan.
Champion Na's endorsement fee in 2010 was only 5 million yuan. After winning the French Open in 2011, her endorsement fee this year has also increased to 20 million yuan!
In comparison, Li Zi’s 50 million is not expensive nowadays, let alone a full brand endorsement!
Xingyi mobile phone, Xingyi pad, Xingyi game, Xingyi TV, x buds, and even Changchao can be endorsed, and they can be promoted with the image of Xiao Lizi, making the name of Xingyi technology popular all over the world!
It would be difficult for domestic stars to have such international influence.
This kind of full-brand endorsement costs 8 million US dollars a year and is signed directly for five years, which is great value for money.
The revenue growth brought to "Happy Xiaoxiaole" alone far exceeds the 50 million yuan, exceeding 500 million...
As for whether it can exceed 5 billion yuan?
It’s definitely impossible to do it in one year, but it’s no problem in five years!
Signing up with DiCaprio is definitely a bargain.
Subsequently, the two parties signed a contract, and Xiao Lizi officially became the full brand ambassador of Xingyi Technology for five years, with a salary of 8 million US dollars a year, and a total of 40 million US dollars in five years.
Of course, the endorsement fee is paid annually and is settled in February every year, with a liquidated damages of US$20 million.
"It's a pleasure to cooperate." Wang Yi smiled and extended his hand.
"Happy cooperation!" Xiao Lizi grinned: "Dr. Wang, I am also using Changchat, but I don't have xphone 1. I like it very much. Can you give me one? You know, xphone 1 is not available abroad.
, I asked someone to find it!"
Wang Yi smiled slightly: "Don't worry, I have already prepared it for you."
With that said, Wang Yi snapped his fingers, and the assistant walked in holding several boxes.
Wang Yi handed it to Xiao Lizi: "These are five top-of-the-line xphone 1s. You can use them yourself or bring them to your friends."
"WTV, thank you, thank you!" Xiao Lizi was excited: "High resolution, 265 decoding, not only I like it, but also my director friends and artist friends all like it. I thank you on their behalf!"
Wang Yi smiled, this was the effect he wanted.
Leonardo DiCaprio is a Hollywood actor, and his friends are also pretty good, including Oscar-winning directors, Oscar-winning actresses...
Once they use the Xphone 1, their fans will also attract great attention, which will greatly help Xingyi Mobile's future internationalization.
"It's a small thing." Wang Yi waved his hand and handed over five boxes: "These are five sets of x buds, which should be the most fashionable Bluetooth headsets in the world right now."
"Oh, I like it very much. I was just saying that I was going to the flagship store with my agent to buy it, but I didn't expect that Director Wang gave it to me directly. Thank you, thank you so much."
Xiao Lizi was overjoyed. Ever since she saw the advertisement for x buds, she has been itching.
"You're welcome." Wang Yi took out another product: "This is specially for you."
"What is this?" Xiao Lizi was a little confused.
"Take it apart and take a look."
"Okay." Xiao Lizi opened it carefully, and then his eyes widened: "Is this a tablet? It looks great, right?"
"The design and texture feel much better than the iPad."
“Especially the bezel, it’s so narrow, only one-fifth that of an iPad!”
"Yes, this is the new product we are about to release, and it is also a new product that requires you to shoot an advertisement for a while, Xpad!" Wang Yi said with a smile: "You can try it out, but please keep it confidential before releasing it."
"Don't worry, Director Wang, please rest assured about my professional ethics."
"Thank you." Wang Yixiao said.
The agent next to her, Lisa, her eyes widened: "Such a stylish xpad, it's so beautiful. Director Wang, I...I..."
Wang Yi smiled and handed another Xpad to Lisa: "This one is for you. Please keep it confidential before it is put on the market."
"No problem, I can sign a confidentiality agreement!"
Wang Yi waved his hand: "No need."
Anyway, it will be launched soon, so it’s not a big problem.
Wang Yi changed the topic: "There is still the next schedule, today is the 2nd. Then on the 3rd, 4th, and 5th, you will shoot commercials. On the 6th, we will hold a new product launch conference at the Water Cube to officially announce your endorsement.
what do you think?"
"No problem, I will follow the boss's arrangements!" Xiao Lizi said with a smile.
Everything is decided by the sponsor’s father!
"If there is no conflict at the Water Cube, then this is the arrangement!"
"good."
After finalizing the matter, Wang Yi asked Jian Ziyan to contact Water Cube quickly.
Sure enough, venue No. 6 was empty. After all, the New Year had just ended and the Water Cube was not that busy.
That night, a piece of news shocked the entire Internet:
[Xingyi Technology’s high-end strategic new product launch conference will be held at the Water Cube at 10 a.m. on February 6th!]
As soon as this news came out, it once again caused an uproar.
"The press conference just after the New Year is over. Xingyi Technology is amazing. I don't know what surprises it will be this time."
"It's probably the Xingyi Tablet!"
"It's possible. We just gave BYD a tablet order last month and it's expected to be released this month."
"It may be other products, but since it is a high-end strategic conference held at the Water Cube, it must not be simple."
"Looking forward to it, really looking forward to it!"
…
In the following days, Xiao Lizi started to be crazy busy, shooting commercials!
Advertisements for "Happy Xiaoxiaole", ads for xphone 1, ads for x buds, ads for Changchao, and ads for xpad!
Fortunately, Xingyi Technology has already prepared these advertising plans, but they just didn’t hire a spokesperson or shoot them.
Li Zizi travels all over the world and is very busy with business. It is rare for him to come to Xia Kingdom. Naturally, he filmed everything in one go, which is in line with the expectations of both parties.
Wang Yi ignored these and let Jian Ziyan handle them.
Until the 4th, Zhu Changlin came to Wang Yi:
"Chairman, the marketing department has discovered a big problem. Apple has recently increased its investment in China!"
"Apple has increased investment!" Wang Yi was not surprised.
After the iPhone 4 was launched in China last year, there was a frantic rush to buy it and it was sold out.
The price in the hands of scalpers has even reached 10,000!
That’s right, the price of an Apple phone priced at RMB 5,000 is directly increased to RMB 10,000!
There are even fruit fans who are willing to sell their kidneys just to buy an iPhone!
The famous Brother Shen just wanted to buy an iPhone 4.
However, since this year’s iPhone 4s was released on January 13, there has not been the frantic rush to buy the iPhone 4s like last year, and it was hard to get one.
Many scalpers hoarded a large number of iPhone 4s, but they also suffered heavy losses, and the grand occasion of prices rising to tens of thousands did not occur at all.
On the contrary, the iPhone 4s costs 4998, and scalpers sell it for 5500, but they cannot be sold.
Many scalpers who increased the price by 1,000 yuan to buy iPhone 4s have suffered huge losses.
Especially in February, as the domestic supply of iPhone 4s increased, many stores even had ready stock!
The problem is that it has only been on the market for less than a month and it is now available!
It can only be said that the public is not too interested in iPhone 4s.
Many people can't buy iPhone 4s, so they just turn to xphone 1.
Some people just give up the iPhone 4s, choose to buy an xphone 1 with a similar budget, and add an x buds.
To be continued...