Song Sining looked at the background data and was extremely excited:

"Especially Li Zi's female fans, whether they are Apple users, Samsung or Nokia users, many of them come to buy x buds. Today, the sales volume of x buds can exceed one million!"

Wang Yi smiled: "Both xphone 1 and x buds are selling like hotcakes. The power of Xiao Lizi is really terrifying!"

For xphone 1 and x buds, many users place orders directly if they like them.

There are also many users who are more cautious and feel that Xingyi Technology is just a new brand that has just made mobile phones. No matter how well the product is promoted, it may not be as good as Apple, Samsung and other established giants.

With this questioning attitude, they still choose to wait and see.

But once the spokesperson Xiao Lizi appeared, he became an international superstar and a Hollywood movie king, which made Xingyi Technology's brand instantly rise to several levels.

Users who were originally skeptical have changed their attitudes.

Not only do I not think that Xingyi Technology is an emerging small brand, but I think it is a big name brand with a bright future!

Naturally, I started buying like crazy.

The popularity of xphone 1 and x buds has skyrocketed, and sales and profits are also rising.

The effect of celebrity endorsement is so terrifying.

"It feels so good to make money!" Wang Yi smiled slightly: "But we don't mind making a little more."

Song Sining understood what Wang Yi meant: "Chairman, since we have invited spokespersons, I will contact CCTV and satellite TV later, do a lot of advertising and promotion, and all offline stores and malls will be replaced with Xiao Lizi's promotional materials!

"

"Yes, just do it!" Wang Yi nodded.

Consumers these days are divided into two major groups.

One is an Internet group dominated by young people. Most of them do not watch TV and surf the Internet every day. Naturally, they are very familiar with Xingyi Technology. They are also aware of the fact that Xiao Lizi has become the brand spokesperson of Xingyi Technology.

But in 2012, there was still a large group of middle-aged and elderly people who mainly watched TV and used keyboard function machines, but they did not surf the Internet and check Weibo every day.

Don't even know about xphone 1 and x buds.

Most of these people have worked for many years, have a certain amount of savings, have high spending power, and are also high-value people.

Only through traditional TV advertising can we let them know about Xingyi Technology's products and promote their purchase.

There are also offline promotional materials, which must be in place.

Nowadays, whether the sales of a mobile phone can exceed 5 million depends on product strength and cost-effectiveness.

But whether it can exceed 20 million depends on marketing and branding!

Whether the Xphone 1 will eventually sell for 30 million or 35 million, it is no longer a question of product strength, but a question of marketing!

Wang Yi changed the subject: "Si Ning, we need to promote it overseas, especially x buds and "Happy Xiaoxiaole", which are heavily promoted overseas."

Song Sining nodded: "Okay, Chairman, xphone 1 can't go out for the time being, so let's let x buds and "Happy Xiaoxiaole" and other products go overseas first and make a lot of money later!"

"Yes, it is also about branding Xingyi Technology. We must first build Xingyi Technology into an internationally renowned brand. In this way, when we accumulate more patents, it will be much easier for Xingyi mobile phones to internationalize."

"Chairman, do you want to increase production capacity at Goertek?"

Wang Yi thought for a while: "Goertek's current daily production capacity is 150,000 units. Let him first mention the daily production of 200,000 units this month to cope with this wave of hot sales and supply the international market. Next month, it will be reduced back to 150,000 units.

, which will be dynamically adjusted later based on market performance.”

"Okay!" Song Sining nodded repeatedly.

The original expected global sales volume of x buds was only 10 to 20 million a year.

But now that DiCaprio is the endorser, it can not only sell well domestically, but also quickly open up the international market.

Then the global sales volume of x buds this year is not 10 or 20 million, but 30 million or even more!

After all, x buds will be nothing in five years and will even be controversial.

But in 2012, it was definitely a dimensionality reduction attack, an epoch-making black technology!

Song Sining dialed the phone number of Goertek Chairman Jiang Hongzhi, and heard Jiang Hongzhi’s hearty laugh:

"Congratulations to Director Wang, congratulations to President Song, the sales of x buds continue to explode, which is gratifying."

"Thank you very much, Director Jiang. However, sales have exploded and production capacity needs to be increased. We will consider placing additional orders in the future."

"Production capacity continues to increase..." Jiang Hongzhi frowned slightly, because x buds production capacity continues to increase, and Goertek is now operating at almost full capacity!

"What, is there a problem?" Song Sining frowned slightly.

Jiang Hongzhi's expression changed slightly, and he quickly said: "No problem, absolutely no problem. So, this month we will first increase the production capacity to 200,000 units of x buds per day, and then adjust it back to 150,000 units next month? Okay?"

"Okay!" Song Sining responded.

"Okay, President Song, I will make arrangements and place an order immediately!" Jiang Hongzhi smiled and hung up the phone.

Wang Yi is Goertek’s major shareholder and the father of the funder.

A phone call tells Goertek to increase production capacity, and Goertek will increase production; if it asks Goertek to reduce production, it will reduce production.

There is no need for Wang Yi to come forward, Song Sining and Jian Ziyan are enough.

But his younger brother Jiang Hongwei was a little anxious: "Brother, our production capacity is full, how can we continue to increase it?"

"The daily production capacity has suddenly increased by 50,000, which means it is 1.5 million a month. It is not a decimal. There is no spare capacity!"

Jiang Hongzhi sighed: "We have to create production capacity even if we don't have it."

Jiang Hongwei was speechless: "..."

Jiang Hongzhi took a deep breath: "In this way, reduce the production capacity for Apple headphones and transfer it to x buds! Then transfer it back next month!"

"Is this...appropriate?"

"What's inappropriate?" Jiang Hongzhi said coldly.

There is no way, because of Wang Yi's strategic investment and X Buds' tens of millions of large orders, Goertek's revenue and profits have both surged, and its stock price and market value have doubled.

Naturally, Xingyi Technology is put first and fully satisfied.

Even if it is an order from Apple, it will have to be delayed a little bit.

"For Xingyi Technology, are we offending Apple?" Jiang Hongzhi looked in disbelief.

Jiang Hongzhi chuckled: "What's the point? Apple was invincible before and was our largest customer. But now Apple is about to be hammered to the ground by Xingyi Technology. It's hard to say who will win or lose in the future.

"

Jiang Hongwei suddenly realized: "Yes, the sales of iPhone 4s in China have dropped sharply, and our Apple orders will probably have to be cut a lot. We might as well just give the production capacity to Xingyi Technology's x buds!"

"Brother, just watch, the mobile phone industry is going to change in the future! It's hard to say globally, but domestically, the iPhone 4s really can't do as well as the xphone 1!"

Jiang Hongzhi looked out the window and his eyes became profound: "This year, iPhone 4s is expected to sell 25 million units in China, but now it seems that whether it can sell 15 million units is a question!"

"Will an iPhone stretch your hips like this?" Jiang Hongwei was shocked.

Jiang Hongzhi took out his xphone 1 and smiled slightly: "It's not that the iPhone is too big, it's that the xphone 1 is too good, or maybe Mr. Wang is too scary!"

"This..." Jiang Hongwei nodded: "Then if Apple sanctions us and forces us to choose between Apple and Xingyi Technology, how will we choose?"

"That's a good question." Jiang Hongzhi smiled:

"In the past, it goes without saying that we would definitely give priority to Apple. Apple is our core. The first wave of Goertek's stock price surge was based on becoming an Apple supply chain. But now, it's really hard to say, haha."

…

Return to the apartment.

Wang Yi closed the door, looked at Song Sining, and started cooking directly...

We haven’t seen each other for half a month. A breakup is better than a wedding.

What makes Wang Yi happy is that Song Sining is now more and more sentimental.

Many times, with just one look from Wang Yi, she knew what to do...

Two o'clock in the afternoon.

The Xingyi mobile phone flagship store in Sanlitun has already been crowded with people.

Not only the vast number of fans, but also numerous reporters, with long guns and short guns, surrounded her.

This scene was directly broadcast live on many platforms.

The barrage has become lively:

"It's so funny. At the Apple fan meeting in the morning, there was no one when Cook came in person. Now at the Xingyi mobile phone fan meeting, even before DiCaprio arrived, it was already full and packed."

"Not only is the water blocked, Sanlitun is no longer able to walk, it's blocked."

"Correction, it's not that there was no one at the Apple fan meeting this morning. It was because Cook came and everyone ran away!"

"..."

"Cook: Are you polite? You might as well say no one!"

"Hahaha, so funny!"

"This wave of Xingyi technology has completely won, it's really terrifying!"
To be continued...