Chapter 332 Xiaomi’s three major strategies, Wang Yi’s big cross-border move!(1/3)
"Will it go on sale in Asan Kingdom next month?"
Lao Li was shocked. The schedule was too tight.
It takes time to get through Asan's channel providers.
Building publicity and momentum also takes time.
It takes more time to export Xiaomi mobile phones from China to Asan.
"What, is there a problem?" Rebus's face turned cold.
Without Xingyi Technology, Xiaomi can still develop slowly, let alone next month, the next month will do.
But with Xingyi Technology, Xiaomi really can't afford it, because the other party is launching new phones so fast!
The xphone 1 is selling like hotcakes, and the xphone 1pro is here, leaving no room for survival!
If this delay continues, if Xingyi Mobile even takes over the Asan Market, it will be really over.
Seeing Mr. Lei's unquestionable attitude, Lao Li's expression changed sharply and he immediately said:
"No problem! Director Lei, I will fly to Asan Kingdom tonight to promote follow-up negotiations!"
"Yes, we will fly to Asan Kingdom tonight!" Other senior officials also spoke one after another.
Rebus nodded: "Tonight is too hasty, let's go tomorrow. Bring the marketing department, channel department, legal department, etc., and go there together. Once the negotiation is completed, it will be finalized immediately, and the channels will be opened, and the shipment will be arranged as soon as possible!"
"Yes!" Everyone nodded.
Everyone knows that Director Lei was stimulated by Xingyi Technology.
I decided immediately, All in Asan, and the products will be available next month!
A vice president couldn't help but said: "Director Lei, what is our marketing strategy in Asan Kingdom? Is it the Xingyi Technology model, which directly places large orders to reduce costs and sells spot goods? Or is it our previous approach at Xiaomi, where we first
Hunger marketing to build momentum, pre-sales, and then ship in large quantities when subsequent costs are low?”
Rebus took a deep breath and did not answer directly. Instead, he asked: "Lao Li, what do you think should be done?"
Lao Li said: "The Xingyi model hopes to be able to ship quickly and make profits quickly like the Xingyi mobile phone. But the risk is very high! For example, Xphone 1, their first batch of components is 5 million units
Quantity, if we do this, once it fails to sell, it will be doomed."
Rebus nodded: "You are right, this model has great benefits but greater risks! Unless it is like Xphone 1 from Xingyi Technology, it is absolutely sure that it will sell out. But our Xiaomi 1T... I don't have that either
Be sure to explode!"
Lao Li breathed a sigh of relief. Fortunately, Rebus was not stimulated too radically by Xingyi Technology:
"Chairman, then we will continue hungry marketing in Asan Kingdom! I have calculated that our batch of 500,000 mobile phones has currently sold more than 50,000 units domestically, leaving 100,000 units for continued sales, and the remaining 350,000 units
Taiwan can be thrown into Asan Country for sale."
"Because the components of this batch were purchased early, the cost is relatively high. The comprehensive cost is around 1,300. If you sell it for 1,799, you can earn 500."
"But when all this batch is sold, the price of the next batch of components will be reduced. The cost can also be reduced to about 1,000 in May. By then, if you sell it for 1,799, you can make about 800!"
"We started hunger marketing in March and April, and slowly shipped 350,000 units to build momentum and let people rush to buy them. When the cost is low, large-scale shipments will be made in May, June, and July. Each unit will earn 800, and he will earn a lot of money.
earned a lot!"
"Very good, just do it!" Rebus was in a good mood, as if he saw the unlimited future of Xiaomi's huge profits in Asan:
"We want to be the Xingyi Technology of Asan Kingdom and recreate the myth of Xingyi Mobile Phone in Asan Kingdom!"
"Yes, it will definitely happen!" Lao Li was confident and then asked:
"But Xiaomi Mi 2, do you want to start research and development? Xiaomi Mi 1 was strictly speaking released in August last year. The initial cost was high, and we were hungry for marketing and didn't sell much. Later, the cost became low, and it was hit hard by Xingyi Xphone 1, and we again
It hasn’t sold many, but it’s still last year’s phone. Because of this, the research and development of Xiaomi 2 has been suspended. Now…”
Rebus sighed: "The research and development of the second generation of Xiaomi should indeed start, but it is not a big problem. Asan is backward and poor, and the first generation of Xiaomi is enough. If we develop the second generation, the cost will be high, and the price will be high.
The sales volume is estimated not to be better. After all, Asan’s income is relatively low. It is better to lower the price and continue to sell last year’s Xiaomi Mi 1.”
Lao Li's eyes lit up: "Lei Dong Yingming, I have done research and found that what Asan Country needs most is not smartphones priced at 2000, but mobile phones priced below 1500. Let's sell them at 1799 for a few months, and then lower it to 1599, or even
Selling it for 1,499, even if Xiaomi 2 is not released, it will still sell better.”
"Yes, that's it. As for the Xingyi mobile phone? Although the configuration is better, the price is also higher. Ah San's spending power is limited and he can't afford Xphone 1, let alone Xphone 1pro. The entire Ah San country's market is still ours
Xiaomi’s! When the Asan market stabilizes and we make money, we can start the research and development of the second generation of Xiaomi.”
After some communication, Rebus and a group of senior executives determined the three major strategies: All in Asan strategy, Hungry marketing strategy, and low-price impulse strategy for old models!
Barcelona.
After the press conference, Wang Yi and Lao Huang had a meal together.
"Director Wang, congratulations, all mobile phones and tablets are selling like hotcakes!"
Lao Huang was extremely excited. The sales of the previous Xphone 1 exploded, allowing Qualcomm to sell tens of millions more dual-core processors. Lao Huang was so jealous that he couldn't sleep for several nights!
Nowadays, Nvidia's quad-core processor can finally catch up with the Xphone 1pro and Xingyi Tablet X1pro, and it can also be shipped like crazy. Can Lao Huang not be excited?
Wang Yi smiled slightly: "Our cooperation is a win-win situation, but you have to provide enough supply of NVIDIA's quad-core processors, and you can't let things slip at the critical moment!"
"Don't worry, Director Wang, I will cut the order from HTC in half right now and transfer it all to your Xingyi Technology!"
"!!!" Wang Yi looked a little complicated: "Isn't this not good?"
But Lao Huang didn't care: "There's nothing wrong with it. After watching the xphone 1pro press conference, I believe that HTC One
Think about them!"
"..." Wang Yi didn't even know what to say.
When HTC was selling well before, Mr. Huang begged HTC to use Nvidia chips.
Now that HTC has been hit hard by the xphone 1pro before it was released, Lao Huang decisively cut off the order and transferred it to Xingyi Technology.
The bustle in the world is all for the benefit of the future. The bustle of the world is all for the benefit of the future.
It can only be said that businessmen are so realistic and cruel.
But Wang Yi won't say much, business competition is just like that.
If the roles are reversed and HTC's new phone explodes, and the one that is hit hard is the xphone 1pro, then Huang will also cut off the chip supply of the xphone 1pro and transfer it to HTC.
It can only be said that strength determines everything, there is no morality at all!
Wang Yi and Lao Huang chatted happily over wine, but the HTC headquarters was looking gloomy.
Until evening, a room full of senior executives gathered in the hotel.
"Chairman, do you want to continue our new phone launch event tomorrow?" someone couldn't help but ask.
Before Wang Hong opened her mouth, someone said impatiently:
"What else is going on? The world's first quad-core mobile phone has been snatched away by Xingyi Technology, and we are still releasing a hammer?"
"And compared to Xingyi Technology's xphone 1pro, our HTC one x lags behind and is completely beaten."
"With the xphone 1pro ahead of us, our HTC one x will be released every other day. It's just a joke, just to serve as a foil for Xingyi Technology!"
"It makes the xphone 1pro better and more powerful, and it makes our HTC one x even more backward and rubbish."
"To put it bluntly, the launch tomorrow is to make HTC One
"Yes, I am also opposed to continuing the release tomorrow. It is better to postpone it for half a month. It is too close, and it is just a foil for the xphone 1pro."
"But the invitations have been sent out a long time ago, the venue has been decided, and the news has been officially announced. Tomorrow HTC will release the world's first quad-core flagship! It would be hard to explain if the conference was canceled at this time."
"Yes, the media is ready to come, and the fan tickets have been bought. Is it appropriate for us to let go at this time?"
"If it's not suitable, we have to cancel tomorrow's press conference, otherwise our HTC one x will be a joke!"
"It cannot be canceled. This is not a question of suitability, but also a matter of HTC's brand image. Even if we cancel the press conference and postpone it for half a month, people will not criticize us? We will no longer be a foil for the xphone 1pro?"
"No, they will still say it, and they will say it even worse!"
"They will say that our majestic HTC canceled the press conference because of fear of Xingyi Technology!"
"They would say that HTC One
"In this case, we are still a joke, and an even bigger joke!"
"this……"
Everyone was silent for a while.
If you think about it carefully, this is the truth.
HTC is now in a dilemma.
If the press conference is not canceled, the new flagship HTC One
Canceling the press conference will also become a joke, and it will be regarded as being too scared to face off against the xphone 1pro.
No matter what, it’s difficult!
dilemma.
Finally, Chairman Wang Hong sighed and said solemnly: "The press conference will continue, but we will not sit still and wait for death. Although everything is not as good as the Xphone 1pro, we are 500 yuan cheaper. This is our advantage!"
To be continued...