Chapter 349 Unbounded Technology, Brand New Strategy! (Updates added with monthly tickets)(1/4)
"These cuties in the entertainment industry are much easier to deceive than Mr. Wang, haha."
Having found a new goal, Boss Jia was in a good mood, waving the sickle of capital, feeling that he was doing well again!
His eyes were burning, as if he were sharpening his sword to attack the pigs and sheep.
History is always surprisingly similar, but I don’t know how many stars, directors, and producers will be ruthlessly harvested by Boss Jia this time.
The next morning, while Wang Yi was eating the breakfast prepared by Song Sining, he said: "Sining, I plan to make Qianyuan Machine completely independent and become a subsidiary of Xingyi Technology, using a new brand."
Song Sining agreed very much: "This is the best and will not lower the high-end positioning of Xingyi mobile phones."
"Yes, Xingyi mobile phone started out as a high-end phone. It has finally gained a foothold and cannot be lowered." Wang Yixiao said, "As for the name of the new brand of Qianyuan mobile phones, I have already thought about it!"
"Oh? What's it called?" Song Sining became interested.
"Boundless!"
"Unbounded?" Song Sining murmured, instantly understanding what Wang Yi meant: "Breaking the boundaries of the high price of smartphones and making smartphones affordable to everyone is called unbounded!"
Wang Yi nodded: "Yes, the cheapest smartphone currently starts at 1,799. This is still the result of the price war between Xiaomi and Meizu. Otherwise, the cheapest smartphone costs 1,999. But with the current per capita income of more than 2,000, most people cannot afford it."
rise."
"Yes, in some families, the combined monthly income of the couple is 3,000 to 4,000 yuan. There is an elder and a younger child. They have to support four or five people and they really can't afford it. But the emergence of Unbounded has raised the price to 999, which can
Making smartphones affordable for everyone is a great blessing!"
Song Sining was full of emotions: "This brand name is well chosen. It can instantly make people remember the original intention of the new brand, and it will definitely be recorded in the history of smartphone development! Even if time has passed and the public's memory has faded, you can see this name
, you will also think of the Unbounded Mobile Phone, which breaks the boundaries of the high price of smartphones. The Unbounded Mobile Phone makes smartphones affordable for everyone! In this way, it will definitely become a national mobile phone!"
"That's right, this is the effect we want." Wang Yixiao said:
"However, making smartphones affordable to everyone is only the first meaning of Unbounded Mobile. The second meaning of Unbounded's existence is to put an end to inferior copycat phones and low-end feature phones!"
Song Sining's eyes lit up: "Yes, the Unbounded Smartphone only costs 999. Who would buy those copycat phones or low-end functional phones that cost 500, 600, 7800, or 700? This is also a great merit."
In the previous life, in 2014, Redmi came out, which brought down the price of smartphones, put an end to copycat phones and feature phones, and made smartphones affordable for everyone. It can be said to be a great merit.
At first, this incident was not an ordinary sensation, so that everyone was grateful to the Redmi brand.
But unfortunately, as time goes by, when it comes to Redmi, everyone only thinks that it is cost-effective, but the brand is still a bit low-end.
The "kindness" I had when I was short of money has long since disappeared.
The reason for this result is just because the name of Redmi is too common, which makes the public forget the original generosity.
Wujie is different. The purpose of this brand's existence is to break the high price limit of smartphones and make smartphones affordable for everyone.
No matter when the public sees this name, they will remember the contribution of Unbounded Mobile Phone.
In this way, you will no longer feel that the Unbounded brand is low-end, but will have a sense of intimacy.
Of course, Unbounded is not just purely low-end.
On the contrary, Wujie Mobile will be a low-end + mid-range mobile phone, and will even go to high-end in the future.
Wang Yi plans to launch two series first, the unbounded digital series and the unbounded note series.
There is no doubt that the digital series is the lowest-end thousand-yuan phone, 799-1500.
It aims to bring down the price of smartphones so that everyone can afford smartphones.
The unbounded note series is positioned at the mid-range, 2000-3500!
From now on, all Xingyi mobile phones will be flagship phones, with prices starting at 5,000.
This does not mean that Wang Yi will give up the mid-range mobile phone market.
The unbounded note series is positioned in the mid-range market of 2000-3500.
In this way, Wujie Digital focuses on the low-end market, Wujie Note focuses on the mid-range market, and Xingyi Mobile focuses on the high-end market!
From 799-7000, low, medium and high range, Xingyi Mobile and Wujie Mobile are all covered!
No matter which user group you belong to, you can win them all.
Wang Yi changed the subject: "Boundless has a third meaning."
"The third meaning?" Song Sining was full of curiosity.
"That is to break the monopoly of international smartphone suppliers and revive the domestic industrial chain!"
Wang Yi was full of emotions: "The current smartphone industry chain is basically controlled by Europe, the United States, Japan and South Korea. Our domestic suppliers can only do some scrap materials and assembly work, and are tightly controlled by European and American giants."
"The emergence of Unbounded is to strive to achieve localization, break the monopoly boundaries of international suppliers, and replace the international industrial chain with a domestic industrial chain! Create a truly domestic mobile phone! Instead of a domestic assembly machine!"
Song Sining's beautiful eyes turned around, and the way she looked at Wang Yi was a lot more strange, and she was filled with emotions in her heart.
Break the high price barrier and make smartphones affordable for everyone!
Break the boundaries of copycat phones and completely put an end to inferior copycat phones!
Break the monopoly boundaries of the international industrial chain and let the domestic industrial chain rise in an all-round way!
"It turns out that he still has such lofty ambitions in his heart! I will go all out to support him, accompany him, and help him! My man!"
Song Sining murmured.
Wang Yi smiled slightly: "Sining, I plan to place the Unbounded Phone directly in Jeju, thus completely cutting it off from the Xingyi Phone."
"That's good." Song Sining came to her senses and agreed: "This can minimize the impact of Unbounded Phone on Xingyi Phone. It can also quickly seize the market with the help of Unbounded Phone."
"That's right, I'll mention this to Director Hong as soon as I meet him."
Song Sining was in a good mood and instantly understood what Wang Yi meant: "You are asking for policies again!"
"Don't talk nonsense, Director Hong took the initiative to give it!"
"Hahaha!" Song Sining laughed so hard that her branches trembled.
After breakfast, Song Sining went straight to Meiyou Building to arrange the next press conference.
Wang Yi called Wu Shuang and went straight to the High-tech Zone Management Committee.
Director Hong, long time no see, it’s really time for policies!
Xingyi Technology is developing too fast. The projects planned last year cannot keep up with the situation this year, and they cannot satisfy Wang Yi's appetite.
Of course we need new policies!
As for Director Hong not giving it?
That’s not a big problem. Provincial cities, other provincial capitals, and new first-tier cities have long been eyeing it.
Besides, it’s impossible for Director Hong not to give it.
Director Hong wants to stay in Jeju, the golden phoenix of Xingyi Technology, and there is no way he will be allowed to fly away, unless he is an undercover agent sent by the island city next door!
Wang Yi came back yesterday and asked Song Si Ning to make an appointment with Director Hong.
Director Hong immediately canceled all arrangements for this morning and made an appointment to meet.
The degree of emphasis is evident.
When they met again, Director Hong looked a little complicated and said with emotion: "Director Wang, your development is incredible!"
"It's okay if mobile phones are selling well, but tablets are also selling so well that even before the Jeju tablet factory is built, the production capacity can't keep up!"
Jeju's flat panel factory had a production capacity of 10 million in last year's planning year, which is considered extremely high.
Even Director Hong is worried that if so much production capacity cannot be used, it can still be used to produce Xingyi mobile phones, so there will be no waste.
After all, the current domestic tablets have annual sales exceeding 10 million, which is considered the limit.
But who would have thought that Wang Yi would not follow common sense and the tablet would be so successful, even the iPad would explode!
With the help of Meiyou, Zhenyou has offline physical stores all over the world, and is sold in many countries around the world!
So sales exploded completely.
"In one month, the sales of Xingyi Tablet X1 and X1pro exceeded 13 million, which far exceeds the annual production capacity of Xingyi Tablet Factory!"
Director Hong was speechless: "I can only say that the factory Jeju gave you is too small. Therefore, the city decided to give you a new piece of land to build a second flat panel factory for you!"
Wang Yi's brows were filled with joy, and he was waiting for these words.
13 million tablets are sold in one month, and the annual production capacity of the Jeju factory is only 10 million. What can it do?
Must expand!
Director Hong took out a map and pointed to the north of the airport: "This time the factory will not be located in the eastern suburbs, but in the northeastern suburbs, near the airport!"
Wang Yi instantly understood Director Hong’s intention and was in a good mood:
"That's good. The Xingyi tablets produced by the first factory are transported by land and supplied to the national market. The Xingyi tablets produced by the second factory are close to the airport and are directly transported by air to all parts of the world to supply the global market outside of Xia Kingdom!"
Domestic transportation of tablets and mobile phones is mostly by land transportation, whether it is road or railway, no problem.
But for overseas transportation, air transportation is safer and faster.
For example, shipping to Europe and the United States by sea takes a month, which is too long.
If transported by air on a large aircraft, it only takes 15 hours, costs US$200,000, and can transport 400,000 tablets at a time.
To be continued...