Chapter 362 Logistics Innovation——Xingyi Logistics!

Logistics is also a big problem that must be solved.

Originally, Wang Yi planned to cooperate with JD.com and invest in JD.com Logistics.

But this matter is not that simple. The Great Qiangzi may not let Wang Yi get involved.

After all, Meiyou is also an e-commerce platform. It is still a vertical e-commerce platform. Who knows whether it will be upgraded to a comprehensive e-commerce platform in the future?

As a potential competitor of JD.com, JD.com will probably not cooperate with Wang Yi.

Moreover, Jingdong Logistics is currently suffering serious losses. Even if Wang Yi invests in it, he will also suffer losses.

In this case, it is better to upgrade Meiyou’s logistics and warehousing system and directly create its own logistics - Xingyi Logistics!

The current logistics system has warehousing centers in every province and city, a logistics system that distributes goods from factories to provincial and municipal warehouses, and a logistics system that distributes goods from warehouses to stores.

What's worse now is the courier who delivers the last five kilometers to the user's home!

There are two solutions. One is to apply for a logistics license and establish a new logistics platform.

Under this model, Meiyou Mall must develop into a comprehensive e-commerce, otherwise it will not be able to support the entire logistics company and so many couriers.

Moreover, it has become a comprehensive e-commerce, and whether it can be delivered to your door is also a problem.

You should know that the unit price of delivery is different between door-to-door delivery and non-door-to-door delivery.

If you throw away items from Cainiao Station, you will only earn a few cents per piece.

Door-to-door delivery on JD.com costs 5-5 yuan.

It is precisely for this reason that Taobao offers free shipping directly, while JD.com requires 5 yuan for shipping, and free shipping is available for purchases over 99.

There is no way, the total cost for many items is only a few yuan, and door-to-door delivery, logistics fees, and delivery fees are not enough.

Similarly, as a comprehensive e-commerce company, Wang Yi also has to face this problem.

If it is Meiyou, Zhenyou clothing, cosmetics, Xingyi mobile phones and tablets, these high-profit products and high-value products can be delivered directly to your door.

But as a comprehensive e-commerce company, everything worth three to five yuan can be delivered to your door without charging freight. Even Wang Yi can't bear it.

If you charge shipping fees, it will affect sales and shut out users.

For example, JD.com, although door-to-door delivery has better service and faster delivery, the shipping cost has deterred many users.

This is how consumers think. I can buy a product worth 200 yuan, but I can’t accept the shipping fee of 5 yuan!

It can be said that for comprehensive e-commerce, whether to charge shipping fees or not is a difficult problem.

The other model is the intra-city rider delivery model.

Consumers place an order online, pick it up at a nearby flagship store in the same city, and have it delivered directly to their door.

As for the riders, is Xingyi Technology still hungry?

Ele.me itself has many riders, and the number is growing.

With the help of Ele.me riders, the delivery problem of the last five kilometers of Meiyou Mall and Xingyi Mall has also been solved, and it can also achieve low-cost door-to-door delivery just like food delivery!

This model is completely feasible.

Thinking of this, Wang Yi dialed Song Sining's phone number:

"Sining, our logistics and warehousing system at Meiyou Technology is very developed, and Ele.me also has many riders. I plan to combine the two to create a new logistics model!"

"Unite Meiyou's warehousing and logistics system with Ele.me riders?" Song Sining was startled and instantly understood Wang Yi's plan:

"This is a wonderful idea! Currently, the products of Xingyi Mall and Meiyou Mall are all self-produced and self-operated. They have large warehouses in various provinces and cities, small warehouses and store warehouses in various districts and counties. It is completely possible to use Ele.me

Riders, pick up the goods nearby and deliver them directly to your door.”

Wang Yi nodded: "Yes, from now on, Xingyi mobile phones, tablets and other electronic products, as well as Meiyou, Zhenyou clothing, cosmetics and other products, will be sent directly to large warehouses in various provinces and cities after being rolled off the factory, and then distributed to districts.

County warehouse, and then distributed to store warehouses. Consumers place an order online and can pick it up at a nearby offline store. They can also have it delivered to their door by a rider, which can be done within an hour!"

"What a great idea!" Song Sining was filled with admiration:

"In this way, the goods purchased online at Meiyou Mall and Xingyi Mall do not need to be shipped from factories across provinces. They can be picked up directly from the nearby flagship store warehouse and delivered to your door."

"By then, the logistics time that originally took three or four days for online shopping will be shortened to one hour! That's invincible!"

"That's right, service within hours is our aim! Our aim is to kill our friends."

It takes a few days for Apple mobile phones to arrive when purchased online, while Xingyi mobile phones purchased online can be delivered to your door within an hour.

How will consumers choose?

Needless to say?

But Wang Yi knows that in the past life, many years later, Tmall Supermarket launched hourly delivery, and JD.com also launched instant delivery. The products were picked up from nearby supermarkets and delivered to your door within an hour.

Similarly, Wang Yi can also make this pattern in advance!

Many times, consumers do not have time to go to physical stores to purchase, or are far away from physical stores, so online shopping becomes the only option.

As someone who has experienced this, Wang Yi understands very well how eager users are to get the new phone as soon as possible when purchasing a new phone online!

Xingyi mobile phone's hourly delivery perfectly solves this problem.

"Are there enough riders?" Song Sining asked a question: "After all, there are a lot of takeout orders."

Wang Yi smiled slightly: "This question is easy to discuss, and we can deliver it during off-peak hours."

"Ele.me riders are not busy all day long. On the contrary, their busy peak periods are concentrated during meal times. For example, from 11 o'clock to 12 o'clock, during this hour, riders can be so busy that they can fly."

"On the contrary, during the non-meal hours from 9 to 11 o'clock, riders are very free and there are very few orders. Whether you can grab them all depends on your hand speed!"

"In these relatively free times, riders are idle. They can take orders and deliver intra-city express delivery to solve our delivery problems. Riders can also earn more income. It won't be the same as before, when they are free and busy.

I’m so busy when I’m here.”

"I see, that's it, then it's perfect." Song Sining suddenly realized: "But the delivery time depends on the user's order time. How can the user avoid the peak meal period? Is it forced by the system?"

Wang Yi waved his hand: "Business people must not teach users to do things. We can't force them. We can only use delivery fees and delivery time to guide them."

"For example, when users place an order, in addition to choosing immediate delivery, they can also choose the estimated delivery time. If they choose delivery during non-peak dining periods, we will deliver it for free and will deliver it within one hour. If they choose delivery during peak dining periods, a five yuan delivery fee will be charged.

Delivered within an hour and a half!”

Song Sining was delighted: "In this way, users who are not in a hurry will choose to place orders in advance or delay delivery, thereby staggering the peak period and reducing delivery fees."

"Yes, in order to save the five yuan delivery fee, users will also avoid peak dining periods, so that riders can deliver at off-peak times, and the transportation capacity will not be tight."

Song Sining was full of emotions. She just felt that Wang Yi, an old director, thought more carefully and understood it better than senior executives like them:

"Chairman, I have one last question, what should the towns and villages do? There are no delivery riders in the towns!"

"Township, township!" Wang Yi nodded: "This is a problem."

Logistics in rural areas is very problematic these days. Currently, only JD.com and SF Express can deliver goods to your door.

Taobao and other items are also delivered to the town.

Meiyou Mall and Xingyi Mall do not have many products and are not large in size. They are high-profit and small in size. In urban areas, there is no problem if Ele.me riders deliver goods during off-peak hours.

But in villages and towns, there are no riders, which is a big problem.

There are three solutions.

First, outsource rural orders to JD.com or SF Express, and have them deliver the goods to your door.

Second, just like now, logistics is connected in all directions and delivered to township pick-up points, allowing people to pick up goods at their own pick-up points.

Third, build a township warehouse and distribution system!

The first two are the simplest, but may not be the best.

The third one seems to have the highest cost, but in the long run it has the greatest benefits.

If Xingyi Technology wants to develop, it will have to open physical stores in villages and towns sooner or later!

Even if there is only one specialty store in a town, it is enough.

You know, the main reason why offline sales of Gree, Midea, Oppo, and VIVO have exploded is that many towns and villages have brand stores.

Whether it is a Xingyi franchise store or a Xingyi exclusive store, people can buy it in villages and towns.

Moreover, Xingyi Technology not only has mobile phones and tablets, but also TVs, smart homes, smart appliances...

Especially thousand-yuan phones and smart TVs are very popular in villages and towns, and they are hugely profitable.

Take TV, for example. Many urban residents may not have TV in their homes, and even if they do have TV, they won’t watch it.

But every household in villages and towns must have a TV!

Coupled with the comparison mentality of ordinary people, if your family buys a 40-inch TV, my family will have to buy a 50-inch TV.

And most rural people are willing to spend three to four thousand to buy an LCD TV.

Without him, more than ten years ago, a day's wages were twenty or thirty yuan, and a 25-inch TV cost more than two thousand, and the people in the village bought it.

Nowadays, a day's wages are more than 100 yuan, and a 40-inch TV only costs 2,000 to 3,000 yuan. They are even more willing to buy it.

There are also next year’s thousand-yuan phones. When ordinary people see such a good smartphone, they only cost 999!
To be continued...