[At ten o’clock in the morning on the 25th, a new product launch conference was held at the Xingyi Science and Technology Park in the Imperial City! 】

The corner of Rebus's mouth twitched: "We finally bought a hot search, thinking about making Xiaomi 1T appear in the country, and the sales volume will also increase. Now it's okay, Xingyi Technology has held a press conference again. Okay, let's get the hot search

I’m afraid it will be gone soon!”

The expression on Lao Li's face was a little complicated: "Chairman, the popularity is gone. Now the public's focus is on Xingyi Technology's new product launch conference!"

Another co-founder was also very angry: "Xingyi Technology has really had enough. It holds press conferences every month! Doesn't it bother him?"

Rebus sighed: "Who would be bored with profitable business? Every time Xingyi Technology holds a press conference, it will launch a large number of new products, either subverting the industry or sensationalizing the country. In short, they all make a lot of money.

, but we friends and businessmen are in dire straits.”

"Yeah, Xingyi Technology doesn't follow martial ethics, it's just random! When it makes clothes, Zara and H&M both saw their revenue plummet. When it comes to social networking, WeChat almost gave away, let alone MiLiao. Now it makes mobile phones.

, because of this, our Xiaomi was forced to go to Asan Country to sell it. Who knows what they will do in this press conference."

Lao Li was full of emotions. Every time Xingyi Technology held a press conference, there must be big moves.

Maybe a certain industry or a certain field will be subverted again, causing many friends and businessmen to have a headache.

"Tomorrow night, I don't know who the big guys are, so I can't sleep!"

Rebus was filled with emotions, but what he didn't know was that Xiaomi was the same in his previous life.

With its super cost-effectiveness, it disrupts the situation everywhere, causing many friends to have headaches.

For example, Ms. Dong originally said that Xiaomi would not become big.

As a result, within a few years, Xiaomi not only far surpassed Gree in revenue, but even competed with Gree in the field of air conditioners.

The simplest one, with the same new level of energy efficiency and the same 5P on-hook, would cost 3,000 to 4,000 from Gree, but only over 1,000 from Xiaomi!

As for quality?

One Gree can buy two Xiaomi air conditioners.

Xiaomi air conditioners have a six-year warranty. Even if they break down after seven years of use, with the same budget, two Xiaomi air conditioners can last for 14 years, and their lifespan is even longer than that of a Gree air conditioner.

Air conditioners are not good if they are used for too long. Power consumption and odor are all problems.

A Gree that lasts for more than ten years is obviously not as good as two Xiaomi that last for more than ten years.

It is precisely because of this that Xiaomi air conditioners are selling like crazy.

Unrivaled value for money + Mijia smart home + low sound, which is enough.

Of course, the cooling effect of Xiaomi air conditioner is also good.

In his previous life, Wang Yi first installed Gree and Midea air conditioners after buying a house, and later installed Xiaomi air conditioners...

In the previous life, Rebus used cost-effectiveness + smart home to kill all the white goods giants and was a real industry disruptor.

But this time, the industry disruptor became Wang Yi.

However, Wang Yi's subversion is different from Xiaomi's. It will only be more extreme and terrifying.

Xiaomi's subversion is only a low-end subversion using cost-effectiveness + OEM, and it cannot do high-end.

For example, Xiaomi's refrigerators only cost 1,000-3,000 each, while Haier's Casarte can sell for more than 10,000, and the sales are pretty good.

It is conceivable that if the Xiaomi refrigerator sells for more than 10,000 yuan, not many people will buy it, and they will even accuse Rebus of being evil-hearted.

But Wang Yi is different. He will not only do low-end. On the contrary, he will do both low-end and high-end.

The low-end brand uses unbounded brands, focusing on cost-effectiveness, volume and market share.

As for high-end products, we use the Xingyi brand. We do high-end products for profit and will never sell them cheaply!

This is not only true for mobile phones, but also for subsequent smart home appliances.

This is also the reason why Wang Yi created Xingyi Logistics and opened Xingyi stores in villages and towns.

In the future, Xingyi stores in rural areas may not sell many high-end Xingyi smart home appliances, but Unbounded smart home appliances will definitely sell well.

It has unparalleled cost-effectiveness and down-to-earth quality, and is most suitable for selling in towns and villages.

As for the Xingyi store selling unbounded products, will it lower the style?

This is not a big problem.

After all, Xiaomi Home still sells Redmi. Before the separation, Huawei flagship stores still sold Honor thousand-yuan phones.

These are all things that don't matter.

As long as you don't sell Xingyi series products at low-end prices, it doesn't matter.

For example, the new products to be released this time, in addition to the Star God Card and "Honkai", there is also a hot-selling artifact-Xingyi AI Speaker!

A few months ago, when laying out the smart home, Wang Yi circled the products to be developed.

The one at the top of the list is AI audio.

Xingyi Technology has Xingyi Music to provide content services, Xiaoi Robot to provide algorithms, and tens of millions of Xingyi mobile phones and tablet users to use Xiaoai Robot every day, so that Xiaoai Robot is trained to become more and more intelligent.

In addition, it has also invested in Goertek, an acoustic giant that specializes in the development of OEM headphones, speakers and other equipment.

Some time ago, Xingyi Semiconductor's self-developed power management chip P1 and smart home chip H1 were mass-produced, directly solving the power chip and smart home chip of Xiaoai Audio.

For example, the smart home chip H1 is typically cost-effective and low-power consumption. It can be used not only for AI speakers, but also for smart home appliances such as sweeping robots, smart fans, and smart air conditioners.

To put it bluntly, the H1 chip, like the previous Amlogic chip A113 and Allwinner R16, is a highly integrated, low-power, low-cost, customizable, offline smart home chip, or IOT Internet of Things chip.

Through the H1 chip, everything is interconnected, turning traditional home appliances into smart home appliances.

Most of these chips have a wide range of uses and are highly integrated.

There is no way, there are so many smart home smart appliances, if they use the same main chip, the research and development costs alone will remain high.

On the contrary, this highly integrated and widely used H1 chip is the best solution.

Since the three chips were successfully taped out at TSMC in March, Wang Yi immediately arranged for large-scale mass production and then sent them to the Goertek factory.

Xiaoai Audio is manufactured by Goertek.

Although this kind of AI speaker is much larger than a mobile phone, it is much simpler and its production efficiency is much higher.

In addition, Goertek started out in acoustics. It not only produces Goertek brand audio equipment, but also helps other brands OEM audio equipment. It is also easy to OEM Xiaoai audio equipment.

Production started at the end of March. In nearly a month, Goertek has mass-produced 3 million Xiaoai speakers.

The first 1.5 million units were delivered to overseas physical stores and warehouses in various countries as early as half a month ago.

That’s right, Xiaoai Audio will be sold globally just like xbuds!

In the previous life, Xiaomi’s Xiaoai AI speaker was launched in 2017.

The world’s first AI speaker is the Echo launched by Amazon in 2014!

Echo is three years older than Xiao Ai, and the price is much higher than Xiao Ai, costing 99 US dollars, which is more than 1,200 RMB.

However, even if the price is thousands, it still sells well.

Without him, the first one to eat the crab will always be the fullest.

Xiaomi launched it three years later. To be honest, it is no longer considered an advanced technology. It can only focus on cost-effectiveness and small profits but quick turnover.

But Wang Yi's Xiaoai Audio is two years older than the world's earliest Amazon in its previous life, let alone that.

It can definitely be sold at a premium!

To put it bluntly, if you can make a lot of money standing up, no one is willing to fight a price war on their knees unless they have to.

Even Xiaomi, which has made money by making mobile phones and smart homes, goes for the high end when it makes cars, starting at 590,000 yuan, which is more expensive than BBA. After all, the BMW i3 only costs 170,000 yuan.

Similarly, Wang Yi cannot sell classmate Xiao Ai at a low price.

If you just sell it at a high price, it will be difficult to achieve terrible sales, so overseas markets are indispensable.

At present, Xiao Ai has produced 3 million units, 1.5 million units are distributed overseas, and 1.5 million units are distributed to warehouses and physical stores across the country.

The AI ​​speakers produced in recent days and in the future will be directly supplied to online orders.

Online orders in cities where Ele.me is not available, as well as in remote areas, as well as orders from e-commerce channels such as JD.com and Taobao, still require logistics and delivery.

The next day, when the entire Internet was speculating on the new products that Xingyi Technology was about to release, If You Are the One broadcasted as usual.

But what is surprising is that the title sponsor of If You Are the One became Xingyi Technology!

The main product is Xphone 1pro.

In fact, the cost of Xphone 1pro is only 700 yuan more than that of Xphone 1, but the price is a full 3,000 yuan more, and the profit is also several thousand higher.

For this reason, all the currently featured ads are for Xphone 1pro!

As for Xphone 1, please continue to sell it smoothly.

On April 24, the day before the press conference, Song Sining came to the Imperial Capital again to preside over the rehearsal of the press conference.

With Song Sining here, Wang Yi didn't need to pay attention to these things.

After being busy until evening, Song Sining dragged her tired body back to Wang Yi's apartment.

"Thank you for your hard work, President Song, come here, I will give you a massage myself!"
To be continued...