Chapter 382: Self-developed new products explode. Be polite before attacking.(1/3)
As for the price, the previous generation Xiaomi Mi Band 2 was only released in 2016, priced at 149.
By that time, the industrial chain had already matured and costs had dropped.
But in 2012, to make such a bracelet, the diluted R&D cost + material cost would be around 100!
At present, smart bracelets with this configuration are sold by friends for more than 100 US dollars, which is more than 700, or even thousands of RMB!
Wang Yi asked the Xingyi Smart Home team to develop it. If it goes on sale at the end of the year, it will sell for 499, which is very cost-effective.
After all, it is a Xingyi brand and cannot be sold cheaply.
On the other hand, another unbounded bracelet will be released in the second half of next year. Depending on the market situation, the price will be 399 or even 299!
The profit per piece of this kind of small thing is not high, but it can increase the volume.
Especially among young people, it is easy to form a trend.
I saw someone posting some fitness pictures on Changchao Moments, and inadvertently showed off the Xingyi bracelet, which recorded various sports data. Others would also follow suit, thus forming a trend.
In addition, it is linked with Xingyi Smart Home. Although the first generation of Xingyi Smart Band does not support Xiao Ai, it supports some simple linkages with Xingyi Smart Home. For example, you can check the environmental conditions, temperature, humidity, and switch lights of Xingyi Smart Home.
situation.
In this way, there are more users of Xingyi bracelet, which can be regarded as accumulating users for Xingyi Smart Home.
Even if they are students or young people who have just started working now, if they use Xingyi bracelet and come into contact with Xingyi Smart Home, when they rent or buy a house in a few years, they will give priority to Xingyi Smart Home!
The user grabs it from the doll.
Xingyi bracelet, a product with low price and rapid sales, is undoubtedly the best promotion for Xingyi Technology and Xingyi Smart Home.
Moreover, having accumulated a lot of experience in making bracelets, the team subsequently developed smart watches, which was a natural progression.
The smart bracelet will be the first new product developed by Xingyi Smart Home next.
As for the second new product, Wang Yi decided on the electric toothbrush.
Whoever uses this thing will know it. Once you have used it, you cannot live without it.
Once you use an electric toothbrush, you'll never give it up.
Even after his rebirth, Wang Yi bought an electric toothbrush, but these days' electric toothbrushes are "high-tech products" and are very expensive.
Wang Yi bought the new Philips electric toothbrush HX6972 in January, priced at 1,599.
Yes, it is that expensive.
Moreover, electric toothbrushes these days are expensive and of poor quality, and it is normal for them to break after more than a year of warranty.
In his previous life, Wang Yi bought a Philips electric toothbrush HX6730 in 2018 for nearly RMB 400. However, it broke after a year after the warranty was issued.
Fortunately, when Wang Yi bought it, he added the JD.com extended warranty service to four years, and decisively returned it to the factory.
However, the cost of testing and repairing this kind of thing has almost caught up with the production cost, so I decided to replace it directly.
Just when Wang Yi thought it was stable this time, more than a year later, it was damaged again, and he continued to extend the warranty for repair and replacement.
More than a year later, another malfunction occurred, and the four-year extended warranty was issued. Wang Yi directly changed to another brand...
Electric toothbrushes are used once in the morning and evening, and are used more than 700 times a year, which is considered to be used very frequently.
Therefore, the average lifespan of an electric toothbrush is generally two to five years, but whether it is one or two years or four or five years depends on the conscience of the brand.
Some brands can achieve an average lifespan of three to four years, while some can only have one or two years.
The double difference is sometimes not a price issue or a technical issue, but a matter of conscience.
There is a term called "planned obsolescence", which applies to white goods, mobile phones, and electric toothbrushes.
For example, from 2012 to 2016, most smartphones were stuck in two years and had to be replaced, which was planned obsolescence.
It was not until 2016 that the quality of domestic smartphones became very good and they could be used for another year or two.
For example, Xiaomi 6 has become a deadlock, so you need to change the battery and continue using it.
Similarly, Xingyi electric toothbrush also has to face this problem.
But Wang Yi’s choice is different from Philips.
Whether it is a mobile phone or an electric toothbrush, Wang Yi will not choose planned scrapping in order to make more money.
Like the Xingyi electric toothbrush, Wang Yi would rather have a higher cost, but also have to do a good job in quality control.
At the very least, the current average lifespan of electric toothbrushes is one year, and the average lifespan is three years!
The friendly manufacturer has a one-year warranty, and the Xingyi electric toothbrush has a direct warranty of two years.
When the subsequent industrial chain matures, the life span will be increased to four years or even five years.
There is no way. In 2012, various industrial chains are not strong enough. It is simply unrealistic to achieve a lifespan of four years. Even if the motor is not broken, the battery cannot hold it.
Five years later, when the industrial chain is fully upgraded, there will be no big problem.
Electric toothbrush, the second research and development category.
It’s also easy to develop. As for the motor of the electric toothbrush?
The price is not high, there is no need for research and development at all, just buy it directly.
If you research it yourself, you have to produce it yourself, which is too troublesome.
Then, Wang Yi looked at the surrounding offices and began to think about other smart products.
Jian Ziyan bought a house before, but accidentally reached a cooperation with Yanlord to create a full range of smart home solutions and products for Yanlord's high-end communities.
To this end, Wang Yidu must quickly enrich Xingyi Technology's product line.
Otherwise, if we all cooperate and Xingyi Smart Home can come up with a plan but cannot come up with a product, then it’s not the end of the world?
Wang Yi started planning:
Lamps, acquired a lamp factory specializing in smart lamps
In his previous life, Wang Yi mainly used Mijia Eco and bought lamps from Yeelight, which he found pretty good.
At that time, Wang Yi made a comparison. Mijia lamps have a one-year warranty, while Yeelight has a three-year warranty.
Just from this point of view, people feel that the latter has better quality control.
This is actually the case. It has been used for five or six years without any malfunction.
I just don’t know if Yeelight is currently established.
Wang Yi opened the browser to search for information, and his expression became very exciting.
In May, Yealink Information Technology registered a new smart lighting brand, Yilai...
Wang Yi sighed, just registered, it will be useless.
According to their progress, it will take until the fourth quarter to build the team.
It will be the end of the year to start developing new products, and it will be the middle of next year when they develop new products.
slow!
too slow!
Of course, this efficiency is normal for most companies.
But for Huawei, it is too slow.
Likewise, for Wang Yi, even slower!
Why can Huawei spend two or three years in many fields to complete the journey that European and American giants took in 20 to 30 years and become an industry leader?
It’s because of Huawei’s high efficiency and wolf-like culture that it works overtime on research and development every day like a battle.
In other companies, it takes half a year to set up a department, and more than a year to achieve some output.
As for what Huawei wants to do, it quickly allocates manpower to form a team and starts working directly, and the output can be produced in half a year.
Even for high-end smart driving, at its peak, Huawei hired more than 7,000 young engineers.
You need experience, you need energy, you need ability, you need ability.
Each person gets an annual salary of hundreds of thousands, and they all work overtime as a group, working hard!
Without any surprise, Huawei’s intelligent driving has made rapid progress and quickly climbed into the first echelon.
If you switch to a friend, the framework may be ready.
The same is true for Xingyi Technology, all departments are fully Huawei efficient!
Even more efficient than Huawei!
It is impossible to develop a light, it will take a year or two.
Since friendly businessmen are unreliable, there are two ways to go.
First, let Director Liu come forward and bring lighting giants such as NVC and Philips into the Xingyi Smart Home ecosystem.
With the addition of these brands, Xingyi Smart Home has no shortage of lamps.
Second, establish Xingyi Intelligent Lighting Division and brand to make its own intelligent lamps.
To be continued...