Sodium salt still has a good reputation in the digital circle. As soon as the review came out, it quickly caused an uproar.

People who were still waiting and watching could no longer hold back and placed orders one after another.

Some people also returned TV orders from other brands and purchased Xingyi Smart TVs X40 and X50 instead.

At this time, the friends and businessmen could not sit still.

At Changhong headquarters, a group of senior executives yelled:

"Xingyi Technology is really messing around. Once their X40 and X50 are released, how can we still sell Changhong's TVs?"

"This is only the first day of release, and our sales today have dropped by 20% compared to the previous few days. If this continues, we will be in big trouble."

"Yes, especially the X50, it has had a huge impact on our mid-to-high-end TVs!"

"Our Changhong 3D50A6000IV is also 1080P, 50 inches. Its appearance, configuration, system, intelligence, voice interaction, etc. are not as good as the Xingyi TV

Thousands, how can I sell it in the future?”

"Don't mention it. As soon as the Xingyi X50 is released, the 3D50A6000IV can no longer be sold, and customers who placed orders may start returning them."

"It's not possible, it has been returned."

“Not only the 3D50A6000IV, but also other hot-selling models have become unsalable and have been returned.”

"Unable to withstand the impact of Xingyi TV, Changhong has no choice but to cut prices. The X50 is so powerful that it only costs 6,999 as a member. The 3D50A6000IV can only be reduced to 5,999 before it has a way out."

"Reducing it to three thousand at once? No, absolutely not, you will lose money."

"That's right, it can't be reduced. If the 3D50A6000IV is reduced to more than 5,000, then how will the Changhong TV, which originally cost more than 5,000, be sold? Down to 3,000? What about the original 3,000? It can't be reduced to 1,000, right? The whole series is losing money

Sell?"

“But if we don’t lower the price, we won’t be able to sell it!”

"It doesn't matter if you surrender, it doesn't matter if you don't surrender. Mad, there's nothing we can do about it."

"They are all damn Xingyi TVs. They are doing things. The configurations are so high, but the prices are so cheap. They simply have no moral ethics."

"The normal configuration of our A6000 is priced at 8,990. The invincible configuration of Xingyi x50 can be sold for 10,000 without any problem, but it is only sold for 6,999. I seriously suspect that there is something wrong with Wang Yi."

"Wang Yi is not a fool. There is no problem in selling the X50 for 10,000, but the sales volume cannot be high. If it sells for 6,999, the sales volume will be unbeatable. Wang Yi is a smart man, exchanging price for volume, diluting costs, and killing us by the way.

Mid- to high-end products from friendly merchants.”

"The 40-inch model has also been seriously affected. Our 720P 40-inch model costs 3,000 to 4,000 yuan. The 1080P 40-inch model costs 5,000 to 6,000 yuan. Wang Yi's X40 only sells for 4,999, leaving no room for survival."

"As soon as Xingyi TV came out, it hit us across the board in terms of price, performance, design, intelligence, AI voice and other dimensions. It's terrible."

"We must take action against Xingyi TV. If he doesn't die, we will be finished!"

"Okay, let's arrange for trolls to smear it online. It's unreliable to say that Xingyi TV is a new brand. When buying a TV, you have to look at a strong and established brand!"

"Okay, I'll take action now."

"However, there are already many reviews online saying that Xingyi TV is very good, very good."

"Hey, what's going on here? We haven't even started blackout yet, and people are starting to praise it."

"It's easy to say, let's just say that those who have agreed are all paid by Xingyi TV."

"What a good idea. I'll let the public relations department take action. No, just to be on the safe side, outsource it to a third-party company."

…

In 2012, Changhong was still one of the top three giants in domestic TV sales, with a market share of 11.76%, second only to Hisense with 14.77% and Skyworth with 12.18%.

The fourth and fifth places are TCL and Konka, respectively, with 11.1% and 10.12%.

Sharp, Sony, and Samsung occupy six, seven, or eight places.

But now, Xingyi smart TVs are coming fiercely. X40 and X50 are sweeping the mid-to-low-end market for 4999, and hitting the high-end market for 6999. All friends are feeling the huge pressure.

If this continues, mid- to high-end TVs from Sharp, Sony, and Samsung will be severely impacted.

Brands such as Hisense and Changhong will also be affected. They are also producing mid-to-high-end TVs.

As a result, all major brands, like Changhong, held emergency meetings to discuss countermeasures.

Hisense headquarters.

"Chairman, I have received news that some colleagues cannot bear the impact and are preparing to take action against Xingyi Smart TV. Should we follow up?"

Hisense Chairman Jia Siyi waved his hand: "We can't follow up. We have just reached a cooperation with Xingyi Smart Home and connected to Xingyi Smart Home. Are we going to take action on it now? No, absolutely not."

"But if Xingyi TV becomes bigger, our Hisense will suffer heavy losses."

"Alas!" Jia Siyi sighed: "I understand your worries, but the dirty tricks are useless. What we should do is to study and learn from Xingyi smart TV as soon as possible, upgrade our product design, and launch the Xingyi smart TV as soon as possible.

A product that competes with ETV X40 and X50!”

The vice president nodded: "I have thought about this too. The hardware is not difficult, as long as you are willing to bear the cost. Nvidia's quad-core processor, Sharp, and Toshiba's screens are not a problem. But the system, our Hisense TV system is still based on Android

2.2. Xingyi TV is based on the most advanced Android 4.0 and is a deeply customized XUI. In addition, there is a big gap in content services. Xingyi TV has the resources of Xingyi Video, but we do not.”

Jia Siyi nodded: "What you said makes sense. In this way, the hardware will be designed as soon as possible, the system will invest money, recruit people, and we will also make a Hisense TV system based on Android 4.0. As for content services..."

The vice president suggested: "Should I look for iQiyi, or Tencent Video? Youku?"

Jia Siyi pondered: "No, Xingyi TV not only has Xingyi Video, but also Xinghe Video."

The vice president's eyes lit up: "Galaxy Video... OTT license?"

"That's right." Jia Siyi said:

"Both radio and television have issued OTT licenses, and the online TV field will be regulated sooner or later, maybe the year after tomorrow, or next year."

"Before Xingyi TV was released, it intercepted iQiyi, reached a cooperation with the State Administration of Radio, Film and Television, and obtained an OTT license. It also established a joint venture with the State Administration of Radio and Television to launch Galaxy Video. The OTT layout has been completed and there is no need to worry about future problems."

"Do you think he was prepared for any danger? Or did he hear some news?"

The vice president's face changed slightly: "Dr. Wang is getting closer to the Imperial Capital. It seems that he has heard the news, so he got the OTT license before the TV was released?"

"It's very possible. Other video platforms are opposed to OTT licenses. Not only did Xingyi Video not object, but they joined in at the beginning. There must be insider information."

Jia Siyi began to think about it, and the more he thought about it, the more he felt that it was indeed true:

"Perhaps it will be regulated next year. Platforms without OTT licenses will have to be removed from the shelves, and online TV without OTT licenses will also suffer."

"Hisense also has to plan in advance. If we cooperate with iQiyi, Youku, and Tencent, they don't have OTT licenses yet. If there is a severe crackdown next year, we will suffer."

The vice president's eyes widened: "So we can only cooperate with Xingyi Video. Hisense TV launches Xingyi Video and Galaxy Video!"

"Yes! Anyway, we cooperate with everyone. If we cooperate with Aiyouteng, we are running naked without a license, and we might get into trouble. But if we cooperate with Xingyi Video, we are operating with a license."

"Even if there is a severe crackdown next year, we can follow Xingyi TV and quickly remove Xingyi Video and only keep Xinghe Video."

"Xingyi Video, Xinghe Video!" the vice president said with emotion: "It turns out that Director Wang has already prepared everything, and it is really watertight."

"You should learn from Mr. Wang's great wisdom!" Jia Siyi said quietly:

"The other old directors are just businessmen, but Wang Yi is the real entrepreneur. His layout may seem chaotic, but if you analyze it carefully, it is interconnected."

The vice president was shocked: "From clothing, to mobile phones, TVs, smart homes. From vertical e-commerce to games to navigation, social networking, OfO. If we do it all, wouldn't we be the next BAT giant?"

Jia Siyi nodded: "Yes, so Hisense and Xingyi Technology can only be allies, not rivals! Contact Xingyi Technology, no, make an appointment with Director Wang. He is currently in the island city and invites Director Wang to visit Hisense!"

"Okay, I'll arrange this."

Similarly, several other companies have different opinions.

It is normal for some companies to decide to cooperate with Xingyi Technology and join if they cannot win.

Some companies choose to be hostile or even smeared by trolls.

This method is very low-level, but very effective.

Let alone 2012, even ten years later, it will still be like this.

Early the next morning, before Wang Yi woke up, he was woken up by the sound of a phone call.

Wang Yi frowned and could only take out his phone and take the answer button.

The other hand, however, involuntarily pressed the soft material next to it.

"Um……"

Song Sining had long been accustomed to the strange thing and continued to sleep. She had been tossing it until midnight last night.

Boys in their twenties are scary!

"Chairman, something happened. This morning, a large amount of public opinion appeared on the Internet to smear our Xingyi TV." Over the phone, Xingyi TV CEO Xu Mingyi said anxiously.

"Oh, as expected." Wang Yi said calmly: "What did you say?"

"Chairman, they said that Xingyi TV is a new brand and unreliable. To buy a TV, you have to buy a big and reliable brand."

"The Xingyi TV is just fancy and impractical. The more functions it has, the easier it is to break."

"To say that the price of Xingyi TV is low is to cut corners and the quality is unreliable."

…

Wang Yi smiled: "It's just the same thing over and over again. It's a trivial thing, not worth mentioning."
To be continued...