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Chapter 398 LeTV collapses and develops "Fitness Ring Adventure"(1/3)

Next year, Xingyi X40, X50, X55, and X60 will all be equipped with the self-developed and self-produced Kunpeng 510 quad-core processor.

The 4k version of X55 pro and X60 pro are all equipped with the self-developed Kunpeng 700 processor as standard.

As for the Unbounded TV A40 and A50, they are equipped with the frequency-locked Kunpeng 500 quad-core processor. They were also released simultaneously in January and sold directly to Xingyi stores in rural areas, focusing on cost-effectiveness.

By then, Xingyi TV will be available in all sizes from 40 inches to 60 inches, covering all areas from low-end to high-end.

Coupled with the trade-in and subsidies for home appliances sent to the countryside, you don’t have to worry about whether it will sell out!

The development plan of Xingyi TV is gradually clear, and within one year, all product lines will be completed.

Perhaps unlike Hisense, Changhong has dozens of models on sale, but all models of Xingyi TVs are the best, all classics, and all of the same grade are invincible!

Wang Yi knew clearly that the mechanized sea tactic was meaningless, but there was a future in using fewer but more precise tactics.

The same size comes in three grades: high, medium and low, which is enough.

The low-end Unbounded A series, the mid-range Xingyi digital series, and the high-end Xingyi pro4K series.

From now on, all high-end products of Xingyi TV will be equipped with 4K as standard.

Wang Yi's plan will not only launch a critical attack on established TV manufacturers and international brands, but also raise the threshold of the TV industry, making it difficult for companies such as BYD and LeTV to enter the industry.

That night, three pieces of news shocked the entire Internet:

[Xingyi TV X40 and X50 were released only half a month ago, sales exceeded 3 million units, and 1.8 million units have been delivered!]

[The Xingyi TV production capacity crisis is serious, and it has to acquire the BYD TV factory, recruit people frantically, and implement three shifts without stopping production to improve efficiency and increase production.]

[This month, the monthly production capacity of Xingyi TV may exceed 4 million units, which is expected to alleviate the production capacity crisis! 】

As soon as these pieces of news came out, they caused a sensation all over the Internet and quickly became a hot search topic.

"Three million units in half a month, crazy, really crazy."

"Let me tell you, Xingyi TV is two generations ahead of its peers and will definitely sell out."

"What about those who question Xingyi TV? Are they a slap in the face?"

"Three million channels in half a month is really cool. Many established TV stations only have three million channels in a quarter, right?"

"The public's eyes are sharp and they will place an order now. We hope to get the goods before the end of the month."



There was no surprise. As soon as the news came out, the entire Internet was shocked.

Even the order volume of Xingyi TV has begun to surge wildly.

Horrible sales are the best advertisement, bar none.

Consumers have always followed the crowd.

As a result, in one night, Xingyi X40 received another 150,000 new orders.

The X50 also received an additional 120,000 new orders.

The original debt of 1.2 million TV sets is now owed to 1.5 million sets...

Wang Yi was very convinced and could only say that he was miserable and happy.

But LeTV’s boss Jia was tossing and turning and was so melancholy that he couldn’t sleep at night:

"If there is a pavilion, why should there be a retreat?"

"Xingyi TV has been so successful, but our LeTV TV has already failed even before it started!"

"LeTV, what else are you going to do?"

"What a worry!"

"well!"

Sighing again and again, melancholy again and again.

Looking at Xingyi mobile phones and Xingyi tablets, they are so successful. They are selling well all over the country, and Xingyi tablets are selling well all over the world!

The money earned is like a flood, countless.

Boss Jia is really envious and jealous.

So, Boss Jia made up his mind to copy Dong Wang’s model and make LeTV TV!

We will recruit people, conduct research and development this year, and launch it next year.

As a result, as soon as LeTV’s R&D personnel were recruited, Xingyi TV was released!

As soon as LeTV decided on its research and development direction, sales of Xingyi TV exceeded 3 million.

What is the concept of 3 million?

Boss Jia originally planned that it would be good if LeTV TV sales could exceed three million a year.

As a result, Xingyi TV sold three million units in half a month.

This made Boss Jia feel like he wanted to die.

No way, online shopping was not very developed in 2012, especially those born in the 1960s and 1970s. Many people still don’t trust online shopping, let alone buying large items like TVs online!

Therefore, in the previous life, LeTV TV was mainly sold online, with annual sales of only a few million units.

It was not until a few years later that smartphones became popular, online shopping exploded, and consumers fully recognized the online shopping model that Xiaomi TV’s online sales became extremely terrifying.

This is also the reason why Wang Yi is determined to work offline.

In 2012, offline sales were better than online sales!

Especially for large appliances, offline sales can be two or three times higher than online sales.

Xingyi TV has prototypes offline, so consumers can see and touch them, so they can place orders offline with confidence.

After the system allocates the order, nearby stores will deliver the goods to your door for installation and after-sales service...

Coupled with the brand influence of Xingyi Technology, there is no need to worry about sales.

But LeTV can’t.

A new brand, making TV, not many people were convinced in the first two years.

In his previous life, if he hadn't seen LeTV making several generations of TVs with good sales and reputation, Wang Yi wouldn't have dared to buy the third generation.

The more Boss Jia thought about it, the more melancholy he became: "It's difficult to do. With Xingyi TV, it will be difficult for LeTV TV to develop and sell, unless it also opens a large number of offline stores."

"But this is unrealistic and the cost is too high!"

"Xingyi Technology has mobile phones, tablets, TVs, speakers, headphones, routers, etc. It will not lose money by opening thousands of stores, but will make huge profits."

"But if LeTV can't do it, why open thousands of stores just for LeTV? It will definitely cost us money."

"But if you don't open a store and consumers don't recognize it, it's not as good as Xingyi TV. Wouldn't it be even more useless?"

"What to do? We are in a dilemma!"

"No wonder BYD gave up its TV business and sold its TV factory to Chairman Wang. The main reason is that Xingyi TV is so invincible!"

The more Boss Jia thought about it, the more worried he became, and he was in a dilemma.

I didn't fall asleep until dawn the next day.

I could only wash my face, go to LeTV headquarters with dark circles under my eyes, and go straight to the TV R&D department.

Like him, the entire R&D department had not slept well and looked gloomy.

The R&D director even sighed: "Boss, Xingyi TV is too powerful. Do we still want to...continue our LeTV TV?"

Hearing this, everyone looked over and felt extremely nervous.

BYD boss Wang has given up, and LeTV boss Jia probably has given up too.

Once given up, the entire TV department will be disbanded, everyone will be laid off, and everyone will lose their jobs!

Like Du Qingping, they were originally core R&D personnel of an established TV manufacturer. They believed in Boss Jia's big pie, were impressed by LeTV's ecology, and received higher benefits, so they jumped to LeTV.

I thought I could have better development by coming to LeTV.

Now that things are going well, I'm afraid LeTV will be doomed and they will lose their jobs.

Big trouble.

Du Qingping was lucky. He was packaged and sold to Xingyi TV. He was the best in three-on-three and rose to prominence. They were not so lucky.

Even if I switch jobs to Xingyi TV, they won’t accept me.

Xingyi TV already has two R&D departments, with many troops and generals, so it would be good if there are no layoffs.

Boss Jia sighed: "Don't worry, LeTV will not cancel it!"

This was the decision he made after several nights of insomnia and thinking about it day and night!

If you do it, you may fail. But if you don’t do it, you will definitely fail!

Boss Jia has clearly thought about it. There are so many brands of smart phones, and it is not a problem to add LeTV to the smart TV.

What's more, LeTV has LeTV Video, but it's not suitable if it doesn't make LeTV TV.
To be continued...
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