Chapter 431: Building factories overseas, cultural counter-invasion! (Please vote for me)(1/3)
The positioning of tea is pleasing to the eye, ancient style, natural and fresh.
It gives people a gentle and jade-like feeling, and the logo is also a gentle female image.
Bawang Cha Ji is simple, high-end and international!
The grade pattern, starting from a much higher level than Cha Yanyue Se, will naturally develop better.
For example, the beauty of tea is like that of a lady who is as gentle as jade. It was everywhere in ancient times.
The Overlord Cha Ji is a female general who is not inferior to men, and there are not many in this dynasty.
More importantly, Bawang Cha Ji can better highlight the new Chinese style and national style.
Looking at the logo, foreigners will know what it means.
It is precisely because of this that Cha Ji, the overlord, came from behind.
Take the road of tea and beauty, and let the road of tea and beauty be difficult to walk.
Wang Yi didn't bother to come up with a new name, so he simply copied Bawang Cha Ji!
"Brother, there are a few new products. I will make them for you one by one tomorrow and the day after tomorrow."
"Okay." Wang Yi nodded: "How do you plan to promote the business, Cha Ji?"
Lin Shu thought for a while: "First register the company and brand in Imperial City. As for opening stores, I will consider opening the first batch of stores in Imperial City and Jeju."
"Here in the Imperial Capital, every university has a Bawang Cha Ji chain store, and in more than a dozen of my chain Internet cafes, there is a separate area next to the front desk to install Ba Wang Cha Ji's equipment."
Wang Yi agreed very much: "This is a good idea. For those who are tired of surfing the Internet, a cup of Bai Ya Jue Xian will directly refresh them."
"Hahaha." Lin Shu smiled and said: "Yes, it is most suitable for them. With Boya Juexian, there will be many more people staying overnight."
"In this way, the universities and Internet cafes in the imperial capital total..."
At this point, Lin Shu was a little speechless.
Wang Yi took over the conversation: "In total, there are more than a hundred!"
"Yes, there are indeed many." Lin Shu looked a little complicated: "I forgot, there are eighty or ninety universities in the imperial capital!"
That's right, there are about ninety colleges and universities of various levels in the imperial capital.
Add in the dozen or so chain Internet cafes, and there are really hundreds of them.
In the early days of an imperial capital, there were more than a hundred stores. Lin Shu was frightened:
"You don't have to pay franchise fees, brand usage fees and deposits for your own brand, but you have to pay rent, decoration costs, equipment costs, and labor costs."
"For a 40-square-meter store, the monthly rent is calculated as 5,000. If you deposit one and pay three, it is 20,000. The decoration is 20,000, the equipment is 30,000, the raw materials are 10,000, and the two employees have a monthly salary of 2,500 each, as well as electricity bills, initial publicity investment, etc.
Wait. In this case, a store will have to invest 100,000 yuan in the early stage!"
"One hundred stores, that's 10 million!"
Wang Yi waved his hand: "It doesn't matter. Although the investment of 10 million is a lot, the milk tea will make a profit very quickly. It was opened in a university, and the traffic is terrible. As long as you start it and make money with your eyes closed, you will get your money back quickly."
"
"Okay." Lin Shu breathed a sigh of relief: "We have opened several stores in Qingyun County, including universities, commercial streets, and county towns! The rent in Qingyun County is low, and there are many shops at home, and the university has also invested in some.
There’s less pressure here.”
Lin Shu has obviously done his homework, and Wang Yi agrees very much: "Young people like to accept new things the most. Starting Bawang Cha Ji from college is definitely the most correct idea. Later, it will spread to core business districts and open up franchises at the same time.
Permissions."
"Okay." Lin Shu remembered it firmly. She knew that Wang Yi's experience was crucial.
"If you need help, just ask." Wang Yixiao said, it is natural for a rich young woman to start a business and support her.
Lin Shu refused: "It's okay, brother, this is my own business, and I want to start it with my own ability. If you help me, I can definitely do it, but it's not challenging anymore!"
Wang Yi smiled. Yes, if Wang Yi were to be the Overlord Tea Girl, and use the resources of Xingyi Technology, use Changchao, Douyin, Xingyi Video, and Meiyou to promote it, there would be no need to worry about failure.
But Lin Shu wants to do it himself, which is also a good thing.
The Lin family started out as a businessman and have been doing business from generation to generation.
Before meeting Wang Yi, Lin Shu had opened a chain of Internet cafes, stocked up on several Imperial City license plates, and made some investments.
Nowadays, making milk tea and starting a business for the second time is a matter of course.
After all, Lin Shu is not a loser like Wu Kai, so there is nothing wrong with him.
Moreover, the investment in milk tea business is not big.
One store only requires an investment of about 100,000 yuan, and 200 stores only requires 20 million yuan.
They also invest in the university, so there is no shortage of customer traffic.
The taste and marketing of Bawang Chaji are impeccable. To put it bluntly, it is difficult to lose money.
Coupled with Wang Yi's suggestions, the support of the Lin family tea merchants, and the blank market for new Chinese style tea, Lin Shu's Overlord Tea Girl has a high probability of being made.
Once Lin Shu makes the Overlord Cha Ji, it won't be a problem for Wang Yi to invest again.
In the following days, Lin Shu made several new Chinese milk teas, new Chinese fruit teas, and new Chinese milk caps that he had developed for Wang Yi.
Wang Yi tasted them one by one and made suggestions from time to time.
He also gave me many nice Chinese-style names.
So, after Bawang Chaji had Rizhao Qingshan (Rizhao Green Tea) and Boya Juexian (Jasmine Snow Bud), there were Huatian Oolong (Peach Oolong), Kongshan Gardenia (Gardenia Green Tea), and Baiwu Hongchen
(Da Hong Pao), Gui Fulan Xiang (Osmanthus Oolong)... and a series of new products.
With these new products, there is no need to worry about becoming popular once launched.
In the evening, Wang Yi touched his belly and said, "I've been drinking so much milk tea recently. I'll gain weight. Exercise more."
Lin Shu nodded: "Yes, let's go, brother, let's go exercise! How about running?"
"What kind of running? There are obviously better ways to exercise."
With that said, Wang Yi picked up Lin Shu by the waist and went straight to the master bedroom.
Exercise between two people, a dual exercise of body and soul, is the best exercise.
As for the dead muscles gained from lifting weights in the gym, apart from attracting gays, they are of little use...
Lin Shu's cheeks turned slightly red, but he didn't say anything.
I can only immerse myself in it, suffer and be happy.
The National Day holiday is over, and Lin Shu is busy setting up Bawang Chaji Company, recruiting employees, renting warehouses, opening stores, etc.
Wang Yi returned to Xingyi Technology and started a new round of work.
Zhu Changlin walked in with the information: "Chairman, the detailed reports for September are out!"
Wang Yi opened the report and read it carefully:
In September, domestic sales of Xphone 1 were 11 million units, and parallel import sales were 12 million units, for a total of 23 million units.
Wang Yi was a little surprised. He didn't expect that xphone 1 could sell so many.
Whether domestic or foreign, sales are still terrifying.
As for the reason, naturally the product quality of Xphone 1 is still timeless, and the price has been reduced to 2699, which is also very down-to-earth.
There are also more than 10,000 self-owned physical stores and more than 30,000 operator business halls across the country.
After all, except for xphone 1pro, xphone 2 and iPhone 5, xphone 1 has almost no rivals and is still a very powerful mobile phone.
Coupled with the fact that HTC's new quad-core flagship and Huawei's new quad-core flagship have overturned one after another and are not as good as the dual-core xphone 1, the xphone 1's only shortcoming, dual-core, has become an advantage, and sales have surged again.
As for the monthly parallel import sales of xphone 1, it was originally only about 4 million.
Among them, the average number of parallel imports sold to Europe and the United States is about three million per month.
There are also Southeast Asia, the Middle East and other places, which add up to one million.
This adds up to four million parallel imports per month.
But who would have thought that Asan Kingdom is coming.
The top five mobile phone vendors in the Three Kingdoms like the Xphone 1, which is the lowest priced. They bought a total of 17 million Xingyi mobile phones, of which the Xphone 1 accounted for 8 million units!
So, in September, a total of 12 million copies of Xphone 1 were shipped overseas, and a total of 23 million units were shipped globally. The inventory was sold out and almost out of stock!
Fortunately, I bought Qualcomm's dual-core processor at a low price some time ago, otherwise the chip would not be enough.
Originally, Wang Yidu considered cutting off part of the Xphone 1 production line and switching to Xphone 2 production.
Who would have thought that the parallel import market has endless potential!
Wang Yi looked at Zhu Changlin: "Lao Zhu, the Xphone 1 is still a treasure and has full sales potential. We will continue to produce without reducing production."
Zhu Changlin was a little worried: "Chairman, without Asan's eight million sales this month, domestic sales are expected to drop to 10 million. Overseas, with the release of iPhone 5, xphone 1 sales will drop to three million.
It’s only 13 million. What if we produce too much and can’t sell it?”
Wang Yi waved his hand: "It's okay, just keep it in the warehouse for now. At the same time, we will find a third-party agent. Just like Asan Kingdom, we will sell it to other countries as parallel imports. Without Asan Kingdom, there are still polar bears, as well as other countries such as Brazil.
To be continued...