"Xingyi Technology has released the 799 Xiaoai audio system, so how can we sell our Xiaodu audio system?" Li Yan frowned.

For the same price of 799, Xiaodu Audio was launched half a year later.

The AI ​​algorithm is not as good as Xiaoelite.

Not as smart as Little Elite.

Not as well-known as Little Elite.

The music library is not as good as Little Elite.

Baidu Smart Home, which started only half a year ago, is far behind the mature Xingyi Smart Home.

Still have to bear the hat of plagiarizing Xiao Ai Audio!

The Xiaodu audio system is finished immediately, and you don’t even need to do it anymore!

For a moment, the entire Baidu looked pale.

Xiaodu AI Audio Business Group is like an eggplant beaten by frost, completely wilted.

Previously, Xiaoai Audio sold for 1,399 and Xiaodu Audio sold for 799. Even if it is launched more than a year late and is suspected of plagiarism, it will definitely sell well.

Price decides everything.

But now, Xingyi Technology has also released the 799 Xiaoai Audio Lite, which makes the Xiaodu Audio useless.

The future is ruined.

After all, it is inferior to Xiaoai Audio in all aspects.

Xiaodu Audio R&D Director The more he thought about it, the more something was wrong:

"Wang Yi is out of his mind? Xiaoai Audio 1399 is selling very well, with global sales exceeding 30 million. Why is there a lite version of 799? Will it not impact the sales of the 1399 standard version?"

Other senior executives also spoke:

"Yes, once the lite version of 799 is released, the sales of 1399 will definitely be cut in half, and Wang Yi will cut off his arm. It doesn't make sense!"

"Is it possible that he wants to suppress our Xiaodu Audio? I would rather make less money!"

"It's very possible that at least lowering the price now will nip our Xiaodu sound in the cradle. It's better than lowering the price after we go on the market and upset their 1,399 table."

"You all want it easy." Li Yan waved his hand:

"Wang Yi is a smart guy. High-end consumption potential is limited. Xiaoai Audio sells for 1,399 and sells 30 million units a year, which has almost exhausted the consumption potential of high-end users."

"To put it bluntly, users who can afford the 1,399 price have already bought it, or even bought multiple units at once. The remaining users either cannot afford the 1,399 Xiaoai speaker, or they can afford it, but feel it is not cost-effective.

.”

"If we continue to sell 1399, we will definitely be able to sell it, but the sales volume will not be high, and it will never be as scary as last year. By then, let alone 30 million units per year, I am afraid that even 15 million units may not be available."

"And Xiaoai Audio is the intelligent hub of Xingyi Smart Home. Low sales will not be conducive to the promotion of Xingyi Smart Home."

“It will be inevitable to have price reductions and promotions at that time.”

"But Xiaoai's audio system is a thousand-yuan audio system, and the cost is not low. If the price is directly reduced, the profit will be less."

"And it's hard to explain to the old users of 1399. Regardless of whether to pay the difference or not, it's still a problem."

"So Wang Yi directly launched a simplified version with the same functions, but the configuration and sound quality were greatly reduced, and the price was directly as high as 799!"

"That's it!" Xiaodu Audio R&D Director suddenly realized:

"In this way, users who have high requirements for sound quality will still buy the 1399 Xiaoai Audio with better sound quality. Mid- and low-end users who do not have high requirements for sound quality and pursue cost-effectiveness will directly purchase the 799 Xiaoai Audio lite!"

"In this way, one high and one low, one is 1399, and the other is 799, directly covering all the high, middle and low groups!"

"Yes, that's it." Li Yan nodded:

"The 799 Little Elite is bound to explode in sales. It will go on sale globally. The annual sales volume is expected to exceed 50 million!"

"Not only can it quickly promote the development of Xingyi Smart Home, but it can also easily send away our potential competitors such as Baidu's Xiaodu Audio and Alibaba's Tmall Elf!" the vice president added.

"Yes, this guy Wang Yi is very smart!"

Li Yan was very angry: "And they still make a lot of money. Our Xiaodu audio material cost, taxes, marketing costs, channel commissions, after-sales costs, R&D costs, etc. all add up to 500. If we sell it for 799, we will earn 300 per unit."

.”

"The Xiaoai Audio Lite is larger and can keep the cost lower. In addition, they mostly sell through their own channels, which also saves a lot of channel commissions. Many components are self-developed by them, and they are of the same grade.

With the configuration, the total cost of Xiaoai Audio Lite can be reduced to 300! The same price is 799, we earn 300 per unit, and they can earn 500!"

"Yeah, there's no comparison at all. More importantly, we can't sell it at 799. We can't sell it even if the price is reduced to 699, unless the price is reduced to 599, but then the profit will only be 100." The R&D director said.

Li Yan shook his head: "There is no point in lowering the price to 599. In half a year, once our Xiaodu Audio 599 is launched, Xiaoai Audio Lite will definitely drop to 659 to kill us."

"What should we do?" Everyone panicked.

With Wang Yi's style, this will definitely be the case. After all, Wang Yi has always been very good at Baidu.

"Is it possible to give up like this?"

Li Yan shook his head decisively: "We can't give up. The smart home market is huge and it is Baidu's strategic business. We must not give up. At worst, our Xiaodu speakers will be sold at the cost. The cost is 500 and the selling price is 549! Roll up Xingyi Technology.

"

"But what if they are also 549?" the vice president asked.

Li Yan smiled coldly: "Then let's sell it for 499 and lose money!"

"This..." Everyone in the room was silent.

But Li Yan didn't care: "Isn't it just burning money? In order to promote Baidu smart home, Xiaodu audio hardware equipment will be fine if it doesn't make money. When the time comes, you can make money back from smart home."

"You see, the current local life is like a thousand-group war, and all the major giants are burning money."

After hearing this, everyone said nothing more.

But I felt unsure in my heart.

After all, if it's really 499, Baidu won't make any money. Xingyi Technology's Xiaoai Audio Lite costs even less, and you can make 200 if you sell it for 499!

As for burning money?

Baidu can't burn Xingyi Technology, right?

A year ago, Baidu was more powerful than Xingyi Technology, but how can Baidu now catch up with Xingyi Technology?

That is to say, Xingyi Technology's R&D investment is more than ten times that of Baidu, and it has spent more than 100 billion in areas such as wafer factories, packaging and testing plants, and real estate land acquisition.

Otherwise, the current liquidity of Xingyi Technology is several times that of Baidu.

The press conference continued: "Xiaoai Audio Lite has reduced price without reducing quality, and also integrates infrared sensors. It supports connecting traditional home appliances to Xingyi Smart Home through infrared!"

There was cheering again.

"In addition, there are some high-end users who feel that thousand-yuan speakers are not good enough and have higher requirements for sound quality."

Many fans at the scene nodded. For audiophile users, a thousand-yuan speaker is just the entry point.

Wang Yi continued: "To this end, we established the Xingyi Acoustic Research Center to specialize in sound quality and HIFI research. In addition to algorithm research, we also developed a powerful HIFI chip - Teana M1!"

"Teana M1 HIFI chip is a 32-Bit, 8-channel DAC. The dynamic range is 140db, the signal-to-noise ratio is as high as 140dB, and the total harmonic distortion plus noise is -122dB."

"Compared to the top HIFI chips of major international brands, they are a bit stronger. Especially in terms of analytical capabilities, it beats all major flagship chips."

Wang Yi continued: "Next, the HIFI chip of Xiaoai Audio will be fully upgraded to the Teana M1 HIFI chip, which will have better sound quality and reach the level of a 2,000 yuan audio. However, there will be no increase in price for increasing the volume, and the price will still be 1,399!

"

There was a round of applause:

"It's still Wang Dongliang. Xiao Ai's audio system originally had thousand-yuan sound quality, but now it's amazing and even better."

"Damn, I bought it too early. If I had known, I would have waited a long time."

"It's okay. I'll just buy another one and put the old one in the second bedroom."

“I originally planned to buy the lite priced at 799, but now the standard version has been fully upgraded, so let’s upgrade to the standard version!”

"Yes, the upgraded standard version has 2,000 levels of audio quality and only costs 1,399, which is definitely a bargain."

Seeing these barrages, Song Sining was filled with joy.

Sure enough, Wang Yi's strategy was right again.

Xiaoai Audio has been on the market for nearly a year, and its sales have dropped by one-third compared to when it was first launched. The company plans to cut prices internally.

However, Wang Yi rejected the price reduction and instead launched a low-end version of Xiaoai Audio Lite. At the same time, the standard version was upgraded with the self-developed Teana M1 chip to improve the sound quality, and the price will not increase as the volume is increased.

In this way, both speakers can sell well.

As for the lite version of Xiaoai Audio, it still uses domestic power amplifier chips.

There is no way, at the price of 799, you can only buy ordinary power amplifier chips.

These days, HIFI chips from big brands, such as Philips, cost 300 yuan each!

Teana M1 HIFI chip is the first generation of self-developed HIFI chip. Originally, Wang Yi did not have high expectations. He planned to mass-produce it to reduce costs and cost 50 yuan per chip for personal use + external sales.

As a result, after mass production, the sound quality is very good, and the decoding ability is also top-notch.
To be continued...