Boss Jia is a bit angry.

Their LeTV TV is a typical online brand.

As for the after-sales service center?

Not at all!

You can only find outsourcing.

However, without professional training, the quality and efficiency of outsourcing will be difficult to describe.

Wang Yi had experienced this in his previous life.

Companies such as Haier and Hisense have their own after-sales services.

For example, Haier's subsidiary RiRishun and Hisense's subsidiary Saiwei are responsible for their own after-sales services and undertaking outsourcing services from friends.

This kind of subsidiary is directly under the after-sales service, has strict supervision, and the service is quite good. Whether it is paid maintenance or free maintenance, we can find the problem and fix it for you in two hours.

However, the after-sales service of some electrical appliance brands is outsourced, so it is difficult to supervise it. The service is purely for making money, no matter how expensive it is, how can it be obtained.

If it can be replaced, it will never be repaired. If it can be replaced with large parts, it will never be replaced with small parts.

We don’t ask for perfect service, we just ask for a big harvest.

In the previous life, Wang Yijia's smart range hood had been used for three years, and the baffle could not be opened normally. This is a common problem, and there are a lot of them found online.

Wang Yi called after-sales service and came to repair the product.

After the sale, I took a look and found that the machine was not dismantled. I just said, "Brother, your push rod motor is broken. You need to replace the push rod motor!"

Wang Yi asked: "How much does a push rod motor cost?"

"You are out of warranty. The push rod motor costs 240 yuan. It has to be ordered by the manufacturer. It will arrive in three or four days and be repaired within a week."

"What about the maintenance fees?"

"The maintenance fee is 200, the total is 440!"

Wang Yi is all numb. A new range hood only costs a few hundred yuan, and repairing a three-year-old range hood costs 440, which is not cost-effective at all.

After all, after repairing this place, maybe not long after, other places will break again!

Wang Yi gave up decisively, thinking it was over?

The master smiled slightly: "It's really not worth repairing anymore, why not buy a new one. Brother, the door-to-door fee is 50!"

Nothing was repaired. I walked in and took a look. It took less than five minutes and it was only 50 yuan.

Wang Yi was too lazy to say anything more. He could only be thankful that he lived in the urban area. If he were in the suburbs, the door-to-door fee would have been more than 100.

Wang Yi even wanted to ask the other party if he wanted someone. He didn't need to repair, and he made a lot of money just from the door-to-door fee.

The problem is that this kind of outsourced after-sales service is all nearby, and there is not much commuting cost. It is purely for harvesting.

Later, Wang Yi planned to sell the old range hood and buy a new one.

When I asked, they told me that the old range hood was worthless and they would recycle it for you free of charge.

The last range hood that cost more than RMB 1,000 was used for three years, so I received a trade-in subsidy of 50 yuan.

The new installation master was from Hisense. When he heard about this, he laughed and said:

"They are just irresponsible and too lazy to repair it for you. The cost of replacing the push rod motor is high and not worth it. But you can disconnect the push rod motor wire and don't use the push rod motor. At most, the baffle cannot be closed and it will not affect normal use. If

I'll do it for you for 50 yuan!"

When Wang Yi heard this, he thought this was a good idea. After all, many range hoods had no baffles at all...

But unfortunately, the old range hood has been taken away by the trade-in company...

Of course the outsourced after-sales service wouldn't say that. They just want to earn 440, or just earn 50 as door-to-door fee and then leave.

There is absolutely no need to disassemble and repair the range hood for you...

Since then, Wang Yi has understood that big appliances are still reliable and reliable.

As for emerging brands, treat them as disposable items. If they break, just replace them. Don’t expect any after-sales service, they don’t exist.

As for subsequent purchases, I will only buy small products of the brand, and it is difficult to consider large items.

It is precisely for this reason that Xingyi Technology’s positioning is to build a brand, provide after-sales service, and provide logistics!

What Wang Yi wants to do is long-term mid-to-high-end business, not low-end gadgets without after-sales service.

Only with reliable quality and excellent after-sales service can we be high-end and sell at a premium.

As for online brands, they only have low prices and nothing else.

After all, if you can't even do good after-sales service, still wanting to be high-end is nothing more than a fool's errand.

Wang Yi continued: "Xingyi Technology is not an online brand. Our after-sales service is the most professional and reliable."

"Even Xingyi stores in rural areas have after-sales service centers!"

"That's right, Xingyi stores in villages and towns all have maintenance personnel."

"Not only do we repair Xingyi TVs, Xingyi tablets, Xingyi mobile phones, and Xingyi Smart Home products, we can also repair other brands of mobile phones, TVs, and home appliances. We only provide the best service to the people."

Of course, this is a scene.

After all, if you only repair your own products, you may not be able to afford a maintenance staff.

And if we set up comprehensive maintenance outlets in towns and cities, and repair everything, not only will we not lose money, but we will be able to generate substantial income!

In fact, most maintenance masters in villages and towns are like this, they are all-round talents.

The most complex smartphones can be repaired, but tablets and TVs are even less stressful.

Other home appliances are even simpler.

After all, most repairs these days are not repairs, but replacements!

Computer inspection, if there is any problem, replace it directly.

The township maintenance engineers recruited by Xingyi store are all senior maintenance personnel from the local or county towns, and then undergo professional training, supervision and assessment.

Five insurances and one housing fund + basic salary + performance, better remuneration, many maintenance technicians are willing to join.

With the third-party maintenance business, engineers and Xingyi Technology can earn more by undertaking the maintenance business of the entire township or even several nearby townships.

Wang Yi continued:

"Xingyi Technology is the only big brand that has opened after-sales service centers and specialty stores in villages and towns!"

"Other brands, whether domestic or international, do not have after-sales service centers in villages and towns. But we have Xingyi mobile phones, Xingyi TVs, and Xingyi tablets! You can buy with confidence!"

"Providing users with the most outstanding products and the highest quality services has always been our purpose at Xingyi Technology."

After hearing this, netizens were excited:

"Bring after-sales services to villages and towns, Wang Dong is mighty."

"At first I was worried that there was a problem and it couldn't be repaired. But now it's fine. We have after-sales service in our township."

"Our town is small and we don't have one, but the next town five kilometers away does. It's very close."

"I will buy Xingyi TV from now on. There is a physical store and after-sales service in the town, so I feel more at ease!"

For a time, many swaying users were completely reassured and placed orders one after another.

For large items such as TVs, users do not trust online shopping. After all, if something goes wrong, there will be problems with after-sales service.

One of the reasons why the initial promotion of LeTV TV did not go smoothly in the previous life was that people did not trust the online brand.

There is only one outsourcing outlet per city, and some cities even have no outsourcing outlets.

Although there is a nationwide warranty, if something goes wrong, there is no solution.

The mobile phone is small and can be sent for repair. How about repairing the TV?

Send it?

Shipping costs are a problem, and broken screens are also a problem.

But Xingyi TV is different. Specialty stores are opened in villages and towns, and after-sales service centers are opened in villages and towns!

Xingyi flagship stores in urban areas and Xingyi specialty stores in rural areas are all integrated models with stores in the front and after-sales service centers in the back.

Even if there are no stores in small towns, there are them in the county and large towns nearby!

Over the past year or so, Xingyi Technology has basically completed the preliminary layout of villages and towns.

But Boss Jia’s face was ashen:

"Wang Yi, this guy, specifically emphasizes physical stores and after-sales service. This is the future of our LeTV!"

“Our LeTV TV is an online brand and we don’t even have it in physical stores, let alone after-sales service!”

"It's better now. Once Wang Yi said it, no one would dare to buy it."

The vice president was also very helpless: "This is difficult to handle. Even if our L60 sells for 8,999 and the Xingyi X60 sells for 12,999, spending an extra 4,000, users will still buy Xingyi TV. Because we are an online brand, we have no physical stores, no after-sales service, and no

Guarantee, it is still a small brand. Xingyi Technology is a big brand, with physical stores everywhere and outlets in every town, so users are more assured.”
To be continued...