Chapter 499 Patent layout, Xingyi mobile phone is internationalized ahead of schedule!(1/3)
As for the internationalization of Xingyi mobile phone and its global sales, it still requires the accumulation of patents.
At present, we can only ship goods in a curved manner and sell parallel imports through dealers.
But even so, parallel import shipments this year can definitely exceed 100 million units!
Last year, the combined parallel import shipments of the three Xingyi mobile phones exceeded 60 million.
This year, in less than three months, 20 million units have been shipped!
There will also be a 999 Unlimited mobile phone in June. If this thing is sold to developing countries, it will definitely sell out!
The most important thing is that Xingyi mobile phones have become a hot commodity overseas!
With Kunpeng 702 SOC beating Qualcomm, Samsung, Apple, and NVIDIA processors, Xphone 2 crushing iPhone 5, Samsung's new flagship, and Xingyi mobile phones are becoming more and more popular among overseas users.
Coupled with the fact that it is not on sale directly and requires a higher price to buy parallel imports, it makes the purchase of Xingyi mobile phones a lot more difficult!
But the more this is true, the more foreign users like it and the more they buy crazily!
It can only be said that human nature is like this.
What is too easy to obtain is not cherished.
On the contrary, the more difficult it is to obtain, the more it is regarded as a rare treasure.
This is true for luxury goods, and it is also true for Xingyi mobile phones overseas.
In the United States, if you have an iPhone 5, it’s not worth mentioning. It’s a piece of shit. You can see it everywhere.
But if you have an xphone 2, that’s awesome.
All the girls passing by wanted to strike up a conversation and experience it.
This scene looks very much like the iPhone of yesteryear.
In 2010, anyone in China who owned an iPhone 4 must be the most handsome.
If you are in school, there is no need to chase after you. As long as the appearance and hardware are not too bad, girls will come for iPhone 4!
After all, an iPhone 4 is equivalent to three months' average salary. Anyone who can afford the new flagship iPhone 4 in 2010 has something to offer.
Now, Xingyi mobile phones have become synonymous with high-end overseas and are called the ‘Hermès of mobile phones’.
Some foreign boys sold their kidneys to buy a 222.
There are also foreign girls who are willing to show up for a 222.
And the proportion is quite large.
This kind of behavior would be wildly condemned in China, but in more unrestrained overseas countries, it is commonplace.
When this kind of news first broke, Wang Yi was a little emotional.
But with too many reports, Wang Yi became immune.
This situation will not change until Xingyi mobile phones are fully internationalized and can be seen everywhere abroad.
Thinking of this, Wang Yi looked at Zhu Changlin: "Old Zhu, how is our patent reserve now?"
Zhu Changlin thought for a while: "Chairman, the current patent reserve is not enough. Once we launch global sales, Apple, Samsung, and Nokia will inevitably launch a patent war, which is not a good thing for us."
"Then when do you think it will be available for global sale?"
"According to the current rate of patent accumulation, it is estimated that it will be by the end of 2014 or the beginning of 2015!"
"So slow!" Wang Yi was a little unhappy.
Too slow!
In the past two years, domestic smartphones have just started. Among the one billion mobile phone users, 700 million are using copycat phones and Nokia phones and are in urgent need of replacing them with smartphones.
The domestic market is far from saturated, and smartphones are still in the stage of rapid growth.
Therefore, Xingyi mobile phones are selling like crazy in the country.
But in two years, it will be completely different.
By then, the domestic new market will become saturated, and the sales of Xingyi mobile phones will also decline.
At that time, if you want to stabilize the fundamentals, you will have no choice but to attack the global market!
But it was too late to wait until 2015 to start impacting the international market.
It’s best to start attacking next year!
It may even start in the second half of this year.
But not enough patents is a big problem.
As for the solution, there is only one, buy it aggressively!
This acquisition is not to acquire patents one by one, but to directly package and acquire many patents of a brand.
In the previous life, Lenovo didn't have enough mobile phone patents, but Motorola, as the absolute overlord that once competed with Nokia, had a terrifying number of patents.
So in 2014, Lenovo spent huge sums of money to directly acquire Motorola Mobility.
With Motorola’s more than 2,000 core mobile phone patents, Lenovo’s number of patents is instantly overwhelming.
Lenovo mobile phones are sold directly around the world without any problems.
Similarly, if Xingyi Technology wants to internationalize as soon as possible and launch global sales as soon as possible, it can also do this.
However, it is not easy to acquire Motorola.
Without him, after Motorola was split into multiple subsidiaries, Motorola Mobility was acquired by Google in 2011.
In the previous life, Lenovo acquired Motorola Mobility from Google for US$2.9 billion in 2014.
But given the relationship between Xingyi Technology and Google, Google is afraid that it would rather not get the 2.9 billion US dollars than sell it to Wang Yi!
After all, once Xingyi Technology acquires Motorola Mobility, it will have more than 2,000 core patents and can be sold globally.
By then, the XOS system can also be promoted globally, which will be fatal to Android, and Google will never agree.
For the sake of Android's international market, Google will reject Xingyi Technology's acquisition of Motorola, thus trapping Xingyi mobile phones in the Xiaguo market.
After thinking clearly about this, Wang Yi sighed: "If you want to launch it globally as soon as possible, you have to acquire a large number of core patents of a mobile phone brand. Motorola is not realistic. Are there other brands that can be considered? For example, BlackBerry and Sony."
Zhu Changlin fell into deep thought: "BlackBerry is a bit difficult. These days, BlackBerry's domestic presence is very low, but it is still very competitive with the American emperor. The main selling point is safety."
Wang Yi agreed very much, and Ouheizi used blackberries.
"And at the end of January this year, BlackBerry held a global press conference in New York and released a new smart operating system, BlackBerry 10, and two smartphones, Q10 and Z10. It seems that it is a big move and it will definitely not sell patents!"
Wang Yi thought thoughtfully: "Yes, BlackBerry will have to thrive for another two years, and it is estimated that it will be finished in two years."
In a previous life, it seems that TCL acquired BlackBerry in 2016.
Based on this calculation, BlackBerry should have failed both the Q10 and Z10. It started to lose its business in 2014, was on the verge of bankruptcy in 2015, and sold out to TCL in 2016.
And BlackBerry in 2013, before experiencing a disastrous failure, was still very ambitious.
Zhu Changlin continued: "Sony is also a bit difficult. They established a joint venture with Ericsson in 2001, Sony Ericsson, with each party holding 50% of the shares. In the first two years, in order to make mobile phones bigger, Sony transferred 50% of Ericsson's shares to
All acquisitions made Sony Ericsson a sub-brand of Sony, focusing on mobile phones. After Ericsson sold its mobile phone business, it focused on communication services."
"As a result, Sony has high expectations for mobile phones and will not sell patents!"
Wang Yi was a little depressed.
Blackberry phones and Sony phones, which were dead in previous lives, are still struggling now!
I can only say that I won’t cry until I see the coffin.
Motorola was acquired by Google and will not sell its patents to Xingyi Technology.
Both BlackBerry and Sony want to develop mobile phones and counterattack strongly, but they will not sell them.
That would be troublesome.
Without enough patents, the Xingyi mobile phone will not be able to be launched globally in the short term.
"Wait a minute, you just said that after Ericsson sold its mobile phone business, it would focus on communication services and technology research and development?" Wang Yi grasped the key.
"Yes, Chairman, they are doing the communication base stations and the like."
"Okay, very good, great!" Wang Yi beamed with joy: "What we lack most is communication patents. Now that Ericsson no longer makes mobile phones, I am afraid that many communication patents in the mobile phone field cannot be used by ourselves, and we can only collect patent fees from external parties.
.”
"But this kind of patent fees is difficult to collect in China, and major overseas giants have no shortage of patents. Both parties cross-license each other and cannot receive much patent fees."
"In this case, Ericsson might as well sell the patent and cash out. As long as the price we offer is in place, Ericsson shouldn't refuse."
Hearing this, Zhu Changlin's eyes lit up: "Yes, Ericsson can definitely fight for it. They don't make mobile phones anymore. They have so many patents in their hands, so we might as well cash them out in time. And if we have these patents, we will be developed."
, if the number is large enough, direct internationalization will not be a problem.”
Wang Yi nodded: "In this case, you immediately send someone to Ericsson headquarters to negotiate and acquire their communication patents."
"yes!"
"Also, Nokia can also fight for it."
To be continued...