Ten years later, many people in towns and villages will shop online, but in 2013, physical stores were still king.

Young people who are quick to accept new things only dare to buy small items such as mobile phones online.

As for large appliances, especially 60-inch smart TVs, it's even more difficult.

What's more, LeTV has just started making TVs, has no experience, no physical stores, no after-sales service in most cities, outsourced after-sales service in a few cities, and negative news has appeared...

This results in young people who are easily receptive to new things afraid to place orders.

As for the middle-aged and elderly people, they are even more afraid to place an order.

As a result, LeTV's marketing was as fierce as a tiger's, but sales were still dismal in the end.

Jian Ziyan suddenly realized: "It turns out that with a new brand, a lot of negative news, and no physical store support, it seems that LeTV L60 is indeed going to be a tragedy."

Wang Yi nodded: "Then we will give them a ride and let LeTV go on the road!"

"Prepare to hold a conference on unbounded technology!"

"Releasing our most important product this year, and giving away LeTV TV at the same time!"

"Yes!" Jian Ziyan was in a good mood: "Now LeTV is really doomed."

The next day, while everyone at LeTV was still racking their brains and thinking about how to increase sales, a piece of news shocked the entire network:

[The press conference for the end of the unbounded technology era will be held on the morning of the 11th at the Jeju Miyou Exhibition and Sales Center.]

[The most affordable unbounded new product, a beautiful price that cannot be refused, and an absolute hit that will end an era, is about to bloom! 】

As soon as the news came out, the whole network was in an uproar:

"The Unbounded Technology conference is coming soon. What will be released? Unbounded TV A55 and Unbounded TV A60?"

"It's possible that LeTV L60 jumps up and down, Jia's comparison method is very disgusting. Unbounded TV A60 is online, teach him how to behave."

"Both the Unbounded A40 and A50 are super conscientious, with unbeatable price/performance and powerful performance. The Unbounded A55 and Unbounded A60 must also be top products, at least the performance is much more powerful than the LeTV L60."

"That's for sure. The Unbounded A50 is both equipped with Kunpeng 506. I estimate that the Unbounded A60 is equipped with at least Kunpeng 700, which is 6 times the performance of the LeTV L60."

"The Xingyi X60 uses Kunpeng 702, and the Unbounded A60 uses Kunpeng 700. There is no problem. The performance is powerful enough, and the price is expected to be much lower, 8999?"

"Performance and after-sales service are all top-notch for LeTV L60. If it's really 8999, I must buy it. But LeTV is dead and can't be sold anymore."

"Will we only release Unbounded TV? What are the hot new products in the end era? Are there others?"

"I don't know, but it's worth looking forward to. I hope there will be surprises!"

…

Everyone was extremely excited, but Boss Jia’s face was as black as the bottom of a pot:

"Here it comes! Here it comes again!"

“As soon as LeTV L60 was released, they held a press conference for Unbounded Technology, which will definitely be the Unbounded A60.”

"It's really killing them all!"

The vice president nodded: "Chairman, I'm worried that the performance of the Unbounded A60 is much more powerful than our L60, and the price is about the same as ours. Coupled with the complete physical store and after-sales service, our L60 will be really ruined."

"Oh, who says it's not?" Boss Jia was numb and could only hold on to the last chance:

"I hope the price of Unbounded A60 will not be too low, preferably 10,999, which is 2,000 more expensive than LeTV L60. If the price is similar, then L60 will be really hard to sell!"

But Boss Jia knows that the possibility of this is very low.

"It's all my fault!"

"If I didn't seek death and provoke Xingyi Technology, the A60 might sell for 10,999. Now that I have provoked Xingyi Technology, Director Wang would rather make a thousand less than sell it for 9,999, or even 9,499, just to kill our LeTV L60."

!”

"We're in big trouble!"

Seeing Lao Jia's regretful look, the others were also speechless:

"If I had known today, why bother in the beginning?"

"Those who come out to fool around will always have to pay back!"

For a time, the atmosphere in the entire LeTV headquarters was depressing, like mourning for an heir.

But the major giants are somewhat gloating about their misfortune.

Xiaomi headquarters.

Rebus looked a little complicated: "Unbounded A55 and A60 are about to be released, and LeTV is completely dead. There is no need for our Xiaomi TV project."

Lao Li agreed very much: "Yes, Xingyi TV is high-end, and Wujie TV focuses on mid-to-low-end cost-effectiveness. The profit margins are almost blocked. The big-name LeTV TV will die. There is no need for us to continue to make the same mistakes.

.”

"It's better to make mobile phones better and continue to delve into the Asan market."

Rebus sighed: "In the domestic market, there are Xingyi mobile phones, and the Xiaomi Mi 3 priced at 2,999 can only be said to be selling well. On the other hand, the sales of the Mi 2 priced at 1,599 at Asan are pretty good. The TV cannot be repaired."

Baidu headquarters.

Li Yan was a little gloating: "LeTV has also experienced the pain of our Baidu, the pain of being beaten by Xingyi Technology. But it doesn't matter, next our Baidu smart home should also set sail. Are you all ready?"

The vice president nodded: "Everything is ready. Xiaodu AI Audio has been successfully developed and sold for 599, which is 200 cheaper than Xiaoai Audio Lite. I don't have to worry about selling. I don't have to worry about selling at all."

Li Yan was very satisfied: "It's very good. In the future, Baidu smart home strategic cooperation should not be careless and invite major brands to join Baidu Smart Home."

"Don't worry, Chairman, the smart home market is so big, we can't let Xingyi Technology and others eat it all. We Baidu also have to get a third of the market!"

The vice president said confidently: "There are already several white goods giants interested in cooperation. In the next month, all senior leaders of our smart home department will be dispatched to further contact the major white goods giants and promote cooperation. We will strive to officially launch it next month.

Baidu Smart Home and Xiaodu Audio declare war on Xingyi Smart Home!"

"Very good. Although it is a year late, there is still hope. After all, our Baidu search is still invincible, much better than Xingyi Technology's Sogou search. AI speakers only have search capabilities. In terms of AI algorithms, there are still

There are some gaps. You must work hard to surpass Xingyi Technology!"

The vice president couldn't help but want to roll his eyes and complained in his heart: 'Director Wang is willing to invest money in the field of AI algorithms, and the research and development funds are five times ours! You only let us work hard to achieve output, why don't we invest hard?'

But it's a pity that these words are just what he thinks in his heart. If he dares to say it out, he will be useless.

He had no choice but to say: "Yes, Chairman, I will go to the algorithm department to supervise you!"

The appearance of the press conference for the end of the unbounded technology era was like the autumn wind sweeping away fallen leaves, which dissipated LeTV’s hot search influence and disrupted the main theme of the entire Internet.

In the following days, no matter how hard the dealer worked, LeTV’s L60 full-price bookings showed no improvement.

Not only is there not much growth, there are also a lot of refunded orders.

There is no way, LeTV L60 will not start queuing up for shipment until the 23rd, and it will probably take until the end of the month to receive the goods and install them.

The Unbounded Technology press conference will be held on the 11th. According to the rhythm of Xingyi Technology, sales will begin immediately after the release.

In other words, Unbounded A60 will start shipping on the 11th.

Coupled with Xingyi Technology's stores, warehousing, strong logistics system and after-sales installation system, if you place an order early, the installation can be completed on the 11th, 12th, or 13th.

Half a month ahead of LeTV L60!

The configuration is even higher, so who would buy LeTV L60?

As a result, users who had fully booked the LeTV L60 began to refund a large amount of funds to wait for the Unbounded A60, which was launched earlier!

This made LeTV's sales, which had finally exceeded 10,000, become bleak again, even shrinking to more than 9,000.

Lao Jiadu was melancholy: "What can we do? The Unbounded TV A60 has not been released yet, and our L60 sales have not increased but declined. When the L60 is released, won't it be even worse?"

The vice president also became melancholy: "It's difficult to handle. There is no way domestic competition with Unbounded TV can compete with Unbounded TV. How about we go to Asan country to sell it? I see other domestic mobile phone manufacturers that cannot sell domestically, so they all go to Asan country to sell."

Boss Jia's eyes lit up: "This is a good idea. The market in Asan Kingdom is also very big, so it should be able to sell it, right?"

The director of the marketing department shook his head: "It's difficult. The Asan country is poor. If the TV costs two or three thousand, it can still be sold. But the L60 costs 8,999. Only a few rich people in Asan country can afford it."

"But the problem is that Xingyi TV is also on sale in Asan Country, and the follow-up Unbounded TV will also be on sale. Rich people in Asan Country will give priority to buying Xingyi TV."

Boss Jia nodded: "Yes, unlike mobile phones, Xingyi smart TVs have become globalized. Then our LeTV L60 will definitely die?"

The marketing director sighed: "It's not optimistic anyway. Let's take a look at the pricing of the Unbounded A60 first. If they charge 8999, we have to lower the price. Even if we only make hard-earned money, we have to sell it."

"Oh, we can only take one step at a time." Lao Jia was helpless to the extreme.

Time passes quietly.

On June 11, the press conference for the end of the unbounded technology era was officially held, and media gathered at the scene.

Although it was a press conference for Unbounded Technology, the popularity not only did not decrease, but became even higher.

Without him, Wujie represents universal benefits!

Represents price/performance ratio.

It also represents terrifying sales!

It also represents public attention!

Especially the theme of this press conference is the end of an era!

What era will end?
To be continued...