Font
Large
Medium
Small
Night
Prev Index    Favorite NextPage

Chapter 524 Sales volume breaks record, China Cool Alliance is facing a formidable enemy!(1/3)

Lao Li continued: "This is not bad. Fifteen minutes after booting, the XOS system's 1G memory is still 700M, and our MIUI's 2G memory is only 600M!"

"!!!" The mouth of the person in charge of MIUI twitched: "Made, these damn background self-starts are all Android's fault!"

"The problems with Android's underlying system are inherent deficiencies, and they are definitely not the result of optimization by our MIUI department!"

Rebus waved his hand: "There is no point in saying this. Once the Unbounded 1 comes out, Xiaomi 2 will not be sold at all. Let's just leave it to Asan Country. I hope Xiaomi 3 will be less affected."

Lao Li waved his hand: "Xiaomi Mi 3 is equipped with Kunpeng 700 SOC. Its performance, configuration and screen are much better than the Unbounded 1 generation. The price positioning is not at the same level, so there is no big problem."

"That's good!" Rebus breathed a sigh of relief and said with emotion: "With the advent of the Unbounded Phone, not only will it be difficult for our Xiaomi Mi 2 to sell, but it is estimated that both copycat phones and feature phones will be killed!"

"That's for sure. If you can buy an unbounded smartphone at a similar price, who would buy a copycat phone or a feature phone? The era of copycat phones and feature phones has been ended by the unbounded phone, which can be considered a big progress."

"I can only say that Director Wang is a man who does great things. What a stroke of genius!"

Lao Li was also filled with emotions, even wondering if he had joined the wrong camp?

If Xingyi Technology joins, there should be better development, right?

As for Rebus... although he is also very good, it always feels like everything is a bit slow...

Meizu headquarters.

"999, how insane!" Old Huang frowned:

"There is no other way. The performance of the 1799 Meizu MX2 is about the same as that of the Unbounded Generation, and it is not easy to sell. Send it to the Polar Bears as soon as possible. They still like our Meizu mobile phones very much, and they will continue to sell the Mx3 in China."

Lao Bai also nodded: "As soon as the Unbounded 999 came out, mobile phones under 2000 were hard to deal with. It is very wise for our Meizu MX3 to hit 3999. Even if the sales volume is less, the profit will be high! Even if the price is reduced in the future, there will still be enough profit.

space."

"That's right, Meizu will still make mid-range phones in the future, and can no longer make low-end phones. There is no profit in the low-end range."

However, Director Li of the Marketing Department had a sudden thought: "Chairman, if we also launch a thousand-yuan phone, will sales also increase dramatically? Will it be completely sold out?"

Lao Huang looked at the other party with an expression that looked like a fool:

"If nothing else, let's just talk about the configuration of the Unbounded 1 generation. Calculate the costs and profits of Unbounded Technology. Then calculate how much it costs for Meizu to do it? How much profit is there?"

Director Li quickly opened his notebook, started calculating, and finally came to a conclusion:

"Unbounded Technology is large in size, and the prices of components are kept to the lowest. The processor is self-developed. The material cost is about 500 yuan, and the total cost including tax for marketing, after-sales, etc. is 600 yuan. The customized machine sells for 999, with a profit of 400, plus 200

Yuan customized machine subsidy, subsequent software fees, advertising fees, accessories profits, the total profit from our own channels exceeds 700."

"Distributing to dealers reduces the profit by RMB 100, and marketing costs are left. Wujie Technology's profit is about RMB 620+!"

"Our Meizu is small in size, and the cost of components is higher. We also have to buy processors. To make the same Unbounded 1st generation, if the volume is 5 million, the material cost will be 750 yuan. If the volume is 10 million, the material cost will be 750 yuan.

The material cost is about 700.”

"We are small in size and have high diluted R&D costs and high marketing costs. The total cost including tax is about 850-900 yuan."

"If you sell it for 999, you can make a profit of 100-150 yuan through your own channels. Plus the customized machine subsidy, the profit is 300-350 yuan. It's perfectly fine to make small profits but quick turnover."

But Lao Huang waved his hand: "200 subsidy? You think so!"

"People's Unbounded mobile phone is large in size, has many stores across the country, and has many channels. It is likely to sell hundreds of millions of units annually. Only the three major operators are willing to subsidize 200 yuan for customization."

"Our Meizu has a size of 5 million to 10 million, which is one-tenth to one-twentieth of others. Let alone a subsidy of 200 yuan, even the three major operators may not be willing to give it a subsidy of 100 yuan."

Director Li nodded: "Yes, but even if the subsidy is 100 yuan, plus subsequent software income and advertising income, there will be a profit of nearly 250-300 yuan, which is not bad."

Lao Huang once again poured cold water on it: "What if Wang Yi starts to cut prices and the Unbounded Generation drops to 799?"

Director Li's face changed drastically: "Then we can only lower the price to 799. We will lose 50-100 yuan by selling one unit. We can only rely on subsequent advertising revenue and subsidies to barely make up for the loss. In the long run, we can make a few dozen yuan.

Subsequent income…”

"Then how can it be reduced to 699?"

"That would be completely unprofitable. Our Meizu 1,000-yuan phone costs 850-900 yuan and sells for 699, making a loss of 150-200 yuan per unit. With subsidies and follow-up income, we will continue to lose money and be unprofitable..."

Director Li broke into a cold sweat and completely realized the reality.

Lao Huang sighed: "Thousand-yuan phones are small in size and are just money-losing things. There is no need for Meizu to make them. Unless we can sell tens of millions of thousand-yuan phones every year, we can hope not to lose money. But this is too difficult.

Yes, it’s very difficult!”

"I see, it's because I didn't think carefully." Director Li nodded and said no more.

What he didn't know was that Meizu, a few years later in the previous life, did produce the Meizu series of thousand-yuan phones, which reached an annual sales level of 20 million, but unfortunately it still suffered a loss.

The workmanship, quality control, and design of Meilan are better than Redmi, and the cost is naturally higher. Even if it sells 20 million units annually, it still loses money on each unit sold.

We can only rely on Alibaba Cloud system promotion subsidies and subsequent income from app stores, games, system advertising, etc. to subsidize losses.

However, it is a pity that Meizu is not good at management. These subsequent profits were originally from Alibaba after Alibaba became a shareholder, and Alibaba was responsible for the operation and settled with Meizu in proportion.

Later, Meizu took it over and ran it on its own, but it became a little bit unusable.

In the end, in order to stop the loss, Lao Huang came back and chopped off the entire Meilan series with one blow!

Without the continuous losses of the Meizu series, Meizu’s profits are higher.

Similarly, without the support of 20 million sales of the Meizu series, Meizu fell off the altar and sales plummeted.

In addition, several subsequent models were dragged down by MediaTek, and their performance lagged behind other flagship phones. In the end, it was hard to say anything.

After all, MediaTek at that time had not yet become a god, and it was much worse than Qualcomm.

But Wujie Technology is different. Even the servers are owned by the parent company, and there is a mature system established by Xingyi Mobile. It can share many resources with Xingyi Mobile.

There is also income from app stores, games, and marketing promotions. Wujie Technology does not need to handle it personally at all. It is directly connected to the system of Xingyi Mobile and is handled by the Xingyi Mobile operation department.

Finally, based on the revenue status, regular settlements will be made with Wujie Technology.

It’s not like Meizu, which operates its own operations but doesn’t understand how to play.

The relationship between Wujie Technology and Xingyi Technology is just like the relationship between Honor and Huawei in the previous life.

Whatever the big brother Huawei has, Honor can have.

The same is true for the Unbounded mobile phone. Whatever the big brother Xingyi phone does, it will gradually be transferred to the Unbounded note series in the future!

Even the front touch fingerprint recognition of the xphone 2pro and the unbounded note in November will be directly included as standard, and the Kunpeng 700 will also be decentralized.

Of course, the price of the Unbounded note will be much higher than the Unbounded generation, starting at 2,999.

By then, the Xphone 1pro, which is also equipped with Kunpeng 700, will have to be discontinued, otherwise it will be difficult to sell.

The xphone 1pro has the same processor as the unbounded note, similar configurations, and does not have fingerprint recognition.

By then, even if the sales of Unbounded Note 2999 and Xphone 1pro are reduced to 3499, they will not sell much. It is better to stop production directly and let Unbounded Note take over.

After all, Unbounded Note has higher sales and higher profits.

That’s right, the profit of the Unbounded Note priced at 2999 is higher than that of the Xphone 1pro priced at 3499.

The reason is simple. The two have similar configurations, but Unbounded Note uses a large number of domestic components, which naturally costs much less than the imported components of Xphone 1pro.

When xphone 3 is released, xphone 2 will be reduced to 3999, becoming the gatekeeper of Xingyi mobile phones.

As for the Xphone 1, before the release of the 999 Unbounded 1st generation, the 2499 Xphone 1 was discontinued, and all the inventory was slowly sold out, and the company retired.

After all, this mobile phone was released two years ago and should be discontinued.

The main purpose of Wang Yi's unbounded mobile phone was to quickly promote the XOS system, and he did not intend to make too much money at first.

I didn’t expect that the three major operators would be so powerful in order to grab users and make customized phones!

There is no way. Customized machines costing three to five thousand are available from all major brands. Any company can customize them.

However, the customized version of the thousand-yuan phone is the largest in size and has the strongest sales. Currently, only Xingyi Technology has made it, and the three major operators have no choice at all.

Especially for China Mobile, in order to promote the difficult-to-use mobile 3G, they spent money to make customized TD machines, with a subsidy of 200 per machine.

Seeing that China Mobile has taken action, Telecom is not to be outdone. There are fewer telecom users, and they have to build customized machines to compete for users. Wujie Technology has also turned to Wujie Technology to make customized telecom machines, and each machine is subsidized by 200 yuan.

Originally, China Unicom did not want to make unbounded customized phones. Unbounded mobile phones are all connected to China Net and are compatible with China Unicom 3G in terms of hardware. To put it bluntly, if China Unicom does not make customized phones, it can be free from the other two companies.

But who thinks that China Mobile and Telecom are not stupid? They spent money themselves, how can they let China Unicom go to whoring in vain?

So not only did we make an unbounded customized phone, we also blocked China Unicom’s 3G!

In desperation, China Unicom had no choice but to turn to Xingyi Technology and spend money to build customized machines for China Unicom.

So the first generation of Unbounded came out with four versions!

The full Netcom version is priced 100 yuan more, but because there is no 200 yuan subsidy, the profit is 100 yuan lower than the customized version.

It can be regarded as Wang Yi's last insistence.

Fortunately, there is no such thing as number portability these days. People who use China Mobile generally use China Mobile, and people who use China Unicom usually use China Unicom.

In addition, Wujie mobile phones have dual SIM cards and dual standby, and China Unicom’s customized phones can also use mobile 2G, but they cannot use mobile 3G!

Therefore, customized machines are also selling well.

Xingyi Technology Headquarters.

Zhu Changlin walked in excitedly: "Chairman, the sales of Wujie mobile phones are so good. In just one hour, the sales have already exceeded 2 million!"

Wang Yi was not surprised: "It's normal. We have sufficient supply and the price is super low. It's not normal if it doesn't sell well."
To be continued...
Prev Index    Favorite NextPage