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Chapter 550: The first company killed by Prism Gate(1/3)

"It's not enough to release it as soon as possible. Prism is still very popular now. When we released Baidu Smart Home, not many people paid attention to it."

"It won't work if you publish it, and it won't work if you don't publish it. It's difficult to do."

Li Yan frowned and couldn't help but look at Qu Xin, who had been silent: "President Qu, what do you think about this?"

Qu Xin sighed: "The key now is not whether to release or not, nor when to release, but whether our Baidu Smart Home is still necessary to release? Is there any way to survive?"

"Is it still necessary to publish? Is there any way to survive?!"

If you don't say anything shocking, you will die.

Everyone in the room, from Chairman Li Yan to the junior manager of Baidu Zhijia, was silent.

We are discussing when to release Baidu Smart Home. Is there any way to survive your direct sentence...

This was too unexpected.

"President Qu, Baidu Smart Home has invested a lot of money and is doing very well. How come there is no way to survive?"

"That is, if our other businesses fail one after another, or are killed by Xingyi Technology, we are counting on Baidu Smart Home to grow bigger, turn against the wind, and become the second giant in the smart home market. Are you telling me that there is no way to survive?"

Everyone was furious and very angry.

Li Yan also frowned: "President Qu, please explain in detail why Baidu Smart Home has no future?"

"The reason is simple, it's still the Prism Gate!" Qu Xin said.

"???" Everyone was even more confused: "What does our Baidu Smart Home have to do with Prism Gate? We don't have a backdoor!"

Qu Xin nodded: "Indeed, our Baidu Smart Home does not have a backdoor, but our Baidu Smart Home needs to log in to the mobile phone. What is the preferred platform?"

"Apple and Android..."

As soon as he finished speaking, the man's expression changed drastically.

Li Yan's face also darkened.

Then, everyone else's expressions became very ugly.

Qu Xin said: "Yes, Baidu Smart Home competes with Feng Xingyi Smart Home and Xingyi Smart Home, so Baidu Smart Home is not adapted to the XOS system for the time being. After all, users of Xingyi mobile phones are mostly in metropolitan areas.

Use Xingyi Smart Home, not Baidu Smart Home.”

"So we can only choose between Apple and Android!"

"Then here's the problem. Once Prism Gate broke out, both Apple and Android collapsed. They both had security issues and were monitored by the NSA and FBI."

"Then will users still risk being monitored by using the Apple version of Baidu Smart Home? Will they use the Android version of Baidu Smart Home?"

"This..." Everyone was silent.

But I already have the answer in my heart.

It's difficult, very difficult!

Li Yan also felt a deep sense of powerlessness:

"Smart homes are closely related to privacy and security, especially if the cameras at home are linked. Once there is a backdoor and someone is being monitored, a lot of privacy can be obtained."

"Although our Baidu Smart Home does not have backdoor monitoring, it exists in both Android and IOS systems! Therefore, the Baidu Smart Home APP on the Android platform and IOS platform can still be monitored."

"Yes, that's the truth." Qu Xin said.

Then, someone else said: "If we don't make cameras, wouldn't we be able to avoid this problem?"

Qu Xin shook his head: "It's meaningless. If we don't make cameras, we have to make AI speakers, right? Our Xiaodu AI speakers don't have backdoors, but they can also be monitored through the backdoors of Apple or Android systems. AI speakers are all

It is capable of voice interaction and is online 24 hours a day. It can completely monitor and upload all the user's privacy through the backdoor."

"This..." The man was silent.

Yes, monitoring is not just about cameras, but also about speakers!

Especially the AI ​​speakers, which are online 24 hours a day, if placed in the bedroom, the frequency of certain aspects of the couple can be clearly monitored...

"Under this situation, even if we launch Baidu Smart Home, how many users will use it? How many white goods brands are willing to join Baidu Smart Home? So I say, is it still necessary to launch Baidu Smart Home?"

Faced with Qu Xin's rhetorical question, everyone continued to remain silent.

Yes, are there many users willing to use it?

There is no prism door. Both Apple and Android are very safe systems and are supported by the majority of users.

Now that the Prism Gate has broken out, both Apple and Android have become the most unsafe systems and can be monitored at any time. Users don’t buy it and have switched to buying Xingyi mobile phones. As a result, the sales of Xingyi mobile phones have increased horribly. In some regions and markets, the growth rate has been even higher.

Even more than 100%!

In this case, who still uses Baidu Smart Home on Android and Apple?

Users don’t need it, so will the white goods giant join Baidu Smart Home and invest in the research and development of Baidu Smart Home products?

The answer is clear, this is absolutely impossible!

Who will do this thankless task?

Moreover, Xingyi Smart Home has been developing for more than a year and is very mature. With the help of hundreds of millions of Xingyi mobile phones, Xingyi tablets, and Xingyi TVs, it has quickly become the only smart home giant in the country and the world's number one smart home platform.

.

Major white goods giants have joined one after another and have reached in-depth cooperation.

Last summer’s new air conditioner products, only some brands supported Xingyi Smart Home.

But this summer’s new air-conditioning products, whether they are big brands or small brands, are all integrated with Xingyi Smart Home modules and connected to Xingyi Smart Home.

There are other devices as well.

White appliance giants such as Haier, Midea, Gree, Hisense, etc. are even more crazy about intelligence, and many of their devices are connected to Xingyi Smart Home!

Several Xiaoai AI audio products are on sale globally, and the sales are terrifying.

Especially the launch of Xiaoai Audio Lite, priced at 799, is a hot seller around the world.

So far, the total sales volume of Xiaoai Audio's three products has exceeded 100 million units.

With such momentum, we can only say that Xingyi Smart Home has grown bigger and monopolized the domestic market.

Baidu Smart Home was launched at this time, and it was already too late.

Now that we have encountered the prism door again and been dragged down by Apple and Android phones, our future is even more bleak.

Li Yan and other senior executives have thought this through clearly.

"President Qu is right. The current situation is indeed a bit difficult. Everyone should think about how to break through the difficulties!"

Li Yan spoke in a deep voice, completely out of ideas.

A senior executive said: "Since both Android and IOS platforms are not safe, how about we develop the XOS platform?"

"It's no use. The XOS platform is owned by Xingyi Technology. Even if our Baidu Smart Home is launched, it won't be able to compete."

"Yeah, in my opinion, it's better to just give up and treat Baidu Smart Home as a failure!"

"No, Baidu Smart Home is developing AI algorithms, natural language human-computer interaction, and AI speakers. It has invested more than one billion in it. How can you just give up?"

"So what if you don't give up? If you invest another billion, you will only suffer greater losses."

"Furthermore, Xingyi Technology has previously announced the price of Xiaoai Audio Lite at 799, which makes the profit margin of our Xiaodu Audio very thin. The original price of 699 has no future, and it can only be sold for 599, which is not much profit at all!"

"You have to sell it even if you don't make money. Without Xiaodu Audio, Baidu Smart Home can't do it."

"Okay, we don't make money on Xiaodu Audio and we sell it at a small profit, but how do we improve the equipment? Third-party brands are unwilling to join Baidu Smart Home, so we can't play it by ourselves?"

"Yes, this is a big problem. We all know that Baidu Smart Home has a bleak future, and those white goods giants will not spend money to buy Baidu Smart Home modules unless we continue to spend money to subsidize it."

"This is also a way!"

"That's bullshit! Made, do you know how much subsidy is required?"

"Xingyi Smart Home's IOT modules + technical services + solutions + are launched on Xingyi Mall. The price for white goods brands is 150 yuan, with a subsidy of 50 yuan, which is equivalent to only 100 yuan. White goods brands make smart models for an additional 200 yuan.

Earn 100. Consumers also think it is suitable, and most of them choose to add 200 to the Xingyi Smart Home model."

"Xingyizhijia's IOT modules are all developed by themselves, and the cost is only about 20 yuan. Including technical services and the like, the total cost is only 30 yuan. If you sell 100 units, you will get a profit of 70 yuan! One Xingyizhijia

For home equipment, Xingyi Technology earns 70, and third-party brands earn 100.”

"Our IOT modules at Baidu Smart Home are purchased from third parties. Compared with Xingyi Technology's self-developed ones, the cost is several times higher. The IOT module alone costs 60 yuan."

Ten years from now, the Internet of Things will develop rapidly. Due to the scale effect, the cost of the Internet of Things (IOT) module will be reduced to a cabbage price, down to a few yuan in cost, and the external selling price will be about ten yuan.

But now, the Internet of Things has just started, and the scale effect has not yet been achieved. The cost of the Internet of Things module is also much higher, the cost price is 20 yuan, and the external selling price is 60 yuan.

Otherwise there is no profit.

Xingyi Smart Home is all developed by itself, and the cost is only 20 yuan.

Baidu Smart Home all purchases third-party IoT modules, which cost 60 yuan!

After all, third parties also have to make money.

"There are also technical services. We at Baidu can't afford such a large team. They also have to be outsourced and the cost is high. The total cost of IOT module + technical services is at least 90 yuan. For one piece of equipment, we have to subsidize the white goods brand.

90 yuan.”
To be continued...
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