Jack Ma Youyou said: "There are the most users of Changchao, so use Changchao links to promote our Laitong APP. You can build some Changchao groups, attract new ones through group links, promote our 60 million red envelope activities, and realize user fission!"

"There are also WeChat links, and you can use them. Although the influence is not as good as chat."

"???" Mo Yi was stunned. He didn't have a social platform, so he could use the UFL to do this?

"Chairman, UFIDA's social software, promotes its own social software and grabs users of its competitors. Isn't this a bit immoral? Will it be hacked by its competitors? It's better to use Weibo. As the major shareholder of Weibo, we obviously use it with Weibo.

Weibo is safer.”

Jack Ma frowned, but didn't care: "UFF's platform is not a big problem. As long as we do it, even if the friend's business starts to hammer it, it doesn't matter. As for Weibo?"

Jack Ma smiled coldly: "Weibo's own social networking is very poor, and it is expected to be used to promote communication? It's purely funny."

"To put it bluntly, Weibo can bring very limited users to Laitong. What's more, there are too few Weibo users, so how can I compare to the chat with more than 600 million active users last month?"

"This..." Mo Yi was silent, wanting to say that the chairman was eager for quick success and instant benefits, but in the end he changed his words: "Okay, Chairman, I'll make arrangements!"

"Yeah." Jackma nodded in satisfaction.

Seeing that QQ was still brilliant and Changcha quickly became a god, Jack Ma became more and more uneasy.

To this end, we directly invest huge manpower and material resources to deal with each other.

As for how to do it? It’s very simple, just copy it!

Whatever the chat has, you can copy the functions.

In a word, Alibaba copy the functions that have been found in Changcha. Alibaba copy the functions that have not been found in Changcha!

The main focus is on a messy punch to kill the master.

Then use Changcha to promote communication, and use Changcha red envelope gameplay to achieve fission of users.

As for offline? What is that.

Can you eat or cash out?

Internet manufacturers don’t care about these things.

Xingyi Technology Headquarters.

The red envelope technique is very powerful. Since the launch of the 300 million Douyin red envelope activity, the number of Douyin users has begun to surge.

In just 24 hours, 100 million new users were added, bringing Douyin's monthly active users to 500 million!

However, this is just the beginning, and the number of active users on Douyin is still increasing rapidly in the future.

It's just that the bottleneck is about to reach, and the growth rate is not that fast, but it is still very fast.

The next day, it increased by another 60 million.

By January 3, TikTok's monthly active users had reached 600 million, and it caught up with Changchao!

Zhu Changlin was shocked by this: "Chairman, why do you feel that the momentum of Douyin is even more terrifying than chat?"

Wang Yi smiled: "This is for granted, and it's just the beginning. In the future, Douyin surpasses chatting, which will be easy."

"Why?" Zhu Changlin was a little confused.

Wang Yi did not answer directly, but looked at him: "Think about it, don't use hardware thinking, use software thinking."

"Software Thinking..."

Zhu Changlin fell into deep thought. He was engaged in hardware research and development and always had hardware thinking.

According to hardware thinking, Douyin is brought up by Changcha, so it should be difficult to surpass Changcha.

Apps can be applied are software, but software thinking is not like this at all.

Zhu Changlin changed his mind and his eyes lit up quickly: "Chairman, I understand!"

"From the software thinking, the threshold for Douyin is low, and anyone can use it."

"If you want to use Changzha APP well, there are certain thresholds. Even if there is voice input and voice to text, many older generations will not be able to use it. Especially for older people who can't type, it's difficult.

Now.”

"Which TikTok is different, there is no threshold. Just open it and just browse it. Just watch it if you like it, and if you don't like it, you will next one. There is no threshold."

Wang Yi nodded: "This is one of them."

"Second, the main function of Changcha APP is socialization, similar to making phone calls and sending text messages. It can be used when needed, but when it is okay, it won't keep chatting. But TikTok is different, TikTok is the most

The main function is to watch short videos. It's just a pastime."

"You can play when you are bored, and through accurate push of big data, the push is all about the user's interest, and it is easy to get addicted. It's more and more popular!"

Wang Yi nodded: "Yes, these two points are the main reasons. Douyin, once it is opened, many people can't stop. Young people are actually fine, they have many ways of entertainment and hobbies, and

Can disperse a little."

"And some middle-aged and elderly groups have worked hard to make money and support their families all their lives, and to be honest, they have never enjoyed it much. Now when they encounter Douyin, they may be out of control as soon as they come to the scene."

Wang Yi remembers that many parents-in-law kept holding their phones to watch their sons when they saw their children in their previous life.

As a result, the child fell in love with playing with mobile phones at a young age.

Not a few years old, I don’t talk about myopia, and I can’t concentrate, and the subsequent impact is out of control.

Short videos are actually a bit similar to online games, they are easy to get involved and addicted.

But Wang Yi couldn't do anything about this, so he could only add a 'good reminder' to Douyin!

When the user continuously watches videos for an hour and a half, eye protection videos will appear, reminding the user to take a break.

But as for whether the user listens or not, it is the user's own business.

People will always live the way they choose.

This time, the Douyin red envelope activity not only increased, but the transaction volume of Douyin Mall also increased rapidly.

That’s right, if you have a full discount coupon for Douyin red envelopes, just place an order directly on Douyin Mall, and you don’t have to jump to Xingyi Mall or Meiyu Mall.

You can place an order directly in the Douyin Mall self-operated store within Douyin.

It can also be regarded as attracting traffic to Douyin Mall.

Last year, Douyin Mall was still a vertical e-commerce company, with only vertical categories such as Xingyi Mall and Meiyou Mall.

However, after this period of development, it has gradually begun to upgrade to comprehensive e-commerce.

Many third-party brands have begun to settle in and open Douyin brand flagship stores.

This Douyin red envelope activity has made more and more users realize that the Douyin Mall is also a comprehensive e-commerce company and can also meet daily consumption.

Moreover, it is all distributed by Xingyi Logistics, and the timeliness is faster.

As for not many merchants?

This is not a big problem. In fact, if the categories are enough, that's fine.

To this end, Wang Yi and people from Douyin e-commerce started video conferences:

"At present, Douyin users have exceeded 600 million, and we must fully upgrade comprehensive e-commerce!"

"Now start to make efforts and achieve the top 3 within half a year. Are you confident?"

Upon hearing this, a group of senior executives of the e-commerce department changed color collectively.

Now TikTok e-commerce is just starting to focus on comprehensive e-commerce. Not to mention the TOP3, the TOP10 cannot be entered.

At present, Taobao is the first, JD.com is the second, Suning is the third, Vipshop is the fourth, Tencent online shopping is the fifth, Gome is the sixth, Amazon is the seventh, No. 1 store is the eighth, Dangdang is the ninth, Jumei Youpin is the tenth

!

And the Douyin Mall, which was just starting out, is still ten others outside the world.

From the top ten, I was ranked in the top three all at once, which was undoubtedly a dream!

"What? Don't have confidence?" Wang Yi smiled.

Everyone dared not speak.

It was still the president of e-commerce Chen Chuanqing who stood up and said, "Chairman, this is very difficult. After all, we have only started to do comprehensive e-commerce, and other e-commerce platforms have been doing it for many years."

"Although our Xingyi brand, Wujie brand, Meiyou brand, and Zhenyou brand are all very strong. However strong, it is only a single brand. Other e-commerce platforms include all-encompassing, with countless brands, and the overall scale is larger than ours.

Much more.”

Wang Yi nodded: "Old Chen is right. The overall scale is much larger than ours, but their users are much smaller than us!"

"Suning, Vipshop, Gome, monthly active users are less than 50 million. JD.com has only more than 100 million points in monthly active users. Taobao + Tmall is less than 300 million. Where is our Douyin?"

"We have 600 million monthly active users in TikTok!"

"Such a terrifying user base has unlimited consumption potential and unlimited development potential."

"It is your responsibility if you can't do Douyin e-commerce and can't enter the top three!"

When everyone heard this, their faces became complicated, but they could not refute it.

Yes, monthly active users have 600 million. If you can’t beat 50 million monthly active users, it’s really useless!

I’m even more sorry for the high salary given by Xingyi Technology!
To be continued...