Chapter 61 Prevent copying? No, I will copy it myself!(1/2)
Chen Chuanqing's words were sincere, and he no longer had any doubts as before.
Even afraid of being rejected!
Choosing the right track for your career is important, but following the right person is even more important!
Although Wang Yi is young, his vision, courage, and ability are all very strong. He has every hope of making Meiyou bigger and stronger, even surpassing Fanke!
Wang Yi stretched out his hand: "Welcome to Meiyou, e-commerce department manager!"
"Department manager!" Chen Chuanqing said with joy: "Thank you boss for trusting me, I will definitely live up to your trust!"
At this point, Wang Yi’s e-commerce layout has a general.
Perhaps Chen Chuanqing is insufficient in terms of strategic development.
When it comes to operations, resources, connections, channels, and even warehousing and logistics, Chen Chuanqing is very knowledgeable and professional.
"As for the salary, it's the same as Manager Song, with a base salary of 6,000 plus performance! If the performance is good, 10,000 per month is just the starting point!" Wang Yixiao said.
You can give more money, but as for shares, they cannot be divided casually.
The company is on the right track, and Song Sining's salary has also been raised. With performance, it starts at 10,000 yuan per month.
Chen Chuanqing was full of surprise: "Thank you, boss, thank you!"
The average salary in the imperial capital in 2011 was only about 6,000
In second-tier cities like Jeju, the average salary is only 3,000!
But as for Wang Yi, just give him 10,000 Yuan to start!
It’s as good as God’s treatment!
"Work hard and everything will come true!"
Wang Yi patted Chen Chuanqing on the shoulder. He was never stingy with capable people.
At this time, Song Sining walked in.
"Sining, Manager Chen is our e-commerce manager. You need to take him through the onboarding process first."
"Okay, boss."
Soon, the two parties signed a labor contract and a confidentiality agreement with high liquidated damages.
Not only Chen Chuanqing, but also other core employees who join the company are required to sign confidentiality agreements.
In this way, once the company's secrets are leaked, as long as the evidence is caught, it will be a million-dollar compensation.
Wang Yi does not believe in human nature, but believes in the rule of law.
"Manager Chen, the entire second floor of Meiyou Building is handed over to you as the e-commerce headquarters. The third floor is for other departments of Meiyou."
"Okay, boss, it's just about e-commerce. What does the boss plan to do? I will fully cooperate with the implementation!"
Wang Yi took out the USB flash drive, inserted it into Song Sining's notebook, and opened a form:
"Currently, the number of users of Meiyou is about 130,000. The daily growth rate of Android + IOS is about 20,000, and it will exceed 300,000 by the end of the month!"
"Of course, there is also the Jeju Evening News report. Once it is published in the newspaper, it will probably increase some users!"
"Even though many people who read the newspaper are men, if the report is shocking enough, they will talk about Meiyou with their wives and daughters and guide them to download it."
"After a few days of fermentation, we should have six to seven million users next month, and by the middle of the month, we will have nearly one million users!"
"By then, the e-commerce function will be developed and we can launch e-commerce to test the waters! What suggestions do you have?"
Chen Chuanqing pondered for a while: "Is the boss going to take the Alibaba route and build a platform? Or is he going to follow the Fanke route and build his own brand?"
"I follow the JD route. I have my own brand, self-operate, and also operate a platform, and cooperate with third parties to draw commissions. But in the early stage, I will build less warehouses and do not do logistics."
The cost of self-built logistics is too high and too expensive. In the initial stage of e-commerce, Wang Yi would not consider it at all.
Directly cooperate with Sitongyida, Shunfeng and JD Logistics to take the express delivery route.
As for warehousing, Wang Yi also plans to invest lightly.
If the factory can do the shipping on behalf of the factory, then the factory can do it on behalf of the customer. Only if there is a last resort, build your own warehousing.
Wang Yi continued: "I plan to start with clothing, produce and sell it on a small scale first, and gradually promote other brands to join Meiyou!"
As he spoke, he opened several sets of clothing he designed: "This is our first work."
"This style..." Chen Chuanqing's eyes lit up:
"Meiyou focuses on female users. The younger group who currently use smartphones are more receptive to this new style."
"And these dresses are very beautiful, a little sexy, a little pure, how can I put it..."
Chen Chuanqing didn't know how to describe it for a while.
Wang Yi smiled and said: "Pure desire wind!"
"Yes, it's Chun Yu Feng, what a name!" Chen Chuanqing's eyes lit up:
"Compared with the current more earthy styles, this pure lust style will definitely become popular! But once it becomes popular, other businesses will definitely follow suit and copy it!"
Wang Yi nodded: "I have also thought about this issue. Since we can't prevent plagiarism, then we will copy it ourselves so that they can't copy it!"
"What do you mean?" Chen Chuanqing and Song Sining were both stunned.
Wang Yi said with a smile: "Aren't these three styles? They are three styles of pure lust style. Others copied it, just slightly modified it, and then made a version for mass production. Then we just copied it ourselves, slightly modified it ourselves, and
These three styles make thirty styles!”
“All are beautifully packaged and labeled with Meiyou’s brand! They are available for sale on Meiyou, Taobao, JD.com, Amazon, etc.!”
"According to the fabric material and different styles, it is divided into low, medium and high-end, adopting a dual-brand strategy!"
"High-end fabrics, excellent styles, the main brand Meiyou, focusing on mid-to-high-end, 399, 599, or even 799."
"Low-grade fabric, general style, low-end brand Qingyou, focusing on cost-effectiveness, 159,199."
"If the sales are good in the future, we can try to launch an affordable luxury high-end brand, starting with thousands of dollars!"
“In this way, our products are available at all price points and cover all user groups!”
At first Wang Yi thought about how to prevent the copy, but it was difficult to prevent it.
Now Wang Yi's thinking has changed, I will copy it myself!
There are only three models, which are easy to become popular and easily fired.
It can be divided into thirty models. Even if it becomes popular, they won’t know which one to copy!
More importantly, plagiarism defeats originality because of cost-effectiveness.
But Wang Yi adopted a dual-brand strategy and launched a low-end brand, Qingyou Pure Lust Style Dress, priced at RMB 159, which directly blocked the profit margin!
If they plagiarize and sell seven or eighty-one pieces, they won't make much profit and they won't be able to sell well.
The risk is too great and the profit is too low, so you can't afford it.
A pure lust-style skirt requires an average of 1.5 meters of fabric, taking into account the loss of leftover materials.
The low-end fabrics you can get are 5 yuan per meter, plus accessories, hardware, etc., the maximum is 15 yuan.
But high-end fabrics, such as high-count cotton, cost 25 yuan per meter, and 1.5 meters cost more than 30 yuan. With accessories and the like, the cost exceeds 40 yuan!
In addition, the processing cost and warehousing cost are 10 yuan.
Packaging and logistics cost 10 yuan.
The platform’s commission, promotion, and sales costs are 10 yuan.
Plus taxes, returns, and unsaleable risk costs, the total cost is at least 50-75.
Selling seven or eighty-one pieces makes no money at all.
Therefore, most women's skirts start from 1 to 200 yuan, ordinary ones from 2 to 300 yuan, and niche ones from 4 to 5 yuan...
As for brands, there are hundreds, hundreds, thousands, and thousands of them everywhere...
The pink tax is more than just talk.
On the contrary, it is a dress worth tens of dollars, with no quality, and in fact, there is not much market.
After all, a lipstick costs RMB 300, so you want me to wear a dress worth dozens of dollars?
If those copycat merchants also sell it for more than 100, 200, 300... then why don't consumers buy the original Qingyou at the same price?
Wang Yi decided to publicize it on Meiyou first, Meiyou - the originator of pure desire style!
Establish the authentic and original status of Chun Yu Feng, others are plagiarism and copycats!
After listening to Wang Yi's words, Chen Chuanqing couldn't agree more:
"Boss, your idea is great! Copy it yourself, launch thirty models at once, so that your peers can't copy it, and punch the copycat to death!"
Song Sining also said: "The double-pin strategy and the low price of Qingyou, which starts at more than 100 yuan, directly blocks the profit margins of plagiarists."
Wang Yi started with 300 yuan, but the copycats sold it for more than 100 yuan, and some made a profit.
But Wang Yidu started out with a salary of over 100, so the plagiarists have nothing to gain!
To be continued...