At night, the growth rate of users coming and going is still slow.

It was originally planned to add one million in the afternoon and one million in the evening, and three million on the first day!

But if this momentum continues, let alone a million new ones, up to one hundred thousand.

The total number of users on the first day of communication is probably only 1.3 million, which is far from the goal of 3 million on the first day.

"Is it possible that Launiang is another product that is doomed to fail?" Jack's horse's head was as big as a fight.

Mo Yi on the opposite side was also silent and said nothing.

Other senior executives look at me, I look at you, and I don’t know what to say.

The atmosphere in the entire conference room was extremely strange.

Today is New Year’s Eve!

Logically speaking, all senior executives and many employees, except those on duty, should have a reunion dinner at home, share the joy of Alibaba's high salary this year, and give me some advice and support to my younger generations.

But now, in order to get in and out, we spend collectively at Alibaba headquarters and work overtime together.

It would be fine if the LaTian team was done, but the LaTian team could be like the Chat Team, and everyone would get a year-end bonus of hundreds of thousands, so naturally there would be no complaints.

But the problem is that the interaction cannot be done!

It was originally planned to add three million new users a day, and exceed tens of millions in three days!

But now, the first day is 1.3 million, and the second day is estimated to be 300,000, which cannot exceed 2 million in three days!

That's still a mess!

The most important thing about social software is user base.

With the user base, only with scale can there be a future.

If it is a social software that only uses it for two million people, what's the point?

It's meaningless!

No one can be found in chatting!

Jack Ma's face turned pale: "President Mo, what else do you have? If you continue to do this, 2 million users will be disabled in three days! Without the basis of tens of millions of users, it will make no sense to import Taobao buyers and sellers in the future."

If there is a basic platform with tens of millions of users, Taobao buyers and sellers are willing to use it, and there is no problem with subsequent imports.

But now there are only two million users, and Taobao buyers and sellers are unwilling to use it.

If users are forced to use it, then users probably give up shopping on Taobao and choose other e-commerce platforms, and they will not buy things for Taobao and download them!

This is for sure.

"The chairman was completely banned by Xingyi Technology and Tencent. What we lack most at the moment is traffic."

Mo Yi said: "Register Labian and grab 60 million red envelopes. This activity is fine. It has enough gimmicks and temptation. The biggest problem at the moment is that the promotion channel has been banned and cut off by Xingyi Technology and Tencent. So many netizens don't know the 60 million red envelope activities at all, so no one downloads Labian."

"The most important thing at the moment is to change this situation and increase our traffic. Furthermore, the most important thing is the promotion channel."

"Xingyi Technology and Tencent have banned us. Changcha, Douyin, Meiyou, QQ, and WeChat have all been banned, so we can only find a new way out."

"For example, Baidu's Tieba and the Weibo we invest in."

"Although the traffic of these two platforms is incomparable to Changcha, Douyin, QQ, and is even worse than Meiyou and WeChat, it is also considered a big platform and is our only opportunity."

"Next, I suggest increasing the publicity investment in Tieba and Weibo, and promoting communications on these two major platforms."

Jack Ma nodded: "Yes, there are also Zhihu, Douban and other things, and they are all arranged."

"Okay, but we have to spend money on these promotions. The post bar has to hire a navy force to post and build posts on the post bar with high traffic, and promote a lot of publicity. On the Weibo side, we have to arrange a hot search."

Mo Yi said: "It would be fine if it was normal, but the price of hot searches is not expensive. But now it is New Year's Eve and tomorrow is the Spring Festival. The hot searches are basically arranged clearly, and there are not many places left to operate. We want to go there. With the influence of the major shareholder, we can still get a good position, but we have to pay some price."

Although Alibaba is the major shareholder of Sina Weibo, hot searches are not just about going up.

On the contrary, you have to pay cash or replace resources according to a certain price.

If Alibaba can be on Sina hot searches for free and go on every day, then Sina Weibo will be finished.

"It's okay, you have to pay the price you should pay. The money is not a problem, arrange it quickly!" Jack Macai said arrogantly.

There is no way. For the sake of contact, Alibaba has invested too much resources and energy, and the cost of sedimentation is too high.

In addition, the strategic significance of the communication is so important that Alibaba cannot give up!

With the chairman's instructions, Mo Yi immediately arranged someone to do it.

But unfortunately, the progress was not going well.

It’s okay on Weibo, the money is in place and the face of the major shareholder, so I directly arranged the eighth hot search.

It’s not that Alibaba doesn’t want to move forward, but it’s really special today and there’s no way.

On New Year’s Eve, the Spring Festival Gala alone will have a few hot searches, and many large companies have spent a lot of money to buy some hot searches in advance.

In addition, there are two places to be left for natural hot searches.

In the end, I can only give Ali eighth one.

If it is usually the eighth hot search, the effect is good, but if it is placed on New Year's Eve, it will be a bit useless.

During the Chinese New Year, everyone is watching the Spring Festival Gala and grabbing red envelopes. Who cares about the interactions?

What's more, the 60 million red envelopes I exchanged are not worth mentioning at all.

Compared with Xingyi Technology's 800 million cash red envelope + 2.2 billion full red envelope, it is not worth mentioning at all.

That’s right, the red envelope sponsorship for this year’s Spring Festival Gala was won by the wealthy Xingyi Technology again!

Seeing that Xingyi Technology sponsored the Spring Festival Gala last year and launched the red envelope for chatting, adding 300 million new chat users overnight, all Internet giants were excited.

This Spring Festival Gala, all major Internet giants took action and rushed to buy sponsorship qualifications.

Prices have also soared.

Last year, Xingyi Technology won 500 million red envelopes.

This year, Baidu has increased to 600 million, Alibaba has increased to 700 million, and Tencent has increased to 500 million!

But in the end, it was still won by Xingyi Technology for 800 million!

From 500 million to 800 million, BAT had to give up such a terrifying increase.

There is no way, this has surpassed the actual value.

To put it bluntly, about 500 million can be repaid, but if 800 million is spent, neither BAT nor Meituan Jingdong can be repaid.

The simplest thing is that even if Alibaba invests 800 million red envelopes and links to the Spring Festival Gala to promote communication, it will not increase many users in the end.

Last year, Xingyi Technology increased by 300 million, and this year's transaction volume reached 60 to 70 million.

Is it worth 800 million to exchange for 60 to 70 million users, and a new user worth more than ten yuan?

Ten years later, the money depreciated, and a new user worth more than ten yuan was considered expensive, not to mention that in 2014, it was a sky-high price.

More importantly, how many people will eventually stay with the 60 to 70 million new users, continue to use Lai Communication and become loyal users of Lai Communication?

Not much, not even half!

The cost of new users recruiting will double again.

In the end, after thinking about it for a while, Alibaba gave up and continued to raise the price.

The same is true for Tencent, with 500 million being their upper limit.

In fact, many major shareholders of Tencent have disagreed with the sky-high price of 5 and opposed it wildly.

In the end, it was Mr. Ma who made the decision and forced the amount to pass.

However, Xingyi Technology directly achieved 800 million!

As for Baidu, it is even less worth mentioning, and the price of 600 million has been strongly opposed.

In the end, Xingyi Technology invested a huge sum of 800 million yuan to win the 2014 Spring Festival Gala red envelope sponsorship.

But it is not for Changcha, nor for Xingyi mobile phones or Xingyi smart watches, but for Douyin!

That’s right, it’s the same as the New Year’s Day red envelope, this red envelope sponsorship is still for Douyin!

However, the difference is that the Douyin red envelopes on New Year’s Day tend to attract new Douyin APPs, increasing the number of Douyin users from more than 400 million to 600 million!

The red envelope activities during the Spring Festival tend to be on the Douyin Mall!

That’s right, this is the reason why Wang Yi spent 800 million to get the Spring Festival red envelope sponsorship, just for the Douyin Mall.

Now the number of monthly active users of Douyin exceeds 600 million, but the number of active users of Douyin Mall is only about 100 million.

More people use Taobao, JD.com, or even Amazon to buy things, which are more common than TikTok.

These people still regard Douyin as a simple short video platform, not as an e-commerce platform.

For this reason, Wang Yi directly won the Spring Festival Gala red envelope sponsorship and vigorously promoted the Douyin Mall!

For this Spring Festival Gala event, users can just open Douyin at the same time and shake it to go directly to the Douyin Mall to grab big red envelopes!

Not only are there 800 million cash red envelopes, but there are 2.2 billion Douyin Mall’s red envelopes that have been fully reduced!
To be continued...