With Wang Yi’s understanding of Alibaba, it is really possible to force merchants and brands to choose one.

Wang Yi made a king bomb in Douyin Mall during the Spring Festival just to kill Alibaba.

Sure enough, everything was as Wang Yi expected, and the 3 billion red envelopes of the Spring Festival Gala increased by 100 million new users in 4 hours.

The 7 billion red envelopes from the first to the seventh day of the lunar calendar also brought a large number of new users.

On the first day of the first day of the New Year alone, 25 million new users were added!

The second year of junior high school added 20 million new users again!

The third year of junior high school continues to add 15 million new users.

So far, the number of active users in Douyin Mall has reached 600 million!

It’s only 40 million away from Taobao’s 300 million users!

More importantly, according to this momentum, by the seventh day of the lunar month, there will be another 40 million new users in four days, without any pressure.

Nothing else, not only does the Douyin Mall Red Envelope Event continue to make efforts, but more importantly, Douyin has more than 600 million users!

Many of these users have never tried online shopping and are not familiar with online shopping, but they can't help but often browse online shopping information and discounts from Douyin Mall.

Once they got it, they felt they were not interested and didn't want to place an order.

After reading twice, they were a little interested, but they felt it was unreliable and did not believe in online shopping.

But what about the third time?

What about the fourth time?

Moreover, every product I get is based on big data push, which is what they usually pay attention to, and the price is much cheaper than offline.

How can you not be moved?

In 2014, when online shopping was not popular, offline products were still very expensive.

All offline products are sold from factories to first-level dealers, then distributed to second-level dealers, and then distributed to third-level dealers... and then to local dealers, and finally distributed to stores and shopping malls.

There are so many transactions in the middle. The transportation costs, labor costs, and rental costs at each stage are all money? Don’t you have to make some money at every node?

After this set, the clothes that were originally sold at 30 yuan were 180 yuan when they arrived at the store!

But in Douyin Mall, clothes with a factory price of 30 yuan will be sold for 60 yuan if they open a first-level dealer directly!

Dealers can make money at this price, and TikTok Mall can make a little profit, which is enough.

If a factory opens a store directly and sells it directly for 40 yuan, you will make a profit!

It is precisely the development of online shopping that has cut all the prices.

When people who don’t want to buy online can’t help but try online shopping when they see such a cheap price.

In this way, more than 600 million Douyin users will only be continuously converted into Douyin Mall users.

There is no doubt about this.

If this continues, it is only a matter of time before the Douyin Mall surpasses Taobao!

And this time node will not be too far away.

Especially in the past few days, the Douyin Mall Business Department has been reviewing day and night, and new brands and merchants have reached cooperation to enter the Douyin Mall.

Big brand merchants need to decorate their stores, which takes time.

But small businesses don’t need to use the template store provided by Douyin, and import the product and can be directly put on the shelves.

The delivery merchant is responsible for it himself. The logistics is directly used by Xingyi Logistics, and payment is directly discussed. It has all-round technical support and is not at all difficult.

So in the next few days, there were more and more users, more merchants, more brands, and more products!

A full and prosperous attitude.

Looking at this scene, Jack Horse felt like he was facing a great enemy and couldn't sleep at night.

Can't sleep, can't sleep at all!

The e-commerce base camp is about to be exposed, how can he sleep?

More importantly, Alibaba has not yet been listed!

With Taobao, Tmall, and Alibaba, it is the number one e-commerce giant. Alibaba has a bright future and its market value will be terrifying.

But if it is surpassed by Xingyi Technology and Douyin e-commerce, then everything will be different!

Even if it is to go public, Alibaba's valuation and market value after listing will be greatly reduced.

80% of the halo of the entire industry is focused on the leader, and the second place is much worse.

Once it loses its leading position in e-commerce, Alibaba's future will become very bleak.

The road to listing will become extremely bumpy.

However, the situation is moving in a direction that Alibaba doesn't want to see.

In the following days, the 7 billion red envelope activity continued to be strong, and a large number of new users in the Douyin Mall increased every day.

Even if the growth rate slows down significantly after the fourth grade of the Chinese New Year, it will still remain above tens of millions!

As the progress continues, by the seventh day of the lunar month, the Douyin Mall users exceeded 300 million, without any surprises.

There is no way, the 7 billion red envelope activity is really amazing.

Even if there are only 700 million cash red envelopes, 100 million a day, they are still real cash red envelopes!

Although it is not as good as the 800 million red envelopes for the Spring Festival Gala, it is more than ten times the 60 million exchange rate!

Most users will be moved by this, especially new users, who can get a red envelope that starts for a few dollars. If you are lucky, you can make a big hit.

The subsequent 6.3 billion yuan discount coupons are also real original price discounts, and they are all red envelopes that users need accurately based on big data.

In addition, this special node of the New Year, I received a salary and year-end bonus, which is most suitable for consumption.

Taobao and Tmall Logistics were suspended, and Douyin Mall not only had logistics as usual, but also had good luck to get a big discount on the discount. The price of home appliances dropped by 100-2000 compared to the daily price, which was cheaper than the bottom price of Double Eleven and Double Twelve promotions. How can you not buy it?

Not only do you have to buy it yourself, but you also have to buy one for your parents.

Especially when I go back to my hometown during the Chinese New Year, I see that I don’t even have an air conditioner in my hometown. The refrigerator is still the old refrigerator ten years ago. It is small and power-intensive. When the cooling sounds like snoring, can I bear it?

Decisively build a 3999 double-door, boundless large refrigerator.

That’s right, Xingyi Technology has also made home appliances such as refrigerators and washing machines in the past two years, but it is not the Xingyi Technology brand, but Wujie Technology, which focuses on the same quality and is extremely cost-effective.

Large refrigerators are still very expensive these days.

The basic double-door large refrigerator with a maximum door of more than 500L is more than 5,000 yuan, and Wujie Technology directly works to 3999!

Focus on a cost-effective and cost-effective one.

To put it bluntly, Wujie Technology is following Xiaomi's route in the previous life, the price butcher.

Xingyi Technology is following the route of Apple + Huawei.

It has both Apple's high-end quality positioning and Huawei's leading self-developed layout.

For example, refrigerators and washing machines do not have much technical content, or it is difficult to make significant leading fields in the short term. Xingyi Technology did not do it, and it was directly handed over to Wujie Technology, focusing on cost-effectiveness.

Only when there is outstanding output will Xingyi refrigerator and Xingyi washing machine be launched, focusing on high-end.

But this outstanding output is not easy.

For example, Casarti's advanced preservation technology is considered a prominent output, but after all, it is Haier's years of technical accumulation, so Xingyi Technology cannot do it in a short period of time.

This is indisputable, otherwise Casarti would not have sold more than 10,000 yuan, and the sales volume will still be good.

The same is true in Yunmi in the past. If the preservation technology cannot be broken through, I will focus on refrigerator intelligence, install a large screen on the refrigerator, and can also press some software, such as Gochi, Douyin, iQiyi, Kugou Music, countdown, memorandums, recipes...

But Wang Yi felt that such intelligence was simply useless.

Who would stand in front of the refrigerator to play Goji? Watch iQiyi? Browse Douyin?

This is not a joke!

The only thing that is useful is the recipe.

But unfortunately, this type of large refrigerator is rarely placed in the kitchen. On the one hand, it cannot be put open, and on the other hand, the high kitchen temperature will increase the power consumption of the refrigerator.

Even if it is a large apartment, the kitchen area is large enough, and the refrigerator is placed in the corner, so it is not easy to read the recipe.

Unless you tilt your head to look at the large screen of the refrigerator while cooking...

I can only say that this kind of smart large screen is useless.

For this reason, when someone from Xingyi Zhijia Business Department proposed to use a large screen and make Xingyi smart refrigerator, it was killed by many other senior executives before they even arrived at Wang Yi.

It's useless, meaningless.

For this reason, the refrigerator project was handed over to Wujie.

The same goes for washing machines.

It's useless to do intelligence in this aspect.

The only timer function that is useful can be achieved even if it is not smart.
To be continued...