Chapter 630 Super flagship mobile phone press conference, Xingyi X1 is released!(1/3)
Evers van Bren pulled out to block the gun, and Qualcomm's R&D director Honey Nelson's face changed drastically, and he was completely dissatisfied: "!!!"
Jacob was even more angry and said with a deep regret: "He said you can listen? I don't know if I look for me at critical moments. Even if I report it higher than the level, it will be better than a failure!"
Upon hearing this, Evers Van Buren felt even more aggrieved: "Chairman, if I remember correctly, I will continue to increase my investment and continue to radicalize you!"
Jacob's mouth twitched: "..."
I suddenly remembered that it seemed that this was indeed true. It was indeed him and Honey Nelson who forced Evers Van Buren to continue to increase his investment and continue to be radical.
Even if you can do it, you can do it, and if you can't do it, you can get out!
As a result, Snapdragon 805, which had high hopes for a fight, failed...
For a moment, Jacob felt as uncomfortable as if he had eaten a fly.
Evers Van Buren was extremely cool.
Evers Van Buren has been holding these words for a whole year!
Now I say it all at once, it feels very good! Very good!
At that time, you threatened me with layoffs and forced me to continue to aggressively increase investment. Now Snapdragon 805 has failed and Qualcomm is over!
Is it a surprise or not? Is it exciting or not?
Cool!
Honey Nelson breathed a sigh of relief as he looked at Jacob's expression like eating a fly.
The eyes of Evers Van Buren were much more complicated:
"This guy is really good. When he becomes ruthless, not only will he stab the boss, but he will even stab the chairman!"
"The main focus is on a living being ordinary!"
"Okay, really!"
"When did I have the courage to do you?"
Jacob took a deep breath and suppressed the anger in his heart:
"Since this is the case, it's too late to say anything else. The optimization of Snapdragon 805 must be done in place, otherwise the chips we sell will have to be refunded!"
"Especially, our Snapdragon 805 has few customers and has not sold much. If the order is cut again, it will be really over."
The previous Snapdragon 800 also has a series of major customers such as Samsung, LG, Nokia, and Motorola.
When it comes to Snapdragon 805, there are only a few big customers such as Samsung and Motorola.
BlackBerry and LG have been betrayed before. They basically did not buy Snapdragon 801, nor did they add orders for Snapdragon 800. Instead, they all bought the Kunpeng 902, Kunpeng 706 from Xingyi Semiconductor, and Kunpeng 508 and Kunpeng 506 from both mid- and low-end chips.
Subsequently, Nokia also betrayed and gave up buying Snapdragon 805 completely, choosing to buy Kunpeng 906!
It can be said that in the Snapdragon 805 generation, Qualcomm's only major customers are Samsung and Motorola, as well as other small customers, orders are not worth mentioning.
These two giants are not optimistic about Qualcomm Snapdragon 805. They are purely determined by a position that is essentially contrary to Xingyi Technology. They cannot use Xingyi Technology's Kunpeng chip in any case.
Motorola also wants to use Kunpeng chips, but its parent company Google refused to agree.
XOS erodes Android and kills Google, and does not allow Motorola to use its competitors' chips.
As for Samsung, it is a complete confrontation with Xingyi mobile phones, and it is impossible to gain enemies.
But just these two major customers don’t have many orders.
Especially Motorola is no longer as brilliant as before. Now, let alone top giants, they are not even small giants.
Last year, global smartphone sales exceeded one billion. Samsung, Apple and Xingyi mobile phones accounted for 70%. Nokia's smartphones were not sold much, and Motorola only sold six or seven million units.
The situation this year is even more serious. Although Apple's sales are halved and Samsung is halved, Xingyi's globalization and boundless mobile phone globalization will see a double surge.
There are also domestic Huawei, ZTE, Lenovo, O, V, Meizu and Xiaomi, which have also seen sales surge, and Motorola's sales are probably even worse.
Even if you place an order of 10 million Snapdragon 805 chips, you probably won’t be able to use it. There is a high probability that you will cut orders significantly and directly cut 50% of the ones!
In the end, Motorola can contribute five million Snapdragon 805 chip orders to Qualcomm, and it is just a drop in the bucket for Qualcomm.
As for Samsung's large size and sales volume are cut in half, it can still sell about 500 million smartphones annually, making it a huge super giant.
But unfortunately, Samsung still has a large number of its own chips.
Previously, Samsung sold more than 300 million smartphones annually, with 500 million chips from its own chips and 500 million Qualcomm chips, half and half, and both sides were able to make money.
But now Samsung's smartphone sales have halved, and this year it is expected that there are only 500 million units left. Even its own chips cannot be digested. How many Qualcomm chips can be placed?
Qualcomm doesn't think Samsung would be so kind that its Orion chips are rotten in the warehouse, so it instead purchases a large number of Qualcomm chips.
This is unrealistic, and even a fool would not do this.
On the contrary, Samsung will use Qualcomm chips in special versions in special regions, while other versions will all use their own Orion chips.
Unlike Xingyi Mobile Phone Global Network Connect, each Samsung phone is divided into seven or eight versions.
Xiaguo is divided into mobile version, China Unicom version and telecom version. Basically, only the telecom version uses Qualcomm chips, and the others are their own chips.
The territory of Bangzi, Ome Market, etc. are also divided into multiple versions.
In a word, if you don’t use the version of Qualcomm chip, you can use your own Orion chip, which is cheap and low-cost.
Only versions that do not support their own chip network will use Qualcomm chips.
In this way, Samsung will not buy many Qualcomm chips.
As a result, Qualcomm spent a lot of money to develop Snapdragon 805, which could not be sold at all.
In addition, Wang Yi said at the Kunpeng 906 press conference that Snapdragon 805 will definitely fail. Samsung also believed it and made up his mind not to buy one, and all of them were used to use their own chips. In some versions, they were solved by plug-in baseband.
In desperation, Qualcomm threatened to threaten his patent stick, and Samsung reluctantly placed an order of 5 million pieces.
Qualcomm cannot accept such a result.
In order to get Samsung to buy more Snapdragon 805, Qualcomm had to hand over all the large orders for Snapdragon 805 chip foundry to Samsung. Samsung earned the OEM fee, so she was willing to place some Snapdragon 805 SOCs again.
In the end, Samsung placed an order of 20 million Snapdragon 805 SOCs.
Motorola placed an order of 10 million.
Other small brands also made up two million of them.
Qualcomm's annual flagship processor Snapdragon 805 has only 32 million units, not counting as order cuts.
But cutting orders is inevitable.
Motorola cuts at least 5 million orders, and it is hard to say how many orders Samsung cuts.
In theory, Samsung and Motorola have to pay liquidated damages for this kind of order cut.
But who would think that the Snapdragon 805 would be too severely overturned, resulting in the release of Samsung and Motorola's new phones!
In this way, the responsibility becomes Qualcomm.
Samsung Motorcycle can take advantage of the serious crash, resulting in a sharp drop in sales, and it is legitimate to cut orders without paying the order penalty!
But in this way, Qualcomm is done.
Although Qualcomm does not make money, it can make some money and lose less if it takes 30 million Snapdragon 805 orders.
But now, once both sides cut orders significantly, they will not be able to make a profit at all, and Qualcomm will suffer heavy losses.
Then it's completely over.
In response to this, Jacob was sweating coldly: "We must solve the problem of Snapdragon 805 fever as soon as possible and optimize it for me. If the optimization is not in place, Samsung and Motorcycle will cut orders on a large scale, so the losses caused will be borne by your Snapdragon 805 project team!"
Evers Van Buren was in a bad mood: "…"
Honey Nelson next to him was a little gloating and felt even more proud.
‘Let you prick me on your back? Now, it’s over your head!’
Then he said, "The Chairman said it well. Only in this way can they do their best to solve the terrible problem of Snapdragon 805 fever."
Evers Van Bren's mouth twitched, looking at Honey Nelson's eyes, flashing with anger: "Make me a trip, right? Let me have trouble, so don't think about it!"
Evers van Buren quickly said: "Chairman, there are faults and debts. As the terrifying thing about Snapdragon 805, Director Honey Nelson, who has always forced us to develop radically, has an unshirkable responsibility. I strongly demand that he be responsible for optimization and bear the consequences together. If the problem of Snapdragon 805 overturning is not solved, Honey Nelson, as the R&D director and the first person in charge, bear the consequences together with us."
Honey Nelson looked pale and wanted to curse: "!!!"
‘This guy is crazy, he will take me to bury him even if he is finished!’
"Chairman, don't listen to him nonsense. The Snapdragon 805 was developed by Evers Van Buren's team, and I didn't participate."
But Jacob didn't listen at all: "What Evers van Buren said makes sense. If the Snapdragon 805 fever problem cannot be solved well, Honey Nelson and the Snapdragon 805 R&D team will bear all the losses together. That's it."
"Chairman Weiming." Evers Van Buren said with a smile.
Honey Nelson's face was pale and looked like he was hopeless.
With such radical R&D design as Snapdragon 805, it is so severely overturned, and it is still optimized?
It is impossible to optimize it well, don't even think about it.
Unless it is completely overturned, design and production will be restarted.
But unfortunately, Samsung Semiconductor has mass-produced many Snapdragon 805 chips, and the first batch of chips have been delivered to Samsung and Motorola.
To be continued...