Samsung headquarters.

Lee Kun-hee came to the mobile phone department in a fierce manner and suddenly smashed the sales report on Samsung mobile phone president Choi Zai-hui:

"Look, show me!"

"This is the Samsung S5 you have done your best to develop. You are the ones that you have high hopes and guarantee me that you will definitely be able to sell specials and return to the peak of the Samsung S5?"

"The global sales of 2 million units in the first week are less than one day, or even half a day of sales for Xingyi Technology!"

“It sold so well!”

Choi Jae-suk lowered his head, sweating profusely, and his legs began to tremble.

The sales volume of 2 million in the first week is not an ordinary difference for Samsung flagships!

Before Xingyi mobile phones became global, Samsung flagship phone sales were pretty good, such as last year's Samsung S4, which sold 5 million units in the first week!

But now, there are only 2 million!

Just cut it in half!

More importantly, the R&D investment and configuration of Samsung S5 have been much larger than that of Samsung S4, and the price has not increased. It is a typical increase in volume and no price increase.

But even so, sales are still bleak, and sales in the first week were not only cut in half, but also 40% off!

Sales in the first month will definitely have to be cut in half, or even 40% off.

Lee Kun-hee became more and more angry as she thought about it: "Last year's Samsung S4 had a sales of 12 million units in the first month, and this year's S5 had a fracture in the first week's sales. How many discounts do you plan to give me the monthly sales?"

"Plan to sell only 5 million units in the first month? The annual sales volume is 20 million?"

"I..." Choi Jae-shui opened his mouth, but he didn't know what to say, and he felt even more aggrieved.

"What? Are you not convinced?" Lee Kun-hee frowned slightly.

Choi Jae-suk took a deep breath: "No, Chairman, it's just that this accident was caused by a majeure factor."

"There is a cause for the incident? Well, you say."

"Chairman, there are only so many high-end consumer groups. Before Xingyi mobile phones became global, other users except Xia Guo either purchased the iPhone 5S or the newly released Samsung S5."

"Our S5 has just been released and has the advantage of a large screen, which can be said to be a crushing force against the iPhone 5S. Therefore, it is expected that the sales volume in the first week will be at least 4 million, and the sales volume in the first month will be at least 12 million units. This is no pressure, and it can even be more."

"But who would have thought that in January this year, Xingyi's mobile phones will be fully internationalized. As last year's King of the Year, Xphone 3 and Xphone 3 plus still have very strong competitiveness at present."

"Better than our Samsung S5?" Lee Kun-hee couldn't help asking.

"Yes."

Lee Kun-hee was a little angry and puzzled: "What do you mean is that the S5 series we just released this year is not as good as the Xphone 3 released by Xingyi Technology last year?"

“Yes. Chairman.”

"Xiba!" Lee Kun-hee was furious, and her eyes looked at Choi Jae-chi with bad eyes:

"Benchmarking against Xingyi X1 of the same period, it's fine if our S5 can't beat it. Why can't we even beat the Xphone 3 of last year?"

"Are you all waste?"

"Chairman, except for the processor, the other party's Kunpeng 902 is not as powerful as the other party's Kunpeng 902. In other hardware levels, our Samsung S5 has no disadvantages, and it is stronger than the other party in terms of screens."

"But the Android system we use is more powerful than the other party's self-developed XOS system. This directly leads to our S5 not being able to compare to last year's Xphone 3, and even the Xphone 2pro in the first half of last year's."

"this……"

Lee Kun-hee was shocked: "The system gap is so big?"

"Yes, Chairman. XOS is a 64-bit system, which is 160% stronger than the 32-bit Android system we use! Moreover, the XOS system is closed and is developed by Xingyi Technology. All pushes and unified management are enabled, and all software is optimized in place. The actual experience is stronger and smoother than us. Therefore, the gap is actually not 160%, but 200%, or even higher."

"This has led to the fact that the Xphone 3 and Xphone 2pro last year are both better and more powerful than the Samsung S5 we just launched. Many users would rather buy the Xphone 3 and Xphone 2pro than buy our latest Samsung S5."

Cui Zai-shu thought clearly, sales plummeted by 60%!

This is too big and the consequences are too serious.

I can't memorize it myself, Samsung's mobile phone R&D department can't memorize it, and even Samsung's mobile phone business department can't memorize it.

What's more, it's the blame for the Android system, Google is useless, and there's no reason that Samsung's mobile phone department has taken it all by itself.

Upon hearing this, Lee Kun-hee was silent: “…”

I knew in my heart that Choi Jae-suk said this to mean shirking responsibility.

But the problem is that there is still some truth!

Everyone knows that the impact of a smartphone operating system on a mobile phone is not generally important, even exceeding that of a hardware!

Android is not as good as IOS, and IOS is not as good as XOS!

Choi Jae-shu said this, which is reasonable.

Samsung phones are not bad, but the hardware is really not good.

On the contrary, many of the S5's hardware are stronger than the Xphone 3, and even have their own strengths than the Xingyi X1.

Especially Samsung's A-screen, these days, it is a little better than Sharp's top-level screens.

But sales are a lot worse.

Sales in the first week are not as good as those on the first day!

The biggest reason is the system!

For XOS system, Apple's IOS system is not enough, let alone the Android system, or a 32-bit Android system.

It's just a waste to get home.

"Chairman, you know that Samsung's R&D strength is not inferior to others in terms of hardware. At present, the processor is not as good as Xingyi Technology for the time being."

"However, we have comprehensively improved. The next Orion 5433 will have a soaring performance. Next year's Orion 7420 will adopt a 14-nanometer process, with terrifying performance, definitely surpassing the same processors of Xingyi Technology."

"I won't talk about the screen, we have an absolute advantage."

"Not to mention storage, we are a storage giant, and we use the latest technology and the most powerful configuration. 3G storage is the first to be released by our Samsung."

"But as long as the system is not strong, our Samsung will never be as good as Xingyi Technology and will always be just a supporting role."

"Our Samsung sales will never rise, and they will plummet."

"It's not that we are not good at it, it's just that Android is too useless and has dragged it down."

"If you don't want to say anything else, the 200% performance gap between XOS and the leading Android system alone cannot be made up. Such a big gap cannot be made up even with the 14-nanometer process."

"This..." Lee Kun-hee was silent and could not refute.

"And now, it's not just Samsung, LG, HTC, Sony, etc., that's all halved, and their volume drops are also very serious."

"This is not a failure of Samsung, it is a failure of the entire Android camp! It is a failure of the Android system, it is a failure of Google!"

Lee Kun-hee took a deep breath and looked at Choi Jae-sing: "What do you mean is that Samsung is going to invest huge amounts of money to speed up the development of our own mobile phone operating system?"

Choi Jae-chi nodded quickly: "That's right! Android is just a mud that cannot be supported by the wall. Their cores are all from ten years ago, and they are at least ten years worse than the XOS kernel."

"Even if you upgrade the 64-bit system, it's useless. Android has upgraded the 64-bit system, but the Android software ecosystem cannot keep up. A large number of software will still be 32-bit software in the next few years, and it still cannot achieve the terrifying improvement of 64-bit."

"It can be said that as long as we continue to use the Android system, our Samsung will lag behind this year, next year, year after year, and year after year..."

"The only solution is to improve the strategic positioning and resource investment of our Samsung self-developed system, and accelerate the creation of our own operating system - Tizen, just like Xingyi Technology creating the XOS system!"

Samsung has never given up its own system. As early as 2010, Samsung launched its own operating system Bada OS, which is positioned as the mid- and low-end one, and also launched the first model of the Samsung Wave S8500 equipped with this system.

Unfortunately, the system is relatively backward, with too few adaptive software, with less than 1% of the market share, and did not cause much splash.

In 2012, Samsung cooperated with Intel to launch the Tizen system developed by cooperatively.

But like Bada OS, the Tizen system has not attracted much attention. It is not like Xingyi Technology's XOS system, which supports the entire group and is ranked first in the first echelon.

On the contrary, Samsung's Tizen is still a non-core business and invests very little capital.

Even the upcoming mobile phone is just the $90 Samsung Z1, which focuses on the Asan market!

That's right, the Tizen system is used for 1,000 yuan machines, and is only available for A San and African markets.

To put it bluntly, it's just a test.

Lee Kun-hee understood what Choi Jae-sing meant: "Okay, Tizen business unit, the first position will be improved to the first level, increase investment, and comprehensively accelerate the research and development of the Tizen system ecosystem."

Upon hearing this, Cui Zai-shu was in a good mood: "Chairman Gao Ming, we will launch the first Samsung Z1 equipped with Tizen system in the fourth quarter of this year, and test the waters for the Asan market."

"It's not enough. We will strive for the note 5 in the second half of next year and use the Tizen system." Lee Kun-hee said.

"This..." Choi Jae-shui was silent.

"What? Is it difficult?" Lee Kun-hee was a little unhappy.

"The development of Tizen system is not a big problem, mainly application adaptation. By the fourth quarter of next year, we can do a good job in the development of Tizen system, and there is no problem with flagship machines. But the problem is that major application providers do not adapt to Tizen system, resulting in not many native applications. If our flagship machine uses Tizen system and users do not use applications, the sales of note 5 in the second half of next year will be very bleak."

"What should I do?" Lee Kun-hee was very angry.

If the system is not strong, the first position of self-developed systems is not enough. I will invest money to improve the first position.

As a result, it was said that there was no application adaptation!

Isn't this funny?
To be continued...