Chapter 637 Extended range car, aimed at Tesla(1/3)
For example, if you buy three-electric systems directly from other companies, it is easy and there is no R&D cost.
But Xingyi Automobile has to develop its own products in full stack, which is a high cost.
Not to mention one hundred billion, two hundred billion can only be heard!
In addition to the 20 billion interest-free loan from the Magic City, Xingyi Technology Group will invest another 20 billion!
Full-stack self-development, re-development of all core technologies, and becoming the top star in the industry, it would be great if 40 billion can be used.
If it is not enough, you can only continue to burn.
There is no way, full-stack self-development and full-stack procurement are completely different concepts.
In fact, from 2012 to 2015, it would be difficult for new energy vehicles to grow bigger without fully developing them.
After all, the two leaders, Tesla and BYD, are still exploring, and the entire industry starts from scratch.
If Wang Yi doesn’t develop the entire stack by himself, it’s difficult to buy third-party parts and use them directly.
At present, Tesla is the only one who can take advantage of the entire new energy vehicle industry. It has launched the model S, but it has not yet been used for assisted driving.
It will not be launched until the fourth quarter of this year when Tesla's first-generation assisted driving Autopilot 1.0 will be launched, equipped with model s.
However, Tesla's first generation of assisted driving-related hardware are all third-party suppliers that purchase and then integrate them.
Therefore, the first generation assisted driving level is average, and it can even be said to be useless.
It was not until two years later that Autopilot 2.0 was launched and used fully self-developed hardware, which was a bit interesting and laid the foundation for FSD (fully autonomous driving).
At present, even Tesla has to purchase third-party hardware and integrate it. It can only be said that everyone is half a bottle of vinegar, and they are all far behind.
Even those professional new energy suppliers are very bad.
It is precisely because the suppliers are not strong enough that Tesla has to start the road of fully self-developed hardware to create Autopilot 2.0.
Similarly, Xingyi Automobile also faces such problems.
The suppliers are not strong, and the industry is just starting out. If you want to go far, you can only conduct comprehensive self-development.
Even Tesla has the same approach.
What's more, Wang Yi's style is to focus on self-development and neglect compradors.
Don’t want to rely too much on third-party suppliers, so that they are easily grasped or even stuck.
Just like BYD in his previous life, like other car companies, many components are professional suppliers such as Bosch, which are purchased.
As a result, Bosch was too unscrupulous and was already selling expensively. He relied on the industry's monopoly position and often raised prices.
Other companies can only let it go and have no way to refuse. No matter how much the price increases, they have to buy it.
But BYD is different. It directly announced its own development plan, and it can completely abandon Bosch and replace it with it.
This scared Bosch.
With BYD's size, once it is self-developed, Bosch will directly lose a super big customer and its sales will plummet a lot.
More importantly, after BYD's self-development, it will not only use it for itself, but will also sell it to other car companies at the same time, and the price is even half that of Bosch.
In this way, Bosch not only lost BYD, a super big customer, but also other Bosch customers had to be snatched away by BYD, and Bosch would suffer heavy losses.
In response to this, Bosch immediately knelt down and decisively canceled the price increase of BYD, just asking his brother to keep it steady and not to overturn the table...
Similar things are very common in the technology and automobile circles.
If you cannot develop your own research, foreign giants will only treat you as a big and injustice planting big fat sheep and harvest infinitely.
But as long as you can develop your own research, you are your father. Foreign giants want to sell it to you for a cost price, just want not to produce it yourself.
I can only say that the full stack self-development has a promising future!
Seeing Wang Yi arrive, the entire senior management of Xingyi Automobile was very excited.
Since the start of the Xingyi Automobile project in 2012, this is the first time Wang Yi has come here to inspect it in the past two years.
This attitude that seems to be less important to car manufacturing not only did not make Xingyi Automobile team passively slacken in work, but instead inspired the team's research and development and progress!
Sometimes, the more you pay attention to a team, the more you may be, the less you will achieve results.
On the contrary, Wang Yi's attitude that seems to be not very important has not been around for the past two years, but has instead made the automobile team feel a huge crisis.
I was afraid that there would be no output and would be killed as a whole, and even the entire business unit would be given up completely.
Based on this concern, the car manufacturing team is working diligently and doing their best, just wanting to achieve results as soon as possible.
The progress was much faster than Wang Yi had expected.
After Song Sining introduced a series of senior executives, Zou Zefeng, vice president of Xingyi Automobile, said with a smile:
"Chairman, it's past ten o'clock now, and the banquet is ready. Do you think we'll go to have a meal first or..."
Wang Yi waved his hand: "Don't be anxious to eat, just have some in the cafeteria later. Go to the R&D center first!"
"Okay, Chairman, please come here." Zou Zefeng was not surprised.
He knew very well that unlike other chairmans, Wang Yi was very pragmatic and did not look at those false ones, but only looked at the actual R&D output.
Soon, the group immediately came to the R&D center.
Zou Zefeng introduced: "Chairman, our motor department here is currently divided into two teams, one team develops the pre-development motor and the other develops the post-development motor."
"At present, the motor was successfully developed and used for permanent magnet synchronous motor. After testing for more than two months, it performed well. It has a maximum of 200 horsepower and a maximum torque of 320N·m. The maximum speed is 16,000 rpm and is oil-cooled cooling."
"The rear motor is also a permanent magnet synchronous motor. The single motor has a maximum of 370 horsepower, a maximum torque of 380, and a maximum speed of 20,000 rpm. It adopts oil-cooled + liquid-cooled dual circulation cooling method."
"The motor was also made into a prototype after the test for a month. At present, there is no problem and the performance is very strong, but we need to continue testing."
"Very good, this progress is very good." Wang Yi was very satisfied.
It is already very good that the first generation of motors can achieve this level.
It has surpassed the Tesla model S motor.
The current model S is still the first generation, and it uses induction motors, which is very bad and is completely inferior to Xingyi Auto's permanent magnet motors.
Of course, Tesla is currently developing permanent magnet motors, and launching dual motors with front-induction and rear-induction permanent magnets on the next model X.
At the same time, in 2016, the Model S will also be launched with a facelift and upgraded to a four-wheel drive version with front induction and rear permanent magnet dual motors.
Previously, Xingyi Auto was originally planned to be mass-produced and launched in 2016.
But according to the current progress, it is likely to be available next year.
Tesla's model X will also start delivering in September 2015, which is exactly the same time.
Therefore, Xingyi Auto's biggest opponent is Tesla model X.
As for the model S, the model S that has not been faced is not a match for Xingyi Automobile, but if it is faced the same year afterwards, it will be a head-on battle.
Model X has excellent performance and is also very expensive, with a price of 70,000 to 150,000 US dollars.
It is even more expensive in China, costing 850,000-1 million!
However, Xingyi Auto's first generation product is not suitable for such high pricing.
On the contrary, Wang Yi would set the price between 400,000 and 1 million.
In the domestic market, Xingyi Automobile, which started at 500,000 yuan, can still sell well against BBA.
If it starts at 850,000 like model X, the sales will be bleak.
Even if cars are still very expensive in 2015, BBAs are also very expensive, and sales are bleak at such a high price.
For example, Mercedes-Benz C, BMW 3, and Audi A4, as long as it is not an old model that is about to be faced, the 2.0T version will have to be implemented this year for about 400,000. The 3.0T version will cost 500,000.
Xingyi Automobile is positioned to start at 400,000, which is just right.
The low-end version is just in line with BBA's C34.
Mid-fit version, benchmarked against E56.
High-end version, benchmarking against Mercedes-Benz S, BMW 7 Series, Audi A8.
The standard version is still in terms of volume, and the high-end version pursues profits.
"How is the cost?" Wang Yi asked.
The motor has good performance, but the cost is also very important. If the cost is too high, it will be troublesome.
"Chairman, these two motors are not expensive. Based on the annual output of 50,000 units, the cost of the front motor is about 10,000 yuan, and the cost of the rear motor is about 13,000 yuan. The cost of the four-wheel drive dual motor version is about 23,000 yuan."
"If the annual output is 200,000 units, the cost of the front motor can be reduced to 7,000, and the cost of the rear motor can be reduced to 9,000. The cost of four-wheel drive dual motors is about 16,000."
"It's OK." Wang Yi said, but he was very sure in his heart.
This cost is even lower than Tesla's cost.
The cost of Tesla's dual motor is 33,000 yuan, which is much more expensive than Xingyi Auto.
The reason is that Tesla motors are divided into permanent magnet motors and induction motors. The cost of two motors is definitely higher than the cost of a single type of motor.
In addition, without large-scale production, the cost of Tesla motors cannot be reduced at all.
By 2016, after the Tesla Nedahua Motor Factory is put into production, the scale will expand and the annual production capacity will reach 200,000 motors. Tesla's dual motor cost is expected to be reduced by another 30%, reaching 23,000 RMB.
To be continued...