Chapter 643 Stop cooperation and force Gong Xingyi Technology!(1/2)
"Which real estate developer can do this?" Evergrande Dong Xu's beard was crooked:
"We use land to develop and sell houses, the key is to sell houses, to make money!"
"The so-called supporting facilities are to sell houses, sell premiums, and Wang Yi takes the matching pancake seriously?"
"To put it bluntly, as long as the house is sold, the promised supporting facilities are severely reduced or even unfinished, it is normal."
"After all, the house has been sold out and we have made money. Only the fools have spent money to continue to develop some supporting projects that are not profitable!"
"This is the industry's default unspoken rule and it is also a magic weapon for all real estate developers to make a lot of money!"
"Wang Yi actually wants to build all the supporting facilities. Isn't this stupid? He has so much money that he has nowhere to burn it?"
"Isn't this a joke to build supporting facilities first and then develop a house?"
"You even have to start selling your house, what you see is what you get!"
"How can we cheat people if they are so conscientious? Who still buys our house?"
"They have their current houses to be sold, and what they see is what they get. How can we sell our big cakes and pre-sale houses?"
"Wang Yi is doing this, he is here to make trouble!"
"His conscience is very bad!"
The senior executives nodded and could no longer agree:
"It's just to make money when doing real estate. Wang Yi is just doing charity like this."
"The problem is that he is stupid. It's fine to do charity, but it's fine to be conscience. He can't overturn the table and block our roads."
"That is, if the real estate industry will build supporting facilities first and then develop houses in the future, how can we cheat people? How can we reduce supporting facilities? Or even unfinished?"
"The most tricky thing is that the on-sale houses are on sale. What you see is what you get, which is definitely a cancer of the industry. If they want to make such a tidy, our pre-sale houses cannot be sold, and the entire industry will be over."
"Yes, we should unite and boycott Xingyi Real Estate's existing home sales!"
"We must not only resist Xingyi Real Estate's existing house sales, but also resist Xingyi Real Estate's model of first developing supporting facilities and then selling houses, which are all industry cancers."
"It's too much. Xingyi Technology is a cancer of the industry. It's time to get out of the real estate industry."
"Oh!" Listening to everyone's words, Dong Xu sighed:
"Fortunately, Xingyi Real Estate's layout areas are all in first- and second-tier cities, as well as a few high-quality third-tier cities. Xingyi Real Estate's impact is also in first-, second- and third-tier cities."
"Our Evergrande's layout is mainly concentrated in fourth- and fifth-tier cities, and a few second- and third-tier cities."
"In this way, Xingyi Real Estate's impact on us is limited."
Everyone's eyes lit up and nodded:
"It's true that the angering giants are Vanke, Greenland, Poly, and other giants. We and Country Garden are working on fourth- and fifth-tier cities, but they are the least affected."
"Yes, Wang Yi doesn't go to fourth- and fifth-tier cities to acquire land, and he doesn't go to some third-tier cities, which does have limited impact on us."
"In this way, we can give up first- and second-tier cities and have a strong investment in third-, fourth-, fifth- and sixth-tier cities next?"
"That's right, avoid the edge of Xingyi Real Estate and take the road of surrounding the city in the countryside. Continue to draw big pie, sell high prices, reduce distribution, and unfinished models, continue to harvest, and continue to make big money."
Xu Dong nodded: "That's it. Next, Evergrande will make full efforts to third-, fourth-, fifth- and sixth-tier cities. As for first- and second-tier cities, reduce land acquisition and develop the projects in their hands as soon as possible and sell them out. Let's talk about good projects in the future, but if there are no good projects, forget about them."
"Chairman, then will our cooperation with Xingyi Zhijia continue to advance?"
"Yes, the chairman, Vanke, Longhu, Renheng and other companies cooperated with Xingyi Smart Home to launch smart home fine decoration and improved houses. The sales volume is very good. We have also cooperated with Xingyi Smart Home. Now Xingyi Technology has made full efforts in real estate and has become a competitor. Do you still need to continue to cooperate?"
Xu Dong narrowed his eyes and smiled coldly: "Haha, what a big deal to cooperate! Stop all cooperation immediately and let Xingyi Zhijia live on his own."
"Okay, Chairman, I'll make arrangements now."
Another person asked again: "Chairman, smart home still has some prospects. Should we cooperate with other companies such as Baidu or Alibaba? Introduce their smart home system?"
After thinking for a moment, Xu made a decision: "No, we sell houses in fourth-, fifth- and sixth-tier cities. These cities have limited consumption capacity and will not pay for the premium of smart homes."
"Yes, smart homes have a promising future in first- and second-tier cities. As for fourth-, fifth- and sixth-tier cities, prices are the first. If it is smart or not, they don't care or even have the interest."
"The most important thing is to stop cooperation with Xingyi Technology Smart Home. Once we stop cooperation, Xingyi Intelligence will suffer heavy losses. If they suffer pain, they can force Xingyi Real Estate to compromise."
"Haha, this trick is used well!"
...
Similar emergency meetings appeared simultaneously in real estate giants such as Vanke, Longfor, Country Garden, Poly, Greenland, and China Merchants.
Faced with Xingyi Real Estate's aggressive approach to acquire land across the country, it also had to build supporting facilities first and then sell houses, and even the routine of selling existing houses is like what you see and what you get, all real estate developers were caught off guard.
Nowadays, developers have built residential buildings and apartments first, sold houses first, made money, and then built supporting facilities.
It is said that the 100-point supporting facilities will be 70, 50, or even 0 points directly without a single score, it depends on the developer's conscience.
Anyway, the money-making houses and apartments have been sold out and the money has been made, so there is no need to continue to build supporting projects that are not profitable.
For example, a large commercial complex, even second-tier cities nowadays, it takes more than 3 billion yuan to build it.
The annual rental income is about 500 million.
After counting this way, you can only make a profit in 20 years.
Unless the business is particularly good, the city is ranked first and the passenger flow is particularly high, it may be profitable in 15 years.
But unfortunately, most commercial complexes cannot do this. They can only make a profit in 20 years, or even 20 years.
Nothing else, ten years later, the mall is old and cannot keep up with the times. The passenger flow is divided by other new commercial complexes, the rental income declines, and the return time will be longer.
It is precisely because of this that most commercial complexes in various places have started very brilliantly and have been sloppy in their unfinished work.
It would be great if a city planned ten commercial complexes and finally five of them were completed, and three of them would seriously reduce their allocation.
As long as the house is sold, it is common for the promised commercial complex to be unfinished.
But now Xingyi Technology has proposed to build a business and industry first, and only after it is built will it be sold!
Isn't this a mess?
It will even cut off the future of other developers to cheat people.
How can you not be angry?
As a result, many developers began to boycott Xingyi Technology and interrupted their cooperation with Xingyi Intelligent.
As time goes by, more and more such companies are coming.
Xingyi Intelligent Department is extremely immense in this regard.
Xingyi Technology's smart home business is divided into two business units, Xingyi Smart Home and Xingyi Intelligent.
Xingyi Smart Home is responsible for the development of a series of smart home products.
Xingyi Intelligence is responsible for cooperating with other companies and empowering them with intelligent power.
For example, it cooperated with white goods giants such as Haier and Midea to help them launch Haier smart home appliances, Midea smart home appliances that integrate Xingyi smart home modules.
For example, we cooperated with Renheng, Longhu and Vanke to launch a smart home furnished house integrated with Xingyi Smart Home!
Originally, these cooperations have made great progress, especially with real estate developers.
Under this kind of cooperation, major real estate developers not only introduced the Xingyi Smart Home ecosystem, but also purchased a large number of Xingyi Smart Home products.
For example, curtains are all Xingyi smart curtain motors and tracks, and the light groups are also the light groups of Xingyi Smart Home, as well as range hoods, gas stoves, video doorbells, Xiaoai audio, Xingyi routers, Xingyi gateways, Xingyi smoke alarms, etc., all of them are Xingyi Smart Home products.
Based on this, sales of a series of smart products from Xingyi Smart Home have surged.
Moreover, it is a batch purchase. Although the unit price is a little lower, the quantity is large and the overall profit is considerable.
But now, since Evergrande, real estate developers have constantly proposed to stop cooperation, suspend cooperation, and give up cooperation.
This gave Xingyi Intelligent President Sun Shengyu a headache, and he had to find Xingyi Intelligent President Meng Qingzhen to discuss countermeasures:
"Lao Meng, today another real estate developer proposed to stop the cooperation in smart homes. This is the fifth real estate developer to stop cooperation. Alas!"
Meng Qingzhen was also helpless: "No wonder that the smart home products purchased by these real estate developers have cut a lot of orders recently. It turns out that they don't want to cooperate anymore."
"Yes, the group's large-scale entry into the real estate industry has made these real estate developers feel a huge crisis. From a strategic allies who make money together to a competitor who grabs market share, they will naturally propose to terminate their cooperation."
Sun Shengyu spoke in a deep voice: "If this continues, our intelligent department will be miserable. The real estate business cannot be promoted at all. The cooperation that has been negotiated before may be cancelled. In this way, our department's performance will plummet, and by the time of assessment, it will be a big trouble!"
"This is a serious problem!" Meng Qingzhen's face also became solemn:
"It's not just your department that is tragic, but our smart home department is also tragic. Without the bulk purchases of those real estate developers, the sales of smart home appliances in our smart home department will also plummet. When the time comes, Mr. Wang will liquidate, and you will be tragic, and I will be tragic."
"Isn't it! In recent years, our two departments have developed rapidly, with outstanding performance, and the ratings are both S-level. Now, let alone S-level, this year, you can't even maintain A-level. Your Xingyi Smart Home Department has new products launched and personal consumer market support, and you can still get a B. Our intelligent department, C-level is probably good. I have to step down."
"What should I do?" Meng Qingzhen was also panicked.
"Old Meng, why don't we go to find Mr. Wang and study this matter?" Sun Shengyu couldn't help asking.
Meng Qingzhen thought about it and waved his hand: "Now Xingyi Technology is developing rapidly and its business is increasing. As the presidents of the Smart Home Business Department and the presidents of the Intelligent Business Department, we must take all the work and share the worries of Mr. Wang. If we encounter difficulties, we know to find Mr. Wang, then what do we have to do? If someone else is replaced, we can do it!"
Upon hearing this, Sun Shengyu's face changed sharply, but if you think about it carefully, this is very reasonable.
The chairman makes himself the president in order to do a good job in business and make Xingyi’s intelligent department develop better, rather than just asking Mr. Wang for everything!
"Okay, then I'll find a way to solve this problem first. If it really can't be solved, I'll look for Mr. Wang!"
"Yes, Lao Sun, your idea is right. We can study and study together how to deal with this matter."
To be continued...