Chapter 655 Intel Crisis, 618 E-commerce War Ended(1/2)
"Xingyi CPU?"
Intel Chairman Brian Kozaiqi was confused: "Star Yi Technology has made a CPU? When did it happen? Why didn't I know?"
"Well... On June 11, at the 618 press conference of Xingyi Technology, Xingyi CPU made its first appearance and was released on the market. The relevant report was reported on the third day..."
Brian Kozaiqi glanced at the stack of documents on the table, with a wonderful expression: "..."
He remembered that there seemed to be such a document, but he didn't take it seriously and threw it aside.
With so many documents/reports every day, Brian Kozaich didn't have time to read them carefully one by one.
"Okay, even so, how good can Xingyi Technology's CPU, which is just the first generation of products? It should be a high probability of failure, right? How could it steal so much of our market share and have such a serious impact on us? This is unreasonable!"
Brian Kozaiqi said coldly: "Can you make an excuse you deliberately made for your incompetence?"
Well, that must be true!
Can a new brand, the first generation of CPUs, impact Intel?
It's pure joke!
These idiots must be because the Xia Guo market has lost so much. They are afraid of being held accountable, so they deliberately took the blame for Xingyi CPU!
idiot!
Fark!
Brian Kozaiqi scolded the relevant senior management many times in his heart.
The senior officials heard what Brian Kozaiqi meant, their expressions changed slightly, and their hearts were even more aggrieved.
The vice president of Xiaguo Region, who was the first to be blasted, was even more indignant:
"Chairman, if it is another brand or other enterprise, let alone the first generation CPU, even the second generation CPU will not impact us."
"But this time it was Xingyi Technology that took action!"
"The Xingyi Technology, which hit Samsung, stepped on Google, and caused Apple and Qualcomm's stock prices to die until it failed!"
"They take action and anything can happen."
"After all, I don't think we are more powerful than Qualcomm and Apple, or Google and Samsung."
"This..." Brian Kozaiqi frowned, but could not refute it.
Is Intel awesome?
Of course it is amazing. It is dominant in the PC CPU field, and only AMD is a first-hand enemy, but that's all.
Once you leave the PC field, it’s really nonsense.
After all, Intel's mobile CPU is too bad, and the baseband is even more a joke.
Google, Samsung, Qualcomm and Apple are all above Intel, and their size and market value are many times that of Intel.
Such giants were defeated by Xingyi Technology. Brian Kozaiqi suddenly felt that Xingyi Technology hit Intel CPU hard, which seemed acceptable.
"What the hell is going on? Even if Xingyi's CPU is excellent, it is impossible for the first generation of products to surpass our Intel's fourth generation of products!" asked Brian Kozaiqi.
"Chairman, this is the case. Xingyi Technology's high-end CPU is not as high as us. It does not compare with the i7 products, only the I3 and i5 products. Moreover, the CPU is similar to the fourth generation I3 and i5, and it is slightly stronger at most. But the key is the nuclear graphics, and the integrated nuclear graphics are very powerful."
"For example, X3, the CPU is not weak at all compared to the fourth generation of I3. The core graphics are comparable to Nvidia's entry-level independent GT 630, which completely crushes our Intel's core graphics several streets."
Brian Kozaiqi instantly realized the serious problem: "So if users buy X3 CPU, don't have to buy the entry-level independent display?"
"Yes, especially those who use X3 CPUs, most of them are office entertainment and light gaming users, and they don't play 3A at all. The integrated core graphics performance of X3 is enough, saving the cost of entry-level independent graphics, so they gave up Intel CPU and chose Xingyi X3!"
"So that's it." Brian Kozaiqi suddenly realized.
"As for X5, the CPU is not bad compared to the fourth generation I5. The integrated core graphics are equivalent to the Nvidia GT 740, which is even stronger. Not to mention the I5, it is enough to beat the I7."
"For most users, the fourth-generation i7 can do nothing, and the fourth-generation i5 is not a big problem, so the X5 CPU is enough, and the integrated core graphics beat I5 and i7, so many users gave up the i5 and i7 and directly chose to buy Xingyi X5 CPU!"
Brian Kozaiqi was silent: "…"
"Wang Yi can play, and the CPU is not our opponent. If you can't make high-end products that match I7, just use the core graphics to beat us!"
"The problem is that he still did it!"
"A Xingyi CPU is equivalent to an Intel CPU + Nvidia low-end graphics card! In this way, we really don't have much advantage!"
"Fake! Fake!"
"Shameless enough."
"Yes, this is Wang Yi's calculation, sharp and very effective. X3 grabs our I3 orders, X5 grabs our I5 and i7 orders."
"Many high-end users have given up on I7 and bought the cheaper X5!"
"Why do you do this? To save money, buy high-end graphics cards?" asked Brian Kozaiqi.
"No, they bought X5 first, used X5's good core graphics first, and then wait for the new generation of mid-to-high-end graphics cards released by Nvidia in September."
"So that's it." Brian Kozaiqi suddenly realized: "They bought Intel I5 or I7. The core graphics are too weak to play games. They can only buy the mid-to-high-end graphics card from last year immediately, which is not cost-effective. When buying X5, the powerful core graphics can also play all games except the 3A masterpieces, so that they can wait until September Nvidia's brand new GTX 970,980!"
"That's right, and even if they buy last year's mid-to-high-end graphics cards, the previous generation will have a big price cut and save a lot of money because of the release of the new generation."
Brian Ko's expression became complicated: "I understand that Xingyi's powerful core graphics card can save non-heavy game users the money to buy entry-level independent graphics, winning business office entertainment and light game users."
"It can also temporarily extend its life with its powerful core graphics, allowing heavy game users to wait for the new generation of mid-to-high-end graphics cards to be launched, and the previous generation of graphics cards has greatly reduced the price, which has won the support of heavy game users!"
"So Xingyi CPUs are selling crazy and snatched the orders and profits that Intel should have!"
"Yes, that's it."
Brian Kozaiqi frowned and continued: "Then I don't understand. A new CPU will definitely be questioned when it was first launched. It's only a few days ago, why do consumers have more trust in CPU?"
"It's like this. Chairman, Xingyi Logistics is very fast, especially Douyin Mall, which supports online ordering, delivery of goods in nearby stores and storage centers, and Ele.me riders deliver goods to their doorsteps. Many people got CPUs on the day of the sale on June 11, and released unboxing videos. They completed assembly and tested on the same day, and even uploaded evaluation videos."
"The next day, many performance tests of Xingyi CPUs appeared on platforms such as Douyin and YouTube. Of course, they were mainly compared with our Intel. The results were very strong and won the support of many users."
"These videos are very traffic and have a high number of clicks, which has attracted more bloggers to shoot review videos and attract fans."
"As a result, Xingyi CPU's review videos are increasing, the number of views is getting higher and higher, the recognition of consumers is also increasing, and sales are also increasing by leaps and bounds."
"For example, the strategy of giving up I7 and i5 and buying X5 to extend your life, so as to wait until Nvidia's new generation of graphics cards is released, or the previous generation of graphics cards is a strategy that has attracted the support of the majority of users."
"There are also light gaming users and office entertainment users who give up purchasing Intel I3, i5+ Nvidia entry-level graphics cards and replace them with only purchasing Xingyi X3, x5, thus saving thousands of dollars. This is also a strategy advocated by bloggers and is also deeply supported by users."
"So Xingyi CPU sales have skyrocketed, and Intel CPU sales have plummeted!"
Brian Kozaiqi was silent: "…"
After a long time, he cursed: "Fake! Can you still play like this?"
"The CPU can't beat us and can't make a product comparable to I7, so I'm so shameless!"
The more Brian Koch thought about it, the more angry he became, but he was helpless.
Even he himself had to admit that this was a very good strategy.
"The entry-level independent graphics card also costs 500 to 600 yuan. If Xingyi CPU buys a CPU and gets an entry-level independent graphics card, it is equivalent to giving away 500 yuan for free, and no one can refuse." Brian Kozaiqi sighed:
"It's just that this new CPU is prone to overturning, so those consumers are not afraid of malfunctioning easily?"
The subordinate waved his hand: "Xingyi Technology has considered this issue long ago. In order to reassure users, Xingyi Technology's CPU guarantee is four years, which is one year more than our warranty!"
Brian Kozaiqi was silent: "…"
After a long time, he sighed: "Wang Yi is a perfect plan and has made up for all his shortcomings. He deserves to sell his CPU!"
"Yes, Chairman, but in this way, we, Intel, will be in a tragedy."
The subordinate said earnestly: "For 800 yuan, you can only buy a core I3 with a waste of graphics card for Intel. But if you buy Xingyi CPU X3, you will not only have a CPU that is not weaker than the i3-4130, but also give you an entry-level independent graphics card worth 600 yuan, which is equivalent to buying 1,400 yuan for 800 yuan. Consumers will definitely choose X3."
"Similarly, 1800 can only buy a core I5 with a wasteful graphics card, but when buying Xingyi CPU X5, there is not only a CPU that is not weaker than the i5-4690K, but also a entry-level independent graphics card worth 700 yuan, which is equivalent to buying 2,500 yuan for 1,800 yuan. Consumers will definitely choose X5."
"In this way, Xingyi CPU sales have skyrocketed and Intel's sales have plummeted."
"The most important thing is that this phenomenon is currently mainly in Xia Kingdom."
"But over time, consumers in other parts of the world will also see such good things and recognize such reality."
"We will also give up Intel and choose to buy Xingyi CPU. What will happen if this happens?"
Another senior executive couldn't help saying: "In this way, Xingyi CPU sales in other countries and regions around the world will also surge, while Intel will plummet in sales and plummet around the world!"
"What we have lost is not only the large market share of Xia Guo, but also a large market share on a global scale!"
Brian Kozaiqi's face changed drastically, and he thought about the consequences in an instant: "So we must do our best to prevent such a thing from happening!"
"Yes, Chairman, we must take action, otherwise we, Intel, will become Apple and Qualcomm, and the market share caused by Xingyi Technology plummeted, revenue plummeted, profit plummeted, and stock price plummeted!"
Brian Koe nodded: "What you said is right, do you have a way?"
"There are two ways, one is a short-term strategy. We can start with public opinion, reduce the positive evaluation video of Xingyi CPU and cut off the spread."
"Tik Tok is the platform of Xingyi Technology, and we can do nothing. But channels such as oil pipes and Twitter can be used. For example, buying oil pipe bloggers and asking them to delete positive reviews of Xingyi CPUs. Even buying some bloggers, deliberately making some negative reviews of Xingyi CPUs, amplifying the shortcomings of Xingyi CPUs, and persuading users to withdraw purchases."
Brian Ko nodded aloud: "Yes, this strategy is very good. Approve a special fund to operate this matter. But this is just a temporary solution. The powerful core graphics of Xingyi CPU will sooner or later be well known. At that time, Xingyi CPU sales will increase significantly, and our Intel will also reduce sales."
"Yes, Chairman. So in the long run, we must also comprehensively improve the performance of Intel's nuclear graphics!"
Brian Kozaiqi's expression became solemn: "Everyone knows this, but how difficult it is to do it?"
To be continued...