HTC Chairman Wang Hong was sad for several days:

"Apple, when Samsung's sales are high, our HTC is not selling well. Now, Apple, Samsung has finally experienced a performance crisis and its sales are too bad, and our HTC's sales are not very good. Have you ever thought about the reason?"

Upon hearing this, the senior officials fell into silence.

The greater the hope, the greater the disappointment.

When major international brands were deeply trapped in the performance vortex and sales plummeted, HTC was full of joy and felt that this wave of fortune would fall on HTC, HTC would counterattack and rise strongly.

But the reality is cruel.

HTC's sales have not increased much, with a growth rate of only about 10% compared with last year's new flagship.

This increase is pretty good in the past. But at the moment when Samsung, Apple and Motorola are having problems, it can only be said that the increase is too small and disappointing.

"The chairman, the key is the litigation incident, which has greatly impacted the reputation of our HTC mobile phones."

The marketing director said: "Three years ago, our HTC had not yet encountered joint lawsuits and was not deeply involved in litigation. HTC smartphones are popular worldwide, second only to giants such as Samsung and Apple."

"That was our peak, and dealers around the world purchased a large number of our HTC phones. Every time a new phone was released, it goes without saying that major dealers were rushing to purchase."

"But now, because of the continuous prosecution and frequent bans, the dealers are a little worried about our products, fearing that once they are banned, the HTC mobile phones they purchase will be lost and cannot be sold, so they dare not purchase in large quantities."

"Similarly, we are deeply involved in the lawsuit and are frequently banned from selling, which has led to a huge discount on our HTC mobile phone brand image. Many former fans have begun to give up HTC and choose brands such as Xingyi Mobile, Apple, and Samsung. Many have chosen domestic brands such as China Coollian Meimi OV."

"This change has also led to a decline in sales of our HTC mobile phones, lack of market competitiveness, and has forced dealers not to dare to purchase in large quantities, and even the number of HTC dealers and stores continue to decrease."

"The decline in dealers and stores has further exacerbated the decline in HTC sales."

"These reasons promote each other, making our HTC sales even worse."

"It is precisely because of this that even though Apple, Samsung and Motorola are deeply involved in performance door unsalable, our HTC sales have only increased a little."

Wang Hong frowned very tightly, opened her mouth and wanted to say something, but she still took it back.

The words of the marketing director have a tendency to shirk responsibility, but what they say is true.

I can only say that I have been sued continuously and banned from selling, and HTC’s high-end brand has been ruined!

Even if the aircraft sea tactics are adopted and new machines are constantly being launched, they will be discontinued directly when they are banned from selling and will be promoted to the next one, which will not change the decline in reputation and damage the brand image.

Especially high-end mobile phones, who doesn’t look at brands?

Who likes a brand that is often sued and banned?

Don't worry about face?

It is precisely because of this that HTC's sales are a bit bleak.

Wang Hong sighed: "I can only say that HTC phones are useless... the future is unpredictable."

The marketing director nodded: "At least, there is not much development at the high-end level, let alone returning to the peak, it is too difficult!"

Nowadays, HTC dares not say that it sells tens of millions of units annually, and it doesn’t even think about it even if it exceeds 100 million units.

On the contrary, it would be great if all models sold for 2 million units a month and 20 million units a year.

No matter how brilliant it was, it was just the past!

Nowadays, HTC not only can no longer compete with Samsung and Apple, but it is even worse than China Cool League, O, V.

The sales volume of these major brands is also tens of millions of units.

Seeing that Wang Hong did not refute, the director of the marketing department continued to tentatively: "Chairman, we will have a hard future for our high-end market, but if we focus on the mid- and low-end markets like other domestic manufacturers, it will be very promising."

"HTC now sells flagship mobile phones with 5,000, and the sales volume is average. A new product sells only a few million units per year. But if it sells to 3,000-4,000 like those domestic brands, then sales will definitely increase!"

Then someone agreed: "Yes, if HTC sells three to four thousand,000, then who will buy Meimi OV? Our sales will definitely be a big hit!"

"That's right, now in the high-end market, we can't compete with Apple Samsung Xingyi Technology, but it's still not stressful to compete with domestic brands."

But Wang Hong decisively refuted: "It's meaningless. We are often sued and often banned for sale. Only by maintaining high profits can we not lose money. If we focus on the mid- and low-end markets, the profits are low and the sales are banned, it will be even more unworthy."

"Chairman, we are prone to suing and banning sales in foreign markets. Then we can focus on the domestic market. The patent problems in the domestic market are not particularly serious."

"Forget it, the domestic market is also very tight now. Not only can we reduce our value by ourselves when we go to the middle and low ends, we may not be able to compete with them. Besides, there are boundless mobile phones, which starts directly at 999. How do you roll it?"

Wang Hong still shook her head: "What's more, Huawei has also produced Honor, which is also a thousand-yuan phone, and other brands are following up one after another. We can't even get to the thousand-yuan file for HTC? We can't afford to lose that person!"

"HTC is high-end. Even if you die, you must die proudly!"

"This..." Everyone stopped talking, and the chairman insisted on doing so, and there was nothing he could do.

"But the mainland market can try it. We will launch a special version for the mainland. The configuration is reduced completely than the international version, reducing costs, and just follow the standards of the Unbounded S series. The cost will be lowered."

Upon hearing this, the marketing director was a little confused.

You should know that the Unbounded S series is just a mid-range mobile phone. It is the second flagship mobile phone. The processors are all the previous generation and the configuration is also the flagship mobile phone configuration of last year. Xingyi mobile phones are the high-end.

Now the chairman said that he wanted to make a mobile phone that matched the Unbounded S series, that is, he wanted to make a mid-range mobile phone.

But the chairman just said that HTC will not be used for mid- and low-end phones, so why are you now starting to make mid-range phones?

Isn't this a mess?

In a puzzled manner, the marketing director asked: "Chairman, how to set the price?"

"Price? HTC does not have low-end, so it is naturally the price of high-end flagships."

"???" The marketing director was stunned, and the others were also stunned.

Even the deputy director couldn't help but say: "Chairman, what do you mean is that in the mainland market, launch a special mobile phone with mid-range configuration and sell it for high-end prices?"

"Yes, only in this way can we increase profits!"

“!!!”

For a moment, everyone was stunned.

This behavior is a bit terrible no matter how you look at it.

Other domestic brands sell high-end configurations for mid-range prices, but HTC does the opposite and sells mid-range configurations for high-end prices!

Also complete a special edition of the Mainland, targeted harvest of mainland users?

No matter how you look at it, you are just trying to die.

But the chairman said so, and no one else could do anything about it, so he could only let it go.

Wang Hong's words changed:

"Since HTC's mobile phone business has not developed much, we have to shift our focus, find new ways out, and focus on VR!"

"VR?" Everyone continued to be confused.

A vice president couldn't help but speak: "Chairman, the VR market is not mature enough. Should we be more stable?"

"Yes, Chairman, the prospects for VR are unknown. Let's wait and see. Mobile phones are still important at the moment."

"Haha, it is precisely because of immatureness that there are many opportunities. When it matures, there are giants everywhere, where can we still have space for HTC? VR business, layout as soon as possible!"

Wang Hong's final sentence with a hammer.

At this moment, the image of the iron-blooded female boss was fully revealed, and there is no doubt.

The subordinates were angry and could only let them go.

Soon, the VR business unit was quickly established, and a large number of core senior executives were removed to join the VR business unit.

Even many core senior executives and talents in the HTC mobile phone business department have been transferred here.

There is no way, the chairman personally proposed and placed high hopes. Who dares to say no?

But this makes the mobile phone department, which has already reduced its budget, even worse.

What’s more interesting is that Wang Hong mentioned the VR business to replace HTC’s mobile phone business and mentioned the top strategic position.

Even as soon as the VR business unit was established, Wang Hong had already arranged a hot search to start warming up HTC's VR products!

[HTC gathers R&D elites and enters the VR business with strong strength. It will launch epoch-making VR products next year!]

Looking at the news, Wang Yi smiled:

"Wang Hong is still that Wang Hong, HTC is still that HTC."

"I can't play with the mobile phone business anymore, just ALL in VR!"

“It’s really interesting.”

"Chairman, is the VR business really promising? Should we make plans too?" Zhu Changlin couldn't help asking.

He also has little understanding of the emerging industry of VR.

Wang Yi waved his hand: "If there is no future, there will be no future for at least ten years."

Wang Yi knew that VR would be a niche product in the next ten years, and it would be a small-scale slap.

Even if it is the VR product made by Apple, Vision Pro, priced at 50,000 yuan, it is still a failed industrial garbage!

IQ harvester!

What's more, HTC?

VR products are lighter, weaker, low configuration, and experience span.
To be continued...