Chapter 687 Horrible sales, breaking records in a row!(1/2)
"This is for sure. One unit is better than three of us, and the price difference is not too big. The most important thing is that it does not take up space!" Other senior executives also spoke:
"Yes, saving space is the most important thing! How expensive is the house? Two more washing machines will take up nearly one square meter of area. Even second-tier cities will lose more than 10,000 yuan of space, while first-tier cities will cost tens of thousands of yuan!"
"The key is also the renovation of the sewer and waterway. There are three washing machines. Who can have three sets of sewer and water inlet? It will be thousands more if there is no remodeling."
"It's not better to buy Xingyi three-zone washing machine directly, with one top three, no land, no need to change the waterway, it looks high-end, atmospheric and high-end!"
"Indeed, Xingyi three-zone washing machine has an invincible market competitiveness. If I were a consumer, I would also buy Xingyi three-zone washing machine!"
"Hey, Haier's washing machine sales will definitely plummet in the future, but fortunately, it's not just Haier, Midea and Little Swan can't stand it! High-end washing machines such as Samsung, LG, and Siemens have even more serious losses!"
"Haha, this is the only good news."
Mr. Zhang nodded: "But we have to deal with it quickly. If we can't beat it, we will join. We also need to develop a three-zone washing machine. How long will it take?"
"Chairman, reverse research + patent avoidance + R&D will take at least one year, plus trial production, debugging, mass production, 3C certification, distribution... It will be successfully launched for at least one and a half years, and it will be two years later!"
"So long!" Old Zhang frowned: "Two years, that's too late! At that time, Xingyi third-zone washing machine will be popular all over the world. How can we have a foothold in Haier third-zone washing machine?"
"Yes, Chairman, it's too late. So I suggest giving up the third-zone washing machine and directly developing the fourth-zone washing machine."
Zhang Dong's eyes lit up: "Four-zone washing machine, this is a good idea. How long will it take?"
"If it goes public, it will be two years faster and two and a half years later."
Dong Zhang was silent: "..."
This is a slower pace!
"Chairman, there is no way. It will take a year to develop a three-zone washing and drying integrated system. Xingyi Technology has registered a large number of patents. Even if we make a four-zone washing machine, we have to bypass their patents, which is even more difficult..."
"Oh, that's right, we are a big brand, we can't copy it directly, we still have to copy it in a different way." Director Zhang sighed:
"However, partition washing machines are the general trend, and Haier cannot fall behind. Research and develop them as soon as possible, and the washing machine business department will fully support it."
"yes!"
"Chairman, I have a problem."
"explain!"
"The reason why the three-zone washing machine of Xingyi Technology is made into three-zone is because of functional considerations, and on the other hand, it is because of space considerations. The two small laundry areas with 2 catties above and a large large laundry area with 21 catties below. If we want to make a four-zone washing machine, where will the fourth partition be placed?"
"This..." Everyone was silent.
"Yes, where is the fourth partition?" Zhang Dong murmured: "The two above are full, and the main laundry area below is large in space, so the fourth one cannot be accommodated!"
"No wonder Xingyi Technology does not make a four-zone washing machine. It turns out that this is the reason!"
"Chairman, since the fourth zone is not easy to do, let's go directly to the fifth zone washing machine."
"This idea is good. Anyway, the three-zone washing machine is already super high, much higher than a regular washing machine. Then add two small partitions above to make it into five partitions, and continue to exceed the standard!"
"The most important thing is that we have made a five-zone washing machine and actually developed a three-zone washing machine. It is just one or two layers to add one layer. You can create the three-zone washing machine together!"
Zhang’s eyes lit up:
"Okay! Just do it like this, the R&D department will act as soon as possible to directly develop a five-zone washing machine. The third-zone washing machine will also be made by the way, and they will be launched together at that time!"
"Yes!" Everyone acted quickly.
Especially the R&D department is about to start day and night again.
Grab the time!
After all, as a space as a five-zone washing machine, five sets of washing, five sets of drying, and five sets of drying!
And they are all independent water inlet, drainage, and independent control between five partitions, so the hardware research and development is very difficult, which is very great.
It is also difficult to develop algorithms at the software level, and they all need to be developed slowly. Once the research and development is done, they have to be tested one by one.
The whole process is at least one and a half years, or even two years.
In the future, mass production and stocking, distribution and channel negotiations have to be carried out...
Unlike Xingyi Technology, which is more powerful online than offline, Haier is still mainly offline these days.
With so many dealers and channels, the operation will be even more difficult.
Little Swan Headquarters.
"We also have to develop a third-zone washing machine. Since it takes one and a half years to two years, it is better to innovate directly and make a fifth-zone washing machine. When I watched the live broadcast of Xingyi press conference, many people wanted a fifth-zone washing machine."
"Chairman, the five-zone washing machine will definitely be good. Xingyi Technology will do the third-zone, and we will do the fifth-zone, and we will go public at the end of the year, which will be in a misplaced competition."
"By the way, why are you sure Xingyi Technology does not have a five-zone washing machine?"
"Yes, what if Xingyi Technology also develops a five-zone washing machine and even goes on the market next year, what will we do?"
"This..." Everyone was silent.
Each of them had a very blue face.
After a long time, a senior executive broke his silence: "Then we will make innovations. For example, we can make a washing machine with free combination of split and partitions."
"What do you mean?" The chairman was intrigued.
The man took out a Xingyi pad, opened the drawing, and drew a sketch:
"Look at it, this is a regular washing machine, without partitions. We developed a single and independent two-zone washing machine on it, both of which are two small partitions of 2 catties. When washing underwear and underwear, you can directly stack it on the main washing machine and become a three-zone. And this two-zone washing machine can continue to be superimposed, and then one group is a five-zone, and then another group is a seven-zone!"
"Like building blocks, free combination!"
"The most important thing is that it can not only be freely combined with our Little Swan washing machines, but also with other brands of washing machines on the market."
"Damn, you guys are such a talent!"
The chairman's eyes lit up: "This design is very good, innovative, and has high playability. But there is also a problem, that is, each independent two-zone requires an independent set of water inlet and drain pipes, right?"
"Yes, this is the only disadvantage. Two sets of three partitions are needed, and three sets of five partitions are needed. They must be reserved in advance or later transformation."
"The advantage is that conventional washing machine cabinets can also be placed directly on the main washing machine, and the split washing machine can be placed on the cabinet and stacked up. Unlike Xingyi three-zone washing machine, the integrated design and height are too high, and even the washing machine cabinet must be customized."
"And we can freely combine and place it freely. The only problem is that we need to have an additional set of water inlet and drainage pipes. It can be said that there are gains and losses."
The chairman thought about it and nodded: "Okay, just do it like this. Different ideas can be considered as a mismatch with Xingyi Technology. How long will it take to make it happen?"
"Chairman, our fastest one is equivalent to developing a set of two-zone small washing machine, which will be completed in one year, and then the interview will be certified and distributed in the future, and will be launched in one and a half years!"
"Okay, hurry forward. The washing machine is our little swan's core business. It must be made as soon as possible, otherwise the market will be snatched away by Xingyi Technology and we will be done!"
"yes!"
On the other hand, Midea also started a related meeting.
In 2008, in order to make up for the shortcomings in the washing machine field, Midea acquired a large number of shares of the domestic washing machine giant Little Swan and became the largest shareholder of Little Swan.
Last year, it increased its stake in Little Swan again, holding more than 52%, and Midea completely controlled Little Swan.
It’s just that the holding is the holding, but there is no full acquisition, so both sides are still operating independently.
However, the route chosen by Midea is similar to Haier, and it is also a five-district.
The same scenes appeared in companies such as Samsung, LG, Siemens, etc.
They have also begun to fully develop partition washing machines.
Although many foreigners are not very particular, many foreigners wash their underwear, socks, and clothes in one pot in a washing machine, that is the public.
The elites still care about these things and have a demand for partitioned washing machines.
To this end, Samsung, LG and other companies have also begun the research and development of partitioned washing machines.
But their progress is even slower. To completely bypass Xingyi washing machine patents, they also need to develop their own research to a certain extent, for at least two years.
In the past two years, Xingyi third-zone washing machines can directly monopolize the market.
It will be of little significance to launch products from friendly companies in two years.
Xingyi Technology is all preparing for the things they developed.
Whether it is a five-zone washing machine, a baby washing machine, a shoe washing machine, an independent and superimposed one, a separate small underwear double-storey washing machine, etc., Xingyi Technology has already made research and development.
Many other research and development results are available and can be tried and marketed at any time.
After all, Xingyi partition washing machine was a project that started more than a year ago.
And sales are also considerable.
The next day, a high-level meeting.
Wang Yi saw the sales report: "Xingyi three-zone washing machine, global sales exceeded 200,000 units!"
"Okay, very good!"
Such achievements are not ordinary terrifying!
You know, this is a washing machine, not an electronic product!
"Chairman, it's really a big deal. This directly leads to the millions of spots we prepared, which can't last for half a month. Even if the factory's production capacity is full, the production capacity is full, and the production capacity is full."
Wang Yi was not surprised, and had planned for this:
"The production and launch of five-zone washing machines and infant-zone washing machines is temporarily suspended. The existing washing machine factories are all used to produce third-zone washing machines. There are also new factories prepared before. How is the progress?"
To be continued...