Xi Film Studio's promotion of "The Hawthorn Tree" actually consisted of just a few points.

Right off the bat is the most important preview screening.

In these ten days, we basically have to travel to all the target cities, hold one to two preview screenings a day, and contact local media for word-of-mouth publicity and fermentation.

The second step is to log on to some talk shows, whether it is interviews with directors or actors, and promote them in the public media.

The third one is advertising posters for a large theater, book signings, etc., as well as some behind-the-scenes production footage that Xi Film Studio put online.

The time is actually not very tight, but the task is quite heavy.

And everyone’s first stop is the Magic City.

Here in Shanghai, Shanghai Film Studio arranged a very important media preview.

Almost all the reputable media magazines in Shanghai, as well as well-known local entertainers, were invited to help promote "Hawthorn Tree".

There are three promotions in total.

There will be an audience preview in the afternoon, and then during the audience preview, the "Hawthorn Tree" crew will answer questions from reporters sent by these magazines. The question and answer session lasts for one hour, and will be held simultaneously in Wanda's movie theater, and then after the question and answer session is over

, they returned to the audience screening room again and accepted questions from some viewers.

After these two sessions are over, there will be a media preview at 8 p.m.

By then, Wanda Cinemas will be full of stars, coming to support Xu Xin.

When the three of them arrived in the Magic City, it was barely 2 o'clock.

After getting off the plane, I walked non-stop to Wanda.

At around 2:30, we arrived at Wujiaochang Wanda in YP District. At the same time, we met Xiong Wanbin, the person in charge of Wujiaochang Wanda Commercial Center, as well as Xue Haifeng, Li Mingjun from Honglin Capital and others.

They all came to support Xu Xin.

As a friend of the eldest son, Wang Sicong said hello without Xu Xin mentioning it.

"I don't care about cats and dogs, the lineup of "Hawthorn Tree" must be full."

Therefore, this time, Xiong Wanbin, as the person in charge, not only came here in person, but at the same time, Wanda Cinema also moved the best decoration, the most comfortable seats, various effects, and the curtains into the extremely full No. 9 screening room.

It was donated as a venue for audience previews.

Originally, it was meant to be for VIPs, but considering that there was not much room in the VIP hall, we reserved it for the big shots in the evening.

As one of the investors, Honglin Capital is also a resident of Shanghai Magic City, plus Xue Haifeng... When reporters see this group of people here, they will understand what is going on.

Just do your best to promote it honestly.

Making trouble?

Then weigh your courage first.

As for Xu Xin, these people are all friends and they are not polite.

After meeting each other in the reception room of the cinema, they exchanged pleasantries. Logically speaking, these big guys were sitting here, with Liu Yifei and Lin Xingxin as their foils.

But one of them is Xiong Wanbin's "mother's family" who has to be treated with great courtesy, and the other is Shuangwei's first sister. With Xu Xin, no one dares to look down on these two people.

So the atmosphere was pleasant and not awkward at all.

And if it's just ordinary greetings, that's actually fine.

Although Lin Xingxin lacks experience, Liu Yifei is already too familiar with this kind of situation.

Everyone just welcomes everyone with a polite smile.

Then when the audience started to enter the hall and the press conference started, the meeting ended.

That's what she felt.

But when Mr. Xiong, the person in charge of Wanda Cinema, left, the atmosphere in the whole room suddenly changed...

In her eyes, the production director of Shanghai Film Studio smiled and handed Xu Xin a cigarette:

"Director Xu, what shall we eat tonight?"

"work meal."

Xu Xin also smiled and waved his hands:

"Movie promotion is important. Although everyone won't say it, there are definitely many people who want to see what happens with "If You Are the One" and "The Hawthorn Tree" this time. Promotional work is important."

From Liu Yifei's senses, she could clearly feel that in the atmosphere of the whole room, the utilitarian and playful atmosphere began to recede, and was replaced by... an emotion that she couldn't understand.

After hearing what Xu Xin said, Xue Haifeng said directly:

"We definitely have confidence in Director Xu. Besides, the movie box office is one thing, and the return on investment ratio is another."

Hearing this, Xu Xin smiled and shook his head:

"I heard that the product placement in "If You Are the One 2" is quite scary. The investment of more than 50 million yuan in the movie has already been repaid. We still have 20 million yuan that we haven't gotten back."

Who would have thought that after he said this, Xue Haifeng would become even happier:

"Haha, if they talk about this kind of thing, wouldn't we have more to say? They are fighting for advertising, so let's fight for overseas markets. The information I got is that they will be released in the United States and Canada on Christmas Day.

In January, there were three countries: Australia, New Zealand, and Singapore. Other places were not interested in the film.

To put it bluntly, they are only targeting a few major overseas Chinese gathering places. How much box office can these places generate? It’s crazy. Putting together several places, they can make up two to three million US dollars. We are different.”

Xue Haifeng's happy mood is not fake.

Because "Hawthorn Tree" has received very good response from overseas markets.

It has been confirmed that it will be launched in France, Italy, and Germany at the same time on Christmas Day, and will be launched in European countries later.

In the areas where "If You Are the One 2" has been released, "Hawthorn Tree" has not fallen behind either.

It's just that I don't care.

The reason is actually a matter of piracy.

Piracy is rampant, and those Chinese in foreign countries can easily obtain pirated resources on the Internet if they want to.

This is not an isolated case.

Looking at the critically acclaimed and popular movies sold abroad in recent years, they are actually all Chinese-language art films.

Foreigners' copyright awareness is definitely stronger than that of Chinese people at this stage. Therefore, the fundamental difference between "If You Are the One" and "Hawthorn Tree" comes out.

This chapter is not over yet, please click on the next page to continue reading! "Hawthorn Tree" is in full bloom in Europe and Asia, but the target group is to make money from foreigners.

If you want to watch a movie, whether you go to a theater or find a pirated version, it will not affect "The Hawthorn Tree".

But "If You Are the One" is different.

It can be seen from the places where its films are scheduled to be released that it is essentially pursuing the Chinese-speaking market.

And its artistry is not enough to be recognized by foreigners.

This is the difference between art films and commercial films.

At the same time, it is also an art film that has won the Golden Lion for newcomers and the Silver Lion for directors. It is the most essential difference and confidence from domestic commercial films.

This movie gained Xu Xin more than just a group of Italian "grandma" fans.

More importantly, it served as a stepping stone to help him open up the European market.

However, Xu Xin did not take issue with Xue Haifeng's words.

Because...the movie hasn't been released yet, so no one knows how it will do at the box office.

He has more important things at the moment:

"Mr. Li, Mr. Xue, I have something to do when I come here this time. It's also a suggestion from the factory. The factory wants to set up an investment company. I wonder if you two are interested?"

"..."

"..."

As soon as these words came out, Xue Haifeng and Li Mingjun frowned at the same time.

The one with the deepest frown was Li Mingjun.

Because he is the head of the largest investment company under Shanghai Film Studio... No matter how you look at Xu Xin's words, it seems like he is robbing his own business.

Seeing this, Xu Xin did not hide it and said directly:

"This investment is not about investing in movies, but about investing in people."

One sentence dispelled Li Mingjun's doubts, but immediately a bigger doubt appeared:

"Investors?"

"Yes, invest in... people!"

Xu Xin pointed at Liu Yifei and Lin Xinxin.

Liu Yifei was stunned again.

My heart said, how did you find me?

But Xue Haifeng seemed to understand what it meant and said:
To be continued...