Secondly, the huge founder group endorsed the credibility of Silicon Valley Bank. By promoting the shareholder team, the company effectively explored the market and gained the trust of customers. When introducing it to potential customers, Silicon Valley Bank account managers will definitely introduce their huge founder team.

On the one hand, the reputation of shareholders has enhanced the brand awareness of Silicon Valley Bank and made it easier for banks to gain customers' trust; on the other hand, technology and personnel in the venture capital circle are closely connected. Through the matchmaking of shareholders, account managers can establish personal contact with the founders of the company as soon as possible, which can help banks develop the market.

Finally, the success of Silicon Valley banking marketing is fundamentally inseparable from the practice of the company's management. Silicon Valley banking management and employees are a group of people who are very hardworking and passionate about work. They work hard to market anytime and anywhere, allowing more people to understand the differences between this new type of bank.

As early as the fundraising period, the bank initiator completed the task of raising 5 million yuan in just 45 days through connection construction and hard lobbying. At that time, Nebraska Technology Bank, a competitor who also wanted to do banking in technology enterprises, took 9 months to complete the fundraising, completely losing the opportunity to start.

In addition, when displaying corporate image, the company's management will also take part in the business. Unlike ordinary bankers in suits and ties, on the Yellow Pages of Silicon Valley Corporate, the management wears work clean clothes, showing the company's technological attributes, which is refreshing.

Finally, Silicon Valley Bank management never missed any opportunity to get to know venture capital, and they could see their speeches at various venture capital conferences. It can be said that wherever there is venture capital, Silicon Valley Bank is there.

Silicon Valley Bank adopted the "three legs" model in its early business layout, namely technology banks, commercial banks, and real estate banks.

There is no need to say much about commercial banks. Most banks are commercial banks. Real estate banks do not refer to mortgage loans, but real estate loans and mortgage-backed securities closely related to real estate in securities. This is the early business of Silicon Valley Bank, and its business is mainly concentrated in California.

Around 1990, the California real estate market declined, and the default rates of real estate-related loans and securities soared. Silicon Valley banks inevitably suffered from the cold winter of the real estate market. After that, Silicon Valley banks learned from the lessons of the crisis and carried out a comprehensive transformation.

First of all, real estate banking business was cancelled among the corporate strategic focus, and the proportion of real estate loans quickly dropped below 10%.

Secondly, Silicon Valley Bank has completely turned to specialization, segmenting its customer base and focusing on serving customers in specific industries that Silicon Valley Bank has advantages, including technology industries such as software, biomedicine, and sub-sectors in traditional industries, such as the wine industry that Silicon Valley Bank began to serve last year.

However, in the technology banking sector, Silicon Valley Bank's investment is relatively conservative. Only when a startup company obtains venture capital will Silicon Valley Bank follow up. The company can obtain a certain proportion of loans from Silicon Valley Bank, usually about 1/4 of the amount of venture capital investment.

This is equivalent to using venture capital professional knowledge in advance to screen out startups with development prospects. In fact, in the past ten years, the richest man Weiye has been passively used as a beacon for Silicon Valley banks and has been touched by Silicon Valley banks.

Although Silicon Valley banks' conservative approach can ensure the security of funds to a greater extent, it also makes Silicon Valley banks miss the biggest returns.

Silicon Valley Bank can naturally discover this disadvantage, so in the past two years, its business has begun to adjust again, including venture capital and capital in its customer goals, and providing financing services for both.

Last year, the Rigel Neil Interstate Banking and Branch Efficiency Act passed by the United States allowed financial holding companies to acquire banking institutions in any state, officially repealing the Douglas Amendment in 1956 to prevent financial holding companies from owning banking institutions in multiple states, which opened the door to establishing interstate banking institutions across the United States and also opened the door to the cross-state merger of large banks.

Silicon Valley Bank has also embarked on the road of expansion with this east wind. Silicon Valley Bank has caught up with the pace of venture capital institutions and is ready to fully cover all innovative cities in the United States.

The famous socialite capital, a rising star in the capital world, seems to have no record at all. Although it has invested in emerging network companies such as Cadabra, Yahoo, Netscape, Real Online, and Adam Search Engine, which have been renamed Amazon, except that Netscape is about to go public, other companies can only say that the prospects look good, and whether it is really good remains to be seen.

In terms of performance, the socialite capital is really not qualified to be included in the ranks of new stars, but it is not easy for its shareholders to be simple? At first glance, the United States is a society ruled by law. Some trivial matters are first thought of finding lawyers to solve, rather than finding relationship clearance. However, inside, it is actually a relationship-oriented society, and good deals will only fall on the head of "one of your own people".

The famous socialite capital is good-looking and is loved by people. He is easily regarded as his own people wherever he goes. He is a hot commodity, and who doesn’t want to eat a bite? Just so happens that Silicon Valley Bank is very interested in the famous socialite capital.

In Boston, a self-service cocktail party is being held on the lawn of a villa where the socialite capital acts as an office.

Whether it is a venture capital or a capital company, rarely uses his own money to invest. Generally, he raises funds and uses other people's money to live their own money. The same is true for the socialite capital. The self-service cocktail party in front of him is held to raise funds.

Nan Ruoyan was wearing a knitted high-neck without revealing his half-sphere. He was unable to hold the ball groove and was pure and conservative. He could not break the suspender and pretended to expose his sucking Filin's black skirt. He was wearing a pair of black low-heeled leather sandals on his feet, and stood there with a wine glass in his hand and was standing there talking to someone.

"Mr. Dean, thank you for coming."

Nan Ruochong raised his glass and ran into John Dean, CEO of Silicon Valley Bank, opposite.

John Dean took a sip of wine, lowered his cup and said, "Missnan, our Silicon Valley bank is very interested in socialite capital. I hope to make an appointment to have a good chat with you."

Nan Ruoyan smiled and said, "Of course, tomorrow is Saturday. I have time. At 10 o'clock in the morning, how about here?"

"OK." John Dean raised his glass.

After Nan Ruoyan responded, he said, "Sorry, I'll go to entertain other guests."

Nan Ruoyan didn't want to talk to John Deando. She was not interested in the funds of Silicon Valley Bank, or accepting funds from Silicon Valley Bank was not in the interests of Nan and other shareholders.

Whether it is Silicon Valley Bank, the richest man Weiye or the famous socialite capital, investing in startups and sharing the benefits after the surge in market value is just one of the main purposes exposed to the surface. After that, there is also a relatively obscure purpose - to compete for high-quality customers for banks.

For example, Wal-Mart has a huge cash flow. If a startup bank can capture one such customer, its scale can expand like a balloon. If it is two, three, or even dozens of them, the bank's assets will grow rapidly to tens of billions of dollars.

[The depositor's deposit does not belong to bank assets, but is theoretically a bank liability.]

When Nan Ruoyan was in charge of foreign investment by the Socialite Bank, he would also attract customers for banks of Weier Bank and other shareholder families. The reason why Silicon Valley Bank has launched investment business in venture capital has also been the purpose of expanding its channels to gain customer. Speaking of which, Silicon Valley Bank is not only the richest man, but also a competitor of Weier Bank, but also a competitor of Weier Bank.

However, there are many competitors, Silicon Valley Bank is a relatively special existence. Wells Fargo is a shareholder of Silicon Valley Bank, and the family of the socialite capital shareholders is also a shareholder of Wells Fargo. Nan's also has shares in Wells Fargo. In a big circle, Nan Ruoyan and John Dean are indirect partners, and the relationship is a bit complicated.

Nan Ruoyan is like a black butterfly, and like an elf, constantly shuttled through the lawn. From time to time, she would stop, whisper to the "Fund Flower", and then pounce on the next flower.

Not far away, Scarlett and Nan Youqiong were sitting in the car, looking at Nan Ruoyan, and Russian, Scarlett turned to Nan Youqiong and said, "Adler, Adam has a good vision, Rachel will be your good helper."

"MOM, Rachel is very beautiful." Nan Youqiong stared at Nan Ruoyan without squinting.

"You should call your sister."

"Rachel won't care."

"Okay, let Adam's rules go to hell, I'm going to go, are you going to go first, or wait for me?" Scarlett checked the jewelry he was wearing in the rearview mirror.

Nan Youqiong withdrew his gaze and looked at Scarlett and said, "I want to leave first. Last month, the rice farm in South Carolina began to experiment with new aircraft water live streaming technology. I want to go over and see how the germination is."

Scarlett spread his hands and said, "OK, Adam will be very happy that you attach so much importance to agriculture."

“MOM, are you unhappy?”

"NO, like Adam, I believe that the prospects for agriculture will be very good, but it is not that the Nan family has entered too early and invested too much money. It will be more reasonable to establish Shennong Nanjia now or in five years."

"Land prices have been rising, and Shennong South Grain has made a profit."

"Of course I know that the profit margin of Shennong South Grain is too low. If the funds are invested in other aspects, you can get higher returns."

"Maybe." Nan Youqiong shrugged and stopped debating with Scarlett.

Some whispers between Nan Yi and Nan Youqiong were about Scarlett. Nan Yi once told Nan Youqiong that Scarlett was very smart, but there were common problems among smart people. They were too eager for quick success and instant benefits. Nan family needed incremental growth and more importantly, they needed to pay attention to existing ones.

I sow seeds, you fertilize and weed, and the joy of blooming and fruiting can be left to the next generation. Some things do not necessarily have to see the fruits in person. While enjoying the shade of the previous generation, you also have to leave inheritance and accumulation for the next generation.

Scarlett glared at Nan Youqiong, "Adam told me that he would not debate with a fool, so do you think of me as a fool?"

"Maybe...oh no, MOM, what you said is right."

"Well, let's have a good chat when you come back from South Carolina." Scarlett said in a threatening manner, then pushed open the car door and got out.

Nan Youqiong instantly turned into a bitter melon face, and he wanted to summon Adam.
Chapter completed!