Arthur Carter, the original owner of the New York Observer, was mainly engaged in real estate.

The national conditions of Lao America and China are different. Real estate developers here can produce rich people.

But there is no richest man, not even among the top 100.

There are no national real estate companies in the United States.

No matter how successful a real estate businessman is, he usually only works in a few big cities.

Or simply have influence only in the state where he is located, and no one will know about him outside his own territory.

Except d. Ted Lerner.

This person loves to show off, except for this real estate developer.

He is also a TV businessman, and he especially falls in love with the show as a judge.

This is because the national conditions of the two countries are different.

The result is that real estate developers are really nothing here in the United States.

After all, the real estate industry in the United States has been around since the Gilded Age.

It has developed for more than a hundred years and has gone through all stages.

Over in China, it was the time when the real estate industry emerged.

Not even thirty years had passed before Abel was reborn.

Immature markets and unique markets can naturally create different situations.

So don’t think that real estate developer Carter is very rich. In fact, Arthur Carter’s capital chain has always been very tight.

Otherwise, I wouldn’t have been wanting to sell the New York Observer, and the price is getting cheaper and cheaper.

"Arthur Carter, his money is tight."

Looking at the two chief editors, Abel said: "Now your boss is me. You no longer have to worry about funding."

"Although you are right, Dylan. But I think the New York Observer needs to make some changes."

"For example, how about adding a [Celebrity Interview] column to each issue?"

"What do you mean?" Dylan asked uncertainly.

"As the name suggests."

Abel said, "In every issue of the newspaper, find a celebrity to interview and publish the contents of the interview."

In the United States, where the media industry is particularly mature, celebrity interviews are not the first of their kind.

It appeared more than a hundred years ago.

The New York Observer had a similar column before, but it was not a permanent column.

Occasionally, some celebrities will be interviewed by the New York Observer.

And most of them are real estate businessmen, and a few are other celebrities.

What Abel means now is to make this column permanent.

Use celebrities from various industries and their exclusive interviews to increase the appeal of the New York Observer to social elites.

"Mr. Smith, I know what you mean."

Editor-in-Chief Dylan smiled bitterly: "But this may not be that easy. We don't have that many celebrities to visit."

The New York Observer is still somewhat famous in New York, but only somewhat.

It has not reached the level of the New York Times and the Wall Street Journal.

Many people will be willing to accept an exclusive interview with the New York Observer, but there will also be many people who don't really care.

However, those who are willing to accept it are only mediocre in terms of status and reputation.

The New York Observer doesn't like that kind of thing.

For example, D. Ted Lerner doesn't matter which newspaper interviews him, as long as it's not an unknown tabloid.

This gentleman who knows everything agrees and is very cooperative.

As time goes by, there are no real media outlets that are willing to interview this sensible man who loves to shoot off fireworks.

Abel also understood the difficulty the New York Observer had with Dylan.

If this trick was effective, Arthur Carter would have used it long ago.

"Let's do this first. I will give you a list, and I will specially invite the people on this list."

"After I invite them, there is a high probability that these people will be willing to accept interviews."

Abel thought for a while and thought that if he made a good start, the situation might be better later.

He planned to let the New York Observer conduct an exclusive interview with Bloomberg first.

Bloomberg is now preparing to run in next year's New York election, just when he needs the most exposure.

Although Bloomberg himself has a powerful Bloomberg

But for politicians, the more positive exposure the better.

Coupled with a little favor between himself and him, Bloomberg should not refuse.

After Bloomberg, you can look to LaPierre from the NRA.

LaPierre now wants to donate because of Abel, and the donation is large.

I probably won't refuse either.

After LaPierre.

Aren’t there still those giants from big companies?

For example, if Charlie Scharf and others ask Smith Capital to come forward, they should be able to invite a few of them.

After that, you can also ask someone like the head of the New York Police Department.

Like LaPierre, for the sake of so many donations.

Presumably he won't refuse.

There are several big bosses from IRS behind you, so you can also find opportunities to invite them.

By the time these interviews are completed, it will be almost ten issues, or even longer.

By that time, the New York Observer's exclusive interview column should have gained a reputation.

At that time, inviting celebrities from other industries also gained a certain degree of attraction.

This virtuous cycle can continue as long as it starts from the beginning.

It will get better and better in the future, and most programs are like this.

For an elite newspaper like the New York Observer, Abel can currently think of no other solution.

That's it for the time being.

He is not an elite publisher and is not familiar with this industry.

In the future, we can go to the Internet, but that will probably be next year or the year after that.

The Internet in the United States is now in turmoil, with numerous bankruptcies and bankruptcies.

Those future giants are still falling.

It won't be until the middle of next year that this plummeting situation will get better.

Next September, there is a high probability that that special event will happen again.

Two big blows in two years.

The Internet in the United States will not really recover until 2003 or even 2004.

In other words, the current Nasdaq has not really bottomed out yet.

This is also the reason why Abel hasn't taken action against them yet.

The best time is the end of next year.

After talking about the "New York Observer", next is the daily newspaper "The New York Sun".

"The Sun needs to change its name first." Looking at Editor-in-Chief Louis, Abel said directly: "Cancel the word New York and change the name of the New York Sun to the American Sun."

There are many newspapers with this name around the world.

For example, there is a Sun newspaper in the UK, a Sun newspaper in India, and a Sun newspaper in Australia.

Even Spain has a Sun newspaper.

In the United States, there are actually several Sun newspapers.

It's just that most of them are regional newspapers like the New York Sun.

Among them, the New York Sun is already relatively famous.
To be continued...