Faced with Abel's request, editor-in-chief Louis was not too insistent.

The name "New York Sun" has not been used for more than 20 years.

I only started using it a few years ago, but I didn't see much effect.

Louis doesn't think there's anything wrong with changing his name now.

"No problem, I can ask someone to change it later." Louis answered simply.

"In addition to this, the new "American Sun", in addition to the main newspaper. I require the addition of another tabloid, and this tabloid must be free."

Abel came up with another idea of ​​his own.

That's a free newspaper.

The United States is the largest newspaper country in the world, but the earliest free newspapers did not appear in the United States, but in Sweden.

Although free newspapers in the United States existed before 2000.

However, most of these free newspapers are small newspapers with small circulation and oriented to the community, and have not formed a climate.

Looking at Louis who was hesitant to speak after he proposed the free tabloid.

Abel said directly:

"I have data here. The data comes from Wall Street and is real and reliable. This is some data about the American newspaper industry."

"These data show that in 1999, the proportion of people aged 18 to 34 who regularly read a daily newspaper dropped to 28% from 36% three years ago."

"The proportion of people aged 18 to 29 who read newspapers every day dropped from 47% to 18%."

"In an era where circulation continues to decline, any newspaper is worried about the decline in its readership."

"Even newspapers like the New York Times, the Washington Post, and the Los Angeles Times are no exception."

"If even these giants are like this, how can The Sun stay out of it?"

"Louis, tell me, young people are becoming less and less interested in reading newspapers. Don't you know this?"

Faced with the boss's questioning, Louis was speechless.

As an old man in the industry, how could Louis not know about this?

This is a concern across the industry.

It's just that Lewis is a humble person, and the Sun is just a small and medium-sized newspaper.

With this kind of industry crisis, he felt it was better to let giants like Dow Jones worry about it.

But now, the boss directly presents the data and makes the crisis clear.

Louis couldn't get through it, and he couldn't stop answering.

"So boss, do you mean to provide free newspapers?" Louis asked.

Abel nodded and said, "Just like I said, add another free newspaper in addition to the main newspaper, The Sun."

"This free newspaper must first target the target group. The target readers are young people between the ages of 18 and 25."

"In the early stage, it can be set as a weekly magazine. The content and themes must all focus on things that suit the tastes of young people and interest them."

"Such as sports, entertainment, outdoor sports, fashion, etc."

Unlike the New York Observer, Abel made this request for the New York Sun, which is about to be renamed.

It was not a method that he came up with just by scratching his head, but he asked Smith Capital to conduct relevant investigations.

And in his last life, he happened to read an article about free newspapers in the United States.

Whether it's investigation data or memories from a previous life.

All show that the new generation of free newspapers in the United States has emerged again.

The momentum of development is very strong, and the giants in the newspaper industry follow.

For example, Gannett Company, New York Times Company, Washington Post Company, Tribune Company, Nat Reed Company, etc.

The largest newspaper companies in the United States have successively launched their own free newspapers in the next few years.

These giants can do this, and there is no reason why the newly established ab Smith newspaper cannot.

Faced with the boss's request, "The Sun" editor-in-chief Lewis had no intention of persisting.

"I understand, boss, we will start research immediately and will definitely add such a free tabloid before next month."

Anyway, the company does not belong to itself, and having one more tabloid will also increase some funds accordingly.

This is not a bad thing for Louis, the editor-in-chief.

Abel nodded and put forward his last idea for "The Sun".

This idea surprised both Louis and Dylan.

Because in history, no newspaper in the United States has ever done this like its boss.

Both Louis and Dylan expressed doubts on the spot.

But Abel insisted on his orders and let them carry them out.

He also said that even if he loses money, it is still his business.

Dylan and Louis had no choice but to go down and make preparations.

Then Abel sent the two men out to work, leaving him and Melio alone in the office.

After there were no outsiders, Melio showed a slightly flattering smile that would not make people feel sick or greasy:

“Boss, I didn’t expect you to have such expertise outside of the capital market.

I believe that these two newspapers will definitely surprise the market."

"Okay. Melio." Abel liked Melio quite a bit. After all, there must be one or two courtiers who can flatter the emperor, right?

David Mellon is capable and can joke.

But Mellon doesn't know how to suck up. Melio does, and he's very good at it.

It’s still the ability to make the person being photographed happy with just a simple tone of voice and movements without making a move.

This can be regarded as Melio's specialty and his ability to survive in the workplace.

"How is the contact with you about what I asked you to do yesterday?" Abel asked seriously.

Seeing the boss's expression, Melio quickly became serious.

"Just like I told you yesterday."

"The New York Times, the Wall Street Journal and other major newspapers, they all rejected it."

"However, the Los Angeles Times, the Washington Post, and several other major newspapers outside of New York have indicated that they will provide a relatively remote corner."

"Besides these big newspapers, the small and medium-sized newspapers are very interested. It's just that these guys need editing fees."

Abel nodded and expressed his approval, "We have to hire people to do things, and of course we have to spend some money. As for the New York Times and the Wall Street Journal, it is normal for them to refuse."

Their headquarters is in Manhattan, right in the area where Robert Morgenthau can influence.

Although these giants are not afraid of Robert, they must give him some face.

It is normal for them not to cooperate when the interests are not great.

If the benefits are relatively large, it will be attractive.

Not to mention Robert, even they who live in the white house do the same thing!

Capital is pragmatic, and favors only depend on whether the benefits are sufficient.

"That's what I mean too. So I've already contacted those editors and columnists who are better at writing."

Melio said: "Many of them said they had already written articles."

"Just wait for my announcement and they will post the article."

"Well done." Abel expressed satisfaction with Melio's way of doing things and the speed of doing things.

"Wait for another two days. Wait for feedback from Caroline, and then cooperate with us to release it together." Abel said.

"I understand, everything is at your discretion." Melio said respectfully.
Chapter completed!